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All Journal Jurnal Administrasi Bisnis (JABis) Sketsa Bisnis JURNAL HERITAGE AGROMIX Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) PROFICIO: Jurnal Pengabdian Masyarakat Economic Reviews Journal Journal of Social And Economics Research Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Journal of Economic, Management and Entrepreneurship VALUTA Jurnal Administrasi Bisnis, Manajemen dan Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah journal of social and economic research
Eko Agus Alfianto
Universitas Yudharta Pasuruan
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Work Engagement, Pelatihan dan Kerja Sama Tim Terhadap Kinerja Karyawan (Study Pada Karyawan PT. Onduline Manufaktur Indonesia) Eko Agus Alfianto; M. Sholehudin
Community Engagement and Emergence Journal (CEEJ) Vol. 5 No. 5 (2024): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i2.8585

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh work engagement, pelatihan dan teamwork terhadap kinerja karyawan di perusahaan OMI. Populasi pada penelitian ini adalah karyawan OMI. Teknik pengambilan sampel yang digunakan adalah sampling jenuh. Alasan menggunakan teknik sampling jenuh adalah karena jumlah populasi relatif kecil, kurang dari 100 orang, dan peneliti memerlukan semua karyawan OMI. Data dikumpulkan dengan menggunakan kuesioner. Metode analisis yang digunakan yaitu analisis statistik desktiptif, analisis inferensial dan regresi linier berganda dengan menggunakan SPSS. Hasil penelitian ini menunjukkan bahwa secara parsial terdapat pengaruh positif yang signifikan antara variabel X1 Work engagement terhadap variabel Y Kinerja karyawan, secara parsial terdapat pengaruh positif yang signifikan antara variabel X2 Pelatihan terhadap variabel Y Kinerja karyawan, secara parsial terdapat pengaruh positif yang signifikan antara variabel X3 Teamwork terhadap variabel Y Kinerja karyawan. Secara simultan terdapat pengaruh positif yang signifikan antara variabel Work engagement (X1), pelatihan (X2), dan Kerja sama tim (X3) terhadap variabel kinerja karyawan (Y). Saran untuk PT OMI agar mempertahankan dan memperbaiki hubungan dengan karyawan dengan mengadakan pelatihan sesuai kebutuhan karyawan.
The Influence of Influencer Marketing, Customer Reviews, and Customer Ratings on Buying Interest in the Perspective of Human Resources (Study on Garnier Skincare Consumers in Dau District, Malang Regency) Eko Agus Alfianto
Journal of Economic, Management and Entrepreneurship Vol. 3 No. 4 (2025)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/

Abstract

This study aims to examine the influence of beauty influencers, customer reviews, and customer ratings on purchase intention toward Garnier skincare products. The research employs a quantitative approach using a survey method. Data were collected from 100 consumers of Garnier skincare products in Dau District, Malang Regency, selected through purposive sampling. The instrument used was a structured questionnaire measured with a five-point Likert scale. Data analysis was conducted using multiple linear regression supported by classical assumption tests. The results indicate that beauty influencers, customer reviews, and customer ratings simultaneously have a positive and significant effect on purchase intention. Partially, customer reviews and customer ratings have a positive and significant influence on purchase intention, while beauty influencers do not show a significant effect. Among the independent variables, customer ratings exhibit the strongest influence on purchase intention. These findings suggest that consumer-generated information plays a more crucial role than influencer endorsement in shaping purchase intention for skincare products
Co-Authors Achmad Sandy Firmansyah Afifuddin Wahyu Anandita Amma Fazizah Amma Fazizah Amma Fazizah Antin Rakhmawati Any Urwatul Wusko Dewantari Puteri Yuananda Dewi Nikmatul Husnah E Ernawati, E Fadilah Nur Febrianti Hapsari Titi Palupi Isyatur Rodhiyah Jannah, Nurul Kiki Zakiyah M. Sholehudin Miftahul Huda Muchammad Ghufron Muhammad Muqorrobin Muhammad Sulhan Nidia Prastika Nihayatul Mutimmah Nueraeni Nur Azizah Nur Hasanah Indah Nurul Mufida Nurul Mufida Rahmad Zainul Abidin Rufi'i Sholehudin, M. Subastian Veron Sulhan, M. Ubaidillah Ubaidillah Vina Ainun Jariyah