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All Journal Buletin Udayana Mengabdi Jurnal IPTA JURNAL DESTINASI PARIWISATA Jurnal Kajian Bali Udayana Journal of Social Sciences and Humanities (UJoSSH) Jurnal IPTA (Industri Perjalanan Wisata)

I Gusti Agung Oka Mahagangga

Program Studi Destinasi Pariwisata,Fakultas Pariwisata,Universitas Udayana.

Author-ID : 2928349

Religion Arts Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PERANAN MASYARAKAT NELAYAN DALAM AKTIVITAS KEPARIWISATAAN DI PANTAI JEMELUK DESA PURWAKERTI KECAMATAN ABANG KABUPATEN KARANGASEM Putu Lilis Aristiarini; I Gusti Agung Oka Mahagangga
JURNAL DESTINASI PARIWISATA Vol 3 No 1 (2015): VOL 3, NO 1 (2015): (JANUARY - JUNE) JURNAL DESTINASI PARIWISATA
Publisher : Program Studi Sarjana Pariwisata, Fakultas Pariwisata, Universitas Udayana

Abstract Indonesia is well-known as a maritime for centuries. Lots of Indonesian work as fishermen. Not to mention in Bali, eventhough tourism now become a prospective sector to work in, but in several coastal point, people still work as a fisherman. These people are strong and open-minded, they usually easy to accept new concept. In East of Bali, at Karangasem Regency, fishermen collaborate marine tourism with their natural work in a great way.This is the phenomenon that occurs and interesting to be observed. In this paper, I use qualitative method as a main reseach frame. To get a valid data, depth interview was already applied. The result shows that particularly in Amed Beach, fishers who become members of Kelompok Nelayan (Fishers Group) Mina Prami finally formed specific group to organize tourism activity especially marine tourism. They specifically contributed to help provide a mode of transportation for tourists who want to do marine tourism activities such as diving, snorkeling and fishing. Fishermen has strong bond between one and other that formed since long time ago. They help each other without considering the benefit or loss they would get. Eventhough they are in same work field, everybody has their own job in society after go to the sea. Various roles of fishing communities in tourism can support the local economy and support alternative tourism in the area of East Bali.

Reidentifikasi Konsep dan Teori Dalam Memahami Fenomena Blind Spot Penelitian Pariwisata di Bali I Putu Anom; I Gusti Agung Oka Mahagangga; I Made Bayu Ariwangssa; I Gusti Ayu Athina Wulandari
JURNAL DESTINASI PARIWISATA Vol 7 No 2 (2019): VOL 7, NO 2 (2019): (JULY-DECEMBER) JURNAL DESTINASI PARIWISATA
Publisher : Program Studi Sarjana Pariwisata, Fakultas Pariwisata, Universitas Udayana

Tourism science has been recognized as a scientific discipline in Indonesia since 2008. However, because of this interdisciplinary and multidisciplinary genealogy, it creates many scientific problems. The purpose of this paper is to understanding concept and theory of tourism science that very complex. The research was conducted in Bali, using qualitative methodology with library study methods, observation and in-depth interviews. The technique of determining informants used purposive sampling and qualitative data analysis techniques. The results of the study show that the concepts and theories of tourism are still largely referring to previously established sciences with many borrowing concepts, theories and other scientific methods. This fact make “the big machine of concept and theory” trigger as a blind spot. Very natural for a new science with interest wide ranging subject / object of research. Such an approach, the research findings that blind spot phenomenon in tourism research can be solved. In the industrial revolution 4.0 era, for existence tourism science more research must produce new concepts, theories and innovations. Keywords: Concept, theory, blind spot, science, tourism

Tourismmorphosis : Badung, Banyuwangi and Luwu Timur Regency (Tourism Evolution Analysis) I Gusti Agung Oka Mahagangga; I Putu Anom; I Made Kusuma Negara
Udayana Journal of Social Sciences and Humanities Vol 3 No 2 (2019): UJoSSH, September 2019
Publisher : Research and Community Services Institutes of Udayana University

Tourismmorphosis in Badung regency, Banyuwangi regency and Luwu Timur regency is field research to understanding developing of tourism as tourism evolution analysis. Tourismmorphosis analyzed was postmodern evolution approach with case study and qualitative methods to find tourism developing stages. Begin from the introduction stage, reaction stage, institutionalization stage and compromise stage. The research novelty described that Badung Regency having reached the compromise stage, Banyuwangi Regency reached the institutionalization stage and Luwu Timur regency just started to the introductory stage. The prediction of tourism development future in Badung regency will permanent at the compromise stage, Banyuwangi Regency stay at the institutionalization stage, and Luwu Timur district will enter the reaction stage within ten until fifteen years letters.

