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All Journal Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen Teori dan Terapan Sarwahita : Jurnal Pengabdian Kepada Masyarakat Studi Kasus Inovasi Ekonomi Jurnal Ilmiah Manajemen Kesatuan Jurnal Manajemen Bisnis Indonesian Journal of Cultural and Community Development Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Economics Research and Social Sciences JAPI: Jurnal Akses Pengabdian Indonesia Asia Pacific Journal of Management and Education Jurnal Pengabdian Manajemen Jurnal Kewirausahaan dan Inovasi
Kardina Yudha Parwati
Universitas Muhammadiyah Malang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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Pengaruh Servicescape terhadap Revisit Intention dengan Perceived Service Quality sebagai Variabel Mediasi (Studi Pada Ubud Hotel & Villas) Kardina Yudha Parwati; Dimas Hendrawan
Jurnal Ilmiah Mahasiswa FEB Vol 3, No 2: Semester Genap 2014/2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Tujuan - Penelitian ini bertujuan untuk mengetahui pengaruh servicescape dan perceived service quality terhadap revisit intention konsumen Ubud Hotel & Villas baik pengaruh secara langsung maupun tidak langsung. Metodologi Penelitian - Penelitian ini menggunakan Analisis Jalur (Path) untuk mengetahui pengaruh langsung dan tidak langsung dari variabel servicescape terhadap revisit intention dengan perceived service quality sebagai variabel mediasi. Hasil Penelitian - servicescape mempunyai pengaruh langsung secara signifikan terhadap revisit intention, servicescape mempunyai pengaruh langsung secara signifikan terhadap perceived service quality, perceived service quality mempunyai pengaruh langsung secara signifikan terhadap revisit intention, dan servicescape mempunyai pengaruh tidak langsung secara signifikan terhadap revisit intention melalui perceived service quality. Kata kunci: Servicescape, Perceived Service Quality, Revisit Intention.
The Role of Customer Knowledge Management on The SMEs Business Performance Ardik Praharjo; Kardina Yudha Parwati
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 14 No. 1 (2021)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v14i1.24275

Abstract

This study examines Customer Knowledge Management (CKM) on innovation capability and business performance in Micro, Small, and Medium Enterprises (UMKM) in Malang. CKM emerged as an important dan effective system to improve innovation capabilities and company performance. However, the role of CKM in innovation and company performance is not recognized well by the company. The research method used is a quantitative explanatory approach. Data collection was collected through a questionnaire distributed to owners or managers of small dan medium industries, especially in the culinary sector, the variety of processed chips, which is the main domain of UMKM Malang City. The data analysis technique used is Partial Least Square (PLS). This study shows that customer knowledge management has a significant effect on innovation capability dan business performance.
HOW DOES A UNIVERSITY OF CHOICE COME TO STUDENTS’ MIND? FROM THE ASPECT OF THE E-SERVICESCAPE OF UNIVERSITY’S WEBSITE Kardina Yudha Parwati
Manajemen Bisnis Vol. 10 No. 1 (2020): April
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jmb.v10i1.13892

Abstract

The goals of this study are want to explore the effect of the e-servicescape on private university’s website towards student’s intention to use the service. This study also wants to know about how does the effect of the e-servicescape towards perceived private university’s service quality, and how does the perceived private university’s service quality effect towards student’s intention to use that service. This study is explanatory research which is using a quantitative approach. A survey using a questionnaire was conducted to collect the data. Moreover, the data of this study was measure in 5 rates Likert’s scale and then analyzed using Partial Least Square Method with SmartPLS3 software. The population of this study are the students of a private university in Indonesia. The sample of this study is 165 students of a private university in Indonesia. Purposive sampling technique is used by criteria as follow, the respondent must be private university students and have been seen and looking about their university’s website when still school leavers back then. The result of this study is that there is a significant influence of the e-servicescape to the perceived service quality. Furthermore, perceived service quality also found to have a significant influence on the student’s intention to use the private university service. This study also found that e-servicescape only is not enough to influence the student’s intention to use the private university service, and must be mediated by perceived service quality.
Entrepreneurial Assistance for Students of Muhammadiyah High School Through Social Media Marketing and Product Photo Styling Workshop Iqbal Ramadhani Fuadiputra; Kardina Yudha Parwati; Fika Fitriasari
Indonesian Journal of Cultural and Community Development Vol 8 (2021): March
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (25.368 KB) | DOI: 10.21070/ijccd2021694

