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R. Anang Muftiadi
Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Padjajaran
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Journal : Jurnal Perspektif Pembiayaan dan Pembangunan Daerah

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The effect of partnership and information and communication technology (ICT) capability on competitive advantage through entrepreneurial marketing: a study on culinary sector SMEs in Batam City Husna, Asmaul; Alfatiha, Raja Ainaya; Chan, Arianis; Muftiadi, Anang
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Vol. 12 No. 2 (2024): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Publisher : Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/ppd.v12i2.32238

Abstract

This study analyzes the influence of partnership and Information and Communication Technology (ICT) capability on competitive advantage through entrepreneurial marketing. The research employs a quantitative approach with descriptive analysis, involving data collected through questionnaires, interviews, and observations from 56 culinary sector SMEs in Batam City. The data analysis technique used is Structural Equation Modeling-Partial Least Square (SEM-PLS). The results indicate that partnership and ICT capability positively and significantly affect entrepreneurial marketing, enhancing coordination and technology usage among SMEs. However, these variables do not significantly impact competitive advantage directly. On the other hand, entrepreneurial marketing demonstrates a positive and significant influence on competitive advantage, highlighting the importance of strong customer relationships and high-value product creation. Additionally, ICT capability significantly influences competitive advantage through entrepreneurial marketing, emphasizing the role of technology in enhancing business flexibility and marketing capabilities.
Co-Authors Achsanul Qosasi Ahmad Buchari Ahmad Buchari Ahmad Buchari Alamsah, Untung Alfatiha, Raja Ainaya Arbi Abdul Kahfi Arianis Chan Arifianti, ⁠Ria Arifianti, ⁠Ria Asmaul Husna Avia, Muhammad Dusthin Putra Dhifan Fadhilah Rizky Nurhadi Dian Fordian Dwiputra, Muhammad Faishal Akbar Dyana, Dyana Egar Surya Eka Nurcahya Eka Nurcahya Eka Nurcahya Emma Rochima Erna Maulina Erwin Permana Fauziah, Syifa Aulia Girda Aulia Rishyadi Hasan Farisi Healthy Nirmalasari Indiani, Dini Iwan Sukoco M. Rizal Margo Purnomo Margo Purnomo Mariana Marselina, Mariana Mohammad Benny Alexandri Muhamad Alvi Irpansyah Muhamad Rizal Muhamad Rizal nunung runiawati Pekerti, Ayu Permata Raja Ainaya Alfatiha Ria Arifianti Rivani . Rivani Rivani Salwa Nurfaiziya Sam'un Jaja Raharja Sapulette, Militcyano Samuel Suwandi, Imam Teguh Santoso Tetty Herawaty Tradiga Nur Aziz Aziz Ulyses Sitompul Yoga Putut Afandi