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All Journal Jurnal Ekonomi dan Kewirausahaan Eksplorasi Adi Widya : Jurnal Pengabdian Masyarakat Jurnal Global Citizen : Jurnal Ilmiah Kajian Pendidikan Kewarganegaraan Jurnal Ilmiah Edunomika (JIE) Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Journal of Management and Digital Business Jurnal Manajemen, Akuntansi, Ekonomi Jurnal Riset Manajemen Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Jurnal Pajak dan Analisis Ekonomi Syariah PENG: Jurnal Ekonomi dan Manajemen Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Ekopedia: Jurnal Ilmiah Ekonomi
Dorothea Ririn Indriastuti
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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PENERAPAN TAM DAN TPB UNTUK MENGIMPLEMENTASIKAN E-COMMERCE BAGI UMKM DI PASAR SENI "SOLO IS SOLO" PASCA PANDEMI COVID-19 Pratita, Mutya Paramita; Indriastuti, Dorothea Ririn; Aszari, Adelia Nur
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12610

Abstract

Technology is always developing and requires society to be able to follow these developments. One of them is in the field of e-commerce. Currently there are many e-commerce platforms available such as Shopee, Tokopedia, Lazada, and others. The platform is expected to make it easier for business people in running their business, especially SMEs. There is a community SMEs are art workers in Surakarta who sell their own artistic products and try to keep up with e-commerce developments. The purpose of this research is to find out the interests of members of the ‘Solo is Solo’ art market in adopting e-commerce to distribute his work to buyers use the TAM and TPB Approach. To achieve this goal, this study uses a questionnaire to explore data that will be filled in by members of the Solo Art Market community of total 72 people, and tested using PLS. As we know that the Covid-19 Pandemic has prevented the art workers from selling their crafts offline. Besides, they tend to choose selling offline than online. Therefore, this study wants to predict their intention to adopt online platforms in order to restore economic conditions after the Covid-19 Pandemic. Keywords : TAM, TPB, SME, Digital Marketing
Co-Authors Adhita Dian Pratiwi Aszari, Adelia Nur Azizah, Hanun Majid Bayu Aji Pangestu Bela Tri Widhiastuti Charlie Kuncara Jati Della Putri Ambarwati Dyah Novita Sari Edi Wibowo Edi Wibowo Edi Wibowo . Eno Arbiansyah Fakih Yudhistira Herma Nur Widiastuti Indriyana, Iin Intan, Juliana Iryanti, Rizki Novita Kharis Triyono Khoirunnisa Barorotul Ummah Laurentia Natalia Fortuna Natalia Dwi Anastaysia Natalia Shinta Puspitasari Noreen Rajendra Hariyadi Pratita, Mutya Paramita Rifqi Bernessa Putri Rina Susanti Rina Wulandari Riska Fii Ahsani Rizki Novita Iryanti Sari, Dyah Novita Sari, Mega Aprillia Setyasih Harini Sriwidodo, Untung Sunarso Sunarso Suprihatimi SW Suprihatmi, Suprihatmi Untung Sriwidodo