Articles
<![CDATA[Photo Product dan Content Marketing Instagram dalam Pemasaran Online Marketing INTAKO ]]>
<![CDATA[Tias Andarini Indarwati]]>
<![CDATA[ Abimanyu : Jornal of Community Engagement Vol 2 No 2 (2021): Agustus 2021 ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/abi.v2i2.14443
<![CDATA[Koperasi INTAKO yang berdiri sejak 1976 memproduksi tas dan koper yang memiliki konsumen dalam negeri maupun luar negeri memiliki potensi besar dalam dalam bidang ekonomi. Kondisi bencana lumpur Lapindo di tahun 2006 telah menjadikan penurunan penjualan mencapai 80%. Kondisi Pandemic saat ini lebih memprihatinkan bagi koperasi INTAKO dilihat dari omset penjualannya. Koperasi INTAKO telah berupaya menggunakan social media Instagram akan tetapi belum dimanfaatkan sepenuhnya tampak pada tidak terupdate-nya informasi yang ada. Pandemic seperti ini pemasaran online adalah hal yang tidak dapat dihindari. Tujuan kegiatan ini adalah memaksimalkan photo produk dan content marketing dari Instagram dalam rangka meningkatkan pemasaran Koperasi INTAKO. Metode yang kami gunakan adalah workshop sehingga karyawan INTAKO dapat melanjutkan kegiatan tersebut kedepannya. Hasil dari kegiatan ini bahwa terdapat perubahan tampilan Instagram yang berbeda secara photo produk nya dan content marketing sebagai sarana komunikasi dan informasi bagi calon konsumen.]]>
<![CDATA[Pengaruh Destination Social Responsibility dan Destination Reputation terhadap Revisit Intention dengan Perceived Trust sebagai Variabel Mediasi di Masa Pandemi Covid-19 ]]>
<![CDATA[Firman Adhar Wisandiko]]>;
<![CDATA[Tias Andarini Indarwati]]>
<![CDATA[ Pusaka: Journal of Tourism, Hospitality, Travel and Business Event Vol 3 No 2: Agustus – Januari 2022 ]]>
Publisher : <![CDATA[Politeknik Pariwisata Makassar ]]>
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DOI: 10.33649/pusaka.v3i2.105
<![CDATA[Pariwisata dan industri kreatif menjadi salah satu sektor yang paling terdampak dari pandemi Covid-19, termasuk diantaranya yaitu pusat perbelanjaan yang menjadi salah satu bagian dari wisata belanja. Pusat perbelanjaan atau kerap disebut Mall yang ada di Kota Surabaya tidak mengalami penutupan dikarenakan dianggap masih banyak orang yang menggantungkan hidupnya pada destinasi tersebut. Berbagai upaya perlu dilakukan oleh pengelola destinasi agar dapat meningkatkan kepercayaan dan mendorong tingkat kunjungan ulang guna mempertahankan profitabilitas sebuah destinasi. Penelitian ini bertujuan untuk mengetahui pentingnya peran dari destination social responsibility, destination reputation,dan perceived trust terhadap revisit intention pada masa pandemi covid-19. Penelitian ini merupakan penelitian kuantitatif dengan jenis penelitian riset konklusif. Pengunjung Tunjungan Plaza Surabaya selama masa pandemi menjadi fokus pada penelitian ini dengan mengunakkan teknik non probability sampling dengan kriteria responden dengan rentang usia 15-54 tahun dan pernah mengujungi Tunjungan Plaza setidaknya 2 kali selama pandemi covid-19 . Kuesioner online disebarkan kepada total 200 responden dan dilanjutkan dengan analisis data dengan analisis jalur menggunakkan program IBM SPSS Amos 24. Penelitian ini membuktikan bahwa destination social responsibility berpengaruh positif terhadap perceived trust dan juga revisit intention. Hasil lain menemukan bahwa destination reputation juga terbukti memiliki pengaruh positif terhadap perceived trust dan revisit intention. Selain itu perceived trust juga terbukti memiliki pengaruh positif terhadap revisit intention. Penelitian ini juga menemukan bahwa perceived trust terbukti berperan sebagai mediasi dalam hubungan destination social responsibility dan destination reputation terhadap revisit intention. Penelitian ini menunjukkan pentingnya membangun kepercayaan dan niat berkunjung ulang pada sebuah destinasi selama masa pandemi covid-19 masih berlansgung melalui penerapan destination social responsibility dan juga menciptakan destination reputation yang baik bagi masyarakat. Hasil penelitian ini dapat dijadikan dasar pertimbangan bagi pengelola destinasi wisata untuk dapat lebih memperhatikan tingkat kepercayaan serta mengatur strategi dalam mendorong niat berkunjung ulang terlebih pada kondisi krisis pandemi covid-19.]]>
<![CDATA[Pengaruh Perceived Usefulness, Perceived Ease of Use, dan Compatibility with Lifestyle terhadap Intention to Use Fitur Social Commerce ]]>
<![CDATA[Dyan Erlyn Oktania]]>;
<![CDATA[Tias Andarini Indarwati]]>
<![CDATA[ Nomicpedia: Journal of Economics and Business Innovation Vol. 2 No. 1 (2022): Maret ]]>
Publisher : <![CDATA[Inspirasi Nusantara ]]>
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<![CDATA[Social media companies began to grow their business by making innovations in shopping features. The intention to use shopping features is influenced by several factors, including perceived usefulness, perceived ease of use, and compatibility with lifestyle. The purpose of this study was to find out the influence of perceived usefulness, perceived ease of use, and compatibility with lifestyle on the intention to use features of TikTok Shop. This type of research is quantitative research with judgemental sampling methods. An online questionnaire with a Likert scale of 1-5 was distributed to 100 respondents via social media TikTok. Data analysis techniques use multiple linear regression tests with the help of IBM SPSS 20. The results showed that perceived usefulness, perceived ease of use, and compatibility with lifestyle had a significant and positive effect on the intention to use. Based on the result, it is recommended that TikTok can develop creative marketing strategies by paying attention to the usability, ease, and compatibility of the TikTok Shop features with the user's lifestyle in order to increase the intention to use.]]>
