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<![CDATA[Peran Mediasi E-Satisfaction Pada Pengaruh E-Service Quality Terhadap E-Loyalty Situs Online Travel Di Bali ]]>
<![CDATA[I Wayan Santika]]>;
<![CDATA[Komang Agus Satria Pramudana]]>
<![CDATA[ INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 1 No. 3 (2018): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Juni 2018 ]]>
Publisher : <![CDATA[Forum Inovasi Bisnis dan Manajemen ]]>
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DOI: 10.31842/jurnal-inobis.v1i3.35
<![CDATA[Penelitian ini dilatarbelakangi oleh mudahnya konsumen dalam bisnis online untuk melakukan peralihan (switching) dari suatu situs online ke situs lainnya serta mudahnya konsumen dalam melakukan komparasi pembelian suatu produk yang sama antar situs online yang berbeda-beda. Penelitian ini bertujuan untuk mengetahui peran e-satisfaction dalam memediasi hubungan e-service quality dengan e-loyalty pada pengguna situs e-commerce pemesanan tiket dan kamar hotel (situs online travel) di Bali. Metode pengambilan sampel dalam penelitian ini adalah non probability sampling dengan teknik purposive sampling. Data dikumpulkan dari 100 responden yang memenuhi kriteria pernah melakukan transaksi online pada situs online travel minimal dua kali. Metode analisis yang digunakan adalah analisis jalur dan uji sobel untuk menguji signifikansi peran e-satisfaction dalam memediasi hubungan eservice quality dengan e-loyalty. Hasil penelitian menunjukkan bahwa e-service quality berpengaruh positif dan signifikan terhadap e-satisfaction; e-satisfaction berpengaruh positif dan signifikan terhadap e-loyalty; e-service quality berpengaruh positif dan signifikan terhadap e-loyalty; dan e-satisfaction secara signifikan mampu memediasi pengaruh e-service quality terhadap e-loyalty.]]>
<![CDATA[PERAN MEDIASI ORIENTASI KEWIRAUSAHAAN DAN ORIENTASI PASAR PADA PENGARUH CULTURAL INTELLIGENCE TERHADAP KINERJA UKM ]]>
<![CDATA[Komang Agus Satria Pramudana]]>;
<![CDATA[I Wayan Santika]]>
<![CDATA[ E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.12.NO.01.TAHUN.2023 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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DOI: 10.24843/EEB.2023.v12.i01.p16
<![CDATA[This study examines the mediating role of entrepreneurial orientation and market orientation on the influence of cultural intelligence on the performance of small and medium export enterprises in Bali. The research was conducted on 50 small and medium export businesses in Bali. The data collection method uses a survey method with research instruments in the form of online questionnaires. Data measurement uses a semantic differential scale measurement unit which is an interval measurement scale. The collected data were analyzed using statistical tools, namely descriptive statistics and inferential statistics (SEM-PLS) to draw conclusions. The results of the study show that cultural intelligence has a positive effect on entrepreneurial orientation, market orientation, and the performance of small and medium export businesses in Bali. Entrepreneurial orientation has a positive effect on market orientation and the performance of export small and medium enterprises in Bali. Market orientation has a positive effect on the performance of small and medium export businesses in Bali. Entrepreneurial orientation and market orientation significantly mediate the influence of cultural intelligence on the performance of small and medium export enterprises in Bali.]]>
<![CDATA[PERAN MEDIASI EXPORT MARKET ORIENTATION PADA PENGARUH INTERNATIONAL ENTREPRENEURIAL ORIENTATION TERHADAP EXPORT PERFORMANCE ]]>
<![CDATA[Komang Agus Satria Pramudana]]>;
<![CDATA[I Wayan Santika]]>
<![CDATA[ Buletin Studi Ekonomi VOLUME.28.NO.01.TAHUN.2023 ]]>
Publisher : <![CDATA[Buletin Studi Ekonomi ]]>
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DOI: 10.24843/BSE.2023.v28.i01.p06
<![CDATA[This research is motivated by a decline in sales to SMEs in Bali due to the COVID-19 pandemic that has hit the whole world. The government is promoting exports to anticipate a weakening local market because of the COVID-19 pandemic. The purpose of this study was to analyze the mediating role of export market orientation on the effect of international entrepreneurial orientation on export performance in export SMEs in Bali. The data in this study will be obtained by distributing questionnaires to export SMEs in Bali. Testing the validity of the data used validity testing and reliability testing. Data analysis techniques using descriptive statistical analysis and inferential statistical analysis (SEM-PLS). The results of the study show that international entrepreneurial orientation has a positive and significant effect on export performance. Export market orientation has a positive and significant effect on export performance. Export market orientation positively and significantly mediates the effect of international entrepreneurial orientation on export performance. The mediating role of export market orientation is partial mediation in the influence of international entrepreneurial orientation on export performance in export SMEs in Bali.]]>
