Article Per Year (5 Year)
p-Index From 2021 - 2026
3.996
P-Index
This Author published in this journals
All Journal Buletin Studi Ekonomi E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana KARMAPATI (Kumpulan Artikel Mahasiswa Pendidikan Teknik Informatika) ISSN: 2252-9063 Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ners Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Journal Of Business, Finance, and Economics (JBFE) Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Edunity: Kajian Ilmu Sosial dan Pendidikan Gema Wisata Return : Study of Management, Economic and Bussines International Journal of Management Research and Economics Journal of Clinical Pharmacy and Pharmaceutical Science International Journal of Management, Accounting & Finance Ulil Albab
I Wayan Santika
Fakultas Ekonomi Dan Bisnis Universitas Udayana, Bali, Indonesia
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Social Sciences Other

Published : 54 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 54 Documents
Search

 2   3   4   5   6 
Peranan Kepuasan Pelanggan Memediasi Pengaruh Persepsi Harga dan Kualitas Produk terhadap Loyalitas Pelanggan Indosat Ooredoo I Putu Gede Darma Putra; I Wayan Santika
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 2 No. 12: November 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v2i12.2457

Abstract

Perkembangan teknologi informasi dan komunikasi pada saat ini berjalan dengan pesat salah satunya yakni perkembangan penggunaan internet Kartu perdana Indosat Ooredoo. Tujuan penelitian ini adalah menguji dan menjelaskan peran kepuasan pelanggan dalam memediasi persepsi harga dan kualitas produk terhadap loyalitas pelanggan Indosat Ooredoo di Kota Denpasar. Teknik analisis data yang digunakan adalah SEM berbasis PLS dengan jumlah 140 responden. Hasil penelitian menyatakan bahwa persepsi harga berpengaruh positif signifikan terhadap loyalitas pelanggan. Kualitas produk berpengaruh positif signifikan terhadap loyalitas pelanggan. Persepsi harga berpengaruh positif signifikan terhadap kepuasan pelanggan. Kualitas produk berpengaruh positif signifikan terhadap kepuasan pelanggan. Kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Kepuasan pelanggan mampu memediasi pengaruh persepsi harga dan kualitas produk terhadap loyalitas pelanggan. Hasil penelitian menyatakan bahwa seluruh hipotesis diterima. Implikasi dari penelitian ini adalah dapat menjadi salah satu acuan bagi peneliti lainnnya yang ingin meneliti mengenai persepsi harga, kualitas produk, kepuasan pelanggan, dan loyalitas pelanggan
PENGARUH E-SERVICE QUALITY, HARGA, DAN PROMOSI TERHADAP LOYALITAS PELANGGAN PADA PENGGUNA GOJEK Bahy Reazizu; I Wayan Santika
E-Jurnal Manajemen Vol 13 No 9 (2024)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2024.v13.i09.p07

Abstract

Penelitian ini dilatarbelakangi rendahnya loyalitas pelanggan pada perusahaan Gojek, dimana seharusnya loyalitas pelanggan ini penting untuk keberlangsungan perusahaan. Penelitian ini bertujuan untuk mengetahui pengaruh e-service quality terhadap loyalitas pelanggan pada pengguna Gojek di Denpasar, pengaruh harga terhadap loyalitas pelanggan pada pengguna Gojek di Denpasar, pengaruh promosi terhadap loyalitas pelanggan pada pengguna Gojek di Denpasar, dan pengaruh e-service quality, harga, dan promosi secara bersamaan terhadap loyalitas pelanggan pada pengguna Gojek di Denpasar. Ukuran sampel yang diambil sebanyak 170 responden dengan metode purposive sampling. Pengumpulan data dilakukan dengan menyebarkan kuisioner. Teknik analisis data yang digunakan adalah analisis regresi linear berganda. Hasil penelitian ini menemukan bahwa variabel e-service quality, harga, dan promosi secara simultan dan parsial berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Upaya untuk meningkatkan loyalitas pelanggan dari perusahaan Gojek, disarankan agar meninjau kembali terkait strategi e-service quality, mengoptimalkan harga, dan promosi dari perusahaan. This research is motivated by the low level of customer loyalty in the Gojek company, where customer loyalty should be important for the company's sustainability. This research aims to determine the influence of e-service quality on customer loyalty among Gojek users in Denpasar, the influence of price on customer loyalty among Gojek users in Denpasar, the influence of promotions on customer loyalty among Gojek users in Denpasar, and the influence of e-service quality, price, and simultaneous promotion of customer loyalty among Gojek users in Denpasar. The sample size taken was 170 respondents using the purposive sampling method. Data collection was carried out by distributing questionnaires. The data analysis technique used is multiple linear regression analysis. The results of this research found that the e-service quality, price and promotion variables simultaneously and partially had a positive and significant effect on customer loyalty. In efforts to increase customer loyalty from the Gojek company, it is recommended to review the company's e-service quality strategy, optimizing prices and promotions.
PERAN BRAND IMAGE MEMEDIASI PENGARUH EWOM TERHADAP NIAT BELI ULANG PADA TOKOPEDIA Muduartha Bella Fransisca; I Wayan Santika
E-Jurnal Manajemen Vol 13 No 2 (2024)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2024.v13.i02.p05

