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All Journal JURNAL MANAJEMEN DAN AKUNTANSI IQTISHODUNA DINAMIKA DOTCOM Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Maneksi (Management Ekonomi Dan Akuntansi) JURNAL MANAJEMEN MOTIVASI PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Al-Kharaj: Journal of Islamic Economic and Business Akubis: Jurnal Akuntansi dan Bisnis Jurnal Penelitian Manajemen Terapan (Penataran) Jurnal EMA (Ekonomi Manajemen Akuntansi) INSPIRASI (JURNAL ILMU-ILMU SOSIAL) Adbis : Jurnal Administrasi dan Bisnis Jurnal ABM Mengabdi Akuntansi Bisnis & Manajemen (ABM) Jurnal Manajemen dan Profesional Journal of Economic, Business and Engineering (JEBE) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Bulletin of Management and Business Buletin Ekonomi: Manajemen, Ekonomi Pembangunan, Akuntansi International Journal of Accounting & Finance in Asia Pasific Jurnal Pengabdian Masyarakat Bangsa Jurnal Ilmiah ESAI Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Proceeding of International Conference on Biology Education, Natural Science, and Technology Jurnal Simki Economic Jurnal Pengabdian Inovatif Multidisipliner
Rina Irawati
STIE Malangkucecwara Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Pengaruh Komitmen Organisasi, Budaya Organisasi, Karakteristik Individu Terhadap Organizational Citizenship Behavior Rina Irawati; Budi Prasetyo, Irawan
Bulletin of Management and Business Vol. 2 No. 2: Oktober 2021
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v2i2.165

Abstract

Organizational Citizenship Behavior is not well known, but basically employees in a company or organization have sometimes implemented OCB in their work. OCB is reflected in the behavior of helping others, volunteering for extra tasks, obeying the rules and procedures in the workplace. This behavior illustrates the added value of employees which is a form of prosocial behavior, namely positive, constructive and helpful social behavior. The research object is the employees of PT Jatidiri Primaraya in Pasuruan. The purpose of this study was to determine the effect of Organizational Commitment, Organizational Culture, and Individual Characteristics on Organizational Citizenship Behavior. The results prove that organizational commitment, organizational culture and individual characteristics partially influence OCB, where the organizational culture variable (X2) has a dominant influence with the largest beta value, namely 0.464. This research is supported by previous research, namely Fuad, Ahmad, et.al (2020), Novariani, Indri, et.al (2016), and Nasichudin, et.al (2016).
Implementasi SWOT Digital Marketing Dalam Meningkatkan Penjualan “Show Bakso Malang” di Era New Normal Irawan Budi Prasetyo; Rina Irawati
Bulletin of Management and Business Vol. 3 No. 1: Maret 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v3i1.194

Abstract

Abstract The purpose of this study is to determine the internal environmental factors and external environmental factors that are strengths, weaknesses, opportunities and threats in digital marketing, as well as to identify strategies that can be done to increase sales. The object of the research is the Bakso Show, which is a culinary SME that has just been established in Malang. The type of research is descriptive qualitative research with SWOT analysis technique. The technique of checking the validity of the data is using the triangulation technique. The IFAS weighting result is 0.578 and the EFAS weighting result is 0.4625. Both have positive values. The position of Show Bakso’s SWOT is in quadrant 1, namely Progressive. SWOT analysis produces four strategic perspectives, namely SO (Strength-Opportunities), WO (Weakness-Opportunities), ST (Strength-Threats), and WT (Weakness-Threats). Generally, there are 15 digital marketing strategies that can be implemented to increase sales at Show Bakso.
MUTU PELAYANAN, MUTU PRODUK, DAN HARGA PENGARUHNYA TERHADAP LOYALITAS PELANGGAN Irawati, Rina; Arifin, Zainul; Ziyad, Ilham Abdillah
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 4 (2025): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i4.3407

Abstract

Introduction: Customer loyalty is a crucial factor in shaping customer attitudes toward a product, leading to a consistent and sustainable willingness to purchase it over other products. This study examines the relationship between service quality, service products and price to consumer loyalty in UD BS Makmur, Mojokerto. UD BS Makmur is a primary food supplier and is currently undertaking numerous management improvements to maintain its existence amidst intense competition. Methods: The research sample consisted of 60 consumers who used the Roscoe formula and the Accidental Sampling technique. Data analysis was conducted using descriptive statistics and Regression Analysis.Results: The results showed that service quality, product quality, and price significantly influenced customer loyalty; thus, all research hypotheses were accepted. Customers who are satisfied with better service and higher-quality products will make repeat purchases and recommend the company's excellent products to others. If a company's price meets customer expectations and customers perceive the benefits and value of the product, they will be more likely to be loyal to that company. The dominant independent variable was product quality (X2).Conclusion and suggestions: (1) Adding more modern machines, (2) Increasing the number of employees, (3) Providing digital payments, and (4) Ordering online via WhatsApp Business for a quick response Keywords: Service Quality, Product Quality, Price, Customer Loyalty
Brand Image Memediasi Celebrity Endorse dan Sosial Media Marketing terhadap Keputusan Pembelian Produk UMKM: Pisang Goreng Ny Ani – Malang Rina Irawati; Meirina Nursahira; Setiyawan Setiyawan
Jurnal Simki Economic Vol 8 No 2 (2025): Volume 8 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i2.1134

