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All Journal Measurement : Jurnal Akuntansi Syntax Literate: Jurnal Ilmiah Indonesia Jurnal ASET (Akuntansi Riset) Journal of Education, Humaniora and Social Sciences (JEHSS) AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Journal of Research in Business, Economics, and Education Jurnal Akuntansi Jurnal Manajemen Bisnis Eka Prasetya Didaktik : Jurnal Ilmiah PGSD STKIP Subang Jurnal Syntax Transformation JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Budgeting Indonesian Accounting Research Journal Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Worksheet : Jurnal Akuntansi Journal of Management, Entrepreneurship and Tourism Jurnal Pengabdian Kepada Masyarakat dan Desa (PASSA) Jurnal Ekonomi, Manajemen, Akuntansi Outline Journal of Economic Studies
RINI INDAHWATI
Politeknik Negeri Medan
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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IMPLEMENTASI DIGITAL MARKETING UNTUK OPTIMALISASI KINERJA UMKM SEKTOR MAKANAN & MINUMAN KOTA MEDAN Indahwati, Rini; Surbakti, Rudianto; Soraya, Nurhaflah; Sitorus, Melvin Bismark Hamonangan; binti Abdul Hamid, Puan Shareenie Shera; Wan Mohamed, Nik Rozilaini
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 8 No 2 (2024): Amaliah Jurnal: Pengabdian kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v8i2.3510

Abstract

Abstrak Pemasaran digital merupakan salah satu strategi yang cukup diminati oleh bisnis saat ini, termasuk usaha kecil dan menengah terutama yang bergerak dalam bisnis makanan dan minuman. Kegiatan pengabdian yang dilaksanakan oleh dosen-dosen Politeknik Negeri Medan dan berkolaborasi dengan dosen-dosen dari Universiti Teknologi Mara Malaysia bertujuan untuk mengimpelementasikan pemasaran digital pada Kafe Tenank yang ada di Kota Medan. Kegiatan pengabdian ini dimulai dengan pemaparan materi tentang digital marketing oleh pemateri sekaligus penulis buku dilanjutkan dengan implementasi langsung mengenai pemasaran digital. Metode pemasaran digital yang diimplementasikan melibatkan influencer kuliner yaitu Medan.Kulineran. Data yang digunakan untuk pemasaran digital adalah lokasi, menu, harga dan testimoni dari para pelanggan yang telah menikmati jasa dan produk di Kafe Tenank. Hasil dari kegiatan pengabdian ini adalah konten digital yang dipublikasikan ke media sosial influencer Medan. Kulineran dan berkolaborasi dengan media sosial Kafe Tenank dan juga dibagikan oleh Politeknik Negeri Medan. Implementasi pemasaran digital diharapkan dapat meningkatkan jumlah kunjungan pelanggan ke Kafe Tenank dan menjadi branding untuk pelayanan di Kafe Tenank. Pada akhirnya, peningkatkan jumlah pengunjung dengan semakin dikenalnya Kafe Tenank, dapat berdampak pada peningkatan pendapatannya.
DAMPAK LITERASI KEUANGAN TERHADAP MINAT INVERTASI PADA PASAR MODAL DIKALANGAN GENERASI MILENIAL Annisa Wulandari; Indahwati, Rini
Jurnal Budgeting Vol. 5 No. 2 (2024): Edisi November
Publisher : Politeknik Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The number of investors in the capital market in Indonesia is still quite low, indicated by the low number of investors in the capital market sector when compared to other financial products and services. This is because the public's understanding and knowledge is not yet well literate regarding investment in the capital market. Knowledge and skills regarding investment will increase interest and motivation in investing. This research aims to determine the impact of financial literacy on investment interest in the capital market among the millennial generation. The population in this study were Medan State Polytechnic students who had an interest in investing. Based on sampling calculations using the probability sampling method with the Slovin formula, a sample of 63 respondents was obtained. Data collection techniques through questionnaires using simple linear regression analysis. Instrument trials were analyzed using validity tests and reliability tests. The results of this research show that financial literacy has a significant effect on investment interest among the millennial generation.
PENGARUH KOMPETENSI SUMBER DAYA MANUSIA DAN SISTEM INFORMASI PEMERINTAH DAERAH (SIPD) TERHADAP KUALITAS LAPORAN KEUANGAN Siregar, Renta Herawaty Roito; -, Nurlinda; Indahwati, Rini
MEASUREMENT : Jurnal Program Studi Akuntansi Vol 18, No 2 (2024): MEASUREMENT : JURNAL AKUNTANSI DESEMBER 2024
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/mja.v18i2.6845