Abstract

Peran brand image dalam memediasi pengaruh EWOM terhadap niat beli ulang pada Tokopedia menjadi tujuan yang dilakukan pada penelitian ini. Sampel penelitian terdiri dari 135 orang konsumen Tokopedia di Kota Denpasar dengan metode nonprobability sampling. Data penelitian diperoleh melalui survei online menggunakan kuesioner yang akan dianalisis kembali menggunakan metode data path analysis. Hasil yang diperoleh pada penelitian ini menunjukkan bahwa EWOM memiliki pengaruh positif dan signifikan terhadap niat beli ulang di Tokopedia, hasil pengujian EWOM juga menunjukkan pengaruh positif dan signifikan terhadap brand image pada Tokopedia, brand image memiliki pengaruh positif serta signifikan terhadap niat beli ulang di Tokopedia, serta brand image mampu memediasi pengaruh EWOM terhadap niat beli ulang di Tokopedia. Implikasi dari penelitian ini adalah EWOM yang baik mampu meningkatkan niat beli ulang dan mampu membuat brand imagesemakin baik. Brand image yang baik mampu meningkatkan niat beli ulang konsumen Tokopedia oleh karena itu, bagi perusahaan Tokopedia sangatlah penting untuk dapat mengendalikan EWOM mengenai perusahaan yang tersebar di platform sosial media yang nantinya akan berdampak pada brand image dan niat beli ulang konsumen. The role of brand image in mediating the effect of EWOM on repurchase intention on Tokopedia is the purpose of this research. The research sample consisted of 135 Tokopedia consumers in Denpasar City using the nonprobability sampling method. The research data were obtained through an online survey using a questionnaire which will be re-analyzed using the path analysis data method. The results obtained in this study indicate that EWOM has a positive and significant effect on repurchase intentions on Tokopedia, the results of EWOM testing also show a positive and significant effect on brand image on Tokopedia, brand image has a positive and significant effect on repurchase intentions on Tokopedia, and brand image is able to mediate the effect of EWOM on repurchase intentions on Tokopedia. The implication of this research is that good EWOM can increase repurchase intentions and can make brand image better. Therefore, for the Tokopedia company it is very important to be able to control EWOM about the company that is spread on social media platforms which will have an impact on brand image and consumer repurchase intentions.
PERAN BRAND IMAGE MEMEDIASI PENGARUH E-WOM TERHADAP KEPUTUSAN PEMBELIAN PRODUK SOMETHINC DI KOTA DENPASAR Ni Luh Gede Kintan Pratiwi; I Gusti Ayu Ketut Giantari; I Wayan Santika
E-Jurnal Manajemen Vol 13 No 11 (2024)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2024.v13.i11.p01

