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All Journal YUME : Journal of Management Golden Ratio of Mapping Idea and Literature Format Journal of Accounting and Finance (JAF) Journal of Artificial Intelligence and Digital Business Center of Economic Students Journal (CSEJ) Paradoks : Jurnal Ilmu Ekonomi Media Riset Bisnis Ekonomi Sains dan Terapan JURNAL MANAJEMEN DAN BISNIS INDONESIA
Sabri Hasan
Fakultas Ekonomi Universitas Muslim Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Library & Information Science Social Sciences Other

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Journal : Golden Ratio of Mapping Idea and Literature Format

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Symmetrical and Asymmetrical of TAM: Consumer Emotional Value and Service Innovation on Consumer Purchase Decisions Juniansyah, Dedi; Putra, Aditya Halim Perdana Kusuma; Syahnur, Haerdiansyah; Hasan, Sabri; Nujum, Syamsu
Golden Ratio of Mapping Idea and Literature Format Vol. 2 No. 1 (2022): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v2i1.133

Abstract

This article presents the results of the mapping carried out taken from various sources, with a total of 34 papers used as mapping materials. Based on the existing theory, TAM consists of several factors, namely risk factors, usability, and added value. The community can accept the stronger these three factors, the more robust technology. These factors can lead to an acceptance of feelings of emotional value or commonly refer to as perceived emotional value. A person can receive emotional value after using the technology, and an emotional value can occur because of innovation. These two things can make a decision someone will use the technology. This study aims to determine the symmetrical and asymmetrical relationship between TAM and Emotional Value, Service Innovators, and also Consumer Purchase Decisions.
Moderating of SERVQUAL on E-WOM, Product Quality, and Brand Image on and E-commerce Purchase Intention Pradana, Andi Fadel Pradana; Hasan, Sabri; Putra, Aditya Halim Perdana Kusuma; Kalla, Rastina
Golden Ratio of Mapping Idea and Literature Format Vol. 2 No. 1 (2022): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v2i1.135

Abstract

This article presents the results of mapping taken from various sources as many as 20 articles on e-WOM, Product Quality and Brand Image as well as consumer behavior and purchasing power towards purchase intention. In the concept of marketing; word of mouth (WOM) is a noble goal of various business activities where the concept of WOM is as a form of advertising through voluntary recommendation activities from consumers to their social environment and groups. In digital activity, the concept of WOM then changed to e-WOM (electronic word of mouth). The presence of a product, word of mouth and also customer preferences are inseparable from the linkage of brand image attached to product elements and service quality. In general, Brand image is the current view of customers about a brand. Brand image can be defined as a collection of unique associations in the minds of target customers.
Co-Authors Aditya Halim Perdana Kusuma Putra Putra Ahmad Afandi Amir Mahmud Andika, Zikra Arda, Ichria Nurul Arfah, Aryati Ashoer, Muhammad Bahari, Andi Faisal Basalamah, Salim Basyarewan, Fahji Fahrezi, Muhammad Farhan Valen Fujiyanti, Fujiyanti Gunadi, Papan Haseng, Kodding Jayadi Jayadi Juniansyah, Dedi Kahfi, Zul Kalla, Rastina Mualimin, Sri Astuti Mursalim Mursalim Nasir, Munawir Nasputra, Andriy Naufal Novita, Tiara Pertiwi, A. Amelia Fauziah Pradana, Andi Fadel Pradana Rahayu, Enoh Dwi Ratna Dewi Rd, Yogie Wijaya Suriyanti, Suriyanti Syahnur, Haerdiansyah Syahnur, Muh. Haerdiansyah Syamsu Nujum Wahid, Muhsin Wardoyo, Fera Setiyo Zaenal, Muhammad Ashoer