Development of Tourist Attractions in Kutri Pekraman Village I GA. Oka Mahagangga; I Putu Anom
Udayana Journal of Social Sciences and Humanities Vol 1 No 2 (2017): UJoSSH, September 2017
Publisher : Research and Community Services Institutes of Udayana University

This study is inspired by the existence of Bukit Darma Durga Kutri Temple located in Kutri Pekraman Village in Buruan Village, Blahbatuh Sub-regency, Gianyar Regency. Bukit Darma Durga Kutri Temple as an archaeological heritage possesses tourism potentials if it is managed holistically. This study aims to develop a strategy for the development of Kutri Pekraman Village with the tourist attractions that it has in store as a tourist village. This study employs the qualitative paradigm paired with a combination of both the qualitative and qualitative methods (mixed methods) and the SWOT analysis as the data analysis technique. The research method used is a combination of both the quantitative and qualitative methods with the qualitative paradigm as the main approach to the study. As for the sampling, qualitatively the technique used is the purposive sampling technique where there are four informants, and quantitatively the technique used is the total sampling technique where there are 100 respondents from the local residents and 15 foreign tourists. The result of the study indicates that the people of Kutri Pekraman Village in Buruan, Blahbatuh Sub-regency, Gianyar Regency are ready to carry out the development of a tourist village using all tourism potentials that are considered to be very attractive for tourists. The result of the analysis points to the strategy of future tourism development as a tourist village with the approach of alternative tourism (heritage tourism) with Bukit Darma Durga Kutri Temple as the core of the tourism, supported by the rice field areas which are popular among tourists for tracking and cycling activities.

Potensi Wisata Edukasi Berbasis Wisata Ramah Anak di Daya Tarik Wisata Desa Coklat Bali Tabanan Dian Pramita Sugiarti; I Gusti Agung Oka Mahagangga; Krista S. Romer; Komang Kesya Amanda Paramitha
JURNAL DESTINASI PARIWISATA Vol 10 No 2 (2022): VOL 10, NO 2 (2022): (JULY-DECEMBER) JURNAL DESTINASI PARIWISATA
Publisher : Program Studi Sarjana Pariwisata, Fakultas Pariwisata, Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JDEPAR.2022.v10.i02.p14

The condition of Bali tourism during the Covid-19 pandemic has become very concerning, on the one hand, the need fortravel is very high but cannot be balanced with the fact of the opening and closing of tourist destinations. Some of thetourist destinations that were closed were used as an opportunity for managers to renovate managed tourist destinationsto comply with CHSE standards. The current conditions have also provided new lessons for managers and touristsregarding the safety of traveling during a pandemic. Special interest tourism such as educational tours is currently indemand by family tourists who want to spend time with family and learn about the culture of local people. Bali ChocolateVillage is Chocolate Village is a new tourist destination in Bali since October 2020. It is located in Cau Village, MargaDistrict, Tabanan Regency. The founder of Chocolate Village is Dr. Ir. I Wayan Alit Artha Wiguna, M.Si. who built the touristattraction of Chocolate Village. Chocolate Village began to be known for educational tours that can provide insight forchild tourists about how the process of growing chocolate fruit to the process of making it. Chocolate Village is a favoritedestination today by local tourists and residents. The founder of Chocolate Village is I Wayan Alit Artha Wiguna who wantsto provide new educational tours for child tourists to learn new lessons about the chocolate-making process and educatetourists so that they get to know the chocolate tree which is one of the plantation plants in Indonesia. This child-friendlytourism-based educational tour is expected to: 1) Become a pilot for child-friendly tourist attractions. 2) Promote childfriendlybased educational tourism in every attraction of educational tours. 3) There is a change in the perspective ofvisitors related to the benefits of educational tourism activities.The formulation of the problems to be raised is 1) The potential of Bali Chocolate Village as a child-friendly tourismbasededucational tour 2) the existing condition of Bali Chocolate Village as a tour Child-Friendly Travel-Based EducationData were collected by observation, in-depth interviews, dissemination of questionnaires, literature studies, anddocumentation techniques. Data analysis techniques use descriptive qualitative and SWOT. The results of the identificationof educational tourism are expected to be able to provide new knowledge in traveling, educational tourism activities canstimulate interest and creativity in children, increase children's motivation Amid a period of school saturation from home,increase the attitude of respect and care for the tourist destinations visited such as natural tourism by protecting theenvironment and forming closeness between families.Keywords: Bali Chocolate Village, Child-Friendly Tourism, Educational Tourism

STRATEGI PEMASARAN PRODUK PARIWISATA KAMPOENG KOPI BANARAN KABUPATEN SEMARANG DALAM MENINGKATKAN KUNJUNGAN WISATAWAN Lalu Satria Aqiladindra; I Gusti Agung Oka Mahagangga; I Made Bayu Ariwangsa
Jurnal IPTA (Industri Perjalanan Wisata) Vol. 13 No. 1 (2025): Jurnal IPTA (July 2025)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2025.v13.i01.p11

