Article Per Year (5 Year)
p-Index From 2021 - 2026
2.612
P-Index
This Author published in this journals
All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Penelitian Ekonomi dan Bisnis Jurnal Transformatika Management Studies and Entrepreneurship Journal (MSEJ) Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Dinamika Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Student Research Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Imam Nuryanto
Fakultas Ekonomi Dan Bisnis Universitas Dian Nuswantoro
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Public Health Social Sciences

Published : 18 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 18 Documents
Search

 1   2 
ANALISIS LIVE STREAMING, FLASH SALE DAN E-WOM DALAM MENDORONG PERILAKU IMPULSIVE BUYING PRODUK SKINCARE SKINTIFIC PADA PLATFORM TIKTOK SHOP Ulsatunnisa Ulsatunnisa; Linda Ayu Oktoriza; Maria Safitri; Imam Nuryanto
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5816

Abstract

This study aims to analyze the influence of Live Streaming, Flash Sale, and E-WOM on impulsive buying behavior on Skintific skincare products on the TikTok Shop platform. This study uses a quantitative approach, with the population being students of the Management Study Program at Dian Nuswantoro University. The sample was selected using a non-probability sampling technique with a purposive sampling method, and this study involved 98 respondents. The study results show that the third variable, namely Live Streaming, Flash Sale, and E-WOM, significantly influence impulsive buying behavior simultaneously and partially. The conclusion of this study contributes to the digital marketing literature while providing practical recommendations for e-commerce business actors to optimize these marketing elements in increasing sales.
Pelatihan Penyusunan Aplikasi Sederhana untuk Meningkatkan Kemampuan Algoritma Siswa SMAN 7 Semarang Imam Nuryanto; Aries Setiawan; Andi Hallang Lewa
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 9, No 2 (2026): MEI 2026
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v9i2.3337

Abstract

SMA Negeri 7 Semarang merupakan salah satu sekolah yang memiliki kelompok keahlian informatika sebagai sarana pengembangan keterampilan tambahan siswa di bidang teknologi informasi. Permasalahan yang dihadapi mitra yaitu pembelajaran algoritma yang masih bersifat teoritis serta keterbatasan laboratorium komputer yang menyebabkan siswa belum optimal dalam mengimplementasikan algoritma ke dalam bentuk program aplikasi sederhana. Google Colab menjadi salah satu alternatif untuk mengatasi permasalahan tersebut karena dapat diakses melalui handphone maupun komputer. Metode pelaksanaan kegiatan dilakukan melalui pelatihan algoritma dasar, penyusunan flowchart sederhana, implementasi coding dasar, serta pendampingan praktik secara langsung. Hasil kegiatan menunjukkan bahwa siswa mampu memahami konsep algoritma secara lebih sistematis, menyusun flowchart dasar, serta mengimplementasikan coding sederhana menggunakan Google Colab. Pemanfaatan media ini juga membantu meningkatkan fleksibilitas pembelajaran pemrograman dan mengurangi ketergantungan terhadap laboratorium komputer sekolah.
Analisis Behavioral Intention Penggunaan Chatbot AI Shopee Penerapan Model UTAUT2 Fajar Tri Afrilianto; Handy Nur Cahya; Febrianur Ibnu Fitroh Sukono Putra; Imam Nuryanto
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 6 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/d5gdkk67

