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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Minds: Manajemen Ide dan Inspirasi Journal of Business and Behavioural Entrepreneurship Indonesian Fisheries Research Journal Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Abdi: Media Pengabdian Kepada Masyarakat JOSSAE (Journal of Sport Science and Education) Airlangga Journal of Innovation Management International Journal of Economics, Management, Business, and Social Science Abimanyu: Journal of Community Engagement Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Nomicpedia: Journal of Economics and Business Innovation Horizon: Indonesian Journal of Multidisciplinary SENMEA International Journal of Social, Economic, and Business
Tias Andarini Indarwati
Universitas Negeri Surabaya
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Perceived Usefulness, Perceived Ease of Use, dan Compatibility with Lifestyle terhadap Intention to Use Fitur Social Commerce Dyan Erlyn Oktania; Tias Andarini Indarwati
Nomicpedia: Journal of Economics and Business Innovation Vol. 2 No. 1 (2022): Maret
Publisher : Inspirasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (713.926 KB)

Abstract

Social media companies began to grow their business by making innovations in shopping features. The intention to use shopping features is influenced by several factors, including perceived usefulness, perceived ease of use, and compatibility with lifestyle. The purpose of this study was to find out the influence of perceived usefulness, perceived ease of use, and compatibility with lifestyle on the intention to use features of TikTok Shop. This type of research is quantitative research with judgemental sampling methods. An online questionnaire with a Likert scale of 1-5 was distributed to 100 respondents via social media TikTok. Data analysis techniques use multiple linear regression tests with the help of IBM SPSS 20. The results showed that perceived usefulness, perceived ease of use, and compatibility with lifestyle had a significant and positive effect on the intention to use. Based on the result, it is recommended that TikTok can develop creative marketing strategies by paying attention to the usability, ease, and compatibility of the TikTok Shop features with the user's lifestyle in order to increase the intention to use.
Perceived Ease of use on Purchasing Decisions in E-Commerce : a case study of TikTok social media Tias Andarini Indarwati; Riska Dhenabayu; Ramadhan Maruta Pradana; Erta; Hapsari Shinta Citra Puspita Dewi
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 1 (2023): January 2023
Publisher : CV ODIS

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Abstract

The ease of technology makes it easier for humans to do activities.  The Tiktok Shop application has a positive impact on consumers shopping online.  This convenience makes customers have high purchasing decisions to buy products.  The reason for the high purchase decision is because there is a perception of convenience by the user.  This research was based on the experience of TikTok Shop consumers aged 17 years and over.  The method in this research uses qualitative case studies.  Data collection techniques were carried out using interviews, observations, and documentation studies analyzed thematically.  The results of this study indicate that the ease of technology in facilitating online shopping and purchasing decisions has increased with the various services available on the TikTok Shop application feature.
Analysis Influence of Market Orientation and Digital Marketing Capability on The Marketing Performance of Digital Culinary Sector MSMEs In Surabaya City Whindya Rahmadi Muhammad; Tias Andarini Indarwati
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 2 (2023): May 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55607/ijembis.v3i2.152

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are business units that have an omzet under 2.5 billion rupiah per year and have assets under 10 billion rupiah. However, MSMEs take an important role in the Indonesian economy because they have contributed to PDP Indonesia by 60.3%. This Performance was achieved because MSMEs have implemented market orientation and have digital marketing capability. But, with the ability the marketing Performance of MSMEs has actually by 11.6% compared to 2021. So this study aims to reveal whether there is a significant influence between market orientation and digital marketing capability on Performance. digital MSME marketing in the Surabaya culinary sector. In sampling for this study, use Purposive  Sampling.  The data taken n  this study was through primary data by distributing questionnaires to as many as 99 respondents who were selected based on the criteria of UMKM in the Surabaya culinary sector who were at least 1 year had already been digitally transformed. Data were analyzed using multiple linear regression by using SPSS25 and the results showed that there was an effect of market orientation and digital marketing capabilities on the marketing Performance of digital MSMEs in Surabaya's culinary sector.
The Influence of Digital Marketing Capability and Product Innovation in Marketing Performance: Study on Food and Beverage MSMEs in Surabaya Kamaruzzaman, Muhammad Iqbal; Indarwati, Tias Andarini
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.177

Abstract

MSMEs are one of the sectors that make the largest contribution to the GDP of the Republic of Indonesia, which is 60.5%. The number of SMEs every year is always increasing. However, the magnitude of the contribution and the increase in the number of MSMEs is not in line with the data which states that MSMEs experienced a decline in sales in 2020 of 94.69%, where the biggest decline was experienced by MSMEs that ran their business offline. Based on this phenomenon, this study aims to determine the effect of digital marketing capabilities and product innovation on marketing performance in MSMEs. This research is a quantitative research with a questionnaire as a research instrument which was distributed to 131 respondents using a purposive sampling technique. Data processing in this study used multiple linear regression analysis which was processed with SPSS 25. The results of the research show that digital marketing capabilities and product innovation have a positive and significant influence on marketing performance in food and beverage MSMEs in the city of Surabaya.
The Influence of Market Orientation and Digital Innovation on Marketing Performance: Study on Food and Beverage MSMEs in Surabaya Sabriantoni, Ferdy; Indarwati, Tias Andarini
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.272

