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KONVERGENSI SIMBOLIK DI MEDIA ONLINE: STUDI PERBICANGAN NETIZENS TENTANG POLEMIK KASUS CENTURY DI ERA PEMERINTAHAN SBY-BOEDIONO HERYANTO, GUN GUN
Communication Vol 6, No 2 (2015): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (338.448 KB) | DOI: 10.36080/comm.v6i2.43

Abstract

Penggunaan media baru yakni internet sebagai saluran komunikasi politik semakin intensifdigunakan oleh warga (netizen). Migrasi web 1.0 ke web 2.0 telah melahirkan situasi barudimana pengguna internet tidak hanya menjadi konsumen berita melainkan juga menjadiprodusen gagasan di komunitas-komunitas virtual yang mereka miliki. Diantara komunitasvirtual tersebut adalah weblog interaktif Kompasiana dan grup facebook Forum IndonesiaSejahtera (FIS) . Salah satu isu yang kerap diperbincangkan di kedua komunitas itu adalaheksistensi pemerintahan SBY-Boediono dalam hubungannya dengan kasus Century. Secarametodologi, penelitian ini menggunakan intrinsic case study yang biasanya fokus pada orangsecara individu, kelompok atau komunitas khusus. Teori yang digunakan adalah TeoriKonvergensi Simbolik. Teknik pengumpulan data menggunakan FGD, wawancara mendalam,Journal Communication Volume 6, Nomor 2 Oktober 2015 173observasi teks dan dokumentasi. Subyek penelitian dalam riset ini adalah Netizen yang menjadianggota komunitas Kompasiana dan FIS. Hasil penelitian menunjukkan, dalam konteksdinamika ruang publik baru ada dua model komunitas yakni (1) model citizen media dengancitizen journalism sebagai aktivitasnya, (2) model fabian society sebagai komunitas pemikir.Konvergensi simbolik di Kompasiana dan FIS berlangsung secara intensif dan berjenjang mulaistruktur dasar, struktur pesan, struktur dinamis, struktur komunikator dan struktur evaluatif.
MARKETING POLITIK DI MEDIA MASSA DALAM PEMILU 2009 Heryanto, Gun Gun
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol 3 No 2 (2009)
Publisher : Fakultas Dakwah IAIN Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (469.85 KB) | DOI: 10.24090/komunika.v3i2.127

Abstract

The phenomena of general election in 2009 shows that political marketing is an important part of winning thecompetition. This marketing approach has been transparently used since 1999 and continued to 2004. However, its more intensive usecould be seen in the last general election in 2009. It was probably the era of an image industry which force an individual and a party toconstruct their best image in mass media. The more democracy following the fall of New Order enables all political power to competefairly. This condition is in line with the wind of press independence which grows as a developing industry. In relation to the generalelection, mass media can be synergetic with political agents or the candidates. For the media, politics is considered as a product orservice which has a high economical value; and for the politicians, mass media is a means of political communication to raise theirpopularity
Konstruksi citra partai Islam pada pemilu 2014 pendekatan fikih-siyasah Iding Rosyidin; Gun Gun Heryanto
Ijtihad : Jurnal Wacana Hukum Islam dan Kemanusiaan Vol 15, No 1 (2015)
Publisher : State Institute of Islamic Studies (IAIN) Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/ijtihad.v15i1.1-20

Abstract

The research of the Image Construction of Islamic Political Party at 2014 Election in Indonesia aimed at knowing the image construction of Islamic political party, especially at Republika and Sindo newspaper.The thoeries used in this research are fikih siyasat (the characteristic of muslim leader), social construction of mass media and hierarchy of influence by using discourse analysis as an analytical technique. The method of the research is qualitative. And the Informans as research subject are the jurnalist, redaction and management representative of both newspaper.The founds of research showed that the news characteristic of both newspaper were almost same. From the social cognition there werea difference. Republika strived to counter every news related to the image of Islamic political party and Sindo did not. From the social context, the background of this news was 2014 Election. And from hierarchy of influence perspective, the impact of media organization level was strong as shown in the power of the owner like Hary Tanoe in Sindo as a chairman of MNC Group. So, Sindo never produced news that contradicted to Hary or Hanura Party. The impact of ideological level also strong as we can seein the news of Republika which not only related to the profit, but also the benefit of Islamic Party.keyword: Construction; Image; Islamic party; Hierarchy of influence; Discourse analysis
Prosperous Justice Party (PKS) Image Management In The 2019 Election Fahmi Azhari Siregar; Gun Gun Heryanto; Munadhil Abdul Muqsith; Refly Setiawan
SALAM: Jurnal Sosial dan Budaya Syar-i Vol 7, No 5 (2020)
Publisher : Faculty of Sharia and Law UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/sjsbs.v7i11.18777