<![CDATA[Perceived Ease of use on Purchasing Decisions in E-Commerce : a case study of TikTok social media ]]>
<![CDATA[Tias Andarini Indarwati]]>;
<![CDATA[Riska Dhenabayu]]>;
<![CDATA[Ramadhan Maruta Pradana]]>;
<![CDATA[Erta]]>;
<![CDATA[Hapsari Shinta Citra Puspita Dewi]]>
<![CDATA[ INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 1 (2023): January 2023 ]]>
Publisher : <![CDATA[CV ODIS ]]>
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<![CDATA[The ease of technology makes it easier for humans to do activities. The Tiktok Shop application has a positive impact on consumers shopping online. This convenience makes customers have high purchasing decisions to buy products. The reason for the high purchase decision is because there is a perception of convenience by the user. This research was based on the experience of TikTok Shop consumers aged 17 years and over. The method in this research uses qualitative case studies. Data collection techniques were carried out using interviews, observations, and documentation studies analyzed thematically. The results of this study indicate that the ease of technology in facilitating online shopping and purchasing decisions has increased with the various services available on the TikTok Shop application feature.]]>
<![CDATA[Analysis Influence of Market Orientation and Digital Marketing Capability on The Marketing Performance of Digital Culinary Sector MSMEs In Surabaya City ]]>
<![CDATA[Whindya Rahmadi Muhammad]]>;
<![CDATA[Tias Andarini Indarwati]]>
<![CDATA[ INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 2 (2023): May 2023 ]]>
Publisher : <![CDATA[CV ODIS ]]>
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DOI: 10.55607/ijembis.v3i2.152
<![CDATA[Micro, Small, and Medium Enterprises (MSMEs) are business units that have an omzet under 2.5 billion rupiah per year and have assets under 10 billion rupiah. However, MSMEs take an important role in the Indonesian economy because they have contributed to PDP Indonesia by 60.3%. This Performance was achieved because MSMEs have implemented market orientation and have digital marketing capability. But, with the ability the marketing Performance of MSMEs has actually by 11.6% compared to 2021. So this study aims to reveal whether there is a significant influence between market orientation and digital marketing capability on Performance. digital MSME marketing in the Surabaya culinary sector. In sampling for this study, use Purposive Sampling. The data taken n this study was through primary data by distributing questionnaires to as many as 99 respondents who were selected based on the criteria of UMKM in the Surabaya culinary sector who were at least 1 year had already been digitally transformed. Data were analyzed using multiple linear regression by using SPSS25 and the results showed that there was an effect of market orientation and digital marketing capabilities on the marketing Performance of digital MSMEs in Surabaya's culinary sector.]]>
<![CDATA[The Influence of Digital Marketing Capability and Product Innovation in Marketing Performance: Study on Food and Beverage MSMEs in Surabaya ]]>
<![CDATA[Kamaruzzaman, Muhammad Iqbal]]>;
<![CDATA[Indarwati, Tias Andarini]]>
<![CDATA[ INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023 ]]>
Publisher : <![CDATA[CV ODIS ]]>
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DOI: 10.59889/ijembis.v3i3.177
<![CDATA[MSMEs are one of the sectors that make the largest contribution to the GDP of the Republic of Indonesia, which is 60.5%. The number of SMEs every year is always increasing. However, the magnitude of the contribution and the increase in the number of MSMEs is not in line with the data which states that MSMEs experienced a decline in sales in 2020 of 94.69%, where the biggest decline was experienced by MSMEs that ran their business offline. Based on this phenomenon, this study aims to determine the effect of digital marketing capabilities and product innovation on marketing performance in MSMEs. This research is a quantitative research with a questionnaire as a research instrument which was distributed to 131 respondents using a purposive sampling technique. Data processing in this study used multiple linear regression analysis which was processed with SPSS 25. The results of the research show that digital marketing capabilities and product innovation have a positive and significant influence on marketing performance in food and beverage MSMEs in the city of Surabaya.]]>
<![CDATA[The Influence of Market Orientation and Digital Innovation on Marketing Performance: Study on Food and Beverage MSMEs in Surabaya ]]>
<![CDATA[Sabriantoni, Ferdy]]>;
<![CDATA[Indarwati, Tias Andarini]]>
<![CDATA[ INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023 ]]>
Publisher : <![CDATA[CV ODIS ]]>
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DOI: 10.59889/ijembis.v3i3.272
