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All Journal Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Student Research Journal Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya Jurnal Budi Pekerti Agama Islam Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Jurnal Riset Multidisiplin Edukasi Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Proceedings of Jogjakarta Communication Conference (JCC) Ekonomi Syariah, Perbankan, Hukum, dan Sistem Garuda: Jurnal Pendidikan Kewarganegaraan Dan Filsafat
Tria Patrianti
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Strategi Humas Pemerintah Kota Depok dalam Sosialisasi Kebijakan Car Free Day Nur Azel Rizki Syahbani; Tria Patrianti
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 1 (2026): Januari: Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i1.876

Abstract

The air quality index in Depok City has declined over the past three years based on data from the Depok City Environmental Agency. In response to this condition, the Depok City Government implemented a Car Free Day (CFD) policy every Sunday along Jalan Margonda Raya. The CFD program aims to improve environmental quality and air conditions while encouraging public participation in healthy activities. The success of this policy depends on how effectively information regarding the rules and objectives of CFD is disseminated to the public by the Depok City Government Public Relations Office. This study aims to analyze the communication strategy employed by the Depok City Government Public Relations Office in disseminating the Car Free Day policy and to identify obstacles encountered during the dissemination process. This research uses a descriptive qualitative approach through media monitoring, direct observation, and analysis of government documents.
Peran Media Sosial dalam Pembentukan Opini Publik dan Dinamika Kebijakan Pemerintah di Era Digital Duvalio Adnan Zordi; Mohammad Syahrul Ihsan; Muhamad Aprian Nazarudin; Tria Patrianti
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 1 (2026): Januari: Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i1.882

Abstract

The 21st century is marked by a profound transformation in digital communication. Social media has become a new public space, enabling people to interact, disseminate information, and shape public opinion rapidly and massively. This article analyzes the role of social media in shaping public opinion and its influence on the dynamics of government policy in Indonesia. Through a literature review and case analysis of policies influenced by viral issues on social media, this study finds that social media increases citizen participation and accelerates government responses to public issues. However, the pattern of 'viral-based policy' also carries risks, such as reactive policies, a lack of evidence-based policies, and inequality in representation. To manage this phenomenon, the government needs to develop an inclusive digital communication strategy, establish an early detection system for public sentiment, and uphold the principles of good governance and evidence-based policy. These findings are relevant for academics and policymakers seeking to understand the interaction between social media, public opinion, and government policy in the digital era.
Komunikasi Kebijakan Publik yang Efektif : Peran Public Affairs dalam Meningkatkan Pemahaman dan Partisipasi Masyarakat Nur Azel Rizki Syahbani; Rachmandita Oktavian; Faris Aulia Riski; Tria Patrianti
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 1 (2026): Januari: Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i1.887

Abstract

Effective public policy communication is a crucial factor in ensuring public understanding, acceptance, and participation in the process from policy formulation to implementation. In this context, public affairs plays a strategic role as a liaison between policymakers and the public through information management, stakeholder relationship building, and facilitation of ongoing public dialogue. This study aims to analyze the role of public affairs in realizing effective public policy communication and its contribution to increasing public understanding and participation. The research method used is a descriptive qualitative approach with data collection techniques such as in-depth interviews, observation, and documentation of policy communication activities. The results show that public affairs strategies include policy publication, stakeholder engagement, media relations management, and the use of digital communication. However, obstacles remain, such as limited two-way communication and unequal levels of public understanding of policies. This study emphasizes the importance of strengthening participatory communication, information transparency, and innovation in public affairs practices to improve the effectiveness of public policy implementation.
Persepsi Media Massa dalam Kasus Pencabutan ID Pers Jurnalis CNN di Istana Negara Berdasarkan Undang-Undang Pers Uswatun Nur Auliya; Intan Dyah Ayu Apriani; Raihani Khairunissa Barni; Evi Satispi; Tria Patrianti
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 1 (2026): Januari: Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i1.914

Abstract

This study analyzes media perceptions of the revocation of CNN Indonesia journalists' press identity cards by the State Palace in 2025, using the legal framework of Law Number 40 of 1999 concerning the Press. The main objective of the study is to examine the extent to which provisions in the Press Law function effectively in providing legal protection for journalists, as well as to identify potential restrictions on statements deemed inappropriate for public access by the Palace. The method used is qualitative with a descriptive-analytical approach, combining literature review, legal document analysis, and review of national media coverage. The research findings indicate that the revocation of Press IDs without going through the Press Council mechanism contradicts the principles of due process and press freedom guaranteed in the Press Law. This incident created a critical perception that the government has the potential to restrict journalists' freedom, especially regarding strategic state policy issues. Informal resolution through mediation and official apologies do not change the reality that the implementation of non-litigation mechanisms in the Press Law is crucial. This study concludes that the role of the Press Law in protecting the journalistic profession is highly dependent on the government's commitment to guaranteeing press freedom, information transparency, and strengthening the media as a pillar of democracy.
Strategi Marketing Public Relations dalam Memperkuat Brand Awareness Astra Daihatsu Melalui Instagram @astradaihatsupondokcabe Neima Aulia; Indira Dwi Kusumawardani; Tria Patrianti
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humani... Vol. 4 No. 1 (2026): Februari: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v4i1.2035