Abstract

Abstract:Prosperous Justice Party (PKS) is one of the largest Islamic-based parties in Indonesia. Ahead of the 2019 general election, PKS received an internal solidity endurance test and externally as the government's opposition. PKS requires communicative performance to improve its image in the 2019 election. Departing from these problems, researchers are interested in knowing how the PKS communicative performance in the 2019 legislative elections and the PKS Political Public Relations Approach in the 2019 elections. This research uses the main theories of communicative performance, which Michael Pacanowsky and Nick O'Donnell-Trujillo and the concept of Public Relations Politics to explain the management of the PKS image in the 2019 legislative elections. This study uses qualitative research methods, with library studies, documentation, and interviews. Besides, this research also uses the Norman Fairclough critical paradigm approach. The object of this research study is the board of the Central Prosperous Justice Party (DPP PKS) Board of Representatives and PKS Legislative Members in the Indonesian House of Representatives (DPR). The findings of this research indicate, Communicative Performance of PKS in the 2019 Election in Ritual Performance, each party's decision making is collective. Political Public Relations Approach is not maximized in a political marketing approach, and it needs its management to improve the image of PKS. The results of this study indicate that PKS is weak in issue management, and PKS Communicative Performance in the 2019 elections is quite good even though the performance of persuasion is less effective. Also, the Persuasive Political approach is less effective for PKS.Keywords: Image Management, Prosperous Justice Party (PKS), 2019 Elections  Abstrak:Partai Keadilan Sejahtera (PKS) adalah salah satu partai berbasis Islam terbesar di Indonesia. Menjelang Pemilu 2019, PKS mendapatkan uji ketahanan internal soliditas dan secara eksternal sebagai oposisi pemerintah. PKS menuntut kinerja komunikatif untuk meningkatkan citranya di Pemilu 2019. Berangkat dari permasalahan tersebut, peneliti tertarik untuk mengetahui bagaimana kinerja komunikatif PKS pada Pemilu Legislatif 2019 dan Pendekatan Humas Politik PKS pada Pemilu 2019. Penelitian ini menggunakan teori utama kinerja komunikatif yaitu Michael Pacanowsky dan Nick O'Donnell-Trujillo serta konsep Public Relations Politics untuk menjelaskan pengelolaan citra PKS pada Pemilu Legislatif 2019. Penelitian ini menggunakan metode penelitian kualitatif, dengan studi pustaka, dokumentasi, dan wawancara. Selain itu, penelitian ini juga menggunakan pendekatan paradigma kritis Norman Fairclough. Objek penelitian ini adalah pengurus Dewan Perwakilan Rakyat Partai Keadilan Sejahtera Pusat (DPP PKS) dan Anggota Legislatif PKS di Dewan Perwakilan Rakyat Indonesia (DPR). Temuan penelitian ini menunjukkan, Kinerja Komunikatif PKS pada Pemilu 2019 dalam Pelaksanaan Ritual, pengambilan keputusan masing-masing pihak bersifat kolektif. Pendekatan Political Public Relations belum dimaksimalkan dalam pendekatan pemasaran politik, dan perlu pengelolaannya untuk meningkatkan citra PKS. Hasil penelitian ini menunjukkan bahwa PKS lemah dalam pengelolaan isu, dan Kinerja Komunikatif PKS pada Pemilu 2019 cukup baik meskipun kinerja persuasi kurang efektif. Selain itu, pendekatan Politik Persuasif kurang efektif untuk PKS.Kata Kunci: Pengelolaan Citra, Partai Keadilan Sejahtera (PKS), Pemilu 2019
Communicative Model of Presidential Chief of Staff in Decision Making of Public Policy Henni Gusfa; Gun Gun Heryanto; Tuti Widiastuti; Rita Nurlita Setia; Yofrina Octika Gultom
Nyimak: Journal of Communication Vol 5, No 1 (2021): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1614.958 KB) | DOI: 10.31000/nyimak.v5i1.2873

