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Issue Management in Political Marketing: A Case Study of the North Sumatra Regional Election in 2024 Azwita, Nuke; Heryanto, Gun Gun
Jurnal Pendidikan Indonesia Vol. 6 No. 8 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i8.8519

North Sumatra has become an interesting political battleground, particularly between the Bobby Nasution-Surya and Edy Rahmayadi-Hasan Basri candidate pairs, ahead of the 2024 regional elections. This paper explores these political dynamics through a qualitative descriptive approach, utilizing in-depth interviews with political observers and potential voters, as well as document analysis to collect primary and secondary data. Thematic analysis was applied to identify patterns in issue management strategies. The research reveals the key issues that influence people's preferences, such as infrastructure development, public services, and health. The findings show an increase in community engagement, especially among the younger generation, who are becoming more critical in their choices. Inclusive and transparent communication strategies are key to building public trust, while social media plays an important role in shaping perceptions of candidates, despite the challenges of disinformation. The conclusion of this study emphasizes the importance of strategy adaptation by candidate pairs to meet public expectations and drive the desired positive change in North Sumatra.

Islamic Populism and Symbolic Convergence in the 2019 Presidential Election Muhtar, Saepudin; Burhanuddin, Jajat; Munhanif, Ali; Heryanto, Gun Gun
JURNAL INDO-ISLAMIKA Vol. 14 No. 1 (2024)
Publisher : Graduate School of UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/jii.v14i1.39926

This research reveals that both candidates in the 2019 Presidential Election engaged in Islamic populist movements in an attempt to garner sympathy and increase their respective electability. The symbolic convergence of Prabowo's campaign is evident in the institutional nature of the fantasy theme woven by his team, with actions that signify the fundamentalism of Prabowo's camp. In contrast, the fantasy theme constructed by Jokowi's team is notably moderate, as exemplified by the phrase "Jokowi Loves Santri," which gave rise to the narrative that Jokowi is a moderate figure. Consequently, a shared rhetorical vision was formed, positioning Jokowi as a moderate individual, with his disseminators acting more individually, unlike Prabowo's camp, which often coalitions with Islamic mass bases.

Issue Management in Political Marketing: A Case Study of the North Sumatra Regional Election in 2024 Azwita, Nuke; Heryanto, Gun Gun
Jurnal Pendidikan Indonesia Vol. 6 No. 8 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i8.8519

North Sumatra has become an interesting political battleground, particularly between the Bobby Nasution-Surya and Edy Rahmayadi-Hasan Basri candidate pairs, ahead of the 2024 regional elections. This paper explores these political dynamics through a qualitative descriptive approach, utilizing in-depth interviews with political observers and potential voters, as well as document analysis to collect primary and secondary data. Thematic analysis was applied to identify patterns in issue management strategies. The research reveals the key issues that influence people's preferences, such as infrastructure development, public services, and health. The findings show an increase in community engagement, especially among the younger generation, who are becoming more critical in their choices. Inclusive and transparent communication strategies are key to building public trust, while social media plays an important role in shaping perceptions of candidates, despite the challenges of disinformation. The conclusion of this study emphasizes the importance of strategy adaptation by candidate pairs to meet public expectations and drive the desired positive change in North Sumatra.

Hierarki Pengaruh dalam Kebijakan Redaksi MetroTV: Studi Kasus Pemberitaan Pilpres 2024 Pediati, Lia; Zahra, Aida Farida; Fairus, Muhammad Khubbab; Jamaludin, Amal; Lubis, Muhammad Haidar Pasya; Heryanto, Gun Gun
JOM Vol 5 No 3 (2024): Indonesian Journal of Humanities and Social Sciences, September
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/ijhass.v5i3.5857

The relationship between the media and political actors will be seen from the intensity of the coverage, the closeness that has the potential to give birth to exclusivity, the availability of more opportunities for media coverage. This is difficult to ignore in the era of democratic parties. Political actors and the media may have a special relationship that can influence the news. As we know, MetroTV and Surya Paloh are two inseparable things. This research aims to analyze the hierarchy of influence in MetroTV's editorial policy on the coverage of the 2024 presidential election. This research uses a descriptive qualitative approach, taking primary data from interviews and documentation, as well as secondary data from literature that has relevance to this research. Researchers have found three hierarchical levels of influence that affect MetroTV's editorial policy, namely the organization level, media routine level and extra media level. In addition, MetroTV's ideology of national principles and knowledge to elevate is not strong enough to influence the editorial policy of the 2024 presidential election news on MetroTV

