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All Journal Journal of Education and Learning (EduLearn) Ekonomikawan : Jurnal Ilmu Ekonomi dan Studi Pembangunan Jurnal Riset Akuntansi dan Bisnis JURNAL ILMIAH MANAJEMEN & BISNIS BISNIS: Jurnal Bisnis dan Manajemen Islam Global Review of Islamic Economics and Business Jurnal Ilmiah Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) JURNAL DIVERSITA JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Entrepreneur dan Entrepreneurship Ihsan: Jurnal Pengabdian Masyarakat Proceeding International Seminar of Islamic Studies Mumtaz : Jurnal Ekonomi dan Bisnis Islam Journal of International Conference Proceedings International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) International Journal of Economic, Technology and Social Sciences (Injects) Journal of Economic Resilience and Sustainable Development
Lailan Safina Hasibuan
Universitas Muhammadiyah Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Physics Public Health Social Sciences Other

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AN ANALYSIS ON SME DEVELOPMENT MODEL (A STUDY ON THE DEVELOPMENT OF SME) Hasibuan, Lailan Safina
Jurnal Entrepreneur dan Entrepreneurship Vol. 6 No. 2 (2017): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (605.03 KB) | DOI: 10.37715/jee.v6i2.643

Abstract

This research aims to evaluate SMEs development models done by an institution that have social responsibility. The Bank of Sumatra Utara was chosen for achieving many success in developing SMEs. The result is believed to be useful for the government and the institution to further develop the SMEs. This research reveals the strengths, weaknesses, opportunities and threats that the SMEs face, especially the SMEs that are being developed by the institution. This research uses quantitave descriptive approach with SWOT method. The research began with model identification on SMEs development, marketing, funding and other facilities related to SMEs development under the institution. Further, SWOT matrix was mapped in order to choose the best strategy to develop the SMEs. The result of this research reveals that SMEs development strategy of the Bank of Sumatra Utara is an aggressive strategy, with courses/training in all aspects of enterprise management and establishing relationship with other institutions and universities for knowledge and technology transfer as the models of development.
COMPARATIVE ANALYSIS OF COMPETITIVE STRATEGIES WITH BCG MATRIX APPROACH AT REGIONAL DEVELOPMENT BANKS Satria Tirtayasa; Hasibuan, Lailan Safina; Afif
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 1 No. 3 (2023): June
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v1i3.15

Abstract

This study aimed to determine the position of each regional development bank using bcg matrix approach and then analyze the comparison of competing strategies. Strategy analysis with bcg matrix, using market growth and relative market share as variables.  The method of analysis is quantitative descriptive. Banks that became the object of research are the top five regional development banks based on the total assets of the population of 27 regional development banks in Indonesia. To determine the position of regional development banks that became the object of research, bcg matrix analysis was performed. In this analysis, four regional development banks, namely bank jatim, bank jateng, bank dki and bank sumut were compared with bank bjb as the main competitor, while those compared to the bcg matrix analysis were certain financial data taken from the audited financial statements of each regional development bank from 2017 s.d. 2021. From this study, the following results were obtained: the position of bank jatim is in the question mark quadrant in 2017 - 2020 and the dogs quadrant in 2021. Bank jateng's position is in the question mark quadrant in 2017-2020 and the dogs quadrant in 2021. Bank dki's position is in the question mark quadrant in 2017-2019 and 2021 as well as the dogs quadrant in 2020. The position of bank sumut is consistently in the question mark quadrant in 2017-2021.
Pendampingan Kewirausahaan Melalui Entrepreneurial Practical Pada Program Wirausaha Merdeka “Smart Entrepreneurship” di Universitas Muhammadiyah Sumatera Utara Handayani, Susi; Bismala, Lila; Siregar, Gustina; Andriany, Dewi; Siregar, Rahmad Bahagia; Hasibuan, Lailan Safina; Putra, Yudha Andriansyah; Arda, Mutia; Hafsah, Hafsah
IHSAN : JURNAL PENGABDIAN MASYARAKAT Vol 7, No 1 (2025): Ihsan: Jurnal Pengabdian Masyarakat (April)
Publisher : University of Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ihsan.v7i1.24279

