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All Journal JURNAL MANAJEMEN DAN AKUNTANSI IQTISHODUNA DINAMIKA DOTCOM Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Maneksi (Management Ekonomi Dan Akuntansi) PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Akubis: Jurnal Akuntansi dan Bisnis Jurnal Penelitian Manajemen Terapan (Penataran) Jurnal EMA (Ekonomi Manajemen Akuntansi) INSPIRASI (JURNAL ILMU-ILMU SOSIAL) Adbis : Jurnal Administrasi dan Bisnis Jurnal ABM Mengabdi Jurnal Simki Economic Akuntansi Bisnis & Manajemen (ABM) Jurnal Manajemen dan Profesional Journal of Economic, Business and Engineering (JEBE) Bulletin of Management and Business Buletin Ekonomi: Manajemen, Ekonomi Pembangunan, Akuntansi Jurnal Pengabdian Masyarakat Bangsa Jurnal Ilmiah ESAI Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Proceeding of International Conference on Biology Education, Natural Science, and Technology
Rina Irawati
STIE Malangkucecwara Malang
Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Pengaruh Komitmen Organisasi, Budaya Organisasi, Karakteristik Individu Terhadap Organizational Citizenship Behavior Rina Irawati; Budi Prasetyo, Irawan
Bulletin of Management and Business Vol. 2 No. 2: Oktober 2021
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v2i2.165

Abstract

Organizational Citizenship Behavior is not well known, but basically employees in a company or organization have sometimes implemented OCB in their work. OCB is reflected in the behavior of helping others, volunteering for extra tasks, obeying the rules and procedures in the workplace. This behavior illustrates the added value of employees which is a form of prosocial behavior, namely positive, constructive and helpful social behavior. The research object is the employees of PT Jatidiri Primaraya in Pasuruan. The purpose of this study was to determine the effect of Organizational Commitment, Organizational Culture, and Individual Characteristics on Organizational Citizenship Behavior. The results prove that organizational commitment, organizational culture and individual characteristics partially influence OCB, where the organizational culture variable (X2) has a dominant influence with the largest beta value, namely 0.464. This research is supported by previous research, namely Fuad, Ahmad, et.al (2020), Novariani, Indri, et.al (2016), and Nasichudin, et.al (2016).
Implementasi SWOT Digital Marketing Dalam Meningkatkan Penjualan “Show Bakso Malang” di Era New Normal Irawan Budi Prasetyo; Rina Irawati
Bulletin of Management and Business Vol. 3 No. 1: Maret 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v3i1.194

Abstract

Abstract The purpose of this study is to determine the internal environmental factors and external environmental factors that are strengths, weaknesses, opportunities and threats in digital marketing, as well as to identify strategies that can be done to increase sales. The object of the research is the Bakso Show, which is a culinary SME that has just been established in Malang. The type of research is descriptive qualitative research with SWOT analysis technique. The technique of checking the validity of the data is using the triangulation technique. The IFAS weighting result is 0.578 and the EFAS weighting result is 0.4625. Both have positive values. The position of Show Bakso’s SWOT is in quadrant 1, namely Progressive. SWOT analysis produces four strategic perspectives, namely SO (Strength-Opportunities), WO (Weakness-Opportunities), ST (Strength-Threats), and WT (Weakness-Threats). Generally, there are 15 digital marketing strategies that can be implemented to increase sales at Show Bakso.
MUTU PELAYANAN, MUTU PRODUK, DAN HARGA PENGARUHNYA TERHADAP LOYALITAS PELANGGAN Irawati, Rina; Arifin, Zainul; Ziyad, Ilham Abdillah
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 4 (2025): December
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i4.3407

Abstract

Introduction: Customer loyalty is a crucial factor in shaping customer attitudes toward a product, leading to a consistent and sustainable willingness to purchase it over other products. This study examines the relationship between service quality, service products and price to consumer loyalty in UD BS Makmur, Mojokerto. UD BS Makmur is a primary food supplier and is currently undertaking numerous management improvements to maintain its existence amidst intense competition. Methods: The research sample consisted of 60 consumers who used the Roscoe formula and the Accidental Sampling technique. Data analysis was conducted using descriptive statistics and Regression Analysis.Results: The results showed that service quality, product quality, and price significantly influenced customer loyalty; thus, all research hypotheses were accepted. Customers who are satisfied with better service and higher-quality products will make repeat purchases and recommend the company's excellent products to others. If a company's price meets customer expectations and customers perceive the benefits and value of the product, they will be more likely to be loyal to that company. The dominant independent variable was product quality (X2).Conclusion and suggestions: (1) Adding more modern machines, (2) Increasing the number of employees, (3) Providing digital payments, and (4) Ordering online via WhatsApp Business for a quick response Keywords: Service Quality, Product Quality, Price, Customer Loyalty
Brand Image Memediasi Celebrity Endorse dan Sosial Media Marketing terhadap Keputusan Pembelian Produk UMKM: Pisang Goreng Ny Ani – Malang Irawati, Rina; Nursahira, Meirina; Setiyawan, Setiyawan
Jurnal Simki Economic Vol 8 No 2 (2025): Volume 8 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i2.1134

Abstract

Digital marketing have a very important role in marketing a business, especially for MSME businesses. Social media offers great opportunities for MSMEs to grow and develop amidst fierce competition. Pisang Goreng Ny Ani is a micro-scale food business, which is currently a popular snack in Malang which was established in 2024. The purpose of the study was to determine the direct and indirect influence of Celebrity Endorsement and Social Media Marketing on purchasing decisions for MSME products through Brand Image. The research sample was 100 consumers of Pisang Goreng Ny Ani using the Hair et al formula and the Accidental Sampling technique. Data were obtained through questionnaires, then analyzed using descriptive statistics, multiple regression and path analysis. The results showed that celebrity endorsement and social media marketing had a strong influence on purchasing decisions where the significance was 0.009 and 0.015 respectively. Celebrity endorsement and social media marketing have an influence on brand image with a significance of 0.000 and 0.003. Brand image mediates the variables celebrity endorsement and social media marketing on purchasing decisions. The largest indirect influence is brand image mediating social media marketing on purchasing decisions with the largest beta value, namely 0.194
Co-Authors Agus Salim Agussalim Andriansyah Amin, Aminul Aminul amin Arniati, Tutik Budi Prasetyo, Irawan Bunyamin Bunyamin Bunyamin Bunyamin Dyah Aruning Puspita Edi Sudiarto Evi Maria Hanif Mauludin Hedher Tuakia Imama Zuchroh Irawan Budi Prasetyo Kadarusman . Kasemetan, Sherlyn L.E. Muniroh, Muniroh Muslichah Muslichah N, Stefani Herlian Nevi Danila Nursahira, Meirina Rachmania, Benita Sa'adah, Lailatus Setiyawan Setiyawan Sherly Hesti Erawati Siti Munfaqiroh Siti Romlah Sri Yamtinah Stefani Herlian N Sukarmin, S Yuyuk Liana Zainul Arifin Ziyad, Ilham Abdillah