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All Journal Jurnal Public Relations (J-PR) Indonesian Journal of Business Analytics (IJBA) Jurnal Ilmu Komunikasi Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Student Research Journal Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya Jurnal Budi Pekerti Agama Islam Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Jurnal Riset Multidisiplin Edukasi Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Journal of Social Humanities and Education: Scripta Humanika
Tria Patrianti
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Komunikasi Personal Branding Nusibah Jazuli dalam Pembentukan Citra Positif Partai Politik Farhatuz Zahra; Agnia Mumtaza; Tria Patrianti
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 1 (2026): Januari: Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i1.850

Abstract

This research aims to identify the personal branding strategy implemented by Nusaibah Jazuli, a PKS faction member of the South Tangerang City Regional People's Representative Council (DPRD), in building a positive image during the 2024 Election campaign. The advancement of social media has transformed how politicians build and manage their self-image, making a strong personal brand a crucial tool for young politicians to achieve credibility and differentiation amid fierce competition. Employing a qualitative descriptive method, the study analyzes Nusaibah's approach using the Personal Branding Pyramid framework (determine who you are, determine what you do, position yourself, and manage your brand). The findings indicate that this strategy successfully built her reputation and credibility. This success is underpinned by the "Determine Who You Are" commitment, exemplified by donating her entire salary to community welfare. The "Determine What You Do" strategy is reinforced by tangible actions, including distributing 1,000 basic necessity packages and advocating for school bus services. Furthermore, she applied "Position Yourself" as a humble, people-oriented leader who is highly responsive to citizens' concerns, presenting herself as an equal to the community. Finally, "Manage Your Brand" involves consistent and continuous image maintenance. Overall, Nusaibah's ability to engage in relatable political communication successfully won public support and enhanced her reputation.
Strategi Humas Pemerintah Kota Depok dalam Sosialisasi Kebijakan Car Free Day Nur Azel Rizki Syahbani; Tria Patrianti
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 1 (2026): Januari: Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i1.876

Abstract

The air quality index in Depok City has declined over the past three years based on data from the Depok City Environmental Agency. In response to this condition, the Depok City Government implemented a Car Free Day (CFD) policy every Sunday along Jalan Margonda Raya. The CFD program aims to improve environmental quality and air conditions while encouraging public participation in healthy activities. The success of this policy depends on how effectively information regarding the rules and objectives of CFD is disseminated to the public by the Depok City Government Public Relations Office. This study aims to analyze the communication strategy employed by the Depok City Government Public Relations Office in disseminating the Car Free Day policy and to identify obstacles encountered during the dissemination process. This research uses a descriptive qualitative approach through media monitoring, direct observation, and analysis of government documents.
Peran Media Sosial dalam Pembentukan Opini Publik dan Dinamika Kebijakan Pemerintah di Era Digital Duvalio Adnan Zordi; Mohammad Syahrul Ihsan; Muhamad Aprian Nazarudin; Tria Patrianti
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 1 (2026): Januari: Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i1.882

Abstract

The 21st century is marked by a profound transformation in digital communication. Social media has become a new public space, enabling people to interact, disseminate information, and shape public opinion rapidly and massively. This article analyzes the role of social media in shaping public opinion and its influence on the dynamics of government policy in Indonesia. Through a literature review and case analysis of policies influenced by viral issues on social media, this study finds that social media increases citizen participation and accelerates government responses to public issues. However, the pattern of 'viral-based policy' also carries risks, such as reactive policies, a lack of evidence-based policies, and inequality in representation. To manage this phenomenon, the government needs to develop an inclusive digital communication strategy, establish an early detection system for public sentiment, and uphold the principles of good governance and evidence-based policy. These findings are relevant for academics and policymakers seeking to understand the interaction between social media, public opinion, and government policy in the digital era.
Komunikasi Kebijakan Publik yang Efektif : Peran Public Affairs dalam Meningkatkan Pemahaman dan Partisipasi Masyarakat Nur Azel Rizki Syahbani; Rachmandita Oktavian; Faris Aulia Riski; Tria Patrianti
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 1 (2026): Januari: Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i1.887

Abstract

Effective public policy communication is a crucial factor in ensuring public understanding, acceptance, and participation in the process from policy formulation to implementation. In this context, public affairs plays a strategic role as a liaison between policymakers and the public through information management, stakeholder relationship building, and facilitation of ongoing public dialogue. This study aims to analyze the role of public affairs in realizing effective public policy communication and its contribution to increasing public understanding and participation. The research method used is a descriptive qualitative approach with data collection techniques such as in-depth interviews, observation, and documentation of policy communication activities. The results show that public affairs strategies include policy publication, stakeholder engagement, media relations management, and the use of digital communication. However, obstacles remain, such as limited two-way communication and unequal levels of public understanding of policies. This study emphasizes the importance of strengthening participatory communication, information transparency, and innovation in public affairs practices to improve the effectiveness of public policy implementation.
Persepsi Media Massa dalam Kasus Pencabutan ID Pers Jurnalis CNN di Istana Negara Berdasarkan Undang-Undang Pers Uswatun Nur Auliya; Intan Dyah Ayu Apriani; Raihani Khairunissa Barni; Evi Satispi; Tria Patrianti
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 1 (2026): Januari: Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i1.914

