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All Journal Jurnal Ekonomi Pembangunan ESENSI: JURNAL BISNIS DAN MANAJEMEN Economic Journal of Emerging Markets AGRIEKONOMIKA JAM : Jurnal Aplikasi Manajemen Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Global Review of Islamic Economics and Business HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam Ekonomi-Qu (Jurnal Penelitian Ilmu Ekonomi) Jurnal Ilmiah Ekonomi Islam Economica: Jurnal Ekonomi Islam Jurnal Organisasi Dan Manajemen Jurnal Aplikasi Bisnis Jurnal Ekonomi & Keuangan Islam Muqtasid: Jurnal Ekonomi dan Perbankan Syariah Banque Syar'i : Jurnal llmiah Perbankan Syariah Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi JESI (Jurnal Ekonomi Syariah Indonesia) Proceeding of Conference on Islamic Management, Accounting, and Economics Enrichment : Journal of Management ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM) Islamiconomic: Jurnal Ekonomi Islam Al-Tijary : Jurnal Ekonomi dan Bisnis Islam KENDALI: Economics and Social Humanities Jurnal Kebijakan Ekonomi dan Keuangan Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Review of Islamic Social Finance and Entrepreneurship Al-Infaq : Jurnal Ekonomi Islam Optimal: Jurnal Ekonomi dan Manajemen
Heri Sudarsono
Department Of Economics, Faculty Business And Economics, Universitas Islam Indonesia, Yogyakarta, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Mathematics Social Sciences Other

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Meningkatkan Daya Saing UMKM Perempuan Surabaya: Workshop Praktis tentang Strategi Pemasaran Novie Noordiana Rachma Yulia; Agus Purbo Widodo; Wahyu Rochana; Arlisa Indriawati; Agung Pribadhi; Ady Setiawan; Heri Sudarsono; Puput Artalia
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 3 No. 2 (2025): Juni : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v3i2.2027

Abstract

This community service activity aimed to enhance the competitiveness of women-led Micro, Small, and Medium Enterprises (UMKM) in Surabaya by providing practical marketing strategies through a workshop. Despite their significant role in the national economy, many UMKM, especially those run by women, face challenges in marketing due to limited access to training and resources. This workshop, held at Darmo Trade Center, Surabaya, focused on providing simple yet applicable marketing strategies, such as the STP (Segmentation, Targeting, Positioning) framework and the Unique Selling Proposition (USP) to help entrepreneurs better understand their products, target consumers, and improve product differentiation. The workshop also emphasized entrepreneurial characteristics and business risk-taking. The results indicated that the participants, mostly women entrepreneurs, gained valuable insights into marketing strategies and felt more confident in applying these concepts to improve their business performance. Feedback from the participants suggested a high level of engagement and readiness to implement the strategies discussed.
ANALYSIS OF MUSLIM STUDENTS’ INTENTION IN INFAQ AND SHADAQAH THROUGH ONLINE PLATFOMS Haviv Isya Maulana; Heri Sudarsono
Al-Infaq: Jurnal Ekonomi Islam Vol. 15 No. 1 (2024)
Publisher : Fakultas Agama Islam, Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/alinfaq.v15i1.2146

Abstract

This study aims to analyze what factors influence the intention of Muslim students to give infaq and shadaqah through online platforms using the Unifield Theory of Acceptance and Use of Technology (UTAUT) approach. This type of research used is quantitative research. The population and sample used in this study were Muslim students who had made or given information and articles online as many as 298 respondents. The results in this study indicate that the performance of expectancy, social influence, and trust has a positive and significant effect on the behavioral intention of Muslim students to spend and give shadaqah online. effort expectancy, facilitating conditions have a positive but not significant effect on the behavioral intention of Muslim students to spend and study online. Facilitating conditions has a significant effect on the user behavior of Muslim students to spend and study online. Behavioral intention has a significant effect on the user behavior of Muslim students to spend and study online.
Co-Authors Achmad Fanani Yunianto Ade Wirman Ady Setiawan Agung Pribadhi Agus Purbo Widodo Akhsyim Afandi Aloysius Jondar Alusi Retno Safitri Andika Perdana Andika Ridha Ayu Perdana Arga Ramadhana Arlisa Indriawati Arya Bagus Wirakurnia Asri Noer Rahmi Bintang Putri Pertiwi Dita Putri Angraini Emiroh Arsyina Ahimsa Fajar Nurbani Aslam Fiqih Afriadi Haviv Isya Maulana Ikawati, Retty Indah Susantun Indah Susantun Indah Susantun Indah Susantun Indah Susantun Jannahar Saddam Ash Shiddiqi Jannahar Saddam Ash Shidiqie Khairunnisa Rifqi Amalias Lak lak Nazhat El Hasanah Martha Cahya Ramadhan Miranti Aprilia Saputri Mohammad Hendrie Anto Mohammad Subhan Muchammad Taufiq Affandi Muhammad Abdul Ghoni Muhammad Hafidz Prasetyo Mustika Noor Mifrahi Nadya Putri Nico Ferari Novie Noordiana Rachma Yulia Nugrohowati, Rindang Nuri Isnaini Ponchanok Nuanmark Puput Artalia Putri Dwiawani Rifqi Khuamirotun Nafis Rudatin, Ari Rukin, Rukin Sarastri Mumpumi Ruchba Sarastri Mumpuni Rubha Sarastri Mumpuni Rubha Sarastri Mumpuni Ruchba Sella Fitri Anindita Setyo Novianto Siti Aisiyah Suciningtias Supriani, Indri Syobri Tri Rahmansyah syurmita Verawati Fajrin Wahyu Rochana Weni Hawariyuni Williyanto Sakunab Yunice Karina Tumewang