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All Journal Nurani: Jurnal Kajian Syariah dan Masyarakat Jurnal Intelektualita: Keislaman, Sosial, dan Sains An Nisa'a Muamalah Publication Library and Information Science Syntax Literate: Jurnal Ilmiah Indonesia SAMARAH: Jurnal Hukum Keluarga dan Hukum Islam MUWAZAH: Jurnal Kajian Gender El-Barka: Journal of Islamic Economics and Business Iqtishodia: Jurnal Ekonomi Syariah Khazanah Sosial Jurnal Dakwah dan Komunikasi Jurnal Ekonomi Az Zarqa': Jurnal Hukum Bisnis Islam Islamiconomic: Jurnal Ekonomi Islam Jurnal Manajemen, Akuntansi, Ekonomi Economic: Journal Economic and Business Jurnal Aksi Dosen dan Mahasiswa Journal of Economics and Development International Journal of Islamic Business and Economics (IJIBEC)
Heri Junaidi
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : Journal of Economics and Development

 1 
THE INFLUENCE OF FASHION INVOLVEMENT AND SHOPPING LIFESTYLE ON IMPULSE BUYING IN SHOPEE E-COMMERCE WITH POSITIVE EMOTION AS AN INTERVENING VARIABLE AMONG STATE UNIVERSITY STUDENTS IN PALEMBANG CITY Desi Pitri Yunita; Heri Junaidi; Chandra Zaky Maulana
Journal of Economics and Development Vol. 2 No. 2 (2025): Journal of Economics and Development (JEnD)
Publisher : CV. Cendikiawan Muda Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70656/jend.v2i2.437

Abstract

This study was motivated by the fact that students at Raden Fatah Islamic University in Palembang tend to make impulsive purchases due to high exposure to promotions through live streaming features on the Shoppe e-commerce platform. Promotions such as big discounts, flash sales, and attractive designs trigger emotional impulses and spontaneous shopping decisions. This phenomenon is closely related to consumptive lifestyles, interest in fashion, and positive emotions while shopping, considering that Shopee is the largest e-commerce platform with the highest number of visitors. This study aims to analyze the influence of Fashion Involvement and Shopping Lifestyle on Impulse Buying on Shopee E-Commerce with Positive Emotion as an Intervening Variable (Study of State University Students in Palembang). This study uses a quantitative approach. The population of this study consists of state university students in Palembang who have shopped on Shopee, with a sample size of 160 respondents. The data collection technique uses primary data in the form of a questionnaire using a Likert scale. The data analysis technique in this study uses Outer Model Analysis, Inner Model Analysis, Bootstrapping, and Path Coefficients. The results of this study indicate that (1) Fashion Involvement does not affect Impulse Buying, (2) Shopping Lifestyle affects Impulse Buying, (3) Fashion Involvement affects Positive Emotion, (4) Shopping Lifestyle affects Positive Emotion, (5) Positive Emotion affects Impulse Buying, (6) Fashion Involvement affects Impulse Buying through Positive Emotion, and (7) Shopping Lifestyle affects Impulse Buying through Positive Emotion.
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Hadi Abdul Hadi Abdul Mughits, Abdul Afriansyah, Syafran Agustina, ria Aji, Wahyu Ramadhan Akbar, Syarif Ali Amrina Rosyada Anggeraini, Ria Anggraini, Mika Anrial Anrial, Anrial Arma Yunis Armasito, Armasito Astaman, Ananda Putra Atika Atika Ayu Wulandari BARKAH, QADARIAH Chandra Zaky Maulana Citra Etika DEKY, DEKY ANWAR Desi Pitri Yunita Elisafitri, Risma Okta Hana Pertiwi Haryati Haryati Isnayati Nur Maftukhasholikhah Maulana, Chandra Zaki Menghayati, Oki Sapitri Misdalifah, Misdalifah Mismiwati Mohammed Rateb, Sheikh Mubarokah, Adzkiyah Muhammad Daffa Dhiya’ulhaq Muhammad Rusdi NILAWATI Oki Sania Riski Pratama, Chici Rima Putri Pratiwi, Anggun Widya Rhoni Rodin Rika Lidyah Rima Putri Pratama, Chici Rinol Sumantri Riyanto, Dedi Rusmiatiningsih, Rusmiatiningsih Sasema, Lizi Varen Sesah, Meria Deran Sonia Ramadhan SUMIYATI SUMIYATI Sunaryo Sunaryo Tengku Riza Zarzani N Utami, Renita Dian Wulan, Damar Yuliani, Mawar Zaiman, M Fahry Zainuddin, Cholidi Zakaria, Nor Balkish