Representation of Women Leadership in Nussa and Rara Animation from the Question of Representation Perspective Lisnawati, Lisnawati; Praptiningsih, Novi Andayani; Heryanto, Gun Gun; Bakti, Andi Faisal; Hayat, Heni
Communicare : Journal of Communication Studies Vol. 11 No. 2 (2024): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101011220241

This research examines gender representation in the animated series Nussa and Rara. It applies Gill Branston and Roy Stafford's "Questions of Representation" theory, which is elaborated into three concepts: stereotypes, gender representation, and positive and negative debates. The study adopts a descriptive qualitative approach, focusing on the character Umma (the mother) as the research subject, while the representation of female leadership in the show serves as the research object. The data analysis employs Roland Barthes' semiotic analysis technique, with the unit of analysis including visual elements such as angles, settings, and gestures. The findings reveal that female leadership in Nussa and Rara is portrayed through the character of Umma. The stereotypes associated with female leadership are reflected in her capabilities. Gender representation highlights Umma's feminine traits while also emphasizing her leadership qualities. On the positive side, Umma is depicted as a competent leader, free from harmful gender stereotypes. However, the representation remains limited. It is crucial to recognize that stereotypes, generalizations, and leadership abilities should be evaluated based on individual experiences and competence rather than preconceived notions.

THE HIERARCHY OF INFLUENCE IN RELIGIOUS NEWS COVERAGE AND ITS IMPLICATIONS FOR ISLAMIC COMMUNITY DEVELOPMENT DURING THE 2019 INDONESIAN PRESIDENTIAL ELECTION Kumarudin, Kumarudin; Heryanto, Gun Gun
Jurnal Al-Ijtimaiyyah Vol. 12 No. 1 (2026): In Press
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/al-ijtimaiyyah.v12i1.34197

This study examines the hierarchy of influence in religious news coverage on Republika.co.id and JawaPos.com during the 2019 Indonesian Presidential Election and its implications for Islamic community development. The Hierarchy of Influence model, developed by Pamela J. Shoemaker and Stephen D. Reese, is employed to analyze the multi-level factors shaping religious media content. This qualitative research uses text observation, interviews, and documentation to identify the influences affecting religious reporting in both online media platforms. The findings reveal that Republika.co.id actively highlighted particular religious issues during the election, while JawaPos.com presented religious coverage in a more sporadic manner. Religious news production in both media outlets was shaped by influences at the individual, routine, organizational, extra-media, and ideological levels. At the individual level, journalists were influenced by Islamic values, professional norms, and worker orientations. At the organizational level, Republika.co.id was influenced by media ownership involvement in political networks, while JawaPos.com demonstrated limited ownership intervention. Extra-media influences, particularly political interest groups, were more visible in Republika.co.id. At the ideological level, both media outlets maintained hegemonic narratives that shaped public perception and religious discourse. This study highlights the strategic role of media in constructing religious narratives within Muslim society and emphasizes the importance of responsible religious reporting to foster social cohesion, democratic participation, and sustainable Islamic community development.

Ekonomi Politik Media Penyiaran: Rivalitas Idealisme Nilai Islami dan Mekanisme Pasar Heryanto, Gun Gun
Communicatus: Jurnal Ilmu komunikasi Vol. 1 No. 1. June (2017): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v1i1.1212

Broadcast television in Indonesia increasingly prevalent with various packaging program specifically religious character of Islamic events. The programs are varied, ranging from reality shows, soap operas, talk shows, comedy, religious lectures and others. Gait television stations keislama program includes phenomena on one side commendable. Because it could be, exposure (exposure) of a religious program a chance to form a strong impact in most Muslim audiences for media to apply the principles konsonansi. This paper discusses the political economy television relation to public space and the ideals of the Islamic program.

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