Garuda - Garba Rujukan Digital

Pengaruh kesadaran merek dan diskon harga terhadap niat pembelian dengan mediasi citra Restoran Seafood New Javana di Surabaya Haryo Agung Prasetyo; Soni Harsono
Journal of Business & Banking Vol 5, No 1 (2015): May - October 2015
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v5i1.470

The purpose of this research was to examine The Effect of Brand Awareness and Price Discount on Purchase Intention as mediated by the image of Seafood Restaurant New Javana in Surabaya. The data were collected by means of questionnaire for getting the response from the respondents on the 76 people. Sampling method is the Accidental Sampling conducted by questionnaire that is spread in a Restaurant Seafood New Java-na. Analysis technique used to test the relation of independent variables, mediating vari-able, and dependent variable is the Path Analysis with SPSS software for 16 Windows. This research shows that brand awareness and price discounts are significant and simul-taneous partial influence on the image of the restaurant. Brand awareness and purchase intent affect significantly, either directly or with the mediated image of the restaurant. Discount price does not affect significantly purchase intention. However, the discount price does not affect significantly purchase intent. But, the discount price can affect pur-chase intent significantly mediated the image of the restaurant.

Strategi pemasaran jasa transportasi taksi konvensional menghadapi persaingan jasa transportasi berbasis aplikasi online di Surabaya Dwi Karya Yuris Prabawati; Soni Harsono
Journal of Business & Banking Vol 7, No 1 (2017): Mei - Oktober 2017
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v7i1.973

This research analyzes and explains the application of conventional taxi marketing strategy of Blue Bird in face of online application based transportation competition in Surabaya Indonesia. This research uses qualitative phenomenological approach. Data were collected from the operational and marketing managers of Blue Bird taxi (1 person), the driver (10 persons), and customer (10 people). To obtain complete information has been done observation, documentation, and interviews with open questions. The results show that Blue Bird's taxi marketing strategy consists of services, prices, distribution, promotion, people, physical evidence and processes that can impact on the company's performance is still not running well in the face of competition of online application-based transportation services. In terms of distribution strategies, people, physical evidence, and processes have been excellent but in product strategy, service, pricing, and promotional strategies are still in a weak condition. The implication of this research is that Blue Bird companies can improve their service innovation primarily on technology aspects, and then lower tariffs for consumers, and lastly use the internet medium to improve efficiency and cheaper than others so as to compete with online-based applications transportation services in Surabaya.

Kesadaran merek, citra merek, persepsi terhadap kualitas dan pengaruhnya terhadap niat beli sepeda motor Honda Vario di Surabaya Geby Laylany Widjanarko; Soni Harsono
Journal of Business & Banking Vol 9, No 1 (2019): Mei - Oktober 2019
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v9i1.1648

Brand awareness, brand image, and highquality perception can lead the company to have a competitive advantage over a product in creating a relationship between consumers and producers. This study aims to examine and analyze the influence of brand awareness, brand image, and felt- quality towards the purchase intention Honda Vario motorcycle in Surabaya. By using purposive sampling obtained 130 respondents, using multiple linear regression for data analysis and validity, reliability and classical assumption tests have been carried out, this study proves that brand awareness, brand image, perceived quality affect purchase intentions both partially and simultaneously. Because this study has direct implications for purchase intentions, there are several indicators of brand awareness, brand image and quality that are felt to be lacking, should get attention from manufacturers, distributors and dealers.

PENGARUH KUALITAS LAYANAN DAN KEPUASAN EMOSIONAL TERHADAP KUALITAS HUBUNGAN DAN LOYALITAS PELANGGAN KFC DI SURABAYA Tiya Gita Pawitra; Soni Harsono
Journal of Business & Banking Vol 3, No 1 (2013): Mei 2013
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v3i1.251

Some factors are deemed to be important for research in relation to customer loyalty. These factors are service quality, emotional satisfaction, relationship quality. The purpose of this study is to analyze the influence of service quality, emotional satisfaction, relationship quality on customer loyalty Kentucky Fried Chicken (KFC) in Surabaya. The sample taken consists of KFC Jalan Ahmad Yani Surabaya customers. Analysis tool used is the Structural Equation Modeling (SEM). The results showed that there is a significant and positive effect of service quality of emotional satisfaction, emotional satisfaction a positive significant effect on customer loyalty. Beside, emotional satisfaction has positive and significant effect on the quality of relationships.

