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Riptiono, Sulis
Universitas Putra Bangsa
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Journal : Fokus Bisnis

 1 
Pengaruh Lifestyle, Brand Awareness dan Product Quality terhadap Repurchase Intention Minuman Saribuah Buavita dengan Purchasing Decisions sebagai Variabel Intervening Riptiono, Sulis
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 12 No 1 (2013): Fokus Bisnis
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (906.644 KB) | DOI: 10.32639/fokusbisnis.v12i1.62

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh lifestyle, brand awareness dan product quality terhadap repurchase intention minuman saribuah Buavita dengan purchasing decisions sebagai variabel intervening di Kecamatan Kebumen. Penelitian ini dilakukan dengan mengambil sampel sebanyak 100 responden. Populasi dalam penelitian ini adalah konsumen yang melakukan pembelian minuman saribuah Buavita di Kecamatan Kebumen. Data yang digunakan dalam peneliian ini adalah primer, yang diperoleh dari hasil jawaban responden yang dikumpulkan dengan kuesioner. Metode yang digunakan adalah non probability sampling yaitu purposive sampling. Hipotesis diuji menggunakan teknik analisis jalur dengan bantuan program SPSS 16. Hasil penelitian ini menunjukan bahwa secara parsial variabel lifestyle tidak berpengaruh terhadap purchasing decisions, variabel brand awareness berpengaruh signifikan terhadap purchasing decisions, variabel product quality berpengaruh signifikan terhadap purchasing decisions,lifestyle tidak berpengaruh terhadap repurchase intention,brand awareness berpengaruh signifikan terhadap repurchase intention, product quality berpengaruh signifikan terhadap repurchase intention dan purchasing decisions berpengaruh signifikan terhadap repurchase intention.
HASRAT KONSUMEN YANG MENGIKAT (BINDING CUSTOMER DESIRES) Riptiono, Sulis
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 16 No 2 (2017): Fokus Bisnis
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (78.038 KB) | DOI: 10.32639/fokusbisnis.v16i2.166

Abstract

Desires in the marketing context are defined as the phase of the sequence in marketing that begins with the creation of awareness, and then interest is usually at the stage when the customer really wants the product or service that is being marketed. Desire is a form that is seen as a precursor in making actual purchases. Desire is more than want of consumers to try and have the product, the consumer's curiosity towards the product is directed to the interest to buy. Desires are created to convince consumers that they have a great desire to have the product or service offered according to their needs. Desire is not enough to explain its impact on increasing consumer buying interest and consumer behavior, but the desire that has binding properties to consumers that called binding costumer desires can increase buying and behavioral interests. Binding costumer desires is used to fill the research gap about subjective norms against purchase intention by using the basic theory of the theory of reaction action (TRA) and theory of planned behavior (TPB).
Pengaruh Lifestyle, Brand Awareness dan Product Quality terhadap Repurchase Intention Minuman Saribuah Buavita dengan Purchasing Decisions sebagai Variabel Intervening Sulis Riptiono
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 12 No 1 (2013): Fokus Bisnis
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokusbisnis.v12i1.62

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh lifestyle, brand awareness dan product quality terhadap repurchase intention minuman saribuah Buavita dengan purchasing decisions sebagai variabel intervening di Kecamatan Kebumen. Penelitian ini dilakukan dengan mengambil sampel sebanyak 100 responden. Populasi dalam penelitian ini adalah konsumen yang melakukan pembelian minuman saribuah Buavita di Kecamatan Kebumen. Data yang digunakan dalam peneliian ini adalah primer, yang diperoleh dari hasil jawaban responden yang dikumpulkan dengan kuesioner. Metode yang digunakan adalah non probability sampling yaitu purposive sampling. Hipotesis diuji menggunakan teknik analisis jalur dengan bantuan program SPSS 16. Hasil penelitian ini menunjukan bahwa secara parsial variabel lifestyle tidak berpengaruh terhadap purchasing decisions, variabel brand awareness berpengaruh signifikan terhadap purchasing decisions, variabel product quality berpengaruh signifikan terhadap purchasing decisions,lifestyle tidak berpengaruh terhadap repurchase intention,brand awareness berpengaruh signifikan terhadap repurchase intention, product quality berpengaruh signifikan terhadap repurchase intention dan purchasing decisions berpengaruh signifikan terhadap repurchase intention.
HASRAT KONSUMEN YANG MENGIKAT (BINDING CUSTOMER DESIRES) Sulis Riptiono
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 16 No 2 (2017): Fokus Bisnis
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokusbisnis.v16i2.166

Abstract

Desires in the marketing context are defined as the phase of the sequence in marketing that begins with the creation of awareness, and then interest is usually at the stage when the customer really wants the product or service that is being marketed. Desire is a form that is seen as a precursor in making actual purchases. Desire is more than want of consumers to try and have the product, the consumer's curiosity towards the product is directed to the interest to buy. Desires are created to convince consumers that they have a great desire to have the product or service offered according to their needs. Desire is not enough to explain its impact on increasing consumer buying interest and consumer behavior, but the desire that has binding properties to consumers that called binding costumer desires can increase buying and behavioral interests. Binding costumer desires is used to fill the research gap about subjective norms against purchase intention by using the basic theory of the theory of reaction action (TRA) and theory of planned behavior (TPB).
Co-Authors Alayya Maghfiroh Alfi Nurul Hikmah Amini, Dwi Anggun Ma'rifatun Anwar, Moh. Rosikha Atsnaul Chusna Ayu Wulandari Baehaqi, Muhammad BARIYAH, BARIYAH Cucu Andita Widya Dewi Noor Susanti Dewi Noor Susanti Faizah, Eva Zahrotul Faizah, Sayyidatul Fardani, Irvan Fauzi Nurohman Fitria Styarini Gunarso Wiwoho Gunarso Wiwoho Harini Abrilia Setyawati Hengki Hengki Hengki Hengki Hernandes, Crodia Hikmah, Alfi Nurul Ifa Noviatun Irfan Helmy Laili Yuntafi’ah Lusiana Safitri Ma'rifatun, Anggun Maghfiroh, Alayya Melinda Sukma Muhammad Baehaqi Muliana Rhamdhani, Intan Nawawi, Syukron Nuraini, Rizky Alifah Perdani, Putrilia Putrilia Perdani Ragil Setya Cahyono Raharjo, Nanang Ismail Ramadani, Alya Nisa Rani Rizkia Rominingtyas Saryatun Saryatun Saryatun Saryatun Saryatun, Saryatun Sigit Wibawanto Sigit Wibawanto, Sigit Siti Nur Azizah Siti Nur Azizah, Siti Susanto, Rakhmat Syaputri, Hani Shella Syukron Nawawi Umul Latifatul Munwaroh Utami, Susilo Putri Widya, Cucu Andita Yordan Hermawan Apidana