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All Journal Jurnal Administrasi Bisnis MIX : Jurnal Ilmiah Manajemen Journal of Humanities and Social Studies Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Interprof Jurnal Sains Teknologi dan Sistem Informasi El-Qish: Journal of Islamic Economics Golden Ratio of Social Science and Education Jurnal Manajemen dan Bisnis International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Research Horizon Advantage: Journal of Management and Business Journal of Business Management and Islamic Banking Vifada Management and Social Sciences DIMASEJATI:Jurnal Pengabdian Kepada Masyarakat
Satrio Tegar Sadewo
Universitas Tidar
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Social Sciences Other

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The Influence of Personal Innovativeness on ChatGPT Continuance Usage Intention among Students Satrio Tegar Sadewo; Shinta Ratnawati; Axel Giovanni; Ipuk Widayanti
SATESI: Jurnal Sains Teknologi dan Sistem Informasi Vol. 5 No. 1 (2025): April 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian ALGERO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/satesi.v5i1.4117

Abstract

The rapid advancement of generative AI technologies, such as ChatGPT, has introduced significant innovations across various sectors. However, the factors influencing the continuance usage intention of these technologies remain underexplored, particularly among university students in Indonesia. This study investigates the role of Personal Innovativeness within the framework of the Technology Acceptance Model (TAM) in determining students' intentions to continue using ChatGPT. The study used a quantitative method, involving a survey of 252 Indonesian university students. The survey measured Personal Innovativeness, Perceived Ease of Use, Perceived Usefulness, and Continuance Usage Intention using validated measures on a Likert scale with five points. Partial Least Squares Structural Equation Modeling (SEM-PLS) was utilized to evaluate the evidence. The results demonstrate that all three factors have a favorable effect on the desire to continue utilizing ChatGPT. Theoretically, this study expands the Technology Acceptance Model (TAM) by incorporating Personal Innovativeness, offering new insights into factors that sustain long-term technology engagement. This integration contributes to the growing body of knowledge on technology adoption and its continued use, especially within educational contexts. Practically, the results underscore the importance of developing user-friendly and beneficial AI tools and fostering an innovative mindset among students to enhance sustained engagement. Future research should consider longitudinal studies and more diverse populations to further elucidate the factors influencing the continuance usage intention of AI technologies in educational contexts. These insights have significant implications for educators and developers aiming to improve the adoption and sustained use of AI tools like ChatGPT in education.
The Adoption of ChatGPT in SME Human Resource Practices: Integrating TOE–TAM with Trust as a Mediator and Religiosity as a Moderator Hanung Eka Atmaja; Suddin Lada; Shinta Ratnawati; Miftachul Mujib; Satrio Tegar Sadewo; Raina Dewi Aldianti
Vifada Management and Social Sciences Vol. 4 No. 1 (2026): January - June
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70184/5q341684

Abstract

Purpose: The development of artificial intelligence technology, particularly ChatGPT, presents both opportunities and challenges for Small and Medium-sized Enterprises (SMEs) in enhancing the efficiency of human resource management practices. However, the level of adoption of this technology is still influenced by various complex factors, not only technical but also psychological and individual values. This study aims to analyse the factors influencing the adoption of ChatGPT in SMEs through the integration of the Technology–Organisation–Environment (TOE) framework and the Technology Acceptance Model (TAM), whilst considering the mediating role of trust and the moderating role of religiosity. Research Design and Methodology: This study employs a quantitative approach using a survey method targeting SME operators in Central Java, East Java, and the Special Region of Yogyakarta (DIY). The sampling technique utilised purposive sampling, with a sample size of 200 SME operators meeting the study criteria. Data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM) with the assistance of SmartPLS software. Findings and Discussion: The results indicate that technological, organisational, and environmental factors, as well as perceptions of ease and utility, play a role in shaping trust in ChatGPT. This trust serves as the primary determinant in driving technology adoption, whilst religiosity was found to strengthen the relationship between trust and usage decisions. These findings confirm that ChatGPT adoption among SMEs is influenced not only by functional aspects but also by psychological factors and individual values. Implications: The implications of this research contribute to the development of a more context-specific technology adoption model based on artificial intelligence, whilst providing practical recommendations for SME stakeholders, technology developers, and policymakers in promoting the effective and sustainable utilisation of ChatGPT.
Determinasi Adopsi Generative AI Pada UKM Indonesia: Studi Empiris Chatgpt Berbasis TAM–TOE Satrio Tegar Sadewo; Hanung Eka Atmaja
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.9879