<![CDATA[Marketing performance is a measure used by management to assess and evaluate the effectiveness and returns of marketing activities, especially sales and market share. Several factors that can affect marketing performance are market orientation and digital innovation. This study discusses the effect of market orientation and digital innovation on marketing performance in food and beverage MSMEs in Surabaya. This research is quantitative. The sampling technique used was a purposive sampling technique with 99 MSME respondents. The questionnaires were distributed offline with the measurement of answers using a four-level Likert scale. The statistical analysis used is multiple linear regression using the SPSS application. The results showed that market orientation and digital innovation affected marketing performance. The implications based on this research indicate that MSMEs are expected to implement a Market Orientation strategy to respond to better market demand and MSME players are expected always to carry out Digital Innovation to increase market reach as well as improve their business services and operations, so that their Marketing Performance will increase.]]>
<![CDATA[The Influence of Financial Literacy and Financial Recording on SMEs Performance In Lamongan ]]>
<![CDATA[Pratama, Kartika Apriliani]]>;
<![CDATA[Kautsar, Achmad]]>;
<![CDATA[Indarwati, Tias Andarini]]>
<![CDATA[ INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 2 (2024): May 2024 ]]>
Publisher : <![CDATA[CV ODIS ]]>
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DOI: 10.59889/ijembis.v4i2.437
<![CDATA[East Java Province is one of the provinces that has the largest number of MSMEs in Lamongan. If seen from two factors (internal and external), its development is still experiencing various obstacles in efforts to improve its performance, especially in small industries. The aim of this research is to find out how financial literacy and financial recording influence the performance of SMEs in Lamongan. This research is a type of causality research using quantitative methods. The data obtained came from the results of a questionnaire and was analyzed using SPSS. This research uses primary data sources and uses saturated sample sampling. The research results show that financial literacy is not significant, while financial recording has a significant positive effect.]]>
<![CDATA[Consumer Price Perception on Buying Interest Xiaomi Smartphone Products ]]>
<![CDATA[Eksananda, Annisa Aurelia]]>;
<![CDATA[Wisandiko, Firman Adhar]]>;
<![CDATA[Saif, Muhammad]]>;
<![CDATA[Abdullah, Furqan]]>;
<![CDATA[Indarwati, Tias Andarini]]>
<![CDATA[ INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 1 No. 3 (2021): September 2021 ]]>
Publisher : <![CDATA[CV ODIS ]]>
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DOI: 10.59889/ijembis.v1i3.40
<![CDATA[The purpose of the study is to analyze and explain the effect of price perception on consumer buying interest in Xiaomi smartphone products. Type of research is conclusive research design. The conclusive aims to test hypotheses and test specific relationships. Population and sample in this research consisted of 58 respondents. The data were collected by a questionnaire that was distributed to respondents online and a literature review. The analysis method was using multiple linear regression analysis by SPSS version 26. The result of this research analysis are: (1) the Perception of consumer prices has a positive and significant effect on consumer buying interest in Xiaomi products. (2) There are differences in price perceptions and buying interest in Xiaomi product. (3) The price of Xiaomi products that most consumers want is in the range of Rp. 2,000,000- Rp. 2,999,000. (4) Only 25% of Xiaomi products are in the price range desired by consumers (5) The price perception felt by consumers for Xiaomi products has a fairly high value, which means that the prices offered are currently well accepted by the public. (6) Companies to revised the prices that have been set based on what consumers want to be followed by improvements in features, benefits, and quality but still consider the company’s resources.]]>
<![CDATA[The Effect Of Online Customer Reviews And Prices On Purchase Intention On Madam Royale Products ]]>
<![CDATA[Maeza, Maeza Rike Nabila]]>;
<![CDATA[Indarwati, Tias Andarini]]>
<![CDATA[ International Journal of Social, Economic, and Business Vol. 1 No. 4 (2025): June 2025 ]]>
Publisher : <![CDATA[Lavish Opulent Education ]]>
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DOI: 10.1512/60jvsy62
<![CDATA[This study aims to determine the influence of Online Customer Reviews and Prices on consumer Purchase Intention on Madam Royale detox drink products. This study uses a quantitative approach with descriptive and causal types of research. The sample in this study is 110 Generation Z respondents who were selected through the purposive sampling method. The analysis technique used was multiple linear regression with the help of SPSS version 26. The results of the study show that simultaneously, Online Customer Reviews and Prices have a significant effect on Purchase Intention. However, partially, only the Price variable had a positive and significant effect, while Online Customer Reviews had no significant effect. These findings indicate that the perception of appropriate price determines consumer purchase intent more than online reviews. Therefore, the right price strategy is considered more effective in increasing interest in buying products among Generation Z.]]>