Abstract

The use of social media in public relations practices has become urgent because organizations are required to build communicative and consistent relationships with the public. At Astra Daihatsu Pondok Cabe, the management of the Instagram account @astradaihatsupondokcabe is still not optimal, as seen from the dominance of internal content, the lack of customer-oriented content, and the irregularity of posts. This condition has the potential to weaken brand awareness, especially amid competition with similar competitors who are more active and consistent in utilizing Instagram as a marketing communication medium. This study aims to analyze the implementation of Astra Daihatsu Pondok Cabe's Marketing Public Relations strategy through push, pull, and pass strategies in strengthening brand awareness on Instagram. The results show that the push strategy is more dominant, while the pull and pass strategies have not been effective due to limited creativity, dependence on Head Office materials, and the absence of structured content planning. The implications of this research emphasize the need to form a social media team, strengthen digital competencies, develop sustainable content planning, and increase consumer-oriented approaches to support the effectiveness of MPR and strengthen brand awareness.
Strategi Komunikasi CSR Kopi Jago dalam Membangun Brand Awareness di Kalangan Konsumen dan Komunitas Mohammad Syahrul Ihsan; Duvalio Adnan Zordi; Tria Patrianti
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humani... Vol. 4 No. 1 (2026): Februari: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v4i1.2044

Abstract

This study analyzes the Corporate Social Responsibility (CSR) communication strategy implemented by Kopi Jago in building brand awareness among consumers and local communities. The approach used is descriptive qualitative, with data collection methods through interviews, observation, and documentation. The results of the study show that Kopi Jago integrates CSR as a strategic communication tool to create emotional closeness with consumers, strengthen community involvement, and increase positive public perception of the brand. The CSR programs implemented, such as social assistance to underprivileged communities, barista training for skill development, and environmental campaigns that support sustainability, contribute significantly to increasing brand recognition, brand recall, and positive associations with the brand. This study also found that transparent, consistent CSR communication based on social values can strengthen the brand's relationship with the community, create loyalty, and increase brand awareness at the local level. Overall, well-planned CSR communication has proven effective in building a positive image and sustainable brand awareness.
Manajemen Virtual Event Ekrutalks dalam Membangun Citra Perusahaan Berbasis Smart System (Studi Deskriptif Kualitatif pada Ekrutes.Id) Aini Okta Alfiana; Tria Patrianti
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 3 No. 1 (2026): Februari: Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v3i1.1561

Abstract

The phenomenon of the increase in virtual events after the Covid-19 pandemic has encouraged companies to use them as a communication strategy to strengthen their image in the digital era. Ekrutes.Id, as a technology-based recruitment platform, has taken advantage of this momentum by organizing the Ekrutalks virtual event, which is designed to introduce its services and build the image of a company based on a smart system. This research aims to describe the management of the Ekrutalks virtual event organized by Ekrutes.Id and analyze its role in building the company's image. The research uses a qualitative approach with a descriptive method. Data was collected through interviews, observations, and documentation. Data analysis was conducted using Saiddel's interactive model, which includes the stages of data reduction, data presentation, and conclusion drawing to obtain a comprehensive understanding of the phenomenon being studied. The results of the study indicate that Ekrutalks management runs in accordance with Goldblatt's five stages, namely research, design, planning, coordination, and evaluation. The research stage serves to identify audience needs, while design and planning emphasize creativity in selecting themes, speakers, and digital platforms. Meanwhile, coordination and evaluation are carried out in a structured manner to ensure the sustainability of the event. Through systematic implementation, Ekrutalks is able to build the image of Ekrutes.Id as a professional, adaptive, and technology-based recruitment platform. Thus, virtual events not only serve as a means of communication, but also become an effective strategy in shaping the company's image in the digital era.
Peran Public Relations dalam Memperkuat Citra Brand Saluran Televisi Berbayar Vision+ : Studi Deskriptif Kualitatif di Marketing Communications MNC Channels Silvana Septi Libriyanti; Tria Patrianti
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 2 (2026): April : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i2.993

