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All Journal MetaKom : Jurnal Kajian Komunikasi AGRISE Jurnal Studi Komunikasi Nyimak: Journal of Communication Lontar : Jurnal Ilmu Komunikasi International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Mamangan Social Science Journal El-Mujtama: Jurnal Pengabdian Masyarakat CONVERSE Journal Communication Science Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora
Eko Purwanto
Ilmu Komunikasi Fisip Universitas Muhammadiyah Tangerang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Ethnography of Communication in Empowering Women Farmers’ Group in Sodong Village Eko Purwanto; Mirza Shahreza; Ade Rahmah; Umar Farisal
LONTAR: Jurnal Ilmu Komunikasi Vol. 14 No. 1 (2026): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v14i1.12033

Abstract

This study aims to describe and analyze communication activities in the empowerment of the Women Farmers Group (KWT) in Sodong Village, Tangerang Regency. While previous studies on KWT often emphasize economic outcomes or program evaluations, there is a research gap concerning the strategic role of communication as a vehicle for social change embedded in local cultural contexts and gender relations. This research employs a qualitative approach with the ethnography of communication as the theoretical basis, utilizing Dell Hymes’ SPEAKING model to examine verbal and non-verbal interaction patterns. Data were collected through in-depth interviews, FGDs, and participant observation. The findings reveal that empowerment communication is structured through eight SPEAKING components, characterized by a familial atmosphere (key) in social spaces like Saung Kebun (setting), which fosters trust and openness. The participatory patterns effectively facilitate the diffusion of agricultural innovations and enhance social solidarity. This study contributes to the literature on community-based development by integrating communication, gender, and rural development perspectives, offering a strategic model for realizing sustainable Food Self-Sufficient Villages through inclusive collaboration.
Representasi Green Economy dalam Advertising Media Sosial dan Konstruksi Opini Publik Masyarakat Jihan Amelia; Galuh Haqeem Hervansyah; Nina Agustin; Azka Fachri Ramadhan; Eko Purwanto
CONVERSE Journal Communication Science Vol. 3 No. 1 (2026): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v3i1.6132

Abstract

Meningkatnya perhatian publik terhadap isu lingkungan global mendorong penguatan konsep Green Economy sebagai pendekatan yang berupaya menyeimbangkan pertumbuhan ekonomi dan keberlanjutan ekologis. Dalam lanskap digital kontemporer, korporasi semakin memanfaatkan media sosial sebagai ruang komunikasi strategis untuk menyampaikan pesan-pesan keberlanjutan melalui praktik advertising guna membangun legitimasi dan kepercayaan publik. Penelitian ini bertujuan untuk menganalisis representasi konsep Green Economy dalam advertising media sosial serta mengkaji bagaimana representasi tersebut berkontribusi terhadap konstruksi opini publik masyarakat. Penelitian ini menggunakan pendekatan kualitatif dengan desain integrative literature review. Data penelitian diperoleh melalui penelusuran artikel ilmiah pada basis data akademik Google Scholar, Scopus, dan ScienceDirect yang diterbitkan dalam periode 2015–2025. Sebanyak 35 artikel terpilih berdasarkan kriteria relevansi topik, kualitas publikasi, dan kesesuaian dengan fokus penelitian. Analisis dilakukan melalui teknik sintesis tematik untuk mengidentifikasi pola representasi, strategi komunikasi ekologis, serta implikasi sosial dari praktik green advertising. Hasil kajian literatur menunjukkan bahwa representasi Green Economy dalam iklan digital umumnya dikonstruksikan melalui penggunaan simbol visual berbasis alam, narasi keberlanjutan, serta strategi semiotika persuasif yang membentuk asosiasi positif antara merek dan nilai ekologis. Literatur yang dianalisis juga mengindikasikan bahwa media sosial tidak hanya berfungsi sebagai saluran promosi komersial, tetapi berkembang menjadi ruang diskursif yang dapat memengaruhi persepsi dan kesadaran ekologis masyarakat. Namun, temuan literatur menunjukkan adanya tantangan berupa praktik greenwashing, ketimpangan kredibilitas informasi, dan variasi tingkat literasi keberlanjutan publik. Dengan demikian, konsistensi antara pesan keberlanjutan dalam komunikasi pemasaran dan praktik operasional perusahaan menjadi faktor penting dalam mempertahankan kepercayaan publik secara berkelanjutan.
Konstruksi Opini Publik tentang Green Economy dalam Periklanan Media Digital Anggun Eka Riani; Annisa Octavianti; Dimas Wahyu Ilhamy; Muthiara Kisti Utama Putri; Eko Purwanto
CONVERSE Journal Communication Science Vol. 3 No. 1 (2026): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v3i1.6186

