Article Per Year (5 Year)
p-Index From 2021 - 2026
4.124
P-Index
This Author published in this journals
All Journal MetaKom : Jurnal Kajian Komunikasi AGRISE Nomosleca Jurnal Studi Komunikasi Nyimak: Journal of Communication Lontar : Jurnal Ilmu Komunikasi Semiotika: Jurnal Komunikasi Jurnal Profetik Jurnal Cahaya Mandalika International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Mamangan Social Science Journal El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Desain Komunikasi Visual CONVERSE Journal Communication Science Indonesian Journal of Innovation Multidisipliner Research Global Journal of Management, Accounting, and Financial Studies Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Mawaizh : Jurnal Dakwah dan Pengembangan Sosial Kemanusiaan
Eko Purwanto
Universitas Muhammadiyah Tangerang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

Published : 29 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 29 Documents
Search

 1   2   3 
CONSTRUCTION OF THE CONVERGENCE COMMUNICATION MODEL: HARMONIZING SOCIAL AND DIGITAL CAPITAL IN INTERGENERATIONAL AGRICULTURAL COLLABORATION Agus Kristian; Eko Purwanto
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 3 (2026): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.23839437

Abstract

The global agricultural sector is currently facing a serious threat in the form of a farmer regeneration crisis amid the ambition to achieve sustainable food security. Although Smart Farming technology is available, its adoption rate is hindered by a sharp communication gap between senior farmers and the younger generation. This study aims to construct a convergence communication model capable of harmonizing the social capital of senior farmers and the digital capital of the younger generation. The method used is qualitative with a Systematic Literature Review approach. The analysis was conducted on various reputable literatures from Scopus, Web of Science, and Sinta databases within the last ten years. The results show a divergence in characteristics between the bonding social capital of senior farmers, which tends to be exclusive, and the digital capital of the younger generation, which is technocentric but lacks social relations. As a solution, this study constructs a Convergence Communication Model that integrates reverse mentoring strategies and cyclical dialogue to achieve mutual understanding. The implications of this model are the acceleration of inclusive farmer regeneration, increased resource efficiency based on the green economy, and the strengthening of national food stability through the synergy of resilient intergenerational assets.
Drama Korea sebagai Agen Difusi Budaya Global di Kalangan Mahasiswa: Studi Literatur Arlina Aulia; Muhammad Fathir; Puja Prasetiawan; Indah Rahmawati; Eko Purwanto
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 6 No. 2 (2026): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v6i2.4135

Abstract

Penelitian ini bertujuan untuk menganalisis peran drama Korea sebagai sarana difusi budaya global di kalangan mahasiswa pada era digital. Meningkatnya popularitas drama Korea tidak hanya menjadikannya sebagai hiburan semata, tetapi juga sebagai media penyebaran nilai, norma, serta gaya hidup Korea Selatan melalui platform streaming dan media sosial. Metode yang digunakan adalah studi literatur dengan menelaah berbagai sumber ilmiah yang berkaitan dengan globalisasi budaya, Korean Wave, dan pola konsumsi media di kalangan mahasiswa. Hasil temuan menunjukkan bahwa mahasiswa berperan sebagai konsumen sekaligus penyebar konten, sehingga mempercepat difusi budaya. Dampaknya terlihat pada perubahan pola komunikasi, minat terhadap bahasa Korea, serta gaya hidup. Namun, pengaruh tersebut juga berpotensi menggeser nilai budaya lokal, sehingga diperlukan literasi media agar mahasiswa tetap kritis dan selektif.
Analisis Budaya Pop dalam Konten Youtube Hiburan: Studi Literatur Muhammad Aril Saputra; Aulia Hafizhah Nur'aini; Raisyah Zahratun Pramudita; Mochammad Haikal Fikri; Eko Purwanto
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 6 No. 2 (2026): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v6i2.4137

