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The Impact of Digital Marketing, Financial Literacy, And Digital Literacy on Purchasing Intent for Online Products Cahyono, Tomy Dwi; Rizqi, Reza Muhammad
Indonesian Business Review Vol 7 No 2 (2024): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.7.2.83-93

Abstract

The swift advancement of technology has greatly influenced how humans engage with technology, leading to fundamental changes in communication and transactions. This has led to substantial prospects for the expansion of e-commerce in Indonesia. This study aims to elucidate the impact of digital marketing, financial literacy, and digital literacy on online product purchasing decisions. This study utilized an associative quantitative method utilizing structural equation modeling-partial least square (SEM-PLS). The study employed purposive sampling to choose a sample of 100 students from the Faculty of Economics and Business at Sumbawa University of Technology. Data is collected through a questionnaire distributed using a Google Form. The study shows that digital marketing, financial literacy, and digital literacy have a partial impact on the interest in purchasing things online. This highlights the significance of employing efficient digital marketing methods and consumers' comprehension of finance and information technology to enhance their inclination towards purchasing things online. Companies can boost their sales by prioritizing the enhancement of digital literacy and marketing expertise.
Transformasi UMKM melalui Sistem Informasi Akuntansi: Akurasi Laporan, Kecepatan Informasi, dan Kepatuhan Pajak: MSME Transformation through Accounting Information Systems: Report Accuracy, Information Speed, and Tax Compliance Hambali, Denny; Rizqi, Reza Muhammad
Al Dzahab Vol. 6 No. 2 (2025): Al Dzahab: Journal of Economics, Management, Business and Accounting
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/dhb.v6i2.5839

Abstract

Purpose: This study aims to empirically examine the influence of Accounting Information Systems (AIS) on Financial Report Accuracy, Information Presentation Speed, and Tax Compliance among Micro, Small, and Medium Enterprises (MSMEs) in Sumbawa Regency. Design/Methodology/Approach: The research employs a quantitative approach with an explanatory design to explain the causal relationships between variables. The sample consists of 310 MSME actors in Sumbawa Regency selected using proportional stratified random sampling. Data were collected through questionnaires and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). Findings: The results show that Accounting Information Systems have a positive and significant effect on Financial Report Accuracy, Information Presentation Speed, and Tax Compliance. Collectively, the research model demonstrates moderate to strong predictive power. Research Implications: To improve the quality of financial reporting and fundamentally address tax compliance issues, interventions should focus on facilitating and accelerating the adoption of AIS. Investments in training, mentoring, and providing access to affordable AIS are essential strategies for building a strong foundation of financial governance, which in turn will enhance sustainable compliance and optimize the potential of regional tax revenues.
Pembinaan Petani Muda Desa dalam Pelatihan Penyusunan Inovasi Business Model Canvas dengan Menggunakan Design Thinking di Desa Kelungkung Reza Muhammad Rizqi; Jayanti Mandasari; Sriyatun, Sriyatun
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 4 (2025): November: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v5i4.6673

Abstract

The community service activity carried out with farmer groups in Kelungkung Village, Sumbawa Regency, aims to enhance farmers’ capacity and independence through an innovation-based business approach. The specific objectives of this activity include: (a) developing an innovation-oriented business model to support agricultural product enterprises, (b) strengthening marketing management for competitiveness, (c) improving skills in simple financial management analysis, and (d) providing an understanding of creative thinking methods capable of generating innovations by integrating community needs, technological potential, and business success factors. The methods applied involved training sessions, mentoring, and interactive discussions focusing on business model design, digital financial management practices, and modern marketing strategies. The results of the activity indicate that: (1) partners are able to understand and elaborate on key business components such as customer segments, value propositions, distribution channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structures; (2) partners can evaluate their businesses, identify opportunities, and formulate solutions to existing challenges; (3) partners have acquired basic knowledge of digital-based financial management analysis that is simple yet applicable; and (4) partners have developed the capacity to expand their farming enterprises, particularly in the field of digital marketing. Overall, this program has successfully encouraged farmer groups to be more adaptive to technological developments and modern market demands.
SOSIALISASI BAHAYA PINJAMAN ONLINE ILEGAL DI DESALOPOK KABUPATEN SUMBAWA Muhammad Rizqi, Reza; Zulfikar Akbar, Arya; Hardiansyah, Rian
Dharma Pengabdian Perguruan Tinggi (DEPATI) Vol 5 No 2 (2025): November 2025
Publisher : Fakultas Sains dan Teknik, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/5abasc75

Abstract

The development of financial technology (fintech) in Indonesia has opened up wider access to credit, but this has been accompanied by the rise of illegal online lending practices that are disturbing and harmful to the community. Rural communities, such as in Lopok Village, Sumbawa Regency, face unique vulnerabilities amid uneven digital penetration and financial literacy gaps, despite provincial statistics showing high literacy rates. In response to this issue, a community service team from the Faculty of Economics and Business, Sumbawa University of Technology (FEB UTS) implemented an outreach program aimed at increasing the understanding and awareness of the Lopok Village community regarding the dangers of illegal online lending. The activity employed participatory education methods, including lectures, discussions, and case studies, with program effectiveness evaluated through pre-test and post-test approaches. The evaluation results showed a significant increase in participants' knowledge across all measured indicators, including the ability to distinguish between legal and illegal online loans, awareness of the risks of personal data misuse, and knowledge of official complaint channels. This activity proves that targeted and contextual socialization is an effective empowerment strategy to protect rural communities from the threat of digital financial crime.
Analysis of the Influence of HR Competence, Whistleblowing, and Internal Control Systems on Fraud Prevention Efforts in BUMDes Funds in Sumbawa Regency Jusma Wati; Reza Muhammad Rizqi
Edumaspul: Jurnal Pendidikan Vol 8 No 2 (2024): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini menguji pengaruh Kompetensi Sumber Daya Manusia (SDM), Sistem Whistleblowing, dan Sistem Pengendalian Internal terhadap upaya pencegahan fraud dalam dana Badan Usaha Milik Desa (BUMDes) di Kabupaten Sumbawa. Menggunakan pendekatan kuantitatif dengan desain kausal komparatif, penelitian ini memilih 52 BUMDes melalui teknik purposive sampling, dengan data dikumpulkan melalui kuesioner terstruktur dari ketua atau pengurus inti BUMDes. Analisis data meliputi statistik deskriptif, uji asumsi klasik (normalitas, multikolinearitas, heteroskedastisitas), dan analisis regresi linier berganda, yang dilakukan menggunakan IBM SPSS Statistics 25.0. Hasil penelitian menunjukkan bahwa Kompetensi SDM, Sistem Whistleblowing, dan Sistem Pengendalian Internal secara parsial dan signifikan memengaruhi upaya pencegahan fraud. Secara spesifik, kompetensi SDM yang lebih tinggi meningkatkan kemampuan BUMDes dalam mencegah fraud, sistem whistleblowing yang efektif memperkuat deteksi dini dan pencegahan, serta pengendalian internal yang kuat mendorong akuntabilitas dan mitigasi risiko fraud. Model regresi menjelaskan 71,5% variasi dalam upaya pencegahan fraud, menunjukkan kemampuan prediktif yang baik. Penelitian ini menyajikan bukti empiris untuk mendukung rekomendasi kebijakan bagi pemerintah daerah dan pengelola BUMDes guna memperkuat tata kelola dan menjamin integritas pengelolaan keuangan desa.