Abstract

Maraknya tren skincare di Indonesia menyebabkan munculnya brand-brand lokal dengan formula beragam yang telah disesuaikan dengan kondisi kulit orang Indonesia. Salah satu brand skincare lokal Indonesia adalah Somethinc yang berfokus pada produk perawatan kulit dan tata rias wajah. Tujuan penelitian ini adalah untuk menjelaskan pengaruh electronic word of mouth terhadap keputusan pembelian melalui brand image pada produk Somethinc di Kota Denpasar. Penelitian ini menggunakan metode non-probability sampling dengan teknik pengambilan sampel purposive sampling kepada 100 responden di Kota Denpasar. Teknik analisis data dengan uji analisis jalur, uji asumsi klasik dan uji Sobel. Hasil analisis menunjukkan bahwa 1) Electronic word of mouth berpengaruh positif dan signifikan terhadap keputusan pembelian 2) Electronic word of mouth berpengaruh positif dan signifikan terhadap brand image 3) Brand image berpengaruh positif dan signifikan terhadap keputusan pembelian dan 4) Brand image mampu memediasi secara parsial pengaruh electronic word of mouth terhadap keputusan pembelian. Rekomendasi yang dapat diberikan kepada distributor produk Somethinc di Kota Denpasar adalah meningkatkan jumlah dan kualitas ulasan positif terkait produk Somethinc, memperkuat identitas merek Somethinc di benak konsumen dan menjadi perantara antara konsumen dan produsen produk Semethinc dengan memberikan umpan balik tentang masalah pada produk serta layanan pelanggan untuk meningkatkan dan mempertahankan kepuasan konsumen. The skincare trend in Indonesia has emergence of local brands with various formulas adapted to the skin conditions of Indonesian people. One of the local Indonesian skincare brands is Somethingnc which focuses on skin care and make-up products. The aim of this research the influence of electronic word of mouth on purchasing decisions through the brand image of Somethinc products in Denpasar City. This research used a non-probability sampling method with a purposive sampling technique for 100 respondents in Denpasar City. Data analysis techniques using path analysis tests, classical assumption tests and Sobel tests. The results of the analysis show that 1) Electronic word of mouth has a positive and significant effect on purchasing decisions 2) Electronic word of mouth has a positive and significant effect on brand image 3) Brand image has a positive and significant effect on purchasing decisions and 4) Brand image is able to partially mediate the influence of electronic word of mouth on purchasing decisions. Recommendations that can be given to distributors of Somethinc products in Denpasar City are increasing the number and quality of positive reviews regarding Somethinc products, strengthening the Somethinc brand identity minds of consumers and becoming an intermediary between consumers and producers of Semethinc products by providing feedback about problems with the product and customer service for increase and maintain consumer satisfaction.
PERAN CITRA MEREK DALAM MEMEDIASI PENGARUH DAYA TARIK IKLAN TERHADAP NIAT BELI Agung Wulan Prabandari; I Wayan Santika; I Gst Ayu Kt Giantari
E-Jurnal Manajemen Vol 13 No 3 (2024)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2024.v13.i03.p07

Abstract

Penelitian ini bertujuan untuk menjelaskan hubungan langsung antara variabel daya tarik iklan terhadap niat beli, daya tarik iklan terhadap citra merek, citra merek terhadap niat beli, dan peran citra merek dalam memediasi pengaruh daya tarik iklan terhadap niat beli Mitsubishi Xpander. Penelitian ini dilakukan di Kota Denpasar. Ukuran sampel yang ditentukan sebesar 100 sampel menggunakan metode purposive sampling. Instrumen penelitian diukur menggunakan skala likert. Teknik analisis data dalam penelitian ini menggunakan analisis deskriptif dan inferensial. Analisis inferensial yang digunakan dalam penelitian ini adalah analisis jalur, uji asumsi klasik, uji sobel, dan uji VAF. Hasil dari penelitian ini menunjukkan bahwa daya tarik iklan berpengaruh positif dan signifikan terhadap niat beli. Daya tarik iklan berpengaruh positif dan signifikan terhadap citra merek. Citra merek berpengaruh positif dan signifikan terhadap niat beli. Citra merek secara signifikan memediasi parsial pengaruh daya tarik iklan terhadap niat beli. Penelitian ini memberikan bukti dan menjadi tambahan referensi studi empiris terkait manajemen pemasaran dan dapat menjadikan pertimbangan dan masukan bagi manajemen dalam penggunaan daya tarik iklan untuk meningkatkan citra merek dan niat beli. This study aims to explain the direct relationship between the variables of advertising attractiveness on purchase intention, advertising appeal on brand image, brand image on purchase intention, and the role of brand image in mediating the effect of advertising appeal on Mitsubishi Xpander purchase intention. This research was conducted in Denpasar City. The sample size was determined to be 100 samples using a purposive sampling with predetermined criteria. The research instrument was measured using Likert scale. Data analysis techniques used descriptive and inferential analysis. The inferential analysis used path analysis, classic assumption test , Sobel test, and VAF test. The results of this study indicate that advertising attractiveness has a positive and significant effect on purchase intention. Advertising attractiveness has a positive and significant effect on brand image. Brand image has a positive and significant effect on purchase intention. Brand image significantly mediates the partial effect of advertising attractiveness on purchase intention. This research provides evidence and is an additional reference for empirical studies related to marketing management and can provide considerations and input for management in using advertising appeals to increase brand image and purchase intentions.
The Effect of Online Promotion and E-WOM on Purchase Decisions of Tokopedia Consumers in Denpasar City: The Mediating Role of Brand Image Nicholas Gregory Wendy; I Wayan Santika
International Journal of Management Research and Economics Vol. 3 No. 2 (2025): May : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v3i2.3403