Abstract

Marketing performance is a measure used by management to assess and evaluate the effectiveness and returns of marketing activities, especially sales and market share. Several factors that can affect marketing performance are market orientation and digital innovation. This study discusses the effect of market orientation and digital innovation on marketing performance in food and beverage MSMEs in Surabaya. This research is quantitative. The sampling technique used was a purposive sampling technique with 99 MSME respondents. The questionnaires were distributed offline with the measurement of answers using a four-level Likert scale. The statistical analysis used is multiple linear regression using the SPSS application. The results showed that market orientation and digital innovation affected marketing performance. The implications based on this research indicate that MSMEs are expected to implement a Market Orientation strategy to respond to better market demand and MSME players are expected always to carry out Digital Innovation to increase market reach as well as improve their business services and operations, so that their Marketing Performance will increase.
The Influence of Financial Literacy and Financial Recording on SMEs Performance In Lamongan Pratama, Kartika Apriliani; Kautsar, Achmad; Indarwati, Tias Andarini
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 2 (2024): May 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i2.437

Abstract

East Java Province is one of the provinces that has the largest number of MSMEs in Lamongan. If seen from two factors (internal and external), its development is still experiencing various obstacles in efforts to improve its performance, especially in small industries. The aim of this research is to find out how financial literacy and financial recording influence the performance of SMEs in Lamongan. This research is a type of causality research using quantitative methods. The data obtained came from the results of a questionnaire and was analyzed using SPSS. This research uses primary data sources and uses saturated sample sampling. The research results show that financial literacy is not significant, while financial recording has a significant positive effect.
Consumer Price Perception on Buying Interest Xiaomi Smartphone Products Eksananda, Annisa Aurelia; Wisandiko, Firman Adhar; Saif, Muhammad; Abdullah, Furqan; Indarwati, Tias Andarini
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 1 No. 3 (2021): September 2021
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v1i3.40

Abstract

The purpose of the study is to analyze and explain the effect of price perception on consumer buying interest in  Xiaomi smartphone products. Type of research is conclusive research design. The conclusive aims to test hypotheses and test specific relationships. Population and sample in this research consisted of 58 respondents. The data were collected by a questionnaire that was distributed to respondents online and a literature review. The analysis method was using multiple linear regression analysis by SPSS version 26.  The result of this research analysis are: (1) the Perception of consumer prices has a positive and significant effect on consumer buying interest in Xiaomi products. (2) There are differences in price perceptions and buying interest in Xiaomi product. (3) The price of Xiaomi products that most consumers want is in the range of Rp. 2,000,000- Rp. 2,999,000. (4) Only 25% of Xiaomi products are in the price range desired by consumers  (5) The price perception felt by consumers for Xiaomi products has a fairly high value, which means that the prices offered are currently well accepted by the public. (6) Companies to revised the prices that have been set based on what consumers want to be followed by improvements in features, benefits, and quality but still consider the company’s resources.
The Influence of Product Quality and e-WOM on iPhone Smartphone Purchasing Decisions Generation Z in Surabaya: e-WOM, Product Quality, Purchasing Decisions Ahmad Fauzani Sabilal Arif; Tias Andarini Indarwati
International Journal of Social, Economic, and Business Vol. 2 No. 2 (2025): December 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i2.101

Abstract

The iPhone has emerged as a symbol of modern identity and social prestige among Generation Z consumers in Surabaya. This study aims to examine the extent to which product quality and electronic word of mouth (e-WOM) influence the purchasing decisions of this consumer group. Employing a quantitative research design, the study utilized purposive sampling to select respondents aged between 18 and 26 who are current iPhone users. Data were gathered through structured online questionnaires and analyzed using multiple linear regression through SPSS software. The results indicate that both product quality and eWOM exert a significant and positive influence on purchasing decisions, both individually and jointly. Product quality reflected in features such as design aesthetics, performance, durability, and overall reliability was identified as a key determinant in consumer decisionmaking processes. Concurrently, e-WOM, particularly through social media platforms, online reviews, and influencer recommendations, was found to play a pivotal role in shaping perceptions, building trust, and enhancing the likelihood of purchase. These results highlight the dual importance of maintaining superior product standards and strategically engaging with digital communication channels. For practitioners, the study suggests prioritizing quality enhancement while simultaneously investing in digital marketing strategies that resonate with the online habits and preferences of Generation Z. Encouraging positive consumer feedback and optimizing brand visibility across digital platforms may further strengthen purchasing motivation. Future research is recommended to incorporate additional variables such as brand image, lifestyle orientation, or perceived value to develop a more comprehensive model of consumer behavior in the premium smartphone segment.
Implementasi QRIS sebagai Media Transaksi Digital yang Transparan dan Akuntabel pada Organisasi Sosial Indawati, Nurul; Indarwati, Tias Andarini; Paramita, R.A. Sista; Purwohandoko, Purwohandoko; Dhenabayu, Riska
Abimanyu : Jornal of Community Engagement Vol 3 No 2 (2022): August 2022
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/abi.v3n2.p16-23

