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All Journal Dentika Dental Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Majalah Kedokteran Gigi Indonesia Berkala Ilmiah Kedokteran Duta Wacana JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) MANAJEMEN Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Manajemen Bisnis Kewirausahaan Community: Jurnal Pengabdian Pada Masyarakat Indonesian Economic Review Journal of Management and Informatics Prosiding Seminar Nasional Unimus Jurnal Ilmiah Manajemen Dan Kewirausahaan
Heni Susilowati
Departemen Farmasi Fakultas MIPA Universitas Indonesia, Jakarta
Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Engineering Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Other

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The Influence of Price Perception, Store Atmosphere, and Location on Purchasing Decisions at Alfar Banyudono Grocery Store Setiana Kusuma; Heni Susilowati
Indonesian Economic Review Vol. 5 No. 2 (2025): August : Indonesian Economic Review
Publisher : Cahaya Abadi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53787/iconev.v5i2.70

Abstract

Technological and industrial developments have significantly impacted people's lives, particularly in the business world. The digitalization of services and the introduction of innovative solutions have facilitated faster and more efficient business growth, particularly in grocery stores. This study aims to explore the influence of price perception, store atmosphere, and location on purchasing decisions at Alfar Grocery Store. The study involved a total of 100 respondents, who are consumers of Alfar Grocery Store, with data collected using a non-probability sampling technique. The research method used is multiple linear regression analysis with quantitative research. The results show that price perception, store atmosphere, and location significantly influence purchasing decisions at Alfar Grocery Store. These three variables play a major role in shaping consumer decisions when shopping at the store. Based on these findings, the study provides recommendations for improving the shopping experience, such as enhancing the store's atmosphere to make it more comfortable for customers, providing updated price catalogs periodically to help buyers plan their purchases, and expanding parking facilities to ensure customer satisfaction with the store's location. Overall, this study emphasizes the importance of these factors in influencing consumer behavior and suggests that grocery stores, particularly Alfar Grocery Store, can improve sales and customer loyalty by addressing these key elements effectively.
DSP Analysis of the Impact of Product Quality and Lifestyle on Gen-Z Impulse Buying Decisions on E-Commerce Products (Case Study of College Students in Surakarta City) Sri Prihatin, Diyah Ayu; Heni Susilowati
JIMF (Jurnal Ilmiah Manajemen Forkamma) Vol. 8 No. 1 (2024): JIMF (Jurnal Ilmiah Manajemen Forkamma)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/frkm.v8i1.44454

Abstract

The purpose of this study is to analyze the influence of product quality and lifestyle on impulse buying decisions for Shopee e-commerce. This study uses a quantitative research type. The population in this study were Gen Z students in the city of Surakarta. The sampling technique used a non-random sampling technique with a purposive sampling method and obtained a total of 100 respondents. The data collection technique used a questionnaire with Likert scale parameters. The data analysis technique used multiple linear regression assisted by SPSS version 29 software for data processing. The results showed that product quality and lifestyle variables had a significant influence on impulse buying decisions for Shopee e-commerce products, where the significance value was below 0.05. The results of the F test obtained an F-count value of 28.690 which was greater than the F-table value of 3.089. From the results of the determination coefficient test, 35.9% of the purchasing decision variables were influenced by product quality and lifestyle variables, while the remaining 64.1% were explained by the influence of other factors or variables outside the model such as product quality, lifestyle and others that were not discussed in this study.
Mengembangkan Pembelajaran Interaktif Dan Menyenangkan Untuk Meningkatkan Skill Guru SDI PK Muhammadiyah Delanggu Heni Susilowati; Ratnaningrum; Asnawi Hidayat
Community : Jurnal Pengabdian Pada Masyarakat Vol. 4 No. 2 (2024): Juli : Jurnal Pengabdian Pada Masyarakat
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/community.v4i2.551