Abstract

Perkembangan teknologi kecerdasan buatan, khususnya generative AI seperti ChatGPT, membuka peluang baru bagi usaha kecil dan menengah dalam meningkatkan efisiensi, kreativitas, dan daya saing bisnis. Namun, tingkat adopsi teknologi ini pada UKM masih beragam dan dipengaruhi oleh berbagai faktor yang belum sepenuhnya dipahami secara komprehensif. Oleh karena itu, penelitian ini menjadi penting untuk menjelaskan mekanisme yang membentuk niat dan perilaku aktual pemilik UKM dalam mengadopsi ChatGPT. Penelitian ini bertujuan untuk menganalisis faktor faktor yang memengaruhi niat pemilik UKM dalam mengadopsi ChatGPT serta menjelaskan peran niat sebagai penghubung antara faktor teknologi, organisasi, dan lingkungan dengan perilaku penggunaan aktual. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian eksplanatori. Populasi penelitian adalah pemilik UKM yang beroperasi di Jawa Tengah, Jawa Timur, dan Daerah Istimewa Yogyakarta. Teknik pengambilan sampel menggunakan judgmental sampling dengan jumlah sampel sebanyak 237 responden yang memenuhi kriteria penggunaan dan pemahaman dasar teknologi digital. Pengumpulan data dilakukan melalui survei daring dalam periode Juni hingga Juli 2025. Data dianalisis menggunakan Structural Equation Modeling dengan pendekatan Partial Least Squares. Hasil penelitian menunjukkan bahwa persepsi kemudahan dan kebermanfaatan teknologi, kesiapan organisasi, serta tekanan lingkungan berperan penting dalam membentuk niat adopsi ChatGPT, yang selanjutnya mendorong perilaku penggunaan aktual. Temuan ini mengimplikasikan bahwa keberhasilan adopsi generative AI pada UKM memerlukan pendekatan yang tidak hanya berfokus pada teknologi, tetapi juga kesiapan internal dan dukungan ekosistem bisnis.
THE ROLE OF ATTRACTIVENESS OF ALTERNATIVES IN GEN-AI PLATFORM SWITCHING INTENTION AMONG INDONESIAN UNIVERSITY STUDENTS Satrio Tegar Sadewo; Aditya Kumala Dewi; Sofyan Ashari Nur; Nisa' Ulzahro; Dimas Ihsan Pratama
Jurnal Interprof Vol 12 No 2 (2026): Jurnal Interprof, Agustus
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/interprof.v12i2.3188

Abstract

Purpose: This study examines the role of Attractiveness of Alternatives (AoA) in driving Gen-AI platform switching intention among Indonesian university students. TAM is widely used to explain technology adoption but lacks the ability to account for competitive pull factors in multi-platform environments. Integrating TAM with Push-Pull-Mooring (PPM) theory, this study tests the effects of Perceived Usefulness (PUS), Perceived Ease of Use (PEU), and AoA on switching intention, along with the moderating role of AoA. Research Methodology: Data were collected from 444 Indonesian university students who had experience using Gen-AI platforms (e.g., ChatGPT, Gemini, Copilot) through an online questionnaire with purposive sampling. The structural model was analyzed using PLS-SEM with SmartPLS 4. Results: PUS and PEU did not significantly predict switching intention, while AoA had a strong positive effect (β = 0.475, p < 0.001, f² = 0.272). The moderating effects of AoA were not supported. Conclusions: In low-switching-cost digital environments, the attractiveness of alternative platforms is the dominant driver of switching intention, while current platform evaluations lose their explanatory power. Limitations: The cross-sectional design and reliance on a student sample limit causal inference and generalizability to other user populations. Contributions: This study identifies boundary conditions under which TAM constructs lose predictive power for switching behavior and empirically validates AoA as the dominant pull factor in Gen-AI platform contexts, supporting the integration of PPM mechanisms into TAM-based switching research. The findings also offer practical insights for Gen-AI providers, emphasizing that competitive positioning matters more than incremental usability improvements.
Moderated Mediation of Organizational Ambidexterity and Knowledge Sharing in SME Performance Sofyan Ashari Nur; Satrio Tegar Sadewo; Yesica Apriliana Paska; Miftachul Mujib; Ipuk Widayanti
Advantage: Journal of Management and Business Vol. 4 No. 1 (2026): June
Publisher : Apik Cahaya Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61971/advantage.v4i1.286