Abstract

Vision+ pay television. This study uses a descriptive qualitative approach to gain an in-depth understanding of Public Relations practices at MNC Channels. Data collection techniques were carried out through observation, in-depth interviews, and documentation. Data analysis used the Miles and Huberman interactive model which includes data reduction, data presentation, and drawing conclusions. The results of the study indicate that the role of Public Relations is not yet fully optimized, especially in the strategic decision-making process. Public Relations functions more as a technical implementer of communication rather than as a management advisor. This condition has an impact on the less than optimal efforts to strengthen the Vision+ brand image. Therefore, it is necessary to strengthen the role of Public Relations as an expert prescriber, communication facilitator, problem-solving facilitator, and communication technician to support the company's communication strategy and improve brand image. In addition, this study also found that internal coordination, utilization of digital media, and consistency of communication messages are important factors in building positive public perception. The lack of integration between the Public Relations function and strategic management causes the messages delivered to be not fully aligned with brand positioning
Implementasi Government Public Relations : (Studi Deskriptif Kualitatif di Pusat Pelatihan dan Pendidikan Kementerian Pendidikan Kebudayaan Riset dan Teknologi) Gilang Handoko; Tria Patrianti
Garuda: Jurnal Pendidikan Kewarganegaraan Dan Filsafat Vol. 2 No. 2 (2024): Juni: GARUDA: Jurnal Pendidikan Kewarganegaraan dan Filsafat
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/garuda.v2i2.3200

Abstract

Lack of understanding of Government Public Relations function by the Education and Training Center The Ministry of Education, Research and Technology is an obstacle to the implementation in conveying information, policies, regulations and educating the public which is still not optimal. The lack of experts and limited human resources results in ineffective communication in conveying information which can cause misunderstandings and inappropriate information received by the public. This study aims to determine the activities, actions, and mechanisms of Government Public Relations of the Education and Training Center of the Ministry of Education, Culture, Research and Technology. The research theory in this study is the theory of implementation and Government Public Relations which consists of disseminating public information, policies, regulations and educating the public about laws and regulations. This research methodology.This research methodology uses a qualitative approach with descriptive methods with data collection techniques are in-depth interviews. The implementation of Government Public Relations carried out by the public relations of the Education and Training Center of the Ministry of Education, Research Culture and Technology consists of activities such as providing accurate information, socializing to the public about government policies, interacting with the public, holding press conferences, and building relationships with the media.press conferences, and building relationships with the media. Government Public Relations actions carried out such as preparing information materials, accommodating, processing messages and aspirations of the community, by involving several stakeholders so that the information received by the public in the form of news, narratives, photos and videos is accurate and reliable. The Government Public Relations mechanism uses good governance, namely, equality, supervision, law enforcement, , effectiveness, and responsiveness, efficiency, participation, accountability, foresight and transparency.
Manajemen Reputasi Digital PT Pertamina pada Krisis Kepercayaan Publik Akibat Isu Dugaan BBM Oplosan Tahun 2025 Keisya Amanda Putri; Faiha Alya Nur Isnaini; Zahwa Safira; Azifah Faza Aghnia; Tria Patrianti
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 3 (2026): Juli: Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i3.1143

Abstract

This study examines PT Pertamina’s digital reputation management in responding to the public trust crisis triggered by allegations of fuel adulteration in 2025. The issue rapidly spread through social media, online news portals, and public discussions, creating negative perceptions of the company’s product quality, transparency, and accountability. Using a descriptive qualitative approach with a case study method, the research analyzes the strategies implemented by PT Pertamina and evaluates their effectiveness in restoring public trust. Data were collected through digital observation, documentation, and a literature review of official company publications, media reports, and public responses across digital platforms. The findings show that PT Pertamina applied several strategies, including clarifying information, issuing a public apology, strengthening its official narrative, establishing a crisis center, testing fuel quality, and involving independent institutions in product verification. These actions reflect the rebuild, diminish, and bolstering dimensions of Situational Crisis Communication Theory. Although the strategies helped reduce issue escalation and develop a counter-narrative, their effectiveness remains limited because negative sentiment and demands for greater transparency persist. Therefore, more open, participatory, consistent, and sustainable digital communication is required to fully restore public trust.  
Co-Authors Adelia Dwi Ratri Agnia Mumtaza Ahmad Soleh Aini Okta Alfiana Ainun Nusharatillah Al Falah Anggita Candra Adnaneswari Azifah Faza Aghnia Carolina Fernanda Diaz Aprianto Dafina Dewi Puspasari Dian Istiaty Duvalio Adnan Zordi Dyah Ayu Prazna Paramitha Evi Satispi Faiha Alya Nur Isnaini Farhatuz Zahra Faris Aulia Riski Fina Malika Azmi Gilang Handoko Indira Dwi Kusumawardani Intan Dyah Ayu Apriani Keisya Amanda Putri Khansa Alifatun Nabila Mohammad Syahrul Ihsan Muhamad Aprian Nazarudin Muhammad Mahesa Rizieq Akbar Nailah Azizah Firdausi Nasywa Damayanti Nazila Putri Kyla Neima Aulia Nur Azel Rizki Syahbani Putri Vania Iftatunnisa Rachmandita Oktavian Raihani Khairunissa Barni Rara Salsabila Shafira Rixas Febriana Shifa Nurfitri Aulia Isti Silvana Septi Libriyanti Uswatun Nur Auliya Zahwa Safira