Abstract

The development of Technology and Information (IT) in the world of education is changing the way teachers convey knowledge to students. Teaching that has been carried out traditionally in one direction needs to be further developed with new learning methods that are interactive and interesting, more creative and participatory in order to increase student learning motivation. The aim of implementing PKM is to equip teachers to develop lesson materials in the form of IT-based interactive learning by utilizing the Canva and Microsof Excel applications. The activity was carried out at SDI PK Muhammadiyah Delanggu which was attended by 24 teachers by the PKM STIE STEKOM team. The training included making interactive quiz learning videos with the Canva application and processing student data with practical Microsoft Excel formulas. The results obtained from this activity were that all teacher participants gained skills and knowledge in developing learning media in the form of learning videos that were more interesting and interactive and completing administrative tasks could be done more quickly. Teachers succeeded in increasing their competency in using Canva and Microsof Excel as interactive learning media and completing assignments.
Peran Kepuasan Kerja, Motivasi Kerja, dan Disiplin Kerja Terhadap Kinerja Karyawan : Studi Empiris CV Sukses Abadi Garmandio Shukuria Birgita Lelis Inggarwati; Heni Susilowati
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 1 (2026): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i1.5690

Abstract

Human Resources (HR) is a strategic component in an organization, as employees' roles will support the overall success of the organization. The purpose of this study is to analyze the influence of job satisfaction, work motivation, and work discipline on employee performance at CV Sukses Abadi Garmindo. This study uses a quantitative survey approach using primary data sources. The sampling technique used a simple random sampling method with the Slovin formula for 84 respondents. Data were analyzed using multiple linear regression. The results show that job satisfaction has no significant effect on employee performance. Meanwhile, work motivation and work discipline have a significant effect on employee performance at CV Sukses Abadi Garmindo. Management needs to pay attention to incentive and welfare systems as motivation in improving employee performance.
Efektifitas pemasaran digital melalui celebrity endorser : Dampaknya terhadap minat beli produk kecantikan di instagram Lutfiah; Risti, Lutfiah; Heni Susilowati
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 18 No 2 (2025): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v18i2.3167

Abstract

  Riset ini berorientasi pada tujuan guna mengetahui pengaruh celebrity endorser kepada minat beli produk kecantikan di Instagram. Adapun parameter celebrity endorser dalam riset ini didalamnya adanya daya tarik (attractiveness), kepercayaan (trustworthiness), serta keahlian (expertise). Metode yang dilibatkan yakni metode kuantitatif dalam rupa pendekatan deskriptif serta kausal. Kuesioner disebarkan kepada 104 responden yang berasal dari Lingkungan Garung, Kecamatan Ambarawa, dengan pemilihan responden melibatkan teknik purposive sampling sebagai metode pengumpulan data. Penganalisisan data yang didalamnya ada pengujian instrumen (validitas serta reliabilitas), pengujian praduga klasik, juga pengkajian regresi linier berganda (pengujian t, pengujian F, juga koefisien determinasi) yang diselenggarakan lewat berbantuan perangkat lunak SPSS. Temuan penelitian menandakan bahwasannya parameter daya tarik, kepercayaan, serta keahlian memberi pengaruh dengan simultan pada minat beli pemakai Instagram. Disisi lain secara parsial kepercayaan serta keahlian berisi pengaruh yang berarti kepada minat beli produk kecantikan di Instagram, namun daya tarik tidak berisi pengaruh yang berarti. Fakta ini menjelaskan bahwasannya ketika orang berminat membeli produk kecantikan melalui instagram kredibilitas endorser lebih penting daripada daya tarik fisik secara visual. Implikasi temuan temuan membantu praktisi bisnis memilih endorser yang mempunyai tingkst kepercayaan juga keahlian untuk menumbuhkan minat beli konsumen secara lebih efektif.    
Co-Authors Agustinus Rudolf Phym Agustinus Rudolf Phyma Amara Indah Ramadhani Asnawi Hidayat Bunga Aurelia Denise Utami Putri Devi Chretella Maheswara Erlinda Sholihah Erwan Nur Hidayat Erwan Nurhidayat Indradewa, Rhian Jaelani Jienendra Ichsan Pradana Juni Handajani Kasih Purwanti Kusna Djati Purnama Lutfiah Muh. Sugeng Riyadi S Nindi Anggi Wardani Ningsih, Pemilia Sulistyowati Pemilia Sulistowati Ratnaningrum Ratnaningrum Ratnaningrum Regina TC Tandelilin Risti, Lutfiah Ristina Dwi Astuti Septiana, Eva Setiana Kusuma Shukuria Birgita Lelis Inggarwati Siswanto Siswanto Sri Prihatin, Diyah Ayu Suryani Hutomo Suryani Hutomo Suryanto, Yanti Ivana Titin Hargyatni Widya Retno Ayuningsih Yosaphat Bayu Rosanto