Abstract

This research examined the communicative institution of the presidential chief staff of the Republic of Indonesia during Jokowi’s administration.  The purpose of this research was to find a communicative model applied by the presidential chief staff in making public decisions. The theory used was the role of Communicative Constitutive of Organization, the management concept of bureaucracy and public office, and the rational model of public decision making.  The method used in this research was case study in which cases analyzed from policies through interview and observation, and literature study. The results of the research on decision-making processes of public policies based on national development planning in Jokowi’s Nawacita were institutional communications carried out by the Presidential Chief of Staff (PCS) in the form of monitoring, solving barriers related to bureaucracy management in communication toward public through various online media, talk shows, and news. Communication across institutions and internal communication were carried out exclusively. Based on rational decision making, the communicative model of the presidential chief of staff was one-way process providing no room for discussion or negotiation involving the community.  stakeholder external  participation in the institutional communicative model were in ministry department, non-institutional department, provincial, district, and city governments.Keywords: Model, communicative, presidential, public policy, decision making ABSTRAKStudi ini mengkaji kelembagaan komunikatif para staf Kepala Kepresidenan Republik Indonesia pada masa pemerintahan Jokowi. Tujuan dari penelitian ini adalah untuk mengetahui model komunikatif yang diterapkan oleh jajaran pimpinan presiden dalam pengambilan keputusan publik. Teori yang digunakan adalah peran Konstitutif Komunikatif Organisasi, konsep manajemen birokrasi dan jabatan publik, dan model rasional pengambilan keputusan publik. Metode yang digunakan dalam penelitian ini adalah studi kasus di mana analisis kasus dari kebijakan melalui wawancara dan observasi, serta studi pustaka. Hasil penelitian proses pengambilan keputusan kebijakan publik berdasarkan perencanaan pembangunan nasional dalam Nawacita Jokowi adalah komunikasi kelembagaan yang dilakukan oleh Kepala Staf Kepresidenan (PCS) dalam bentuk pemantauan, penyelesaian hambatan terkait pengelolaan birokrasi dalam komunikasi menuju publik melalui berbagai media online, talk show, dan berita. Komunikasi lintas institusi dan komunikasi internal dilakukan secara eksklusif. Berdasarkan pengambilan keputusan yang rasional, model komunikatif Kepala Staf Kepresidenan merupakan proses satu arah yang tidak memberikan ruang untuk diskusi atau negosiasi yang melibatkan masyarakat. Partisipasi eksternal pemangku kepentingan dalam model komunikatif kelembagaan berada di departemen kementerian, departemen non-kelembagaan, pemerintah provinsi, kabupaten, dan kota.Kata Kunci: Model, komunikatif, presidensial, kebijakan publik, pengambilan keputusan
Komunikasi Kebijakan Infrastruktur Era Pemerintahan Joko Widodo: Studi Kasus Di Kantor Staf Presiden (KSP) Rita Nurlita; Gun Gun Heryanto
Jurnal Audience: Jurnal Ilmu Komunikasi Vol 5, No 2 (2022): AGUSTUS 2022
Publisher : COMMUNICATION MAJOR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v5i2.6221