Abstract

Digital marketing have a very important role in marketing a business, especially for MSME businesses. Social media offers great opportunities for MSMEs to grow and develop amidst fierce competition. Pisang Goreng Ny Ani is a micro-scale food business, which is currently a popular snack in Malang which was established in 2024. The purpose of the study was to determine the direct and indirect influence of Celebrity Endorsement and Social Media Marketing on purchasing decisions for MSME products through Brand Image. The research sample was 100 consumers of Pisang Goreng Ny Ani using the Hair et al formula and the Accidental Sampling technique. Data were obtained through questionnaires, then analyzed using descriptive statistics, multiple regression and path analysis. The results showed that celebrity endorsement and social media marketing had a strong influence on purchasing decisions where the significance was 0.009 and 0.015 respectively. Celebrity endorsement and social media marketing have an influence on brand image with a significance of 0.000 and 0.003. Brand image mediates the variables celebrity endorsement and social media marketing on purchasing decisions. The largest indirect influence is brand image mediating social media marketing on purchasing decisions with the largest beta value, namely 0.194
Dukungan Komitmen Organisasi dan Kesejahteraan Psikologis terhadap Kinerja melalui Kepuasan Kerja: Perspektif Teori Pertukaran Sosial dan Teori Tuntutan-Sumber Daya Pekerjaan Liana, Yuyuk; Zuhroh, Imama; Irawati, Rina; Erawati, Sherli Hesti
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8641

Abstract

This study examines the effects of organizational commitment and psychological well-being on lecturer performance, with job satisfaction as a mediating variable, at private universities in Malang. Using a quantitative survey method, data from 82 lecturers selected via purposive sampling were analyzed with PLS-SEM. Results show that both organizational commitment and psychological well-being significantly influence performance, directly and indirectly through job satisfaction. These findings highlight the role of internal factors in supporting the tridharma of higher education. The study underscores the need for HR policies that enhance commitment, well-being, and satisfaction to drive sustained academic performance.
Work Discipline Mechanism on Employee Performance: The Mediating Role of Organizational Commitment in the Public Sector Liana, Yuyuk; Kurnianing Putri , Siti Aisyah; Irawati, Rina; Rachmania, Benita
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8890

Abstract

Employee performance in public organizations remains a critical issue, particularly regarding work discipline and organizational commitment. This study aims to examine the effect of work discipline on employee performance through organizational commitment. A quantitative approach was employed using SEM-PLS to analyze data from 53 employees of the Manpower, Investment, and One-Stop Integrated Service Office of Malang City selected through saturated sampling. The results indicate that work discipline positively affects employee performance and organizational commitment, while organizational commitment positively influences performance and mediates the relationship. These findings imply that strengthening discipline and commitment is essential for sustainable performance improvement.
The Analysis Of The Relationship Between Work-Life Balance, Work Environment, And Employee Engagement On Job Satisfaction At UPT PLN Malang Dwi Danesty Deccasari Danesty; Rina Irawati Rina
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.11167

Abstract

This causal quantitative research analyzes the influence of Employee Engagement , Work Environment , and Work Life Balance on Job Satisfaction in the employee population of UPT PLN Malang , with 89 respondents using purposive sampling , and analyzed using PLS-SEM. The results show that Employee Engagement (path coefficient 0.540, P-value 0.000) and Work Environment (path coefficient 0.360, P-value 0.000) have a positive and significant effect on Job Satisfaction , explaining 78.9% of the variation ( R-square = 0.789). However, Work Life Balance (path coefficient 0.045, P-value 0.252) does not have a significant effect. Further research recommendations are to explore mediating/moderating variables for Work Life Balance and use a qualitative approach for a deeper understanding.
Pelatihan Digital Marketing dalam Membangun Brand Lokal Produk Desa bagi Ibu PKK Desa Argorejo Muslichah Muslichah; Aminul Amin; Rina Irawati; Hedher Tuakia
Jurnal Pengabdian Inovatif Multidisipliner Vol. 1 No. 03 (2026): ISSUE JULI
Publisher : Jurnal Pengabdian Inovatif Multidisipliner

