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All Journal Agrointek agriTECH Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) Agroindustrial Technology Journal Agroindustrial Journal
Novita Erma Kristanti
Departemen Teknologi Industri Pertanian, Fakultas Teknologi Pertanian, Universitas Gadjah Mada, Jl. Flora No. 1, Bulaksumur, Yogyakarta 55281
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Engineering Industrial & Manufacturing Engineering Social Sciences

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Journal : Agroindustrial Journal

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Analysis of Effectiveness Instagram as a Promotional Media for Akkar Juice Bar Products Rizky Ananda Putri; Novita Erma Kristanti; Atris Suyantohadi
Agroindustrial Journal Vol 10, No 1 (2023)
Publisher : Department of Agroindustrial Technology, Faculty of Agricultural Technology UGM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/aij.v10i1.90233

Abstract

The number of internet users in Indonesia has been rising annually. A growing number of people are using social media including Instagram as a communication tool for digital marketing. Since the beginning of the company, Akkar Juice Bar has utilized Instagram to reach out to and interact with customers as well as to introduce its products. Using the CRI (Customer Response Index) with AISAS (Attention, Interest, Search, Action, Share) method, this study aims to measure Instagram's effectiveness as a promotional tool for Akkar Juice Bar. Based on the findings of this analysis, promotion recommendations are made. Instagram's effectiveness as a marketing medium is evaluated by a CRI calculation with a modified AISAS model. These calculations include CRI AIS of 77.17%, CRI AISS of 72.72%, CRI AIAS of 60.85%, and CRI AISAS of 57.34%. The four obtained CRI model values provide valuable information in general. To make the greatest impact of promotions, it is advised to use Instagram Ads for advertising, run consumer-driven campaigns and competitions, reward consumers who share, feature customer testimonial posts, and make posts more intense.
Identifying and Reducing Waste in the Chicken Carcass Production Process at PT. Ciomas Adisatwa Izdihar, Ulfah; Kristanti, Novita Erma; Nurbaiti, Nurbaiti; Hapsarini, Indira; Saraswati, Ayu Rahayu
Agroindustrial Journal Vol 11, No 2 (2024)
Publisher : Department of Agroindustrial Technology, Faculty of Agricultural Technology UGM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/aij.v11i2.100936

Abstract

PT. Ciomas Adisatwa unit Berbah is one of the Poultry Slaughterhouses (PSh) in Yogyakarta, producing 2,000 chickens/hour. However, some production steps do not increase the value of the finished product. Because of that, wasteful and non-value-added production processes must be eliminated to reduce the risk of contamination in PSh products and make the production process more efficient. Therefore, this study aims to identify the causes of waste and find an appropriate system to reduce the waste process. The methods used in this study include the Value Stream Analysis Tools (VALSAT) technique and future state mapping. Lean manufacturing is a concept used to reduce or eliminate waste in a production process. The wastes identified in the PT Ciomas Adisatwa production process include waiting activity, inappropriate processing, and unnecessary motion. The material weighing process identified the waiting activity because it was waiting for the Delivery Order (DO). Inappropriate processing occurs in hair removal rework in a clean area. The third waste is unnecessary motion, movement that is not needed occurs in cutting operators and dirty processes. The proposed improvements to address these wastes include enhancing the integration of information flow systems using a computer network, adding a plucker machine, and clarifying the division of tasks for each workstation to avoid unnecessary motion.  
Co-Authors Adi Djoko Guritno, Adi Djoko Anggoro Cahyo Sukartiko Annisa Dwi Astari Atris Suyantohadi Baehaqi Canta, Raras Inggita Arcci Citra Endy Suwondo Hanun, Farah Tiara Hapsarini, Indira Henry Yuliando Iqbal Saimima Almuntaha Izdihar, Ulfah Kamal, Winda Makhmudun Ainuri Megita Ryanjani Tanuputri Mohammad Wahyudin Muhammad Prasetya Kurniawan Pratama, Bayu Arga Putra Rizky Ananda Putri SARASWATI, Ayu Rahayu Shafiyya, Athaya Suharno Suharno Tian Nur Ma’rifat Wildan Fajar Bachtiar