Abstract

Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis bagaimana realitas green economy dikonstruksi menjadi opini publik melalui pemanfaatan elemen visual dan tekstual pada kampanye periklanan di media digital. Melalui pendekatan deskriptif kualitatif dengan metode netnografi murni, data dikumpulkan menggunakan observasi daring nonpartisipan, dokumentasi siber, dan catatan lapangan terhadap konten periklanan serta interaksi netizen. Hasil penelitian menunjukkan bahwa opini publik mengenai green economy dibentuk secara terencana melalui pemanfaatan simbol alam, teks bertema kepedulian lingkungan, dan unsur audio untuk membangun citra ramah lingkungan. Temuan penelitian juga mengindikasikan bahwa ketidaksesuaian antara citra dan praktik operasional korporasi berpotensi memicu fenomena greenwashing dan membentuk hiperrealitas yang kemudian direspons secara kritis oleh audiens. Selain itu, temuan penelitian mengisyaratkan bahwa algoritma platform digital berperan sebagai digital gatekeeper yang dapat memperkuat filter bubble serta polarisasi opini publik di ruang siber. Oleh karena itu, peningkatan literasi digital masyarakat, khususnya Generasi Z, serta transparansi kampanye lingkungan oleh korporasi menjadi aspek penting dalam menjaga kepercayaan publik.
Peran Media Sosial dalam Membangun Opini Publik terhadap Pemimpin Politik Arni Damayanti; Eko Purwanto; Maydiyan Pangesti; Putri Dwi Hastuti
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 6 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i6.10179

Abstract

The rapid growth of social media in the last five years has transformed the landscape of political communication and significantly influenced how public opinion toward political leaders is formed. Platforms such as TikTok, Instagram, and X (Twitter) have become key arenas for shaping political perception through visual narratives, short-form videos, and direct engagement between leaders and citizens. Recent studies highlight that algorithmic curation plays a crucial role in selectively amplifying certain political messages, which consequently affects how users construct their political judgments. Furthermore, users’ trust in the credibility of digital sources and the level of audience engagement have been shown to strongly determine the legitimacy and public support received by political leaders. This literature-based study synthesizes findings from recent international journals to explain how social media functions not only as a space for information dissemination but also as a strategic instrument for opinion formation and image construction in the political sphere.
Analysis of Communication System for Community Empowerment Based on Integrated Plant Management Implementation Movement Program (GPPTT) Selly Oktarina; Norhazlina Fairuz Musa Kutty; Eko Purwanto; Mirza Shahreza; Abdul Basit
Jurnal Mamangan Vol 12, No 2 (2023): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i2.6655

Abstract

Empowerment communication is important so the people become empowered through effective communication. The effectiveness of communication is inseparable from the role of the institutions involved in program implementation. This study aims to analyze the communication system in empowering the community the “jajar legowo” cropping system in the Integrated Plant Management Implementation Movement (GPPTT) program. The theory used in this study is the adoption of innovation. The research method is qualitative in nature, namely based on the results of field observations supported by literature studies of related journals. Data were analyzed descriptively by providing understanding and explanation so that it was easy to understand. The focus of the study was carried out in Ogan Ilir Regency, South Sumatra, as one of the implementers of the GPPTT and as a Food Barn. The communication system based on black box analysis shows that community empowerment based on the GPPTT Program is good, it is carried out based on five elements consisting of environmental input, controlled input, uncontrolled input, desired input and unwanted input. The pattern of analysis of the GPPTT program system is based on the existence of GPPPT policies, empowerment strategies and technical guidelines that affect the empowerment of farmers in adopting the jajar legowo cropping system so as to produce a paradigm shift in empowerment communication. A community empowerment communication system based on the GPPTT program based on black box analysis is a problem solving solution for farmers to adopt technology to be independent.
Co-Authors Abdul Basit Ade Rahmah Agus Kristian Ana Kuswanti Anggun Eka Riani Anna Gustina Zainal Annisa Octavianti Arlina Aulia Arni Damayanti Aulia Hafizhah Nur'aini Azka Fachri Ramadhan Basit, Abdul Cahyono Tri Wibowo Dewi Intan Pratiwi Dimas Wahyu Ilhamy Galuh Haqeem Hervansyah Gusri Weni Saputri Indah Rahmawati Intan Mardiana Jihan Amelia Krismira Lusiana Setianti Maydiyan Pangesti Mirza Shahreza Mochammad Haikal Fikri Muhammad Aril Saputra Muhammad Fathir Muthiara Kisti Utama Putri Nina Agustin Norhazlina Fairuz Musa Kutty Puja Prasetiawan Putri Dwi Hastuti Raisyah Zahratun Pramudita Retno Hafsari Selly Oktarina Selly Oktarina Selly Oktarina Sumardjo Umar Farisal