Abstract

SMA Muhammadiyah 1 is a senior secondary education institution under the auspices of the Muhammadiyah Foundation. SMA Muhammadiyah 1 Malang always aligns the school learning curriculum with the vision, mission, and goals of the school as well as the competencies of the planned graduates. One example is the holding of entrepreneurship laboratory subjects. This entrepreneurship subject aims to provide entrepreneurial skills and instill an entrepreneurial spirit in SMA Muhammadiyah 1 Malang students. In this subject, students are taught about the entrepreneurial spirit and traits such as persistence, independence, creativity, innovation, independence and so on. Students are also provided with skills in making products by teachers who teach entrepreneurship subjects. Based on the process of situation analysis, the servant found that the activities of entrepreneurship courses at SMA Muhammadiyah 1 Malang in the aspect of product manufacture had been going well, but partners experienced problems in marketing communication activities for the products that had been produced. The purpose of the implementation of this service program is to provide knowledge and improve student skills in marketing communication of products resulting from entrepreneurial subjects at SMA Muhammadiyah 1 Malang. In this service, the service will carry out a social media marketing workshop and photo styling products. Through this service program it is hoped that students of SMA Muhammadiyah 1 Malang will have technical skills in the aspect of product marketing so that when they graduate they have additional skills for entrepreneurship.
PENDAMPINGAN PENYUSUNAN LAPORAN KEUANGAN DAN PERANCANGAN PEMASARAN PRODUK ISTANA SANDAL KARET Erna Retna Rahadjeng; Luqman Dzul Hilmi; Kardina Yudha Parwati
Studi Kasus Inovasi Ekonomi Vol. 4 No. 2 (2020)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/skie.v4i2.11654

Abstract

UMKM dapat menjadi salah satu sektor perekonomian yang menjadi andalan di Indonesia. UMKM mampu menyediakan lapangan kerja bagi masyarakat, meningkatkan kreatifitas dan produktivitas daerah, menggerakkan perekonomian dan kesejahteraan masyarakat, serta resisten dalam menghadapi krisis ekonomi global. Potensi UMKM dalam memajukan perekonomian Indonesia masih memiliki beberapa keterbatasan seperti kurangnya pengetahuan dan kemampuan sumberdaya manusia, pengelolaan usaha yang sifatnya masih sangat konvensional, terbatasnya penggunaan teknologi, minimnya akses pebankan, serta kurangnya kemampuan UMKM dalam menanggapi perubahan selera konsumen. Salah satu UMKM yang memiliki potensi besar namun kurang optimal kinerjanya dikarenakan memiliki beberapa keterbatasan yang telah disebutkan pada paragraf sebelumnya adalah UD. Lestari Jaya atau lebih dikenal dengan nama usaha Istana Sandal Karet (ISK). ISK merupakan usaha yang memproduksi beraneka ragam sandal yang terbuat dari bahan baku karet bekas. Sistem pemasaran utama produk ISK masih memanfaatkan saluran konvensional yaitu melalui tengkulak atau reseller serta belum ada upaya untuk menggunakan pemasaran digital seperti penggunaan sosial media dan e-commerce. Hal tersebut mengingat terbatasnya pengetahuan dan keterampilan pemilik usaha pada bidang pemasaran digital, sehingga lingkup pemasaran dan profitabilitas usaha belum optimal. Pada aspek keuangan mitra masih melakukan pencatatan transaksi keuangan yang belum terstruktu dan masih bercampur antara kegiatan keuangan usaha dengan rumah tangga. Hal ini membuat mitra kesulitan dalam menganalisis kondisi keuangan usaha. Kegiatan pengabdian ini bertujuan untuk melakukan pendampingan pencatatan transaksi keuangan usaha yang terstruktur dan melakukan sosialisasi serta pendampingan pemasaran produk ISK melalui media digital. Hasil dari kegiatan pengabdian ini adalah buku pencatatan keuangan usaha, akun Instagram bisnis, dana akun e-commerce BukaLapak ISK.
Pendampingan Metode Pembalajaran Kewirausahaan Dengan Sistem Bisnis Model Canvas Pada SMA Muhammadiyah 1 Malang Iqbal Ramadhani Fuadiputra; Kardina Yudha Parwati; M. Fika Fitriasari
Jurnal Pengabdian Manajemen Vol 1 No 2 (2022): Jurnal Pengabdian Manajemen
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jpmanajemen.v1i2.3413

