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All Journal Jurnal Bisnis dan Kewirausahaan International Journal of Green Tourism Research and Applications Journal of Applied Sciences in Travel and Hospitality Jurnal Bali Membangun Bali Madaniya International Journal of Glocal Tourism International Journal of Travel, Hospitality and Events International Journal of Applied Sciences in Tourism and Events International Journal of Green Tourism Research and Applications Equivalent: Jurnal Ilmiah Sosial Teknik Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat Pariwisata
I Wayan Basi Arjana
Politeknik Negeri Bali
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Sinergi Akademisi, Pokdarwis, dan Komunitas Pecinta Sungai dalam Pemetaan Potensi Wisata Tukad Lilaulangun Muhamad Nova; I Made Budiasa; I Wayan Basi Arjana; Cokorda Istri Sri Widhari
KOMUNITA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 5 No 2 (2026): Mei
Publisher : PELITA NUSA TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60004/komunita.v5i2.638

Abstract

Kesiman Village has an urban tourism potential that can attract visitors to enjoy recreational activities with their families. This tourism potential is located at Tukad Lilaulangun Kebonkori, situated behind the Kebonkuri Lukluk community hall (balai banjar). Tukad Lilaulangun is currently being developed as a regional icon by the Kesiman Village administration. However, based on initial observations and preliminary interviews, it was identified that Tukad Lilaulangun does not yet have a fixed agenda or tourism attractions that can draw both local and international tourists to visit. On the other hand, community education regarding the importance of maintaining river cleanliness and sustainability remains insufficient. Therefore, technological integration is needed to deliver environmental campaigns effectively to people across generations. In response to these challenges, the Department of Tourism at Bali State Polytechnic contributed through a community service program aimed at mapping the area’s tourism potential. This program was carried out in several stages, including socialization, digital marketing training, tourism potential mapping, and focus group discussions. The methods applied involved outreach activities, face-to-face material delivery, and direct practical implementation. Three activities were successfully conducted, resulting in an average partner satisfaction score of 3.22 (satisfied) in the preparation stage, 3.30 (very satisfied) during implementation, and 3.21 (satisfied) in the evaluation stage. These results indicate a strong alignment between the partner’s challenges and the solutions that have been implemented.
Visitors’ brand awareness toward Pohsanten Tourist Village I Wayan Basi Arjana; Ni Made Ernawati; I Putu Budiarta; Mihai Voda
International Journal of Green Tourism Research and Applications Vol. 4 No. 1 (2022): June 2022
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v4i1.23-29

Abstract

This study is to determine the level of brand awareness of visitors consisting of top of mind, brand recall, brand recognition and unaware of brand at Pohsanten Tourist Village in Jembrana Regency, Bali, Indonesia. Data were collected by using a questionnaire distributed to visitors to the tourist village of Pohsanten using accidental compenience sampling to 60 respondents. The collected data were analyzed descriptively and quantitatively with frequency. From the results of the analysis it can be concluded that the Pohsanten Tourist Village have reached the Top of Mind in the minds of the respondents. This means that the Pohsanten Tourist Village brand is quite popular in the minds of visitors as one of the tourist villages in Jembrana Regency.
Human resource development for rural tourism: a green tourism approach Ni Made Ernawati; I Wayan Basi Arjana; Ni Putu Lianda Ayu Puspita; Mihai Voda; Samrat Hazra
International Journal of Green Tourism Research and Applications Vol. 4 No. 2 (2022): December 2022
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v4i2.50-57

Abstract

This study aimed to analyze the current human resource (HR) condition in more established tourist villages in Bali, Indonesia, as well as developing a human resource development model that could assist the villages in developing HR for tourism. The research is a qualitative study using 2 sample groups the Community-based Tourism (CBT) management in 5 developed CBT villages in Bali, and the Academics who conducted community services in the villages. The results show that the human resources available are in various stages depend on the phase and the maturity of the CBT village. The 7 training modes suggested in the model could be carried out as a standalone or combined training methods as required that could be carried out by some parties. For a maximum result, these parties that assist villages should work in synergy to contribute in developing rural tourism. The green HR requirement revolves around understanding and practicing ‘green’ in daily life as well as at workplace and profession aiming for achieving the ultimate goal of making the Earth as a safe living place for many generations to come. It is expected that the results of the study could assist villages in developing rural tourism and be used as a reference for personals and officials conducting community service in villages.
Developing Ekasari as a Sustainable Tourism Village Ni Made Ernawati; I Gusti Agung Mirah Sanjiwani; I Wayan Basi Arjana; I Gede Mudana
Bali Membangun Bali: Jurnal Bappeda Litbang Vol 5 No 1 (2024): April 2024
Publisher : Badan Riset dan Inovasi Daerah Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51172/jbmb.v5i1.334

Abstract

Purpose: Ekasari Tourism Village in Melaya District, Jembrana Regency, has potential to conduct sustainable tourism. This research is to increase public understanding about sustainable tourism, to improve the ability of village managers in implementing a financial recording system, and to increase the application of digital marketing to managers of the Ekasari Tourism Village. Research methods: This qualitative research is an applied research, with data collection techniques in the form of participant-observation, interviews, and document study. The data found was then analyzed using interactive techniques consisting of data reduction, presentation, and conclusion. Results and discussion: The service activities and this research went well, marked by an increase in participants' understanding of the importance of sustainable tourism in the village as well as an increase in digital marketing skills and the use of financial recording systems. Implication: This research directly has a positive impact on participants, especially village managers and Pokdarwis in operational activities and efforts to develop the village towards a sustainable tourism village.
Menu Engineering for Competitive Advantage: Optimizing Sales Performance in Star-Rated Hotels in Bali Made Suardani; Putu Yunita Wacana Sari; I Gede Sudarta; I Nyoman Meirejeki; I Wayan Basi Arjana
Equivalent: Jurnal Ilmiah Sosial Teknik Vol. 8 No. 3 (2026): Equivalent: Jurnal Ilmiah Sosial Teknik
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jequi.v8i3.395