Abstract

This study analyzes media perceptions of the revocation of CNN Indonesia journalists' press identity cards by the State Palace in 2025, using the legal framework of Law Number 40 of 1999 concerning the Press. The main objective of the study is to examine the extent to which provisions in the Press Law function effectively in providing legal protection for journalists, as well as to identify potential restrictions on statements deemed inappropriate for public access by the Palace. The method used is qualitative with a descriptive-analytical approach, combining literature review, legal document analysis, and review of national media coverage. The research findings indicate that the revocation of Press IDs without going through the Press Council mechanism contradicts the principles of due process and press freedom guaranteed in the Press Law. This incident created a critical perception that the government has the potential to restrict journalists' freedom, especially regarding strategic state policy issues. Informal resolution through mediation and official apologies do not change the reality that the implementation of non-litigation mechanisms in the Press Law is crucial. This study concludes that the role of the Press Law in protecting the journalistic profession is highly dependent on the government's commitment to guaranteeing press freedom, information transparency, and strengthening the media as a pillar of democracy.
Strategi Marketing Public Relations dalam Memperkuat Brand Awareness Astra Daihatsu Melalui Instagram @astradaihatsupondokcabe Neima Aulia; Indira Dwi Kusumawardani; Tria Patrianti
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 4 No. 1 (2026): Februari: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v4i1.2035

Abstract

The use of social media in public relations practices has become urgent because organizations are required to build communicative and consistent relationships with the public. At Astra Daihatsu Pondok Cabe, the management of the Instagram account @astradaihatsupondokcabe is still not optimal, as seen from the dominance of internal content, the lack of customer-oriented content, and the irregularity of posts. This condition has the potential to weaken brand awareness, especially amid competition with similar competitors who are more active and consistent in utilizing Instagram as a marketing communication medium. This study aims to analyze the implementation of Astra Daihatsu Pondok Cabe's Marketing Public Relations strategy through push, pull, and pass strategies in strengthening brand awareness on Instagram. The results show that the push strategy is more dominant, while the pull and pass strategies have not been effective due to limited creativity, dependence on Head Office materials, and the absence of structured content planning. The implications of this research emphasize the need to form a social media team, strengthen digital competencies, develop sustainable content planning, and increase consumer-oriented approaches to support the effectiveness of MPR and strengthen brand awareness.
Strategi Komunikasi CSR Kopi Jago dalam Membangun Brand Awareness di Kalangan Konsumen dan Komunitas Mohammad Syahrul Ihsan; Duvalio Adnan Zordi; Tria Patrianti
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 4 No. 1 (2026): Februari: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v4i1.2044

Abstract

This study analyzes the Corporate Social Responsibility (CSR) communication strategy implemented by Kopi Jago in building brand awareness among consumers and local communities. The approach used is descriptive qualitative, with data collection methods through interviews, observation, and documentation. The results of the study show that Kopi Jago integrates CSR as a strategic communication tool to create emotional closeness with consumers, strengthen community involvement, and increase positive public perception of the brand. The CSR programs implemented, such as social assistance to underprivileged communities, barista training for skill development, and environmental campaigns that support sustainability, contribute significantly to increasing brand recognition, brand recall, and positive associations with the brand. This study also found that transparent, consistent CSR communication based on social values can strengthen the brand's relationship with the community, create loyalty, and increase brand awareness at the local level. Overall, well-planned CSR communication has proven effective in building a positive image and sustainable brand awareness.
Issue Management of the LAZISNU Philanthropic Institution in Strengthening Public Trust in NU-Care Jakarta Ahmad Soleh; Tria Patrianti; Evi Satispi; Sa'diyah El Adawiyah
Indonesian Journal of Business Analytics Vol. 6 No. 1 (2026): February 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i1.16185