Abstract

Penelitian ini bertujuan untuk menganalisis budaya pop dalam konten hiburan di platform YouTube, meliputi bentuk, representasi, serta pengaruhnya terhadap audiens di era digital. Penelitian menggunakan pendekatan kualitatif dengan metode studi literatur, di mana data diperoleh dari berbagai sumber seperti jurnal ilmiah, buku, dan artikel yang relevan dengan kajian budaya pop dan media digital. Teknik analisis data dilakukan melalui analisis isi (content analysis) dan pendekatan interpretatif untuk memahami makna serta pola yang muncul dalam fenomena yang dikaji. Hasil penelitian menunjukkan bahwa budaya pop dalam konten YouTube hadir dalam bentuk tren viral, bahasa gaul, dan gaya hidup modern yang disebarluaskan melalui kreativitas konten kreator. Selain itu, YouTube tidak hanya berperan sebagai media representasi, tetapi juga sebagai pembentuk budaya pop melalui interaksi antara kreator, audiens, dan algoritma platform. Budaya pop memiliki dampak positif seperti meningkatkan kreativitas dan membuka peluang ekonomi digital, namun juga menimbulkan dampak negatif seperti homogenisasi konten dan potensi pergeseran nilai budaya lokal. Dengan demikian, fenomena budaya pop dalam konten YouTube hiburan perlu dipahami secara kritis agar masyarakat dapat memanfaatkan sisi positifnya sekaligus meminimalkan dampak negatifnya di era komunikasi digital.
Ethnography of Communication in Empowering Women Farmers’ Group in Sodong Village Eko Purwanto; Mirza Shahreza; Ade Rahmah; Umar Farisal
Lontar : Jurnal Ilmu Komunikasi Vol. 14 No. 1 (2026): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v14i1.12033

Abstract

This study aims to describe and analyze communication activities in the empowerment of the Women Farmers Group (KWT) in Sodong Village, Tangerang Regency. While previous studies on KWT often emphasize economic outcomes or program evaluations, there is a research gap concerning the strategic role of communication as a vehicle for social change embedded in local cultural contexts and gender relations. This research employs a qualitative approach with the ethnography of communication as the theoretical basis, utilizing Dell Hymes’ SPEAKING model to examine verbal and non-verbal interaction patterns. Data were collected through in-depth interviews, FGDs, and participant observation. The findings reveal that empowerment communication is structured through eight SPEAKING components, characterized by a familial atmosphere (key) in social spaces like Saung Kebun (setting), which fosters trust and openness. The participatory patterns effectively facilitate the diffusion of agricultural innovations and enhance social solidarity. This study contributes to the literature on community-based development by integrating communication, gender, and rural development perspectives, offering a strategic model for realizing sustainable Food Self-Sufficient Villages through inclusive collaboration.
Representasi Green Economy dalam Advertising Media Sosial dan Konstruksi Opini Publik Masyarakat Jihan Amelia; Galuh Haqeem Hervansyah; Nina Agustin; Azka Fachri Ramadhan; Eko Purwanto
CONVERSE Journal Communication Science Vol. 3 No. 1 (2026): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v3i1.6132

Abstract

Meningkatnya perhatian publik terhadap isu lingkungan global mendorong penguatan konsep Green Economy sebagai pendekatan yang berupaya menyeimbangkan pertumbuhan ekonomi dan keberlanjutan ekologis. Dalam lanskap digital kontemporer, korporasi semakin memanfaatkan media sosial sebagai ruang komunikasi strategis untuk menyampaikan pesan-pesan keberlanjutan melalui praktik advertising guna membangun legitimasi dan kepercayaan publik. Penelitian ini bertujuan untuk menganalisis representasi konsep Green Economy dalam advertising media sosial serta mengkaji bagaimana representasi tersebut berkontribusi terhadap konstruksi opini publik masyarakat. Penelitian ini menggunakan pendekatan kualitatif dengan desain integrative literature review. Data penelitian diperoleh melalui penelusuran artikel ilmiah pada basis data akademik Google Scholar, Scopus, dan ScienceDirect yang diterbitkan dalam periode 2015–2025. Sebanyak 35 artikel terpilih berdasarkan kriteria relevansi topik, kualitas publikasi, dan kesesuaian dengan fokus penelitian. Analisis dilakukan melalui teknik sintesis tematik untuk mengidentifikasi pola representasi, strategi komunikasi ekologis, serta implikasi sosial dari praktik green advertising. Hasil kajian literatur menunjukkan bahwa representasi Green Economy dalam iklan digital umumnya dikonstruksikan melalui penggunaan simbol visual berbasis alam, narasi keberlanjutan, serta strategi semiotika persuasif yang membentuk asosiasi positif antara merek dan nilai ekologis. Literatur yang dianalisis juga mengindikasikan bahwa media sosial tidak hanya berfungsi sebagai saluran promosi komersial, tetapi berkembang menjadi ruang diskursif yang dapat memengaruhi persepsi dan kesadaran ekologis masyarakat. Namun, temuan literatur menunjukkan adanya tantangan berupa praktik greenwashing, ketimpangan kredibilitas informasi, dan variasi tingkat literasi keberlanjutan publik. Dengan demikian, konsistensi antara pesan keberlanjutan dalam komunikasi pemasaran dan praktik operasional perusahaan menjadi faktor penting dalam mempertahankan kepercayaan publik secara berkelanjutan.
Konstruksi Opini Publik tentang Green Economy dalam Periklanan Media Digital Anggun Eka Riani; Annisa Octavianti; Dimas Wahyu Ilhamy; Muthiara Kisti Utama Putri; Eko Purwanto
CONVERSE Journal Communication Science Vol. 3 No. 1 (2026): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v3i1.6186

