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All Journal Agroland : Jurnal Ilmu-Ilmu Pertanian SOCA: Jurnal Sosial Ekonomi Pertanian PIRAMIDA E-Journal of Tourism JURNAL MANAJEMEN AGRIBISNIS Jurnal Kajian Bali Jurnal Master Pariwisata (JUMPA) International Journal of Supply Chain Management Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Open Access DRIVERset
Made Antara
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Transportation

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Journal : E-Journal of Tourism

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Satisfaction as Mediators of the Relationship between Motivation and Loyalty of Diving Tourists to Bali I Wayan Suardana; I Komang Gde Bendesa; Made Antara
E-Journal of Tourism Volume 1 Number 1 (March 2014)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (667.26 KB) | DOI: 10.24922/eot.v1i1.16513

Abstract

This study was conducted to determine the relationship between extrinsic motivation, satisfaction with the product loyalty and loyalty to the service provider either directly or indirectly. Intrinsic and extrinsic motivations of tourists were used as predictors in determining the tourist loyalty through satisfaction. The model adopted was tested on 250 travelers who had ever been diving in Bali with structural equation modeling (SEM). The empirical results showed that the causal relationship between intrinsic motivation, extrinsic motivation, and satisfaction with service loyalty and product loyalty could be confirmed. Satisfaction became a full media on the relationship between motivation and loyalty. In this model, it could be proved that there was a positive effect of service loyalty on product loyalty. This study contributes to the development of tourist loyalty which should pay attention to tourist satisfaction arising from intrinsic and extrinsic motivation of tourists. Tourist strong motivation to do diving would have an impact on the perceived satisfaction so that tourists have loyalty in service provider and loyal to the diving tourism product shown by intending to return to Bali and would recommend it to others.
Co-Authors Akrom, Akrom Anak Agung Alit Juliarta ANAK AGUNG OKA UTARI ANDERSON GUNTUR KOMENAUNG Anugrah, Adinda Marsha Christoporus, Christoporus Dance Tangkesalu Dewi Vebriyanti Effendy Effendy Fatmah Fatmah Hj Hadayani I GUSTI BAGUS MADE WIRADHARMA I Ketut Suamba I Komang Gde Bendesa I Wayan Suardana I Wayan Suartana Ida Bagus Ketut Surya Ismail Zen Jalil K. Gugere Lien Damayanti M. Sudiana Mahendra MADE SRI SUMARNIASIH MADE SUDITA Mahfudz Mahfudz Malik, Shintami Rouwelvia Max Nur Alam Moh. Sunandar Maika Mohammad Rizki Muh Dwi Saputra Muh Fardhal Pratama Muhammad Basir Cyio Muhardi Muhardi NI GUSTI AGUNG AYU ARIASTUTI Niluh Ayu Suryantini Nur Jannah Nurhidaya Nurhidaya Nurmala - PUTU INDAH LESTARI Putu Yenata Risky Risky Rustam Abd. Rauf Saharia Kassa Saiful Darman Sulaeman Miru sulaeman sulaeman Sulmi Sulmi Tomi Agfianto Wahida Wahida WAYAN REDA SUSILA Wayan Sukma Diatmika