Abstract

The community service program proposed by the devotees will be carried out at SMA Muhammadiyah 1 Malang. The process of situation analysis and identification of problems with service partners was carried out on March 3, 2021. Based on the situation analysis process, the service found that entrepreneurship subject activities at SMA Muhammadiyah 1 Malang still need to be readjusted related to business details that must be built when setting up a business. Because of this need, we as a servant answer this by providing assistance with entrepreneurship learning methods with the canvas business model method. The purpose of the implementation of this service program is to provide knowledge and improve the skills of teachers in creating new businesses which will later be applied in entrepreneurship subjects at SMA Muhammadiyah 1 Malang. In this service, the servant will provide assistance to teachers in using the Business Model Canvas method. Through this service program, it is hoped that entrepreneurship subject teachers can apply it during the teaching and learning process.
PEMBINAAN MINAT WIRAUSAHA BERBASIS GREEN BUSINESS BAGI MASYARAKAT Pradana, Bayu Ilham; Parwati, Kardina Yudha
Bahasa Indonesia Vol 20 (2023): Sarwahita : Jurnal Pengabdian Kepada Masyarakat Vol. 20 Edisi Khusus Tahun 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/sarwahita.20k.10

Abstract

The phenomenon of green business has the potential to contribute to the local economy if provided with appropriate guidance and support throughout the process. The city of Malang has a climate and environment conducive to the development of green businesses by utilizing natural resources. Efforts to enhance interest in environmentally friendly and sustainable entrepreneurship through green business programs can be seen from affective, cognitive, and conative perspectives. These activities contribute to the implementation of the Green Business concept, especially in increasing the economic value of plant cultivation, thereby benefiting the local community's economy. Initiatives to develop interest in entrepreneurship based on green business are carried out in the Mojolangu Village, Lowokwaru Sub-district, Malang City, in collaboration with the agribusiness company Semi Abadi and the Karang Taruna community organization of Mojolangu Village, involving a total of 28 participants. The results of these activities include an increased interest in green business entrepreneurship as assessed from the affective, cognitive, and conative aspects among the training participants. The sustainability of the results of the community service evaluation can be followed up by providing assistance in the preparation of a business plan, training in product packaging, digital marketing training, and financial management training for succulent plant business products. Additionally, it can also include mentoring for green business-based succulent plant enterprises that are already in operation. Abstrak Fenomena green business memiliki potensi untuk memberikan kontribusi pada perekonomian lokal jika mendapat panduan dan dukungan yang tepat selama prosesnya. Kota Malang memiliki iklim dan lingkungan yang mendukung untuk pengembangan green business dengan memanfaatkan media yang bersumber dari alam. Usaha meningkatkan minat wirausaha yang ramah lingkungan dan berkelanjutan melalui program green business dapat dilihat dari sisi afektif, kognitif dan konatif. Kegiatan ini berkontribusi dalam implementasi konsep Green Business terutama dalam peningkatan nilai ekonomis dari budidaya tanaman sehingga memberikan manfaat pada perekonomian masyarakat setempat. Inisiatif untuk mengembangkan minat berwirausaha berbasis green business dilaksanakan di Kelurahan Mojolangu, Kecamatan Lowokwaru, Kota Malang, bekerja sama dengan usaha agribisnis Semi Abadi dan mitra Karang Taruna Kelurahan Mojolangu dengan jumlah peserta 28 orang. Hasil dari kegiatan ini adalah meningkatnya minat wirausaha green business ditinjau dari sisi afektif, kognitif dan konatif bagi peserta pelatihan. Keberlanjutan hasil evaluasi pengabdian dapat ditindaklanjuti dengan melakukan pendampingan penyusunan business plan, pelatihan pengemasan produk, pelatihan digital marketing, dan pelatihan pengelolaan keuangan untuk produk usaha tanaman sukulen, serta dapat juga dilaksanakan pembinaan usaha berbasis green business tanaman sukulen yang telah berjalan.
Exploring Health Consumer Behavior During Covid-19: A Bibliometric Analysis Suryadi, Nanang; Parwati, Kardina Yudha; Hakim, Abdurrahman; Firdausiah, RR Ayu; Islam Fasieh, Muhammad Fajrul
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 1 (2023): March 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i1.2216