Abstract

Covid-19 merupakan pandemi yang menjadi realitas global yang menerjang tatanan kehidupan umat manusia dari level internasional, hingga level terkecil yaitu rumah tangga. TPQ-Al-Aqsha dan Masjid Baitul Makmur I adalah contoh organisasi sosial yang terkena dampak dari pandemi covid-19. Masalah yang dihadapi mitra TPQ Al-Aqsha yaitu mitra mengalami kesulitan dalam menyampaikan laporan keuangan dan pertanggungjawaban kegiatan, serta mempromosikan TPQ Al-Aqsha kepada calon donatur akibat adanya aturan PSBB dan social distancing yang membatasi kegiatan masyarakat. Kurangnya jamaah yang signifikan pada Masjid Baitul Makmur I Unesa juga menyebabkan infaq yang diterima menurun. Program IbM ini ditujukan untuk memberikan solusi untuk meningkatkan pemahaman dan ketrampilan mitra dalam bentuk pelatihan penerapan teknologi QRIS dan aplikasi financial technology Bebas Bayar. Hasil dari kegiatan ini berupa publikasi ilmiah, publikasi pada media massa, dan pamflet/poster digital.
Strategi Manajemen Event Pertandingan Olahraga di Masa Pandemi Covid-19 pada Pengurus KONI Provinsi Jawa Timur Maruta, Ramadhan; Erta, Erta; Indarwati, Tias Andarini; Primanata, Dani; Puspita, Hapsari Shinta Citra
Journal of Sport Science and Education Vol 7 No 2 (2022)
Publisher : Faculty of Sport and Health Sciences

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jossae.v7n2.p98-106

Abstract

Competition activities in large sports competitions require a good management in their management. Good management will support the process of running an event that will be organized by KONI of East Java Province. As a sports committee body that oversees all sports at the level of the province of East Java, which will carry out several events to screen regional athletes who will compete at the National and International levels. Several matches have been arranged and scheduled for one year in a row to meet the needs of qualified regional athletes. The Covid-19 pandemic has forced several match schedules to be shifted and canceled due to impossible conditions. Uncertain circumstances make the management revolution to make the right planning in changing and determining the schedule of sports matches so that there is no big loss when a match is postponed or canceled. . Based on the results of the research, several themes are produced, namely good planning that will minimize the occurrence of risk, organizing the division of tasks to speed up work, actuality of practical implementation of sporting events, and control to improve quality. Careful planning and implementation can make it easier to manage the management of sporting events during the Pandemic.
Co-Authors Abdullah, Furqan Adita Primadana Sugandha Agatha Christy Avega Dumatri Ahmad Fauzani Sabilal Arif Ahmad Mahshun Aida Putri Nur Sa’adah Annisa Aurelia Eksananda Aumeboonsuke, Vesarach Cahyani Dewi Lisa Prastiya Claudio Huke Dimas Haydar Farras Dumatri, Agatha Christy Avega Dyan Erlyn Oktania Eksananda, Annisa Aurelia Endi Rekarti, Endi Erta Erta, Erta Firman Adhar Wisandiko Firman Adhar Wisandiko Gotama, Febrianto Grace Chintia Sutanto Hapsari Shinta Citra Puspita Dewi Kamaruzzaman, Muhammad Iqbal Kasful Anwar Kristando, Liskia Maria Maeza Rike Nabila Maeza Magfirah Safitri Purnapardi Martino Wibowo Maruta, Ramadhan Mochamad Luqmanul Hakim Mohc. Velian Muhajir Nindria Untarini Nurul Indawati Pratama, Kartika Apriliani PRIMANATA, DANI Purwohandoko Purwohandoko Puspita, Hapsari Shinta Citra R.A. Sista Paramita Ramadhan Maruta Pradana Riska Dhenabayu Rosa Prafitri Juniarti Sabriantoni, Ferdy Saif, Muhammad SANAJI Sutanto, Grace Chintia Taraoktavia, Viyo Tri Viyo Tri Taraoktavia Whindya Rahmadi Muhammad Wisandiko, Firman Adhar Wiwik Handayani Yudhistira Rangga Paksi