Abstract

NU Care-LAZISNU is one of the largest philanthropic institutions in Indonesia that has a strategic role in collecting and managing zakat, infaq, and alms funds to support education, health, economic, environmental, and da'wah programs. The problem of inconsistency in zakat collection data that appears in the NU Care-LAZISNU report can be understood as part of the organizational communication issue that requires serious handling. The purpose of this study is how the issue management of the philanthropic institution lazisNu strengthens public trust in NU-Care Jakarta. The research method uses a qualitative approach with interviews with 16 selected informants also conducting observations, related documents and triangulation to test the validity of the data. The results of the study show that the issue management implemented by LAZISNU in building and strengthening public trust in NU Care's philanthropic programs is quite good in building and strengthening public trust in the LAZISNU Philanthropic Institution including transparency, negative stigma, and LAZISNU's communication model in managing issues that affect public trust in NU-Care is quite consistent, and the implementation of broader socialization so that it can increase public understanding of the programs run by NU-Care.
Manajemen Virtual Event Ekrutalks dalam Membangun Citra Perusahaan Berbasis Smart System (Studi Deskriptif Kualitatif pada Ekrutes.Id) Aini Okta Alfiana; Tria Patrianti
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 3 No. 1 (2026): Februari: Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v3i1.1561

Abstract

The phenomenon of the increase in virtual events after the Covid-19 pandemic has encouraged companies to use them as a communication strategy to strengthen their image in the digital era. Ekrutes.Id, as a technology-based recruitment platform, has taken advantage of this momentum by organizing the Ekrutalks virtual event, which is designed to introduce its services and build the image of a company based on a smart system. This research aims to describe the management of the Ekrutalks virtual event organized by Ekrutes.Id and analyze its role in building the company's image. The research uses a qualitative approach with a descriptive method. Data was collected through interviews, observations, and documentation. Data analysis was conducted using Saiddel's interactive model, which includes the stages of data reduction, data presentation, and conclusion drawing to obtain a comprehensive understanding of the phenomenon being studied. The results of the study indicate that Ekrutalks management runs in accordance with Goldblatt's five stages, namely research, design, planning, coordination, and evaluation. The research stage serves to identify audience needs, while design and planning emphasize creativity in selecting themes, speakers, and digital platforms. Meanwhile, coordination and evaluation are carried out in a structured manner to ensure the sustainability of the event. Through systematic implementation, Ekrutalks is able to build the image of Ekrutes.Id as a professional, adaptive, and technology-based recruitment platform. Thus, virtual events not only serve as a means of communication, but also become an effective strategy in shaping the company's image in the digital era.
Implementasi Government Public Relations BNNK Jakarta Selatan pada Pencegahan Penyalahgunaan Narkoba di Kalangan Remaja Nicky Maulana; Tria Patrianti
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.6201

Abstract

The high rate of drug abuse in Indonesia, particularly among adolescents, highlights the urgency of government intervention. The Indonesia Drug Report reported a prevalence of 1.73%, with 3.3 million people affected, predominantly adolescents. This research aims to delve deeper into the implementation of the Government Public Relations (GPR) function of the South Jakarta City National Narcotics Agency (BNN) in preventing drug abuse among adolescents. The research uses a qualitative approach with a case study method, employing data collection techniques such as observation, in-depth interviews, and documentation. The research results show that the implementation of the GPR function in citizen-government interactions is carried out through public communication activities by conveying information, policies, and programs and educating the public through FGD activities, advocacy, policy socialization, outreach, training, and the Bersinar campaign. Regulator communication is conducted through intensive communication between institutions such as local governments, law enforcement agencies, educational institutions, and several related stakeholders in supporting and aligning the goals of prevention policies/programs. As an extension of policy, the South Jakarta City BNN disseminates information policies and programs and educates the public by selecting messages that not only serve to convey information but also aim to build public perception, attitudes, and participation in prevention policies and programs through various communication channels, both conventional and digital, as well as mass media, based on the principles of good governance.
Co-Authors Adelia Dwi Ratri Agnia Mumtaza Ahmad Soleh Aini Okta Alfiana Ainun Nusharatillah Al Falah Anggita Candra Adnaneswari Azifah Faza Aghnia Carolina Fernanda Diaz Aprianto Dafina Dewi Puspasari Duvalio Adnan Zordi Dyah Ayu Prazna Paramitha Evi Satispi Fardien, Anindia Farhatuz Zahra Faris Aulia Riski Fina Malika Azmi Indira Dwi Kusumawardani Intan Dyah Ayu Apriani Istisari Bulan Lageni Keisya Amanda Putri Khaeran, Dian Khaeran Khansa Alifatun Nabila Mohammad Syahrul Ihsan Muhamad Aprian Nazarudin Muhammad Cahya Panca Wijaya Muhammad Mahesa Rizieq Akbar Nailah Azizah Firdausi Nasywa Damayanti Nazila Putri Kyla Neima Aulia Nicky Maulana Nur Azel Rizki Syahbani Putri Vania Iftatunnisa Rachmandita Oktavian Raihani Khairunissa Barni Rara Salsabila Sa'diyah El Adawiyah Sa’diyah El Adawiyah Shafira Rixas Febriana Shifa Nurfitri Aulia Isti Uswatun Nur Auliya Yudistira Raden Syahputra