Abstract

Salah satu program strategis nasional Pemerintahan Joko Widodo (Jokowi) adalah pembangunan infrastruktur dimana tantangannya dalam menjelaskan dari sisi komunikasi terkait proyek infrastrukturnya. Kantor Staf Presiden (KSP) merupakan institusi yang membantu presiden dalam mengatasi jarak komunikasi lintas sektor antara Presiden RI dengan beragam pihak baik di internal birokrasi maupun eksternal. Penelitian ini bertujuan untuk menganalisis performa komunikatif Kedeputian IV Kantor Staf Presiden (KSP) dalam melakukan komunikasi kebijakan infrastruktur di era pemerintahan Presiden Joko Widodo (2014-2019). Sebagai salah satu pengelola komunikasi publik, Kedeputian IV KSP turut dalam pengelolaan dan diseminasi informasi kebijakan pemerintah sesuai Instruksi Presiden (Inpres) Nomor 9 tahun 2015. Peneliti menggunakan konsep performa komunikatif yang terdapat dalam teori budaya organisasi mulai dari performa ritual, performa hasrat, performa sosial, performa politis dan performa enkulturasi serta konsep komunikasi politik untuk mengetahui kinerja komunikasi kebijakan Kantor Staf Presiden dalam bidang infrastruktur. Hasil penelitian menunjukkan bahwa performa komunikatif yang dilakukan oleh KSP dalam menjalankan fungsi komunikasi politiknya didominasi oleh performa tugas. Performa tugas terhubung dengan tugas utama debottlenecking. KSP menjadi “mata” dan “telinga” presiden dalam menemukan, menyimpulkan serta memberi rekomendasi data. Diperlukan adanya koordinasi yang intensif serta implementasi tugas yang jelas sehingga tidak terjadi fungsi yang “tumpang tindih” dengan lembaga pemerintahan lainnya.Kata Kunci: Kantor Staf Presiden; Kebijakan Infrastruktur; Komunikasi Kebijakan; Performa Komunikatif
RUANG PUBLIK BARU DAN PERUBAHAN SOSIAL: PEMANFAATAN INTERNET UNTUK ADVOKASI DAN DISEMINASI ISU PENUNDAAN PEMILU STUDI KASUS MAFINDO DAN DRONE EMPRIT Rahman, Mila Amalia; Afifah, Zahra Nur; Ma’rifah, Iza; Laras Lestari, Dewi; Heryanto, Gun Gun; Hermansah, Tantan
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 6 No 3 (2023): September
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v6i3.6109

Abstract

Abstract. This research examines the issue of postponing the 2024 election which has gone viral on social media. The Coordinating Minister for Marves claims that 110 million netizens support postponing the 2024 election, in contrast to what the Founder of Drone Emprit shared: 91% are against and 6% are pro for postponing the election. Researchers focus on analyzing advocacy and disseminating the issue of postponing the 2024 election in new public spaces. Previous research agrees that the internet can disseminate election information and influence society, while this research focuses on Twitter and the role of Mafindo and Drone Emprit in mapping issues. Twitter as social media has become a space for unlimited public discussion, election issues have become a widely discussed discourse. This research aims to understand Twitter as a new public space and social changes in society related to the issue of election delays. Researchers use a qualitative approach and case studies, collecting data using interviews, observations, and literature studies, then analyzing and describing them using a critical paradigm. Researchers found that conversations on Twitter were dominated by narratives of criticism and opposition to the postponement of the 2024 elections, not only by the public but also by politicians, legal experts, observers, and high-ranking party officials. The emergence of figures advocating the postponement of the 2024 elections does not affect public opinion. In this case, the typology of internet users falls into two typologies, namely, disseminator and propagandist typologies.
The existence of the media market in Indonesia: Study of media economics at Kumparan.com and Tirto.id from an Islamic standpoint Amallah, Nurlaillah Sari; Heryanto, Gun Gun; Sanjaya, Makroen; Marini, Marini Marini; Nisa, Ishmatun; Salas, Hagi Julio
Islamic Communication Journal Vol 8, No 2 (2023)
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/icj.2023.8.2.18568

