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STUDY OF DIGITAL WALLET FEATURES AS A SUBSTITUTE FOR CASH IN PURCHASE DECISIONS IN THE MARKETPLACE Aritonang, Natasya; Djumrianti, Desloehal; Elisa, Elisa; Afrizawati, Afrizawati
Jurnal Manajemen Vol 13 No 1 (2025): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36546/jm.v13i1.1497

Abstract

The study aims to determine and analyze the features of digital wallet services as a substitute for cash in purchasing decisions in the marketplace. This is a quantitative approach. Data was collected through a series of questionnaires with a sample size of 86 respondents. The sampling technique used Non-Probability Sampling, namely accidental techniques, for students who use Shopee and ShopeePay. Data analysis using simple linear regression analysis techniques with the help of SPSS (Statistical Package for the Social Sciences) version 25. The study shows that the t-test results on the service feature variable obtained a t-count of 11,051 at a significance level of 0.000 which indicates that the t-count of 11.051> t-table 1.989 and a significant value of 0.000 <0.05 which means that the service feature variable (X) partially has a positive and significant effect on purchasing decisions (Y).
The Effect of the Digitalization System on Customer Service Performance in the Banking Business during Post-Pandemic Paisal, Paisal; Afrizawati, Afrizawati; Fernando; Sabli, Habsah Binti Mohammad
Asean International Journal of Business Vol. 2 No. 1 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v2i1.442

Abstract

This research was conducted to find out how the impact of the banking digitalization system on customer service performance in banking business activities. The data in this study used primary data collected by distributing questionnaires, interviews and observations to all Bank Negara Indonesia 46 customer service Palembang areas. The population used is the customer service of Bank Negara Indonesia 46 Palembang area, namely as many as 54 people and the sample taken from this study was taken using the saturated sampling method, namely as many as 54 people. Data analysis was carried out using the validity test, reliability test, simple linear regression test and hypothesis testing using the t test technique. Result show that the impact of digitalization has a positive influence on customer service performance , so that it can take over some of the roles and tasks of customer service) because the digital technology services offered have the features needed for customers to transact simple services in the banking sector without having to go through the customer.
Pelatihan dan Literasi Keuangan Digital pada Karyawan PT. Arsuya Palembang Afrizawati, Afrizawati; Sastrawinata, Hendra
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 1 (2025): Bulan September
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i1.479

Abstract

Rendahnya tingkat literasi keuangan dapat menyebabkan kebijakan yang akan diambil belum tepat, terlebih dalam hal  keuangan usaha. Pelatihan dann literasi keuangan ini diselenggarakan sebagai bagian dari dukungan terhadap program Strategi Nasional Literasi Keuangan Indonesia (SNLKI) yang diatur dalam Peraturann Otoritas Jasa Keuangan (POJK) No.76 tahun 2016, dengan tujuan memberikan pengetahuan detail tentang keuangan usaha, agar masyarakat luas dapat memahami dengan cermat  keuangan usaha secara baik. Pelatihan dan literasi keuangan yang dikemas dalam Kegiatan bertujuan untuk memperkuat pengetahuan mengenai literasi keuangan yang dikemas dalam bentuk Latihan dengan memberikan materi sesuai kebutuhan industri usaha. Kegiatan  dilaksanakan dengan metode berhadapan langsung diberikan kepada para karyawan PT. Arsuya Palembang yang bergerak dalam bidang teknik perlistrikan dan usaha service AC, jual beli air conditioner dan kelengkapan peralatan AC. Kegiatan ini terdiri dari pelatihan yang meliputi motivasi mengenai literasi keuangan digital, penilaian kondisi keuangan usaha melalui platform digital, mengoperasikan fitur-fitur pada e-banking, penyusunan keuangan yang efektif, serta pengenalan produk dan layanan keuangan digital.
Co-Authors Ari Sandi Aritonang, Natasya Dewi Fadilah Djumrianti, Desloehal Elisa Elisa Fernando Hendra Sastrawinata M. Satria Ladaina Marieska Lupikawati Marieska Lupikawaty Maulana, M. Riska Meidy Adrian Nelsi Elta Sari Paisal . Paisal Paisal Purnama Sari, Keti Puteri, Adelia Sabli, Habsah Binti Mohammad Sari Lestari Ridho Sari Lestari Zainal Ridho Sari, Ayu Jelita Syamsiar, Syamsiar Yulia Pebrianti Yusuf .