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All Journal JURNAL ECONOMIA Jurnal Pendidikan Ekonomi Undiksha IQTISHADIA Anterior Jurnal PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Tunas: Jurnal Pendidikan Guru Sekolah Dasar Neraca: Jurnal Pendidikan Ekonomi Bitnet: Jurnal Pendidikan Teknologi Informasi English Language in Focus (ELIF) Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Baktimu : Jurnal Pengabdian Kepada Masyarakat Baktimu : Jurnal Pengabdian Kepada Masyarakat Bijaksana: Jurnal Pengabdian Masyarakat
Achmad Zainul Rozikin
Universitas Muhammadiyah Palangkaraya
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Journal : IQTISHADIA

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Islamic Financial Literacy, Promotion, and Brand Image Towards Saving Intention in Sharia Bank Rozikin, Achmad Zainul; Sholekhah, Irmadatus
IQTISHADIA Vol 13, No 1 (2020): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v13i1.6489

Abstract

This paper aims to empirically examine the relationship between Islamic financial literacy, promotion, and brand image and the intention of saving in Islamic banks. The data in the study were taken from 125 respondents. Respondents in this study were customers of Islamic banks, conventional banks, and were not yet customers of the two banks. This study uses quantitative research methods and analyzes the data using multiple regression models with SPSS 21 application. The results indicate that Islamic financial literacy, promotion, and brand image affect the intention to save in Islamic banks.
Islamic Financial Literacy, Promotion, and Brand Image Towards Saving Intention in Sharia Bank Rozikin, Achmad Zainul; Sholekhah, Irmadatus
IQTISHADIA Vol 13, No 1 (2020): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v13i1.6489

Abstract

This paper aims to empirically examine the relationship between Islamic financial literacy, promotion, and brand image and the intention of saving in Islamic banks. The data in the study were taken from 125 respondents. Respondents in this study were customers of Islamic banks, conventional banks, and were not yet customers of the two banks. This study uses quantitative research methods and analyzes the data using multiple regression models with SPSS 21 application. The results indicate that Islamic financial literacy, promotion, and brand image affect the intention to save in Islamic banks.
Islamic Financial Literacy, Promotion, and Brand Image Towards Saving Intention in Sharia Bank Achmad Zainul Rozikin; Irmadatus Sholekhah
IQTISHADIA Vol 13, No 1 (2020): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v13i1.6489

Abstract

This paper aims to empirically examine the relationship between Islamic financial literacy, promotion, and brand image and the intention of saving in Islamic banks. The data in the study were taken from 125 respondents. Respondents in this study were customers of Islamic banks, conventional banks, and were not yet customers of the two banks. This study uses quantitative research methods and analyzes the data using multiple regression models with SPSS 21 application. The results indicate that Islamic financial literacy, promotion, and brand image affect the intention to save in Islamic banks.
Co-Authors Adelia, Shinta Aditya Saputra Agustyaningsih, Wahyu Ahmad Syarif Almuna, Ahmad Amelia Dwi Astuti Amelia Dwi Astuti Anshari, Hafiz Ansyahrin, Alfi Arna Purtina Arna Purtina Astuti, Amelia Dwi Aulia Aulia Baehaqi Baiq Bilyam Urba Charita, Bintang Aurellia Dadi, Eti Ambarsari Dea Monika Dea Monika Dibyo Waskito Guntoro Dibyo Waskito Guntoro Eka Khairunnisa Eka Khairunnisa Endang Sri Suyati Endang Sri Suyati Eti Ambarsari Dadi Eti Ambarsari Dadi Febria Ditha Rosalina Febria Ditha Rosalina Fitria, Nor Aida Fitriani Fitriani Gusti Iqbal Tawaqal Gusti, Iqbal Haris Munandar HARIS MUNANDAR Hendri Hendri Herman Herman Herman Ihsanu Rozikin Ihsanu Rozikin Iin Nurbudiyani Iin Nurbudiyani Ika Puji Rahayu Ika Puji Rahayu ILHAM Ilham Ilham Ilham Ilham, Tiara Salaysha Fatihah Intan Syifa Intan Syifa Iqbal Gusti Istigfaris Rezki Istigfaris Rezki Khairunnisa Lusi Risnadi Lusi Risnadi M. Ziaurrahman M. Ziaurrahman Misyanto Misyanto Nor Hairani Nor Hairani Nur Adhayani Nur Annisa Nur Annisa Nur Annisa Nurul Azkia Nurul Azkia Nurul Hikmah Nurul Hudah Nurul Hudah Oktapia Puspita, Kavia Dwi Rabiatul Adawiyah Ramadhani, Citra Nanda Ramia, Ramia Randy Perdana Ratri Pramudita Ratri Pramudita Robiyanoor Robiyanoor, Robiyanoor RR. Ella Evrita Hestiandari Sabirullah Sabirullah Sartika, Nyimas Yuhanis Setyabudi Indartono Sholekhah, Irmadatus Sihotang, Muliana Sarah Abigael Boru Solekan, Kirana Isabela Sonia Sonia Sugiharsono Sugiharsono Suniati, Suniati Syamsiar, Syamsiar Teya Agustina Teya Agustina Utari, Fiarika Dwi Wati, Agustina Ambar Wirayuda, Aldi Yiska hosana Yiska hosana Ziaurrahman, M.