Abstract

Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis bagaimana realitas green economy dikonstruksi menjadi opini publik melalui pemanfaatan elemen visual dan tekstual pada kampanye periklanan di media digital. Melalui pendekatan deskriptif kualitatif dengan metode netnografi murni, data dikumpulkan menggunakan observasi daring nonpartisipan, dokumentasi siber, dan catatan lapangan terhadap konten periklanan serta interaksi netizen. Hasil penelitian menunjukkan bahwa opini publik mengenai green economy dibentuk secara terencana melalui pemanfaatan simbol alam, teks bertema kepedulian lingkungan, dan unsur audio untuk membangun citra ramah lingkungan. Temuan penelitian juga mengindikasikan bahwa ketidaksesuaian antara citra dan praktik operasional korporasi berpotensi memicu fenomena greenwashing dan membentuk hiperrealitas yang kemudian direspons secara kritis oleh audiens. Selain itu, temuan penelitian mengisyaratkan bahwa algoritma platform digital berperan sebagai digital gatekeeper yang dapat memperkuat filter bubble serta polarisasi opini publik di ruang siber. Oleh karena itu, peningkatan literasi digital masyarakat, khususnya Generasi Z, serta transparansi kampanye lingkungan oleh korporasi menjadi aspek penting dalam menjaga kepercayaan publik.
Peran Media Sosial dalam Membangun Opini Publik terhadap Pemimpin Politik Arni Damayanti; Eko Purwanto; Maydiyan Pangesti; Putri Dwi Hastuti
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 6 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i6.10179

Abstract

The rapid growth of social media in the last five years has transformed the landscape of political communication and significantly influenced how public opinion toward political leaders is formed. Platforms such as TikTok, Instagram, and X (Twitter) have become key arenas for shaping political perception through visual narratives, short-form videos, and direct engagement between leaders and citizens. Recent studies highlight that algorithmic curation plays a crucial role in selectively amplifying certain political messages, which consequently affects how users construct their political judgments. Furthermore, users’ trust in the credibility of digital sources and the level of audience engagement have been shown to strongly determine the legitimacy and public support received by political leaders. This literature-based study synthesizes findings from recent international journals to explain how social media functions not only as a space for information dissemination but also as a strategic instrument for opinion formation and image construction in the political sphere.
Analysis of Communication System for Community Empowerment Based on Integrated Plant Management Implementation Movement Program (GPPTT) Selly Oktarina; Norhazlina Fairuz Musa Kutty; Eko Purwanto; Mirza Shahreza; Abdul Basit
Jurnal Mamangan Vol 12, No 2 (2023): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i2.6655

Abstract

Empowerment communication is important so the people become empowered through effective communication. The effectiveness of communication is inseparable from the role of the institutions involved in program implementation. This study aims to analyze the communication system in empowering the community the “jajar legowo” cropping system in the Integrated Plant Management Implementation Movement (GPPTT) program. The theory used in this study is the adoption of innovation. The research method is qualitative in nature, namely based on the results of field observations supported by literature studies of related journals. Data were analyzed descriptively by providing understanding and explanation so that it was easy to understand. The focus of the study was carried out in Ogan Ilir Regency, South Sumatra, as one of the implementers of the GPPTT and as a Food Barn. The communication system based on black box analysis shows that community empowerment based on the GPPTT Program is good, it is carried out based on five elements consisting of environmental input, controlled input, uncontrolled input, desired input and unwanted input. The pattern of analysis of the GPPTT program system is based on the existence of GPPPT policies, empowerment strategies and technical guidelines that affect the empowerment of farmers in adopting the jajar legowo cropping system so as to produce a paradigm shift in empowerment communication. A community empowerment communication system based on the GPPTT program based on black box analysis is a problem solving solution for farmers to adopt technology to be independent.
Bojong Renged Village Government Development Communication Strategy in Empowering Entrepreneurship through Thematic Village Program Ikhfi Imaniah; Eko Purwanto; Mirza Shahreza
Jurnal Mamangan Vol 12, No 2 (2023): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i2.7531

