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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Minds: Manajemen Ide dan Inspirasi Journal of Business and Behavioural Entrepreneurship Indonesian Fisheries Research Journal Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Abdi: Media Pengabdian Kepada Masyarakat JOSSAE (Journal of Sport Science and Education) Airlangga Journal of Innovation Management International Journal of Economics, Management, Business, and Social Science Abimanyu: Journal of Community Engagement Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Nomicpedia: Journal of Economics and Business Innovation Manis : Jurnal Manajemen dan Bisnis Horizon: Indonesian Journal of Multidisciplinary SENMEA International Journal of Social, Economic, and Business
Tias Andarini Indarwati
Universitas Negeri Surabaya
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Promosi Gratis Ongkir dan Keputusan Pembelian pada Shopee: Peran Mediasi Kepercayaan Merek SPX di Surabaya Mochammad Ryan Syahputra; Tias Andarini Indarwati
Manis: Jurnal Manajemen dan Bisnis Vol 10 No 1 (2026): MANIS : Jurnal Manajemen dan Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/manis.10.1.77-88

Abstract

This study is motivated by the increasing use of free shipping promotion on Shopee, which is connected to Shopee’s internal logistics service, Shopee Express (SPX), while consumer experiences with delivery services may influence trust and purchase decisions. This study aims to analyze the effect of free shipping promotion on purchase decisions through SPX brand trust as a mediating variable among Generation Z Shopee users in Surabaya City. This research employs a quantitative approach with a survey design involving 171 consumers who had used free shipping vouchers and SPX services. Data were collected through an online questionnaire, then analyzed using SPSS for instrument testing and Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4 for model and hypothesis testing. The results indicate that free shipping promotion has a positive effect on purchase decisions and SPX brand trust. Furthermore, SPX brand trust positively affects purchase decisions and serves as a mediating variable in the relationship between free shipping promotion and purchase decisions. This study demonstrates that the effectiveness of free shipping promotion is not only determined by the economic benefits offered but also by consumers’ trust in delivery service quality. These findings provide implications for Shopee and SPX to improve promotional program clarity and strengthen delivery reliability in supporting consumer purchase decisions.
Pengaruh Kredibilitas UGC TikTok Terhadap Niat Beli Terli Beauty Pillowcase Melalui Sikap Terhadap UGC Pada Akun @QUEZELYHERE Selfi Margareta Efendi; Tias Andarini Indarwati
Manis: Jurnal Manajemen dan Bisnis Vol 10 No 1 (2026): MANIS : Jurnal Manajemen dan Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/manis.10.1.29-41

Abstract

Penelitian ini bertujuan untuk menganalisis hubungan antara perceived credibility, attitude toward UGC, dan purchase intention pada konten user-generated content (UGC) akun TikTok @quezelyhere terhadap produk Terli Beauty Pillowcase. Penelitian ini menggunakan pendekatan kuantitatif dengan metode purposive sampling melalui penyebaran kuesioner secara online kepada 133 responden Generasi Z pengguna TikTok yang pernah menonton konten UGC pada akun @quezelyhere. Analisis data dilakukan menggunakan metode Partial Least Squares-Structural Equation Modeling (PLS-SEM) untuk menguji hubungan antarvariabel penelitian. Hasil penelitian menunjukkan bahwa perceived credibility, attitude toward UGC, dan purchase intention memiliki hubungan yang positif dan signifikan. Temuan ini menunjukkan bahwa kredibilitas konten UGC dan sikap positif konsumen terhadap konten tersebut berperan dalam meningkatkan minat beli terhadap produk Terli Beauty Pillowcase. Penelitian ini memberikan implikasi bagi pelaku bisnis kecantikan dalam memanfaatkan strategi pemasaran berbasis UGC melalui TikTok untuk membangun kepercayaan konsumen dan mendorong keputusan pembelian
Expectation, Perception, and Online Purchase Intention: Attitude as a Mediator for Elka Ultimate King Dobok in Surabaya Saffanah Nadhifah Sholeh; Tias Andarini Indarwati
Manis: Jurnal Manajemen dan Bisnis Vol 10 No 1 (2026): MANIS : Jurnal Manajemen dan Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/manis.10.1.42-63

Abstract

The expansion of online retail has increased consumers’ access to specialized sports equipment, yet premium local products still face uncertainty when buyers cannot physically evaluate fit, material, and functional performance before purchase. This study examines the effects of Expectation and Perception on Online Purchase Intention through Attitude for the Dobok Olympic Elka Ultimate King in Surabaya. A conclusive, causal, quantitative survey was conducted among senior-category taekwondo athletes aged 18–35 years. After a 30-respondent pilot test, the main survey yielded 136 responses; 113 met the inclusion criteria, and 100 respondents were used for the final analysis. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) in SmartPLS 4. The results show that Expectation did not significantly affect Attitude (β = −0.017; p = 0.897) or Online Purchase Intention (β = −0.008; p = 0.953). Perception significantly affected Attitude (β = 0.678; p < 0.001), but its direct effect on Online Purchase Intention was not significant (β = 0.278; p = 0.069). Attitude significantly influenced Online Purchase Intention (β = 0.381; p = 0.010) and significantly mediated the Perception –intention relationship (β = 0.258; p = 0.019), while the Expectation pathway was not mediated. The study contributes by showing that favorable product Perception requires a positive evaluative Attitude before translating into purchase intention for a high-involvement martial-arts uniform purchased online.
Co-Authors Abdullah, Furqan Adita Primadana Sugandha Agatha Christy Avega Dumatri Ahmad Fauzani Sabilal Arif Ahmad Mahshun Aida Putri Nur Sa’adah Annisa Aurelia Eksananda Aumeboonsuke, Vesarach Cahyani Dewi Lisa Prastiya Claudio Huke Dimas Haydar Farras Dumatri, Agatha Christy Avega Dyan Erlyn Oktania Eksananda, Annisa Aurelia Endi Rekarti, Endi Erta Erta, Erta Firman Adhar Wisandiko Firman Adhar Wisandiko Gotama, Febrianto Grace Chintia Sutanto Hapsari Shinta Citra Puspita Dewi Kamaruzzaman, Muhammad Iqbal Kasful Anwar Kristando, Liskia Maria Maeza Rike Nabila Maeza Magfirah Safitri Purnapardi Martino Wibowo Maruta, Ramadhan Mochamad Luqmanul Hakim Mochammad Ryan Syahputra Mohc. Velian Muhajir Nindria Untarini Nurul Indawati Pratama, Kartika Apriliani PRIMANATA, DANI Purwohandoko Purwohandoko Puspita, Hapsari Shinta Citra R.A. Sista Paramita Ramadhan Maruta Pradana Riska Dhenabayu Rosa Prafitri Juniarti Sabriantoni, Ferdy Saffanah Nadhifah Sholeh Saif, Muhammad SANAJI Selfi Margareta Efendi Sutanto, Grace Chintia Taraoktavia, Viyo Tri Viyo Tri Taraoktavia Whindya Rahmadi Muhammad Wisandiko, Firman Adhar Wiwik Handayani Yudhistira Rangga Paksi