<![CDATA[PENGARUH PROMOSI, E-WOM, DAN BRAND IMAGE TERHADAP NIAT BERKUNJUNG KEMBALI PADA KONSUMEN OUTBACK UBUD ADVENTURE ]]>
<![CDATA[Wayan Dede Arya Pramanaputra]]>;
<![CDATA[I Wayan Santika]]>
<![CDATA[ E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.12.NO.04.TAHUN.2023 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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DOI: 10.24843/EEB.2023.v12.i04.p19
<![CDATA[Outback Ubud Adventure needs to pay attention to the information needed by consumers, because if consumers are satisfied with information about the company, it will affect consumers to have the re-visit intention to return to the tourist attraction. Destination from study this for explain the effect of promotion, e - WOM, and brand image on re-visit intention again to Outback Ubud Adventures. Study this done in Outback Ubud Adventures. Samples taken as many as 100 respondents through non- probability sampling method with purposive sampling technique and distributed use questionnaire google forms with criteria that have been customized, measured with 20 indicators and using scale likert. Data analysis techniques used is analysis statistics descriptive, test assumptions classic, analysis multiple linear regression, model accuracy test and testing hypothesis. Result of study this show that whole hypothesis accepted. Promotion take effect by positive and significant to re-visit intention, eWOM take effect by positive and significant to re-visit intention, brand image is influential by positive and significant to re-visit intention.]]>
<![CDATA[PERAN BRAND IMAGE MEMEDIASI PENGARUH GREEN MARKETING TERHADAP PURCHASE DECISION PRODUK KAI DROBE DI INSTAGRAM ]]>
<![CDATA[Bagas Dwi Arissaputra Bachtiar]]>;
<![CDATA[I Wayan Santika]]>
<![CDATA[ E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.12.NO.07.TAHUN.2023 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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DOI: 10.24843/EEB.2023.v12.i07.p14
<![CDATA[Fast fashion is a business philosophy in the fashion industry, namely mass production of clothing to meet market demands quickly. With large-scale fashion production has led to the accumulation of clothing waste and textile waste pollution to the environment. Kai drobe is one of the thriftshop businesses that focuses on selling on social media, especially Instagram, Kai drobe sells used clothes with one goal of reducing textile waste. This study aims to examine and explain the role of Brand Image in Mediating Green Marketing and Purchase Decisions. This research was conducted on Kai Drobe's Instagram account with a total sample of 100 respondents. The sample was determined using a non-probability sampling model, with a purposive sampling technique. The data analysis technique used is path analysis and Sobel test with SPSS program. The results showed that all hypotheses were accepted. Green Marketing has a positive and significant effect on purchase decisions, green marketing has a positive effect on brand image, brand image has a positive and significant effect on purchase decisions, brand image is able to mediate significantly on green marketing and brand image is able to significantly mediate purchase decisions]]>
<![CDATA[PERAN KEPUASAN PELANGGAN DALAM MEMEDIASI PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN ]]>
<![CDATA[I Komang Vikky Aditya Karuniawan]]>;
<![CDATA[I Wayan Santika]]>
<![CDATA[ E-Jurnal Manajemen Vol 12 No 9 (2023) ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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DOI: 10.24843/EJMUNUD.2023.v12.i09.p06