Abstract

This study investigates the interrelationships among employee creativity, organizational ambidexterity, knowledge sharing, and SME performance within the context of Indonesia’s creative industries. Grounded in the Resource-Based View (RBV), the research conceptualizes creativity as a valuable human resource, ambidexterity as a dynamic organizational capability, and knowledge sharing as a moderating mechanism that enhances the utilization of these resources. A quantitative hypothesis-testing approach was applied, using data collected from 180 owners and managers of small and medium enterprises (SMEs) in Yogyakarta, Indonesia. Data were analysed through Partial Least Squares Structural Equation Modelling (SEM-PLS), which is appropriate for complex models with latent variables and moderate sample sizes. The results reveal that creativity positively influences ambidexterity, and ambidexterity significantly enhances SME performance. Moreover, knowledge sharing moderates both the relationship between creativity and ambidexterity and between ambidexterity and performance, strengthening their effects. These findings suggest that creativity provides the foundation for ambidextrous behaviour, while knowledge sharing acts as a catalyst that amplifies the transformation of creative ideas into innovative performance outcomes. The study contributes to the literature on organizational learning and dynamic capabilities by highlighting the synergistic role of creativity and knowledge sharing in fostering ambidexterity and competitive advantage in SMEs. Practically, it emphasizes the need for SME leaders to cultivate a knowledge-sharing culture and empower employees to experiment and collaborate, thereby enabling their organizations to remain adaptive and sustainable in rapidly changing environments
Penguatan Karakter Tangguh, Integratif, Dedikatif, Aktif, dan Responsif (TIDAR) sebagai Fondasi Kewirausahaan Inklusif di Desa Ngablak, Kabupaten Magelang Satrio Tegar Sadewo; Aditya Kumala Dewi; Rizky Maulana Akbar Miyono; Ezzy Hendry Wardhana
Dimasejati: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 2 (2026): on Progress
Publisher : Universitas Islam Negeri Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70095/dimasejati.202682.24876

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk memperkuat pola pikir kewirausahaan penyandang disabilitas usia produktif melalui internalisasi lima nilai TIDAR (Tangguh, Integratif, Dedikatif, Aktif, dan Responsif). Kegiatan dilaksanakan pada 24 Juli 2026 di rumah warga di Desa Ngablak, Kecamatan Srumbung, Kabupaten Magelang, dengan melibatkan 17 penyandang disabilitas dari komunitas Warsa Mundung yang sebagian besar telah menjalankan usaha selama lebih dari tiga tahun. Metode yang digunakan meliputi *pre-test*, ceramah interaktif berbasis skenario naratif untuk setiap nilai TIDAR, dan *post-test*, dengan menggunakan instrumen tes pilihan ganda yang terdiri dari 25 butir soal. Hasil kegiatan menunjukkan peningkatan pemahaman peserta yang konsisten di seluruh dimensi, dengan skor rata-rata meningkat dari 37,6% menjadi 57,4% (peningkatan sebesar 19,8 poin persentase). Peningkatan tertinggi terjadi pada dimensi Tangguh dan Dedikatif, sedangkan dimensi Responsif menunjukkan peningkatan terendah dan masih memerlukan penguatan lebih lanjut. Kegiatan ini menegaskan bahwa pembentukan karakter berbasis nilai TIDAR dapat menjadi landasan awal yang relevan untuk memperkuat kewirausahaan inklusif di kalangan kelompok masyarakat rentan di wilayah perdesaan.
Co-Authors 12.520.20.206 Shinta Ratnawati, 12.520.20.206 Abdul Aziz Baihaqi Aditya Kumala Dewi Ananda, Emmaculata Sac Cid Axel Giovanni Brillyanes Sanawiri Dewi ANGGRAENI Dimas Ihsan Pratama Ernawati, Nimas Jimi Ezzy Hendry Wardhana Hanung Eka Atmaja Hanung Eka Atmaja Miftachul Mujib Mohammad Iqbal Mujib, Miftachul N, Anjar Septian Nisa' Ulzahro Raina Dewi Aldianti Rizky Maulana Akbar Miyono Sanawiri, Brillyanes Shinta Ratnawati Sijabat, Yacobo P. Sofyan Ashari Nur Sofyan Ashari Nur Suddin Lada Widayanti, Ipuk Wildan Yudhanto Yesica Apriliana Paska