Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Pendidikan Ekonomi Undiksha

Pengaruh Media Sosial dan Efikasi Diri terhadap Perilaku Konsumsi Siswa SMAN 3 Palangka Raya Rozikin, Achmad Zainul; Suyati, Endang Sri
Jurnal Pendidikan Ekonomi Undiksha Vol. 15 No. 1 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v15i1.54366

Abstract

Consumption behavior of students can be influenced by internal factors and external factors. There are several internal factors, one of which is self-efficacy, while external factors include the intensity of social media use. The purpose of this study was to determine how much influence self-efficacy and intensity of social media use on the consumption behavior of SMAN 3 Palangka Raya students. Data for the three variables (self-efficacy, intensity of use of social media, and consumption behavior) were obtained by distributing questionnaires to students of SMAN 3 Palangka Raya. The population of this study was 1635 students, while the sample was 509 students. Sampling technique using random sampling technique method. The results of this study indicate that consumption behavior can be influenced by self-efficacy and the intensity of using social media partially or simultaneously. The results also show that the contribution of the intensity of social media use is greater than self-efficacy
University Campus Facilities and University Brand Image: Their influence on Interest in College Rozikin, Achmad Zainul; Ilham; Syarif, Ahmad; Utari, Fiarika Dwi; Sartika, Nyimas Yuhanis; Suyati, Endang Sri
Jurnal Pendidikan Ekonomi Undiksha Vol. 17 No. 2 (2025)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v17i2.92726

Abstract

Higher education serves as an advanced stage of education following completion of secondary education. Despite this, many adolescents in Central Kalimantan show limited interest in pursuing higher education at local campuses. Various factors influence this phenomenon, among which are the quality of university campus facilities and the perceived brand image of universities in Central Kalimantan. This study examines three variables: university campus facilities, university brand image, and interest in college. The study population comprises all students of Muhammadiyah University of Palangkaraya, totaling 308 individuals. Results indicate that interest in college is partially and simultaneously influenced by both university campus facilities and university brand image. Notably, university brand image demonstrates a stronger contribution compared to university campus facilities in shaping students' interest in pursuing higher education.