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Journal : Jurnal Multidisiplin Madani (MUDIMA)

Factors of Halal Awareness in Cosmetic Products Among Milenial Muslimah in Indonesia Hendy Tannady; Meilisa Alvita
Jurnal Multidisiplin Madani Vol. 3 No. 6 (2023): June, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v3i6.3199

Abstract

This study aims to analyze the factors that shape awareness of halal cosmetic products among millennial Muslim women in Indonesia. The data source for this study came from a sample of 100 respondents, namely millennial Muslim women who already have an income and have used halal cosmetics, which were determined using a representative purposive sampling method. Data were analyzed using factor analysis which consisted of 4 factors, namely: (1) Halal Information, (2) Availability, (3) Halal in Media, and (4) Halal Program with a total of 23 variables. The results showed that there were 6 new factors that were formed from 21 variables analyzed and contributed 68.081%, which consisted of: (1) Media Information of 31.448% had an eigen value of 6.604, (2) Halal Accessibility of 10.624% had an eigen value of 2.231 , (3) Halal Label Information of 7.928% has an eigen value of 1.665, (4) Knowledge of Halal of 7.243% has an eigen value of 1.521, (5) Halal Program of 5.784% has an eigen value of 1.215, and (6) Halal Assurance of 5.054 % has an eigenvalue of 1.061. So from these results, it is advisable for cosmetic companies to prioritize the power of halal cosmetics and disseminate knowledge about the benefits of halal cosmetic ingredients directly to millennial Muslim women. In this way it is hoped that it can increase halal awareness among millennial Muslim women
The Influence of Market Orientation, Technology Orientation and Entrepreneurial Orientation on Business Performance Derry Pujianto; Hendy Tannady
Jurnal Multidisiplin Madani Vol. 3 No. 8 (2023): August, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v3i8.5426

Abstract

The economic growth of the creative industry in the coffee beverage sector has expanded due to Indonesia's rapid expansion of the food and beverage sector, particularly coffee outlets, however one coffee shop, specifically one in the Tangerang region, has dropped. This phenomena may be understood in terms of business performance, market orientation, technology orientation, and entrepreneurial orientation. This study's goal was to identify and evaluate how market orientation, technological orientation, and entrepreneurial orientation affect business performance. An online survey using a quantitative methodology is used in this study. A questionnaire that has previously undergone validity and reliability testing before being deemed valid was employed in the data gathering procedure. 120 respondents who were selected for the study's sample utilizing the non-probability sampling technique and judgmental sampling approach. In this work, multiple linear regression tests were used as the analytical method. According to the findings, Market Orientation, Technology Orientation, and Entrepreneurial Orientation all have a partial and simultaneous beneficial impact on Business Performance