Abstract

Kumparan.com and Tirto.id now exist as online news portals that are not only written. But also through videos, images, and infographics. Like other companies, Kumparan.com and Tirto.id are profit-oriented in media economics. This research aims to reveal the existence of the media market in Indonesia related to Kumparan.com and Tirto.id reviewed from an Islamic economic perspective. This research uses an instrumental case study method that explicitly covers all aspects of the media economy at Kumparan.com and Tirto.id. This study finds that in their market role, Kumparan.com and Tirto.id make the customer the king (service market), providing full service in the form of customization to clients. As viewed from an Islamic economic perspective, universal values are the foundation for building Islamic economic theory. Such as the prophetic values (nubuwwah) that should be emulated by the Prophet Muhammad by business people, especially honesty (siddiq), responsibility (amanah), intelligence (fathanah), marketing (tabligh), and government (khalifah), then justice ('adl) must be implemented at all stages of the economy. A good business is a business that can uphold justice for its perpetrators. This study implies that media business people are prohibited from pursuing personal gain, and other parties are exploited.***Kumparan.com dan Tirto.id kini hadir sebagai sebuah portal berita online yang tidak hanya berupa tulisan, tetapi juga melalui video, gambar, dan infografik. Dalam ranah ekonomi media sama halnya dengan perusahaan lain, Kumparan.com dan Tirto.id juga berorientasi pada profit. Penelitian ini bertujuan untuk mengungkap eksistensi pasar media di Indonesia terkait Kumparan.com dan Tirto.id ditinjau dalam perspektif ekonomi Islam. Penelitian ini menggunakan metode studi kasus instrumental yang mencakup semua aspek secara eksplisit dari ekonomi media di Kumparan.com dan Tirto.id. Temuan studi ini adalah bahwa dalam peran pasar, Kumparan.com dan Tirto.id menjadikan konsumen sebagai raja (service market) yaitu memberikan servis penuh dalam bentuk kostumisasi kepada klien. Adapun ditinjau dari perspektif ekonomi Islam, terdapat nilai-nilai universal yang menjadi pondasi untuk membangun teori ekonomi Islam tersebut, seperti nilai kenabian (nubuwwah) yang patut diteladani dari Nabi Muhammad oleh para pelaku bisnis khususnya jujur (siddiq), bertanggung jawab (amanah), cerdas (fathanah), pemasaran (tablig), dan pemerintahan (khalifah), kemudian adil (‘adl) yang harus diimplementasikan pada semua tahapan ekonomi. Bisnis yang baik adalah bisnis yang dapat memegang teguh keadilan bagi para pelakunya. Implikasi dari studi nilai ini adalah bahwa pelaku bisnis media tidak dibolehkan untuk mengejar keuntungan pribadi dan adanya unsur eksploitasi kepada pihak lain.
Representation of Women Leadership in Nussa and Rara Animation from the Question of Representation Perspective Lisnawati, Lisnawati; Praptiningsih, Novi Andayani; Heryanto, Gun Gun; Bakti, Andi Faisal; Hayat, Heni
Communicare : Journal of Communication Studies Vol. 11 No. 2 (2024): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101011220241

Abstract

This research examines gender representation in the animated series Nussa and Rara. It applies Gill Branston and Roy Stafford's "Questions of Representation" theory, which is elaborated into three concepts: stereotypes, gender representation, and positive and negative debates. The study adopts a descriptive qualitative approach, focusing on the character Umma (the mother) as the research subject, while the representation of female leadership in the show serves as the research object. The data analysis employs Roland Barthes' semiotic analysis technique, with the unit of analysis including visual elements such as angles, settings, and gestures. The findings reveal that female leadership in Nussa and Rara is portrayed through the character of Umma. The stereotypes associated with female leadership are reflected in her capabilities. Gender representation highlights Umma's feminine traits while also emphasizing her leadership qualities. On the positive side, Umma is depicted as a competent leader, free from harmful gender stereotypes. However, the representation remains limited. It is crucial to recognize that stereotypes, generalizations, and leadership abilities should be evaluated based on individual experiences and competence rather than preconceived notions.
Islamic Populism and Symbolic Convergence in the 2019 Presidential Election Muhtar, Saepudin; Burhanuddin, Jajat; Munhanif, Ali; Heryanto, Gun Gun
JURNAL INDO-ISLAMIKA Vol 14, No 1 (2024)
Publisher : Graduate School of Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/jii.v14i1.39926

Abstract

This research reveals that both candidates in the 2019 Presidential Election engaged in Islamic populist movements in an attempt to garner sympathy and increase their respective electability. The symbolic convergence of Prabowo's campaign is evident in the institutional nature of the fantasy theme woven by his team, with actions that signify the fundamentalism of Prabowo's camp. In contrast, the fantasy theme constructed by Jokowi's team is notably moderate, as exemplified by the phrase "Jokowi Loves Santri," which gave rise to the narrative that Jokowi is a moderate figure. Consequently, a shared rhetorical vision was formed, positioning Jokowi as a moderate individual, with his disseminators acting more individually, unlike Prabowo's camp, which often coalitions with Islamic mass bases.