Abstract

Background: While F&B outlets are recognized as critical revenue drivers, menu management has often been treated as an operational function rather than a strategic capability. Building on the Resource-Based View (RBV), the Service-Profit Chain (SPC), and Integrated Marketing Communication (IMC), this study reframes menus as dynamic revenue systems that integrate analytics, customer voice, and design interventions. Objective: This study examines the strategic roles of menu engineering, customer-driven menu analysis (CDMA), and food and beverage (F&B) revenue management in enhancing sales performance and competitive advantage among star-rated hotels in Bali. Methods: Using purposive sampling, survey data were collected from 90 F&B managers, executive chefs, and operational supervisors across four- and five-star hotels in Ubud, Sanur, and Jimbaran. Reliability and validity tests confirmed the robustness of the measurement instruments, and multiple regression analysis was employed to test the hypothesized relationships. Results: The findings indicate that menu engineering significantly improves sales performance (β = 0.612, p < 0.001, R² = 0.374). Customer-driven menu analysis (CDMA) enhances competitive advantage through guest-driven menu design (β = 0.547, p < 0.001, R² = 0.312), while F&B revenue management practices including pricing strategies, bundling, and provenance storytelling further strengthen financial performance (β = 0.593, p < 0.001, R² = 0.352). Conclusion: The results highlight menu management as a low-capex, high-impact strategic lever for achieving competitive differentiation. Segment-specific insights reveal that Ubud’s wellness market favors sustainable menus, Sanur’s family segment responds positively to bundled offerings, and Jimbaran’s luxury market prioritizes provenance-driven seafood selections.
STRATEGI KOMUNIKASI PEMASARAN ASTON HOTEL KUPANG DALAM MENINGKATKAN MINAT PENGUNJUNG DI MASA PANDEMI COVID-1 I Putu Budiarta; Solihin Solihin; I Wayan Basi Arjana; I Ketut Suja
Jurnal Ilmiah Hospitality Vol 10 No 2: Desember 2021
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v10i2.1086

Abstract

Saat ini pandemi Covid-19 telah membawa dampak yang sangat besar pada penurunan perekonomian masyarakat di Indonesia bahkan seluruh dunia. Covid- 19 telah merubah tatanan kehidupan masyarakat termasuk para pelaku bisnis salah satunya pada jasa perhotelan. Aston Hotel merupakan perusahaan yang bergerak di bidang jasa perhotelan dan salah satu hotel yang terkena dampak oleh pandemi Covid-19. Dalam mencapai suatu kesuksesan Aston Hotel telah menyiapkan beberapa strategi komunikasi pemasaran sebelum memasarkan produknya agar dikenal oleh masyarakat bahkan meningkatkan minat masyarakat. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana strategi komunikasi pemasaran yang dilakukan oleh Aston Hotel dalam meningkatkan minat pengunjung di masa pandemi Covid-19. Metode penelitian yang digunakan dalam penelitian ini menggunakan penelitian kualitatif dengan pendekatan deskriptif dan teknik pengumpulan data melalui wawancara dan dokumentasi. Teknik analisis data dalam penelitian ini, dilakukan setelah data-data diperoleh melalui wawancara mendalam dan dokumentasi. Kemudian data-data tersebut dipilih dengan data yang penting dan tidak relevan dari data yang telah dikumpulkan, dianalisis secara saling berhubungan untuk mendapatkan dugaan sementara dan menarik kesimpulan. Hasil penelitian ini menunjukkan bahwa komunikasi pemasaran yang dilakukan oleh Aston Hotel di masa pandemi Covid-19 sudah mengacu kepada 4P yaitu Product, Price, Place, dan Promotion. Di masa pandemi Covid-19 Aston Hotel sudah menerapkan protokol kesehatan sesuai dengan anjuran pemerintah, gencar melakukan sales call dan telemarketing, mengadakan promosi disetiap bulannya dan juga melakukan jalinan kerjasama dengan pihak lain dalam upaya mempromosikan Aston Hotel kepada perusahaan, instansi pemerintahan, travel agent baik di offline travel agent maupun di online travel agent (OTA) untuk meningkatkan minat pengunjung.
Co-Authors Ayu Trisnayoni Raden Cokorda Istri Sri Widhari I Gede Mudana I Gede Sudarta I Gusti Agung Mirah Sanjiwani I Gusti Putu Sutarma I Ketut Suarja I Ketut Suja I Made Budiasa I Made Sumartana I Nyoman Meirejeki I Putu Aban Wibawa I Putu Astawa I Putu Budiarta I Wayan Jendra I Wayan Pugra Kanah Made Suardani Made Sudiarta Mihai Voda Muhamad Nova Ni Luh Eka Armoni Ni Made Ernawati Ni Made Rai Sukmawati Ni Nyoman Triyuni Ni Putu Lianda Ayu Puspita Ni Wayan Puspa Astika Kencana Nyoman Mastiani Nadra Putu Yunita Wacana Sari Radu Negru Samrat Hazra Solihin Solihin Wahyuning Dyah Zainal Hasan