Penelitian ini mengeksplorasi strategi pemasaran yang diterapkan oleh Kampoeng Kopi Banaran di Kabupaten Semarang untuk meningkatkan kunjungan wisatawan. Pendekatan kualitatif digunakan dengan mengumpulkan data melalui observasi langsung, wawancara, studi kepustakaan, dan dokumentasi. Studi ini menganalisis potensi fisik dan non-fisik Kampoeng Kopi Banaran, termasuk atraksi, aksesibilitas, amenitas, dan layanan tambahan, serta penerapan bauran pemasaran (4P). Analisis SWOT mengidentifikasi kekuatan internal yang signifikan, seperti penawaran agrowisata yang unik dan kualitas layanan yang tinggi, serta kelemahan seperti keterbatasan sumber daya manusia dan pemeliharaan fasilitas yang kurang optimal. Secara eksternal, Kampoeng Kopi Banaran menghadapi peluang melalui promosi digital, kolaborasi strategis, dan lokasinya yang strategis dekat dengan jalur transportasi utama. Namun, Kampoeng Kopi Banaran juga dihadapkan pada ancaman dari destinasi wisata kompetitif dan potensi degradasi lingkungan. Hasil penelitian ini menyimpulkan bahwa meskipun Kampoeng Kopi Banaran memiliki fondasi yang kuat untuk menarik lebih banyak wisatawan, pemanfaatan kemajuan teknologi, diversifikasi produk, dan penguatan praktik berkelanjutan sangat penting untuk pertumbuhan yang berkelanjutan di era pasca pandemi.

STRATEGI PEMASARAN PARIWISATA MUSEUM PASIFIKA, NUSA DUA, BALI Angela Grace Permatasari; Made Sukana; I Gusti Agung Oka Mahagangga
Jurnal IPTA (Industri Perjalanan Wisata) Vol. 13 No. 2 (2025): Jurnal IPTA (December 2025)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2025.v13.i02.p8

Penelitian ini mengkaji strategi pemasaran pariwisata Museum Pasifika di Nusa Dua, Bali, melalui penerapan kerangka bauran pemasaran 7P. Sebagai lembaga budaya yang menampilkan lebih dari 600 karya seni dari 25 negara, museum ini memiliki potensi signifikan sebagai objek wisata budaya dan pariwisata internasional. Namun, museum menghadapi tantangan seperti rendahnya tingkat kunjungan serta tekanan finansial, yang diperburuk oleh pandemi COVID-19 dan pendekatan pemasaran yang kurang optimal. Penelitian ini menggunakan metode kualitatif untuk menilai kondisi eksisting museum dari segi daya tarik, aksesibilitas, amenitas, dan kelembagaan. Analisis SWOT dilakukan untuk mengidentifikasi kekuatan dan kelemahan internal serta peluang dan ancaman eksternal. Hasil penelitian menunjukkan bahwa meskipun museum memiliki keuntungan dari segi lokasi strategis dan koleksi berkualitas tinggi, upaya pemasaran, terutama di ranah digital, masih kurang memadai. Rekomendasi meliputi penguatan strategi promosi daring, peningkatan kolaborasi dengan institusi pendidikan dan budaya, diversifikasi program seperti lokakarya seni dan pameran khusus, serta peningkatan akses transportasi. Implementasi strategi-strategi ini penting untuk meningkatkan keterlibatan pengunjung dan memastikan keberlanjutan museum dalam menghadapi persaingan di sektor pariwisata Bali.

Co-Authors Andreas Mardwido De Prito Andriano Calrinto Mami Angela Grace Permatasari Antonius Sugiarto Azita Yeja Casimeira Budi Shantika Dian Pramita Sugiarti Erfa Arya Putra Eti Yulistiana Gusti Ngurah Kade Wahyu Ari Hutama Himsar Hutabarat I Gede Fanny Putra Jaya I Gede Samiarta I Gusti Ayu Athina Wulandari I Gusti Ayu Putri Yukitasari I Kadek Hariyana I Ketut Agus Gita Suprapta I Komang Agus Sugiarta I Komang Ayis Winawan I Made Bayu Ariwangsa I Made Bayu Ariwangssa I Made Dipadewanda I Made Edi Suandana I Made Pujiwiyasnawa I Nengah Santosa I P. Sudana I Putu Anom I Putu Gatot Adiprana I Wayan Cahya Suputera I Wayan Dedy Karnawan I Wayan Restu Suarmana Ida Ayu Suarinastuti Ida Ayu Suryasih Ida Bagus Suryawan Kadek Sidhi Surya Libhi Komang Kesya Amanda Paramitha Krista S. Romer Kusuma Sanjiwani, Putri Lalu Satria Aqiladindra Laura Therecia Samosir Leily Suci Rahmatin Luh Putu Kerti Pujani M. SUKANA MADE KUSUMA NEGARA Made Sera Septiani Made Sukana Muhammad Revandhika Nurprasetya Ni Komang Meida Puspitasari Ni Luh Gede Ratnaningsih Ni Made Ayuk Putriani Ni Made Devi Karnayanti Ni Made Sumaeni Ni Putu Enik Purwaningsih Putri Swastika P Putu Ayu Puri Sintya Dewi Putu Dia Cahya Ratih Putu Lilis Aristiarini Putu Wira Parama Suta Raja Riza Amanda Putri Rikka Agustriana Sinulingga S. Nugroho Saptono Nugroho, Saptono Shindi Ayu Permatasari Stephani Shelpia Pratiwi Yelince Rambu Roku Ziyadatur Rohmi

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