Abstract

  Program Wirausaha Merdeka “Smart Entrepreneurship” merupakan Program Wirausaha Merdeka Angkatan 2 Tahun 2023 UMSU.  Dalam program ini, terdapat 3 tahap yang harus diikuti oleh mahasiswa peserta, yaitu pre immersion, immersion dan post immersion.  Pada tahap immersion, mahasiswa melakukan entrepreneurial practical di lokasi UKM mitra.  Dalam kegiatan entrepreneurial practical pada tahap immersion, mahasiswa belajar proses bisnis secara langsung pada mentor (pemilik ukm/ manajer ukm), Menyusun proposal bisnis dan melakukan prototyping produk, dengan didampingi oleh DPL dan mentor. Entrepreneurial Practical bertujuan untuk meningkatkan dan mengembangkan minat kewirausahaan mahasiswa, serta memicu aktivitas kewirausahaan. Kegiatan yang dilakukan berupa persiapan (bimbingan teknis dan penyamaan persepsi DPL, mentor dan mahasiswa, pelaksanaan entrepreneurial practical (DPL, mentor dan mahasiswa) dan monitoring dan evaluasi (DPL, mentor mahasiswa dan tim pengelola program).  Kegiatan ini diharapkan mampu meningkatkan dan mengembangkan minat kewirausahaan mahasiswa, memicu aktivitas kewirausahaan dan menciptakan usaha-usaha baru.  Kegiatan pendampingan ini dinyatakan berhasil karena mampu menciptakan 30 prototyping produk yang sudah diuji pasar dan divalidasi.
Analisis Determinan dari Intensi Mahasiswa dalam Menggunakan Teknologi Digital untuk Mendukung Pembelajaran Bismala, Lila; Hasibuan, Lailan Safina; Siregar, Gustina; Firmansyah, Nunung Agus; Andriany, Dewi; Arda, Mutia; Putra, Yudha Andriansyah; Hafsah, Hafsah; Handayani, susi; Indari, Ayu
Jurnal Diversita Vol. 11 No. 1 (2025): JURNAL DIVERSITA JUNI
Publisher : Faculty of Psychology, Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/diversita.v11i1.14834

Abstract

Penelitian ini bertujuan untuk menganalisis determinan dari Intensi Mahasiswa dalam menggunakan teknologi digital dalam mendukung pembelajaran. data penelitian dikumpulkan dari mahasiswa Universitas Muhammadiyah Sumatera Utara, dengan menggunakan angket yang disebarkan dengan bantuan google form, dan menghasilkan 248 jawaban yang valid. Analisis data dilakukan dengan menggunakan Structural Equation Modelling. Hasil penelitian menunjukkan bahwa literasi digital mempengaruhi perceived ease of use dan perceived usefulness, namun literasi digital tidak mempengaruhi Intensi Mahasiswa dalam menggunakan teknologi digital dalam mendukung pembelajaran. Di samping itu, analisis data mengungkapkan bahwa Intensi Mahasiswa dalam menggunakan teknologi digital dalam mendukung pembelajaran dipengaruhi oleh Perceived ease of use dan Perceived usefulness. Sementara hasil uji mediasi menunjukkan bahwa Perceived ease of use dan Perceived usefulness berperan dalam memediasi hubungan antara literasi digital dan Intensi Mahasiswa dalam menggunakan teknologi digital dalam mendukung pembelajaran. Hal ini menunjukkan bahwa digital literasi harus dikembangkan agar mampu menumbuhkan Intensi Mahasiswa dalam menggunakan teknologi digital dalam mendukung pembelajaran, dan didukung oleh Perceived ease of use dan Perceived usefulness
Antecedent of Revisit Intention for Halal Destinations Handayani, Susi; Bismala, Lila; Hasibuan, Lailan Safina; Nor, Mhd Roslan Mhd; Prasetyo, Yoyok
Global Review of Islamic Economics and Business Vol. 13 No. 2 (2025)
Publisher : Faculty of Islamic Economics and Business, State Islamic University Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/grieb.2025.132-01

Abstract

The importance of religiosity in halal tourism is the reason for this study. Religiosity is expected to influence and strengthen tourists' intention to return to halal destinations. The purpose of this study is to analyze the moderating role of religiosity in the influence of Electronic-Word of Mouth and Theory of Planned Behavior on revisit intention. Using the Purposive Sampling method, researchers obtained valid data from 201 respondents. The collected quantitative data was processed with the help of SmartPLS, to test the direct and moderation relationships between the research variables. The results of the study show that E-WOM influences revisit intention, and religiosity influences revisit intention. The results of this study can be utilized by halal destination managers, so that they can monitor reviews in E-WOM that influence revisit intention
Analisis Pemberian Bantuan Sosial Pemerintah Untuk Masyarakat Pra Sejahtera Selama Masa Pandemi Covid 19 di Kota Medan (Studi Kasus : Kecamatan Medan Area) Febriaty, Hastina; Rahayu, Sri Endang; Hasibuan, Lailan Safina
Ekonomikawan: Jurnal Ilmu Ekonomi dan Studi Pembangunan Vol 24, No 1 (2024)
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ekonomikawan.v24i1.20133

Abstract

Medan Area sub-district is one of the many sub-districts that was given social assistance by the government during the Covid-19 pandemic. Many people in the area sub-district find it difficult to meet basic needs due to a decrease in income. This decrease in income was caused by many people experiencing a decrease in working hours due to age, as well as layoffs due to the Covid-19 outbreak. This research aims to carry out an analysis of the provision of government social assistance to underprivileged communities during the Covid 19 pandemic in the Medan area sub-district. The research method used is a descriptive qualitative method. The results of this research are that the total number of people in the Medan Area District is 99,993 people, only a small portion of the people receive social assistance with a total of only 4,406 people and is divided into several social assistance categories, namely Basic Food, BST (cash social assistance). ), and PKH (Family Hope Program). From this figure, only 4.4% of the people from the total population recorded in the Medan Area sub-district received social assistance from the government during the current Covid-19 pandemic.
Customer satisfaction index in Indonesian student micro credentials program Bismala, Lila; Siregar, Gustina; Andriany, Dewi; Handayani, Susi; Hafsah, Hafsah; Hasibuan, Lailan Safina; Arda, Mutia; Putra, Yudha Andriansyah; Manurung, Yayuk Hayulina
Journal of Education and Learning (EduLearn) Vol 18, No 4: November 2024
Publisher : Intelektual Pustaka Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/edulearn.v18i4.21653