<![CDATA[Perkembangan pesat dalam industri percetakan mendorong peningkatan kebutuhan masyarakat terhadap layanan cetak, termasuk pemanfaatan cetakan sebagai media periklanan oleh berbagai industri kecil. Penelitian ini bertujuan untuk menguji peran mediasi kepuasan pelanggan dalam hubungan antara kualitas layanan dan loyalitas pelanggan di Percetakan Prima Grafika. Metodologi penelitian ini melibatkan 100 responden sebagai sampel yang dipilih menggunakan metode non probability sampling, khususnya purposive sampling. Hasil penelitian mengungkapkan bahwa kualitas layanan memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan. Kualitas layanan juga memiliki dampak positif dan signifikan terhadap kepuasan pelanggan. Kepuasan pelanggan juga terbukti memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan. Temuan ini mendukung gagasan bahwa kepuasan pelanggan berperan sebagai variabel mediasi dalam pengaruh kualitas layanan terhadap loyalitas pelanggan di industri percetakan. Implikasi dari temuan ini adalah perlunya perhatian yang lebih besar terhadap kualitas layanan dan kepuasan pelanggan untuk memperkuat loyalitas pelanggan serta memastikan kesinambungan bisnis di tengah persaingan yang semakin ketat. Rapid development in the printing industry has increased the public's need for printing services, including the use of print as an advertising medium by various small industries. This study aims to examine the mediating role of customer satisfaction in the relationship between service quality and customer loyalty at Prima Graphic Printing. The research methodology involved 100 respondents as a sample which was selected using a nonprobability sampling method, especially purposive sampling. The results of the study reveal that service quality has a positive and significant influence on customer loyalty. Service quality also has a positive and significant impact on customer satisfaction. Customer satisfaction is also proven to have a positive and significant influence on customer loyalty. These findings support the idea that customer satisfaction acts as a mediating variable in the effect of service quality on customer loyalty in the printing industry. The implication of these findings is the need for greater attention to service quality and customer satisfaction to strengthen customer loyalty and ensure business continuity in the midst of increasingly fierce competition.]]>
<![CDATA[PERAN WORD OF MOUTH MEMEDIASI PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN INDIHOME DI KOTA DENPASAR) ]]>
<![CDATA[I Putu Agus Wenta Pharamadita]]>;
<![CDATA[I Wayan Santika]]>
<![CDATA[ E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.13.NO.04.TAHUN.2024 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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DOI: 10.24843/EEB.2024.v13.i04.p11
<![CDATA[Era Globlisasi mengakibatkan kebutuhan terhadap internet sangat tinggi. Banyaknya perusahaan membuat persaingan semakin ketat sehingga penting untuk memperhatikan hal-hal yang dapat mempengaruhi keputusan pembelian konsumen. Tujuan penelitian ini adalah untuk menjelaskan peran word of mouth memediasi pengaruh kualitas produk terhadap keputusan pembelian pada konsumen Indihome di Kota Denpasar. Metode pengambilan sampel yang digunakan dalam penelitian ini adalah nonprobability sampling dengan teknik purposive sampling dengan jumlah sampel yang digunakan adalah 100 responden. Metode pengumpulan data adalah metode survei dengan menggunakan kuesioner. Data yang terkumpul dianalisis dengan analisis deskriptif dan analisis inferensial dengan teknik Path Analysis, Uji Sobel, dan Uji VAF. Hasil penelitian ini menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian; kualitas produk berpengaruh positif dan signifikan terhadap word of mouth; word of mouth berpengaruh positif dan signifikan terhadap keputusan pembelian; word of mouth merupakan variabel mediasi secara parsial pengaruh kualitas produk terhadap keputusan pembelian pada konsumen Indihome di Kota Denpasar.]]>
<![CDATA[INTERVENSI PEMASARAN SOSIAL UNTUK MENINGKATKAN NIAT BERWIRAUSAHA HIJAU DI KALANGAN MAHASISWA DI BALI ]]>
<![CDATA[I Wayan Santika]]>;
<![CDATA[Komang Agus Satria Pramudana]]>;
<![CDATA[I Putu Agus Wenta Pharamadita]]>;
<![CDATA[Ketut Wahyu Tamaja]]>
<![CDATA[ E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.13.NO.01.TAHUN.2024 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Udayana ]]>
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DOI: 10.24843/EEB.2024.v13.i01.p01