Abstract

Perkembangan teknologi Artificial Intelligence (AI) mendorong platform e-commerce untuk menghadirkan layanan yang lebih cepat dan efisien, salah satunya melalui chatbot AI. Namun, tingkat penerimaan pengguna terhadap teknologi tersebut masih menjadi isu yang perlu dikaji. Penelitian ini bertujuan untuk menganalisis pengaruh Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Hedonic Motivation, Price Value, dan Habit terhadap Behavioral Intention pengguna Chatbot AI Shopee pada mahasiswa Universitas Dian Nuswantoro. Penelitian ini menggunakan model Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) sebagai landasan teoritis. Metode penelitian yang digunakan adalah kuantitatif dengan teknik purposive sampling. Data dikumpulkan melalui penyebaran kuesioner secara daring menggunakan Google Form dan secara langsung kepada mahasiswa Universitas Dian Nuswantoro yang pernah menggunakan Chatbot AI Shopee. Jumlah responden yang dianalisis sebanyak 150 orang. Analisis data dilakukan menggunakan metode Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan bantuan SmartPLS. Hasil penelitian menunjukkan bahwa Facilitating Conditions dan Price Value berpengaruh positif dan signifikan terhadap Behavioral Intention. Sementara itu, Performance Expectancy, Effort Expectancy, Social Influence, Hedonic Motivation, dan Habit menunjukkan pengaruh positif, tetapi tidak signifikan terhadap Behavioral Intention. Penelitian ini menyimpulkan bahwa niat mahasiswa untuk menggunakan Chatbot AI Shopee lebih dipengaruhi oleh ketersediaan fasilitas pendukung dan nilai manfaat yang dirasakan dibandingkan faktor-faktor lainnya dalam model UTAUT2.
Pelatihan Lanjutan Siswa SMA Negeri 7 Semarang Tentang Penyusunan Aplikasi Sederhana Pada Pembahasan Coding Manajemen Data Administrasi Kesehatan Aries Setiawan; Imam Nuryanto; Andi Hallang Lewa; Dian Prawitasari; Suryanti Suryanti; Lely Kusumaningrum; Jaka Prasetya; Budi Widjajanto; Karis Widyatmoko; Nur Rokhman; Arditya Dian Andika
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 9, No 2 (2026): MEI 2026
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v9i2.3380

Abstract

SMA 7 berupaya mewujudkan lulusan yang memiliki ketrampilan tambahan sebagai bekal setelah lulus. Strategi kepala sekolah dan guru membentuk beberapa kelompok keahlian yang selanjutnya siswa di wajibkan memilih salah satunya. Kelompok keahlian informatika merupakan salah satu yang ditawarkan. Tujuan lain dari kelompok keahlian informatika selain dari mengikuti perkembangan ilmu komputer adalah penguatan logika berfikir melalui pengenalan dasar performa pemrograman aplikasi yang meliputi penguasaan algoritma pemrograman, flowchat diagram alur program dan implementasi ke program dasar. Melalui pelatihan penyusunan aplikasi sederhana untuk peningkatan manajemen kemampuan algoritma terstruktur pada SMA Negeri 7 Semarang diharapkan memudahkan kelompok keahlian informatika dalam mempraktekkan dan manjawab materi-materi yang selama ini diajarkan hanya dengan teori.
Pengaruh Sales Promotion, Fashion Involvement, dan Hedonic Shopping Motivation terhadap Impulsive Buying pada Konsumen Rabbani di Semarang Nur Lia Hadi Muhiroh; Imam Nuryanto
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): NOVEMBER : Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v5i3.1004

Abstract

The growing tendency of consumers to engage in impulsive purchases of fashion products presents a compelling subject for further research. This study aims to examine the influence of sales promotion, fashion involvement, and hedonic shopping motivation on impulsive buying among Rabbani consumers in Semarang, Indonesia. A quantitative research approach was employed, employing multiple linear regression analysis as the primary method. The sample comprised 120 respondents selected through purposive sampling based on predetermined criteria. The results indicate that sales promotion and hedonic shopping motivation exert a positive and significant influence on impulsive buying behavior, whereas fashion involvement does not have a statistically significant effect
Peran Gaya Hidup, Kualitas Produk dan Promosi Terhadap Keputusan Pembelian: (Studi Kasus Pada Konsumen Brand fashion H&M di The Park Mall Semarang) Frisca Marshanda Faradilla; Roymon Panjaitan; Vincent Didiek wiet aryanto; Imam Nuryanto
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 2 (2026): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i2.11004