Abstract

The Indonesian Student Micro-Credentials Program implemented by Universitas Muhammadiyah Sumatera Utara (UMSU) carries 5 courses, all of which are carried out online, in a relatively short time within 2 months. The learning objectives, which are intended to create practical skills, require students to master the courses they follow, thus causing many problems, which have an impact on the satisfaction of the participants of this program. This study aims to measure the customer satisfaction index (CSI) of participants in this program. Of the 514 participants who were used as respondents, 279 respondents filled out the google formula, and the response rate was 54%. The results showed that the CSI value of the program was 0.85, which means that the participants were very satisfied with the implementation of this program at UMSU. Based on the assessment of it is quality, the dimension assessment is carried out in order of the highest average value, namely this program (4.48), interaction and flexibility (4.33), managers (4.24), lecturers (4.23), students (4.20), assessment (4.16), process (4.14), content design (4.15), partners (4.11), and technology (4.05). Based on the assessment of the level of importance or expectation of this program, the dimension assessment is carried out in order of the highest average value, namely this program (4.47), interaction and flexibility (4.38), managers (4.23), lecturers (4.22), process (4.17), content design (4.17), students (4.13), peer (4.13), assessment (4.11) and technology (4.04).
Pengaruh Self-Regulated Learning Terhadap Student Engagement Dalam Menghadapi E-Learning Di Masa Pandemi Covid 19 Hafsah, Hafsah; Bismala, Lila; Firmansyah, Nunung Agus; Handayani, Susi; Siregar, Gustina; Andriany, Dewi; Hasibuan, Lailan Safina; Siregar, Hasan Sakti
Jurnal Diversita Vol. 10 No. 1 (2024): JURNAL DIVERSITA JUNI
Publisher : Faculty of Psychology, Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/diversita.v10i1.11684

Abstract

Student engagement shows how much student involvement is in learning, where this is influenced by self-regulated learning. The aim of this research is to examine the effect of self-regulated learning on student engagement. The sample in this research was 125 respondents, who were students at the Universitas Muhammadiyah Sumatera Utara, Management study program taking Production Management classes. The research results show that there is a significant influence between self-regulated learning and student engagement. Students' ability to organize their own learning has a big influence on student engagement. So it is very important to encourage self-regulated learning abilities, especially when dealing with online learning.
Research aim: To examine the determinants of consumer repurchase intention in shopping for Muslim fashion online. Methods: Explanatory research using the Structural Equation Modeling method with the SmartPLS3 program. Research Findings: The results show t Bismala, Lila; Hasibuan, Lailan Safina; Handayani, Susi
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 2 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i2.20207

Abstract

Research aim: To examine the determinants of consumer repurchase intention in shopping for Muslim fashion online. Methods: Explanatory research using the Structural Equation Modeling method with the SmartPLS3 program. Research Findings: The results show that consumer satisfaction significantly affects consumer loyalty, which in turn mediates the relationship between consumer satisfaction and repurchase intention. E-WOM does not show a significant effect on repurchase intention either directly or through mediation. Theoretical Contribution: This study contributes to the e-commerce literature by revealing the relationship dynamics between consumer satisfaction, electronic word of mouth (e-WOM), customer loyalty, and repurchase intention on online platforms. Practical Implications: The results of this study provide strategic guidance for e-commerce business actors to increase customer loyalty as an important step in encouraging repeat purchases Research Limitations: This study is limited to the context of Muslim fashion online stores, so the results may not be generalizable to other products or different e-commerce platforms. Further research is needed to explore additional factors that can more comprehensively explain the relationship between consumer satisfaction and repurchase intention.
Co-Authors Ade Shandra Pratiwi Afif Alfira Israfia Andri Soemitra Andri Soemitra Destiana Fitriyani Sembiring Dewi Andriany Elka, Rahmy Avira Eri Yanti Nasution Firmansyah, Nunung Agus Gustina Siregar Hafni, Roswita Hafsah Hafsah Hafsah Hafsah Hastina Febriaty Helman Helman Indari, Ayu Julita, Julita Lila Bismala Monika Vio Lista Siburian Mutia Arda, Mutia Nor, Mhd Roslan Mhd Prasetyo, Yoyok Prawidya Hairani RS Prawidya Hariani Prawidya Hariani RS Putra, Yudha Andriansyah Putri Yohana Natasya Tambunan Satria Tirtayasa Siregar, Hasan Sakti Siregar, Hasan Sakti Siregar, Rahmad Bahagia Sri Endang Rahayu Sri Masita Bangun Susi Handayani Susi Handayani Wita Pradita Yayuk Hayulina Manurung Yuditya Nasution Zuhrinal M. Nawawi Zulia Hanum