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All Journal PROSIDING SEMINAR NASIONAL Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Manajemen dan Bisnis Jurnal Bisnis Kolega Manajemen Kreatif Jurnal Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Mutiara : Jurnal Ilmiah Multidisiplin Indonesia Cidea Journal International Conference on Digital Advanced Tourism, Management, and Technology
Ratih Hesty Utami
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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The Effect Of Product Design, Product Quality, And Promotion On Customer Satisfaction Through Purchasing Decisions As An Intervening Variable Micheallea Shalsabella Marendra; Sutrisno Sutrisno; Ratih Hesty Utami
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 2 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i2.104

Abstract

The purpose of this study was to determine the factors that affect customer satisfaction at the Jati Putra Mandiri Indonesia company. PT Jati Putra Mandiri is experiencing problems with customer satisfaction with the products offered. The independent variables used in this study are product design (X1), product quality (X2), promotion (X3) and the intervening variable in this study is the purchase decision. The population and samples used in the study were all customers at PT Jati Putra Mandiri Indonesia, totaling 148 respondents. The research uses quantitative methods where the analysis technique used is Partial Least Square (PLS) with SmartPls 3.2.9 software. The results of the analysis show that product design has no effect on purchasing decisions and customer satisfaction. Product quality has a positive influence on purchasing decisions and customer satisfaction, promotion has a positive effect on purchasing decisions and customer satisfaction. Then purchasing decisions are able to mediate the role of product quality on customer satisfaction, while product design and promotion are not significant. Thus, it can be concluded that the factors that influence customer satisfaction in this study are product quality, promotion, and purchasing decisions. Therefore, it is recommended for companies to maintain product quality and improve promotions and purchasing decisions.
PENGARUH JOB SATISFACTION, JOB EMBEDDEDNESS, DAN BEBAN KERJA TERHADAP TURNOVER INTENTION PADA PEKERJA DIVISI MARKETING PT MUSAWA LAND DI KOTA SEMARANG Dysta Shafira Oktaviani; Ratih Hesty Utami; Qristin Violinda
Manajemen Kreatif Jurnal Vol. 1 No. 1 (2023): Februari: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v1i1.950

Abstract

This study aims to determine what factors influence Turnover Intention in Marketing Division employees at PT Musawa Land in Semarang City. The population used in this study are all marketing division imployess in the PT Musawa Land and the sample used is 112 employees with the slovin formula, using a probability sampling technique with a random sampling method. Data analysis in this study used the SPSS 24 program. Testing the hypothesis with a multiple linear regression approach. The results of the analysis and discussion show that the variables have a partial effect, namely; Job Satisfaction has a negative and significant effect on Turnover Intention, Job Embeddedness has a negative and significant effect on Turnover Intention, Workload has a positive and significant effect on Turnover Intention for Marketing Division employees at PT Musawa Land in Semarang City.
Co-Authors Adilla Farhana Afif Sadar Widodo Ashari Ashari BAYU KURNIAWAN Chadiyan Faturachman Dysta Shafira Oktaviani Efriyani Sumastuti Farah Chalida Hanoum Fikri, Zakaria Fithri Widyannita Yarisma Heri Prabowo Hilda Candra Afitra Atrianto Ika Menarianti, Ika M. Zakaria Dzul Fikri Micheallea Shalsabella Marendra Muhamad Yusup Tarmudi Qristin violinda rafizal Rita Meiriyanti Rr Hawik Ervina Indiworo Shofif Sobaruddin Akbar Sutrisno Sutrisno Umni Atus Afifah Wahyu Puspita, Tiara