Abstract

For more than three decades, marketers' primary focus has been directed toward consumer behavior patterns. During COVID-19, marketing science experts have paid particular attention to the behavioral change in consumer buying-related health areas. By highlighting the research themes using bibliometric analysis and providing an agenda for future research, this study aims to analyze the trends in consumer behavior in the health aspect. The bibliographic information for 34 papers was gathered from Scopus, one of the most well-known academic indexing databases. The study used open-source software tools like VOS Viewer and NVIVO to conduct various bibliometric analyses. Based on our bibliometric analysis, this study was related to a number of themes of consumer behavior of health aspects, including consumer lifestyle, consumer buying behavior, consumer health awareness, health behavior, perceived health benefit, and consumer health risk. The results from co-authorship analysis indicate that there is no particular connection between the topic of consumer behavior on the health aspect that different authors explore since each research focuses on a specific topic. For research academics in the academic community, the analysis of scientific research will serve as a reference manual for understanding the theoretical underpinnings of research on consumer behavior, identifying knowledge gaps, and suggesting future research direction.
Materialism and Tourism Brand Attachment in Influencing Compulsive Buying for Generations Y And Z Travel in the Post-Covid 19 Pandemic Period Sudiyanti, Sudiyanti; Praharjo, Ardik; Parwati, Kardina Yudha; Alam, Aminullah
Journal of Economics Research and Social Sciences Vol 8, No 2: August 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jerss.v8i2.21994

Abstract

This study examines the effect of materialism and tourism brand attachment on compulsive buying behavior for travel among Generations Y and Z in Indonesia during the post-COVID-19 period. It also explores the influence of destination image, perceived value, and ideal self-congruence on compulsive buying through materialism and brand attachment. A quantitative approach was employed, with data collected from 250 respondents and analyzed using Covariance-Based Structural Equation Modeling (CB-SEM). The results reveal that materialism has a significant effect on compulsive buying behavior, and tourism brand attachment further amplifies this relationship. Additionally, destination image and perceived value are found to reinforce materialistic tendencies, which subsequently drive impulsive travel-related purchases. These findings offer valuable insights for tourism marketers targeting younger travelers by focusing on emotional attachment and materialistic appeals to encourage travel decisions.
Analysing the Effect of Social and Technological Causes on Bank 4.0 Adoption in Indonesia Riandi, Muhammad Hafiz; Hapsari, Raditha; Hussein, Ananda Sabil; Parwati, Kardina Yudha; Alam, Muhammad Dimar
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

This study investigates various determinants affecting the Behavioural Intention (BI) of individuals to embrace Bank 4.0 in the age of digitalization. These determinants encompass both technological aspects, specifically Technology Anxiety (TA) and Technology Trust (TT), as well as a social factor known as Social Influence (SI). This scholarly investigation focuses on a comprehensive analysis of how Technology Anxiety, Technology Trust, and Social Influence collectively influence individuals' willingness to embrace Bank 4.0. Moreover, this research delves into the nuanced role of Social Influence in shaping both Technology Anxiety and Technology Trust. To gather empirical data, this scholarly work employs structured questionnaires. Subsequently, the collected data undergoes rigorous analysis using the Partial Least Square Method implemented through SmartPLS 3.2. The study's outcomes unveil crucial insights. Firstly, a significant and positive association is evident between Social Influence (SI) and Behavioural Intention (BI). Conversely, Technology Anxiety (TA) exhibits a noteworthy inverse relationship with BI. Intriguingly, Technology Trust (TT) does not demonstrate a statistically significant impact on BI. Additionally, it is worth noting that SI does not significantly influence either TA or TT. These findings underscore the importance for practitioners in the realm of Bank 4.0 to holistically consider both social and technological factors.
Co-Authors Agung Nugroho Adi, Agung Nugroho Alam, Aminullah Ananda Sabil Hussein Ardian, Faril Ardik Praharjo Astrid Puspaningrum Ayuning Putri, Intan Lifinda Barinta, Dunga Dwi Bayu Ilham Pradana Cahyani, Regita Putri Ayu Dimas Hendrawan Erna Retna Rahadjeng Fatchur Rohman Fika Fitriasari Hakim, Abdurrahman Ikhtiara Kaideni Isharina Iqbal Ramadhani Fuadiputra Islam Fasieh, Muhammad Fajrul Li, Nancy Runnan Luqman Dzul Hilmi M. Fika Fitriasari Muhammad Dimar Alam Mychelia Champaca Nanang Suryadi Raditha Dwi Vata Hapsari Riandi, Muhammad Hafiz Rr Ayu Firdausiah Sudiyanti Sudiyanti Taufiq Ismail