Abstract

This study employs a quantitative survey approach. Data were collected through questionnaires distributed to consumers who had previously purchased H&M products. This study employs a quantitative approach using a survey method, in which data were collected through the distribution of questionnaires to consumers who have purchased H&M products. The sampling technique used was purposive sampling, with a total of 120 respondents. Data analysis was conducted using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method with the assistance of SmartPLS version 4.0 software. The results indicate that product quality and promotion have a positive and significant effect on purchase decisions, while lifestyle does not have a significant effect. These findings suggest that product quality and the effectiveness of promotional strategies play a dominant role in influencing H&M consumers’ purchase decisions, whereas lifestyle factors tend to be less dominant. This study is expected to provide practical contributions for companies in formulating more effective marketing strategies and to serve as a reference for future research.
DECISION SUPPORT SYSTEM PEMBUKAAN LOKASI BARU JASA SERVIS MOTOR BERBASIS PROFILE MATCHING Imam Nuryanto; Aries Setiawan; Ida Farida; Sasono Wibowo; Budi Widjajanto; Adi Prihandono
Jurnal Transformatika Vol. 21 No. 2 (2024): Januari 2024
Publisher : Jurusan Teknologi Informasi Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/transformatika.v21i2.8166

Abstract

As the volume of motorbikes increases, the number of motorbike service outlets also increases. However, not all service places get customers equally, from the customer's side various variables really determine visits such as location, level of spare parts availability, level of service to consumers and price. Likewise, in terms of service owners, when opening a new service location, they need to pay attention to various variables such as proximity to residential areas, number of competitors, capacity of passing vehicles, and proximity to spare parts suppliers. To collaborate several influential variables to produce a decision regarding the right place, a method is needed that is capable of carrying out calculations to produce a ranking of locations that will have an influence. One method that can be offered is profile matching. This method performs by finding the difference between the weight value determined at the beginning and the input value for each location object. The ranking results of all location objects can be used as alternative locations for appropriate service locations..
Sistem Pendukung Keputusan Kelayakan Ajuan Anggaran Belanja Peralatan Pada Klinik Utama Sari Medika Dian Prawitasari; Aries Setiawan; Ngurah Pandji Mertha Agung Durya; Imam Nuryanto; Arditya Dian Andika; Jaka Prasetya; Lely Kusumaningrum; Budi Widjajanto
Jurnal Transformatika Vol. 23 No. 2 (2026): January 2026
Publisher : Jurusan Teknologi Informasi Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/transformatika.v23i2.13662

Abstract

The existence of a very large and varied level of clinical needs supports the leadership to make a selection of equipment purchases by considering the feasibility of the budget proposal value. The existing problem so far is that the approval of budget proposals has not been optimal, namely without considering the priority scale and level of equipment needs submitted, so that many equipment proposals are approved but their functions are not optimal and on the other hand, equipment with a level of function that should be high but not approved. The purpose of this study is to support decision makers in determining the feasibility of approving each equipment expenditure budget proposal to produce choices that are in accordance with the level of needs and interests of each section. The method used is simple additive weighting with a test result level of 90%.
Co-Authors Amalia Ayu Latifah Andi Hallang Lewa Andi Hallang Lewa Arditya Dian Andika Aries Setiawan Budi Widjajanto Dian Prawitasari Fajar Tri Afrilianto Farid Naufal Febrianur Ibnu Fitroh Sukono Putra Frisca Marshanda Faradilla Guruh Taufan Hariyadi Handy Nur Cahya Ida Farida Ida Farida Ilham Nur Falaq Jaka Prasetya Juli Ratnawati Karmila Karmila Lely Kusumaningrum Maria Safitri Moch Yassir Lana Ngurah Pandji Mertha Agung Durya Nur Lia Hadi Muhiroh Nur Rokhman Oktoriza, Linda Ayu Pradana Jati Kusuma Prihandono, Adi Raden Ayu Aminah Rizkia Puspita Sari Retno Astuti Setijaningsih Roymon Panjaitan Sasono Wibowo Suryanti Suryanti Tri Novi Yani Ulsatunnisa Ulsatunnisa Vincent Didiek Wiet Aryanto Wahju Wibowo Widyatmoko Karis