Abstract

The empowerment of entrepreneurship is of paramount importance in Indonesia, especially in rural areas, as an effort to enhance the well-being of the community. The thematic village program is considered one of the effective methods to facilitate entrepreneurship empowerment in rural areas. However, the success of this program greatly depends on the right communication strategies to promote and raise awareness about entrepreneurship within the community. This research aims to identify the types of effective communication strategies in building awareness and promoting the thematic village program for entrepreneurship empowerment in Bojong Renget Village. The theoretical framework used is Dell Hymes' SPEAKING framework, which will analyze the research subject from aspects such as Setting, Participants, Ends, Acts, Key, Instrumentalities, Norms, and Genre. This research employs a qualitative method with a descriptive approach. The result of this research is that the Bojong Renget Village Government is striving to enhance the economic potential and self-reliance of the community by prioritizing entrepreneurship. They involve individuals who are unemployed in the Thematic Village Program. Nevertheless, communication barriers between the village government and the village community remain a challenge in implementing entrepreneurship empowerment and the Thematic Village Program. The novelty of this research lies in its specific focus on communication strategies in entrepreneurship empowerment through the thematic village program in Bojong Renget Village.
Komunikasi Visual Dalam Pemasaran Produk Industri Kreatif Muhammad Sidqi Hawari; Eko Purwanto
Jurnal Nomosleca Vol. 11 No. 2 (2025): Oktober, 2025
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v11i2.15600

Abstract

In the digital era, visual communication has become an important element in the marketing of creative industry products, functioning to build brand identity and influence consumer purchasing decisions. This study aims to analyze the role of visual communication in increasing marketing effectiveness. The method used is a qualitative approach with literature studies, collecting data from various academic sources and relevant reports. The results of the study indicate that visual elements such as consistent color, typography, and illustration can increase consumer appeal and engagement. These findings provide a significant contribution to the understanding of effective visual communication strategies in the context of marketing. In conclusion, this study recommends that creative industry players consider cultural and psychological aspects in visual design to increase the relevance and impact of marketing in the future.
Co-Authors Abdul Basit Abdul Jalil Ade Rahmah Ade Rina Farida Agus Kristian Ahmed Abdul Malik Ana Kuswanti Anggun Eka Riani Anna Gustina Zainal Annisa Octavianti Arlina Aulia Arni Damayanti Aulia Hafizhah Nur'aini Ayu, Maneza Kusuma Azka Fachri Ramadhan Basit, Abdul Bayu Ramadhan Cahyono Tri Wibowo Carla Aulia Zean Chatri Adam Mag’lepy Dewi Intan Pratiwi Dicky Pastyo Dimas Wahyu Ilhamy Emilia Wulandari Fitri Galuh Haqeem Hervansyah Gusri Weni Saputri Ikhfi Imaniah Ilham Agiel Al-Farid Indah Rahmawati Intan Mardiana Intan Putri Zahrani Ismi Melati Irmadini Jihan Amelia Kabir Al Fadly H Khaidar Ramadhani Hidayatullah Khasanah, Nila Sarifatul Krismira Kusumaningrum, Hesti Lusiana Setianti Maydiyan Pangesti Meli Agustin Mirza Sahreza Mirza Shahreza Mochammad Haikal Fikri Mochammad Raysya Putra Anugrah Muhammad Aril Saputra Muhammad Bintang Mahesa Muhammad Fathir Muhammad Sidqi Hawari Muthiara Kisti Utama Putri Nasichah Nika Ardiyanti Nina Agustin Norhazlina Fairuz Musa Kutty Puja Prasetiawan Putri Dwi Hastuti Rafi Rivaldi Akbar Rafli Hermawan Putra Raisyah Zahratun Pramudita Resti Dwi Widyasti Retno Hafsari Ristia Ika Belinda Rubiyanah Sabrina Lusiyanti Selly Oktarina Selly Oktarina Selly Oktarina Selly Oktarina Siti Nur Hasna Sumardjo Umar Farisal Usi Gustini Zulfa Nailal Husna