Abstract

Tujuan pernerlirtiran irnir adalah untuk merngertahuir bagairmana perngaruh perran komperternsir sumberr daya manusira dan pernerrapan sirsterm irnformasir permerrirntah daerrah terrhadap kualirtas laporan keruangan dir permerrirntah Kota Sirbolga. Pernerlirtiran irnir dirlakukan pada Organirsasir Perrangkat Daerrah Permerrirntah Kota Sirbolga. Mertoder pernerlirtiran yang dirgunakan dalam pernerlirtiran irnir adalah mertoder pernerlirtiran kuantirtatirf derngan mernggunakan pernderkatan derskrirptirf dan verrirfirkatirf. Terknirk perngambirlan samperl yang dirgunakan dalam pernerlirtiran irnir adalah probablirlirty samplirng yaknir 37 Organirsasir Perrangkat Daerrah Kota Sirbolga. Populasir targert pernerlirtiran adalah Kasubbag Perrerncanaan dan atau Keruangan, Staf Pernatausahaan Keruangan dan Berndahara Perngerluaran dir masirng-masirng Perrangkat Daerrah, serhirngga jumlah samperl mernjadir 74 rerspondern. Mertoder perngumpulan data dirlakukan derngan kuersironerr. analirsirs rergrersir berrganda derngan mernggunakan program SPSS verrsir 22. Hasirl pernerlirtiran mernunjukkan bahwa komperternsir sumberr daya manusira dan pernerrapan sirsterm irnformasir permerrirntah daerrah berrperngaruh posirtirf terrhadap kualirtas laporan keruangan permerrirntah kota Sirbolga.
The Strategy of Content Marketing to Increase The Revenue of Fundamental Hypnosis Training at Course Institute and Indonesian Hypnosis Centre Training in Mataram City Arrosi, Muhlis; Pasaribu, Fajar; Indahwati, Rini
JMET: Journal of Management Entrepreneurship and Tourism Vol. 3 No. 1 (2025): January, Journal of Management, Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v3i1.163

Abstract

This research aims to identify and analyze the content marketing strategies employed by the Indonesian Hypnosis Centre (IHC) to enhance revenue from the Fundamental Hypnosis training in Mataram City, West Nusa Tenggara Province. The primary issue under investigation is revenue instability, with a focus on utilizing unpaid content marketing strategies on Instagram as an alternative solution. Through a qualitative approach involving in-depth interviews and secondary data analysis, this study reveals that before 2018, IHC relied solely on paid marketing methods such as purchasing provider numbers and distributing brochures. However, since its introduction in 2018, Instagram content marketing has proven effective starting in 2019. A consistent, though modest, increase in participant contributions from Instagram has been observed. Additionally, the research explores the use of editing tools such as CapCut, CorelDRAW, and Filmora, and the benefits of microblogging and Instagram Reels within the content marketing strategy. The findings are expected to provide significant contributions to the development of content marketing strategies for training institutions, particularly in the field of hypnosis, to address the challenge of unstable revenue
User Satisfaction Analysis of SMOPI Application: The Role of User Interface, Perceived Ease of Use, and Behavioral Intention at the Irrigation Engineering Center - Ministry of Public Works and Public Housing Iman, Azharul; Fauzan Azhmy, Muhammad; Indahwati, Rini
JMET: Journal of Management Entrepreneurship and Tourism Vol. 3 No. 1 (2025): January, Journal of Management, Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v3i1.166

Abstract

This research analyzed how the user interface, perceived ease of use, and behavioral intention impact user satisfaction with the SMOPI application based on the technology acceptance model. A quantitative survey using a cross-sectional design collected data from application users through sampling. Structural equation modeling with SMARTPLS analyzed the results. The findings demonstrated that the user interface significantly influenced satisfaction, with a path coefficient of 0.645 and P-value of 0.021, indicating a comfortable and relevant interface enhances satisfaction. However, perceived ease of use and behavioral intention did not significantly impact satisfaction, recording path coefficients of -0.015 (P-value 0.947) and 0.189 (P-value 0.591), respectively. In closing, the user interface emerged as the most consequential factor in determining satisfaction with the SMOPI application. Optimizing features to align with consumer needs while refining the design were recommended to boost satisfaction overall. Adopting the technology acceptance model in this research provided useful insights into user acceptance and the satisfaction-influencing elements.
Strategy of Management of Village-Owned Enterprises (Bumdes) Batu Bini, Padang Batung District, Hulu Sungai Selatan Regency Yusril, Yusril; Indahwati, Rini; Pasaribu, Fajar
JMET: Journal of Management Entrepreneurship and Tourism Vol. 3 No. 1 (2025): January, Journal of Management, Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v3i1.167