<![CDATA[Penelitian ini dilatarbelakangi oleh rendahnya niat berwirausaha hijau di kalangan mahasiswa di Bali. Tujuan penelitian ini adalah menganalisis intervensi pemasaran sosial melalui pendidikan kewirausahaan dan dukungan infrastruktur kelembagaan dalam meningkatkan niat berwirausaha hijau di kalangan mahasiswa di Bali. Data dalam penelitian ini diperoleh dengan penyebaran kuesioner pada mahasiswa di Bali. Teknik analisis data menggunakan analisis statistik deskriptif dan analisis statistik inferensial. Hasil penelitian menunjukkan bahwa entrepreneurship education berpengaruh positif dan signifikan terhadap green entrepreneurial intention. Entrepreneurship education berpengaruh positif dan signifikan terhadap attitude toward behavior, subjective norm, dan perceived behavioral control. Attitude toward behavior, subjective norm, dan perceived behavioral control berpengaruh positif dan signifikan terhadap green entrepreneurial intention. Institutional infrastructure support secara positif dan signifikan memoderasi pengaruh attitude toward behavior, subjective norm, perceived behavioral control terhadap green entrepreneurial intention. Implikasi penelitian ini secara teoretis adalah menguatkan Theory of Planned Behavior dan Social Marketing sebagai teori yang handal untuk menjelaskan dan memprediksi pembentukan perilaku kewirausahaan hijau di kalangan mahasiswa.]]>
<![CDATA[Pengaruh Social Media Marketing dan Electronic Word of Mouth Terhadap Purchase Intention Melalui Brand Image : Studi pada Pengguna Lazada di Kota Denpasar ]]>
<![CDATA[Novia Indah Dewanti]]>;
<![CDATA[I Wayan Santika]]>
<![CDATA[ Gemawisata: Jurnal Ilmiah Pariwisata Vol. 20 No. 3 (2024): Jurnal Ilmiah Pariwisata ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia ]]>
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DOI: 10.56910/gemawisata.v20i3.392
<![CDATA[The increasing competition in the marketplace has made Lazada one of the platforms that is falling behind compared to several competitors, particularly in terms of sales or purchase intention. Several factors contribute to this, including social media marketing, audience opinions and reviews, and Lazada's brand image. This study evaluates the influence of social media marketing and electronic word of mouth (E-WOM) on purchase intention through brand image. The aim of this research is to determine the impact of social media marketing and E-WOM on purchase intention, with brand image serving as a mediator. The study was conducted among Lazada marketplace users in Denpasar City, involving 160 respondents using purposive sampling. Data was collected through a questionnaire distributed via Google Forms. The collected data was analyzed using path analysis and Sobel test techniques. The findings indicate that all hypotheses are supported. Social media marketing positively and significantly influences brand image; E-WOM positively and significantly influences brand image; social media marketing positively and significantly impacts purchase intention; E-WOM positively and significantly impacts purchase intention; brand image positively and significantly influences purchase intention. Additionally, brand image positively and significantly mediates the effects of social media marketing and E-WOM on purchase intention. The theoretical implications of this study support consumer behavior theories and previous research. The practical implications suggest that Lazada's management should prioritize social media marketing, E-WOM, and brand image to enhance purchase intention.]]>
<![CDATA[PERAN MEDIASI TRUST IN STORE PADA PENGARUH DIGITAL MARKETING DAN EWOM TERHADAP REPURCHASE INTENTION PADA KONSUMEN MARKETPLACES ]]>
<![CDATA[Agus Satria Pramudana]]>;
<![CDATA[I Wayan Santika]]>;
<![CDATA[Bayu Rahanatha]]>;
<![CDATA[Diah Arika]]>
<![CDATA[ Buletin Studi Ekonomi VOLUME.30.NO.01.TAHUN.2025 ]]>
Publisher : <![CDATA[Buletin Studi Ekonomi ]]>
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DOI: 10.24843/BSE.2025.v30.i01.p07
<![CDATA[Penelitian ini bertujuan untuk menguji dan menjelaskan peran trust in store dalam memediasi pengaruh digital marketing dan electronic word of mouth terhadap repurchase intention pada konsumen online marketplaces di Kota Denpasar. Pendekatan yang digunakan adalah penelitian kuantitatif dengan sampel konsumen online marketplaces di Kota Denpasar. Data dalam penelitian ini diperoleh dengan penyebaran kuesioner pada sampel konsumen online marketplaces di Kota Denpasar. Teknik analisis data menggunakan analisis statistik deskriptif dan analisis statistik inferensial. Hasil penelitian menunjukkan bahwa digital marketing berpengaruh positif dan signifikan terhadap repurchase intention. Electronic word of mouth berpengaruh positif dan signifikan terhadap repurchase intention. Digital marketing berpengaruh positif dan signifikan terhadap trust in store. Electronic word of mouth berpengaruh positif dan signifikan terhadap trust in store. Trust in store berpengaruh positif dan signifikan terhadap repurchase intention. Trust in store secara positif dan signifikan memediasi pengaruh digital marketing terhadap repurchase intention. Trust in store secara positif dan signifikan memediasi pengaruh electronic word of mouth terhadap repurchase intention pada konsumen online marketplaces di Kota Denpasar.]]>