PENGARUH HARGA, NILAI MANFAAT, DAN KUALITAS TERHADAP KEPUASAN PELANGGAN HANDPHONE BLACKBERRY DI SURABAYA Maretia Mega T.; Soni Harsono
Journal of Business & Banking Vol 3, No 2 (2013): November 2013
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v3i2.231

This research aims to find out whether there is a relationship between the prices partially and a Blackberrys customer satisfaction, the previewed value and a Blackberrys customer satisfaction, and the quality and a Blackberrys customer satisfaction in Surabaya. Besides that, it also attempts to reveal whether there is a relationship between price, perceived value, and quality simultaneously and a Blackberrys customers satisfaction in Surabaya. Analysis is done by means of multiple linear regression analysis in SPSS 16.0. This study took 100 people as the respondents for getting the data which was conducted in Surabaya with a sample of the Blackberry users who have been using a Blackberry for at least 6 months. The sample technique is convenience sampling. It shows price significantly affects customer satisfaction; the perceived value has no effect on the customer satisfaction. Yet, quality significantly affects customer satisfaction. Simultaneously, price, perceived value, and quality affect the customer satisfaction.

Perilaku belanja online dan niat beli pada generasi “Z” di Indonesia Soni Harsono; Nathan Tidiend Haripraditya; Much Aji Rochman Soleh
Journal of Business & Banking Vol 12, No 1 (2022): Mei - Oktober 2022
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v12i1.3111

Generation Z that dominates the population and the development of e-commerce has changed their shopping patterns, especially in terms of purchase intention. For example they choose to shop online. This study has two objectives, frst: to examine the impact of attitudes, beliefs, value motives and social motives on online purchase intentions. Second, to examine the effect of attitudes, beliefs, value motives and social motives on purchase intentions moderated by subjective norms. Data were collected from 360 respondents and analyzed using the partial least squares structural equation model (PLS-SEM) method. It was found that online purchase intentions are inﬂuenced by attitudes, beliefs, value motives, and social motives. The results further reveal that subjective norms have a moderating effect on trust with online purchase intentions. However, subjective norms have no moderating effect on attitudes, value motives and social motives with online purchase intentions. This research is benefcial for understanding the online purchase intention behavior of Generation Z. It provides knowledge about consumer behavior and contributes methodologically through the introduction of the PLS approach.

Peran komitmen organisasi sebagai pemediasi hubungan antara kompensasi, motivasi, dan kinerja pegawai Nur, Shania Ayanda; Harsono, Soni; Prawitowati, Tjahjani
Journal of Business & Banking Vol 14 No 1: May-October 2024
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v14i1.4447

This study analyzes the role of organizational commitment as a mediator between compensation, motivation, and performance of PPNPN employees at the Pusdatin of the Ministry of ATR/BPN, with a sample of 48 employees using a saturated sampling technique. The role of PPNPN is important to study because it will be able to explain its contribution to the performance of government agencies because PPNPN performance is measured through plans and performance targets made by employees and must be achieved within a certain period of time or what is commonly referred to as Employee Performance Targets (SKP). Performance targets made at the beginning of the year will then be assessed at the end of the year and their compliance with the predetermined targets will be assessed. The analysis technique used is SEM-PLS with the WarpPLS 8.0 program, and data was collected through a Google Form questionnaire. The results of the study indicate that compensation does not have a significant effect on employee performance, while motivation and organizational commitment have a significant positive effect on performance. Organizational commitment also mediates the effect of compensation and motivation on employee performance. The implication of this study is the importance of programs to improve organizational commitment and PPNPN motivation in order to encourage employee performance.

Peran komitmen organisasi sebagai pemediasi hubungan antara kompensasi, motivasi, dan kinerja pegawai Nur, Shania Ayanda; Harsono, Soni; Prawitowati, Tjahjani
Journal of Business & Banking Vol 14 No 1: May-October (2024)
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v14i1.4447

This study analyzes the role of organizational commitment as a mediator between compensation, motivation, and performance of PPNPN employees at the Pusdatin of the Ministry of ATR/BPN, with a sample of 48 employees using a saturated sampling technique. The role of PPNPN is important to study because it will be able to explain its contribution to the performance of government agencies because PPNPN performance is measured through plans and performance targets made by employees and must be achieved within a certain period of time or what is commonly referred to as Employee Performance Targets (SKP). Performance targets made at the beginning of the year will then be assessed at the end of the year and their compliance with the predetermined targets will be assessed. The analysis technique used is SEM-PLS with the WarpPLS 8.0 program, and data was collected through a Google Form questionnaire. The results of the study indicate that compensation does not have a significant effect on employee performance, while motivation and organizational commitment have a significant positive effect on performance. Organizational commitment also mediates the effect of compensation and motivation on employee performance. The implication of this study is the importance of programs to improve organizational commitment and PPNPN motivation in order to encourage employee performance.

Title

Found 8 Documents
Search
Journal : Journal of Business

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 8 Documents Search Journal : Journal of Business

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 8 Documents
Search
Journal : Journal of Business