Abstract

Villages, with all their natural and human potential, play an important role in increasing national income. Therefore, development must be directed at the sustainable use of resources in rural areas. The New Generation BUMDes is part of the process of utilizing existing resources. This study aims to (1) identify the obstacles faced in managing the New Generation BUMDes and (2) formulate a management strategy for the New Generation BUMDes in Batu Bini Village, Padang Batung District. This study uses a qualitative descriptive approach, with the research subject being the New Generation BUMDes in Batu Bini Village, South Hulu Sungai Regency. The study results show that: (1) there are still several obstacles in BUMDes management, including budget constraints, insufficient capacity of human resources among managers, and a lack of participation from the community and private sector. (2) The management strategy of the New Generation BUMDes is carried out based on applicable regulations, including the process of institutional formation and the provision of facilities and infrastructure, as well as managing BUMDes with the continued use of the Village Government Budget. The study concludes that the management of the New Generation BUMDes in Batu Bini Village has been carried out in accordance with the applicable regulations. However, challenges such as limited budgets, inadequate human resource capacity, and minimal participation from the community and private sector must be addressed to ensure more effective BUMDes management, ultimately achieving the goals of its establishment.
Pemanfaatan Informasi Akuntansi pada Dinas Kesehatan Kota Sibolga untuk Meningkatkan Kualitas Pengambilan Keputusan Orita Renta; Rini Indahwati; Yulifati Laoli
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 7, No 2 (2024): Journal of Education, Humaniora and Social Sciences (JEHSS), November
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v7i2.2386

Abstract

This study aims to analyze the utilization of accounting information in decision-making at the Health Department of Sibolga City, particularly examining the quality of accounting information and its impact on budget planning and performance evaluation. The study uses two main variables: the quality of accounting information, measured by relevance, reliability, timeliness, and completeness, and decision-making, focused on budget planning and performance evaluation. This research employs a descriptive qualitative approach through a case study. Data collection began with a questionnaire as an initial step, followed by in-depth interviews with selected informants for deeper analysis. Data analysis also includes reliability and validity testing of the questionnaire instruments. The findings indicate that accounting information at the Health Department of Sibolga City has been used in decision-making processes. However, challenges remain in budget planning, particularly with revenue target indicatorsand in performance evaluation concerning revenue realization. These challenges stem from limitations in human resources, such as lack of training and qualifications, and organizational culture factors that hinder optimal utilization of accounting information. In conclusion, while accounting information is being utilized, improving the quality of decision-making requires addressing human resource and organizational culture aspects to ensure accounting information is fully optimized.
PERANCANGAN APLIKASI E-LEARNING MATA KULIAH MANAJEMEN KEUANGAN PADA PROGRAM STUDI AKUNTANSI, POLITEKNIK NEGERI MEDAN Indahwati, Rini; Naibaho, Dameria; Tambun, Rosmaida
Worksheet : Jurnal Akuntansi Vol 4, No 2 (2025)
Publisher : UNIVERSITAS DHARMAWANGSA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wjs.v4i2.6555

Abstract

Pembelajaran daring selama pandemi Covid-19 memberikan dampak terhadap motivasi belajar mahasiswa. Penelitian ini bertujuan untuk menyelidiki penggunaan aplikasi e-learning dan dampaknya terhadap motivasi belajar mahasiswa di Program Studi Akuntansi Politeknik Negeri Medan.  Hasil uji prototype menunjukkan bahwa terjadi peningkatan motivasi belajar saat mahasiswa menggunakan aplikasi e-learning mata kuliah Manajemen Keuangan. Dari hasil pengujian terhadap 33 (tiga puluh tiga) mahasiswa, terlihat bahwa sebanyak 21 (dua puluh satu) mahasiswa dapat menyelesaikan ujian yang terdiri dari 3 (tiga) soal dan dinyatakan kompeten.   
Pendampingan UMKM Wanita melalui Pembuatan Merk Dagang dan Kemasan Snack Crispy Budhe Tambun, Rosmaida; Indahwati, Rini; Naibaho, Dameria; Khairul, Khairul
Jurnal Pengabdian Kepada Masyarakat dan Desa Volume 2, Nomor 2, Januari 2025
Publisher : Politeknik Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51510/passa.v2i2.1951