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi digital telah mengubah pola pemasaran produk usaha mikro dan kecil, termasuk produk lokal yang dihasilkan masyarakat pedesaan. Namun demikian, sebagian besar pelaku usaha desa masih menghadapi keterbatasan dalam membangun identitas merek dan memanfaatkan media digital sebagai sarana pemasaran. Kondisi tersebut juga ditemukan pada kelompok ibu-ibu PKK Desa Argorejo Kecamatan Jabung Kabupaten Malang yang memiliki berbagai produk lokal namun belum mampu memanfaatkan digital marketing secara optimal. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan pemahaman dan keterampilan peserta mengenai branding produk dan digital marketing. Metode yang digunakan meliputi identifikasi kebutuhan mitra, pelatihan, diskusi interaktif, simulasi, praktik pembuatan konten promosi, dan evaluasi kegiatan. Materi pelatihan meliputi branding produk, pembuatan nama merek, desain kemasan, teknik fotografi produk, penyusunan caption pemasaran, dan pemanfaatan media sosial sebagai media promosi. Hasil evaluasi menunjukkan bahwa pelatihan berhasil meningkatkan pemahaman peserta terhadap konsep branding, desain kemasan, penyusunan caption promosi, dan pemanfaatan media sosial. Berdasarkan hasil pre-test dan post-test, rata-rata pemahaman peserta meningkat sebesar 54,4%, dengan peningkatan tertinggi pada kemampuan membuat caption promosi sebesar 60% dan penggunaan media sosial untuk pemasaran sebesar 54%. Selain itu, peserta mampu menyusun identitas merek sederhana serta menghasilkan konten promosi yang lebih menarik untuk dipublikasikan melalui WhatsApp, Facebook, dan Instagram.
Job Satisfaction As A Mediation Mechanism Between Organizational Support And Lecturer Performance Yuyuk Liana; Bunyamin Bunyamin; Rina Irawati; Benita Rachmania
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.10077

Abstract

This study examines how organizational support influences lecturer performance, with job satisfaction positioned as a mediating factor. Lecturer performance is essential for the quality of higher education, yet many lecturers still face challenges such as administrative burdens, limited research facilities, and insufficient organizational support. Using a quantitative approach, the study involved 86 lecturers from higher education institutions in Malang, selected through proportional stratified random sampling. Data were collected through a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling. The results indicate that organizational support significantly improves lecturer performance and enhances job satisfaction. Furthermore, job satisfaction has a strong positive effect on lecturer performance and serves as a psychological mechanism that strengthens the relationship between organizational support and performance. These findings demonstrate the importance of supportive organizational practices, including adequate facilities, recognition, and career development opportunities. Higher education institutions are encouraged to prioritize these aspects to foster greater job satisfaction and ultimately improve lecturer performance.
Strategic Human Capital and Academic Performance: The Mediating Role of Work Engagement in Higher Education Yuyuk Liana; Rina Irawati; Imama Zuchroh
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 9, No 2 (2026): June 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v9i2.4481

Abstract

Higher education institutions are increasingly relying on the human capital of their faculty to maintain the academic quality of research articles and institutional competitiveness. This study examines the role of strategic human capital which includes individual and psychological capital (PsyCap) in enhancing faculty performance effectiveness, with work engagement serving as a mediating variable. Using a quantitative research design, data were collected from 120 tenured faculty members at private universities in East Java under the jurisdiction of LLDIKTI Region VII, via a structured questionnaire. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that individual development has a significant effect on faculty performance (effect size = 0.307; p 0.001) and work engagement (effect size = 0.672; p 0.001). PsyCap also demonstrated a significant influence on performance (r² = 0.243; p = 0.001) and work engagement (r² = 0.198; p = 0.007). Furthermore, work engagement was found to be a significant predictor of faculty performance (? = 0.437; p 0.001) and acted as a mediator between strategic human capital components and performance outcomes. These findings extend the Job Demands-Resources (JD-R) framework within the context of higher education, emphasizing the strategic value of psychological and developmental resources in fostering work engagement and academic performance.
Co-Authors Agus Salim Agussalim Andriansyah Aminul Amin Arniati, Tutik Benita Rachmania Bunyamin Bunyamin Bunyamin Bunyamin Dwi Danesty Deccasari Dyah Aruning Puspita Edi Sudiarto Erawati, Sherli Hesti Evi Maria Hanif Mauludin Hedher Tuakia Hedher Tuakia Imama Zuchroh Irawan Budi Prasetyo Kadarusman Kadarusman Kasemetan, Sherlyn L.E. Kurnianing Putri , Siti Aisyah Lailatus Sa’adah Meirina Nursahira Muniroh, Muniroh Muslichah Muslichah N, Stefani Herlian Nevi Danila Nursahira, Meirina Putri Carolina Obang Setiyawan Setiyawan Setiyawan Setiyawan Sherly Hesti Erawati Siti Munfaqiroh Siti Romlah Sri Yamtinah Stefani Herlian N Sukarmin, S Yuyuk Liana Zainul Arifin Ziyad, Ilham Abdillah Zuhroh, Imama