Abstract

UMKM Wanita pada dasarnya mendominasi jumlah UMKM yang ada di Indonesia dengan persentase sekitar 65% dari total UMKM yang ada. Sehingga, apabila UMKM Wanita dapat lebih maju dan berdaya akan memberikan dampak signifikan terhadap pertumbuhan ekonomi daerah, regional bahkan negara. Salah satu UMKM Wanita yang layak untuk mendapatkan perhatian adalah Snack Crispy Budhe, Usaha ini dimiliki oleh Ibu Juni Yanti dan memiliki tujuan untuk menambah pendapatan keluarga sehingga meningkatkan kesejahteraan keluarganya. Permasalahan umum yang dihadapi oleh UMKM ini terbagi kepada permasalahan manajemen dan pemasaran. Permasalahan manajemen terletak kepada kompetensi dan pengetahuan pemilik terhadap merk dagang produk dan pentingnya kemasan. Permasalahan kedua terletak pada bidang pemasaran yaitu tidak memiliki merk dagang dan kemasan yang baik dan menarik minat calon pembeli. Metode yang digunakan untuk mengatasi masalah ini adalah pendampingan pembuatan merk dagang dan kemasan. Solusi yang dapat ditawarkan adalah dengan memberikan pendampingan terkait pentingnya merk dagang dan kemasan bagi UMKM juga membantu dalam pembuatan merk dagang dan kemasan yang lebih baik.
ANALISIS POTENSI EKONOMI DESA DAN PROSPEK PENGEMBANGANNYA MELALUI SISTEM INFORMASI PEMETAAN POTENSI DESA (SIPENA) Jantianus, Jantianus; Khairul; Naibaho, Dameria; Indahwati, Rini; Tambun, Rosmaida
Jurnal Budgeting Vol. 6 No. 1 (2025): Edisi Mei
Publisher : Politeknik Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In improving the economy of rural communities, it is necessary to map the available economic potential. Primary data collection on the economic potential of the village, namely in Nangbelawan, is carried out by interviewing partners, directly reviewing the available potential. From all the data and information collected in the integration in a website system: pesikap-nangbelawan.com. Information needed by users about the economic potential of the village can be obtained, including, agriculture, animal husbandry, fisheries, tourism, and liquid organic fertilizer. Natural resources that are quite fertile, sufficient rainfall, easy marketing of agricultural products, potential sources of labor are the strengths of the Nangbelawan village, but human resources are still very weak in utilizing the available potential. The economic potential that is the mainstay in the Nangbelawan village is carrot farming and cattle farming. The potential for livestock farming is very supportive because carrot agricultural waste can be used for cattle feed. By mapping the economic potential of the village through the pesikap-nangbelawan.com website, the development of the village economy that can be developed can be explored. In the future, this research will be developed so that the pesikap-nangbelawan.com website can be used as a patron for every village in North Sumatra in exploring and developing the economic potential of each village. Keywords: mapping, potential, information, development
Co-Authors -, Nurlinda Annisa Wulandari Arrosi, Muhlis Asmalidar Asmalidar binti Abdul Hamid, Puan Shareenie Shera DELIANA DELIANA Deliana, Deliana Devi Irma Yunita Dzikrillah, Ardiaz Zidane Enda Noviyanti Simorangkir Fajar Pasaribu Fauzan Azhmy, Muhammad Iman, Azharul Jantianus - Jazuli, Muhammad Asrin Jhon Piter Khairul Khairul Khairul, Khairul Meily Surianti Melvin Bismark Hamonangan Sitorus Melvin Bismark Hamonangan Sitorus - Muhammad Fauzan Azhmy Naibaho, Dameria Napitupulu, Ilham Hidayah Napitupulu, ⁠Ilham H. Nik Rozilaini Wan Mohamed Nurhaflah Soraya Nurlinda Nurlinda Nurlinda Nurlinda Orita Renta Pranoto, Ing Heru Puan Shareenie Shera binti Abdul Hamid Rahmadani Rahmadani Rehulina Bangun Rosmaida Tambun Sapri M Yahya Saskia Saskia Selamat Selamat Siahaan, Djames Simanungkalit, Erwinsyah Siregar, Cindyana Oktari Siregar, Renta Herawaty Roito Surbakti, Rudianto SUSANTO Susanto Syahputra, Rizki Tulus Pardamean Sipahutar Wan Mohamed, Nik Rozilaini Widopo Hanly Yulifati Laoli Yusril Yusril