Abstract

This study aims to determine the influence of Online Promotion and Electronic Word of Mouth (E-WOM) on Consumer Purchase Decisions, with Brand Image as a mediating variable. The research was conducted in Denpasar City using a questionnaire for data collection. The population of the study consists of consumers who have previously used or shopped on Tokopedia, with a sample size of 100 respondents. The data analysis techniques used include Descriptive Statistical Analysis and Inferential Statistics (Path Analysis, Classical Assumption Test, Sobel Test, and VAF Test). The results show that Online Promotion has a positive and significant effect on Purchase Decisions, E-WOM has a positive and significant effect on Purchase Decisions, and Brand Image has a positive and significant effect on Purchase Decisions. Additionally, Brand Image positively and significantly mediates the effect of Online Promotion and E-WOM on Purchase Decisions.
Peran Digital Marketing Memediasi Pengaruh Orientasi Pasar terhadap Kinerja Pemasaran UMKM Busana Adat Bali Putu Intan Astarani; I Wayan Santika; I Gde Ketut Warmika; Satria Pramudana
Journal Of Business, Finance, and Economics (JBFE) Vol 6 No 1 (2025): Juni : Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v6i1.6674

Abstract

MSMEs in Balinese traditional clothing are starting to develop rapidly, which can be seen from the growth of the Balinese traditional clothing business. This research aims to test and analyse the role of digital marketing mediates the impact of market orientation on marketing performance. This research was conducted in Tabanan Regency, Bali Province. Tabanan Regency, Bali Province. The population in this research were traders who sold Balinese traditional clothing products in Tabanan Regency, Bali Province. The sampling method used in this research is non-probability sampling with purposive sampling technique. sampling with purposive sampling technique. The number of samples determined in this research were 100 respondents. Data were collected through questionnaires and analysed using path analysis, classical assumption test, and sobel test. The results of this research indicate that digital marketing is a partial mediating variable of the influence between market orientation on the marketing performance of MSMEs of Balinese Traditional Clothing. This can be used for other MSME management to make policies in paying attention to or increasing market orientation so that it will increase digital marketing performance. increasing market orientation so that it will increase digital marketing, with increasing digital marketing it will improve marketing performance.
The Role of Brand Image in Mediating Celebrity Endorser Credibility and E-Wom on Repurchase Intention (Study on Avoskin Consumers in Denpasar) Uthami Febriati, I Gusti Ayu; Santika, I Wayan; Wardana, I Made; Seminari , Ni Ketut
Return : Study of Management, Economic and Bussines Vol. 4 No. 8 (2025): Return: Study of Management, Economic and Business
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v4i8.391

Abstract

The Theory of Planned Behavior (TPB) and the Stimulus-Organism-Response (SOR) model are theoretical frameworks that explain how external stimuli, such as celebrity endorser credibility and electronic word of mouth (E-WOM), are psychologically processed by individuals, ultimately leading to specific behavioral intentions. In the highly competitive skincare industry, Avoskin is ranked among the top five skincare brands but experienced a decline in sales in 2022, making the enhancement of consumers’ repurchase intentions a crucial focus for the company. This study aims to analyze the influence of celebrity endorser credibility and E-WOM on the repurchase intention of Avoskin products, with brand image as a mediating variable. The research was conducted among residents of Denpasar City who had previously purchased Avoskin products, using purposive sampling with a total of 150 respondents. Data were collected through an online questionnaire and analyzed using Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) approach. The results indicate that both celebrity endorser credibility and E-WOM have a positive and significant effect on repurchase intention. Additionally, both variables positively and significantly influence brand image. Brand image, in turn, has a significant effect on repurchase intention and serves as a mediating variable in the relationship between celebrity endorser credibility and E-WOM with repurchase intention. The study suggests that companies should select credible public figures who align with the brand image and encourage positive online reviews. Moreover, companies are advised to highlight product advantages such as natural active ingredients, dermatological certification, and eco-friendly packaging. Consumer experience-based loyalty strategies should also be enhanced. Future research is encouraged to include additional variables, such as brand trust or consumer satisfaction, to further enrich the conceptual model.
Analisis Implementasi Keberhasilan Sistem Informasi Manajemen Puskesmas (SIMPUS): Tinjauan Teoritis I Wayan Santika; Dety Mulyanti
Journal Clinical Pharmacy and Pharmaceutical Science Vol. 3 No. 1 (2024): April : Journal of Clinical Pharmacy and Pharmaceutical Science
Publisher : Prodi D3 Farmasi Politeknik Katolik Mangunwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61740/jcp2s.v2i1.21

Abstract

Puskesmas Management Information System (PMIS) as a modern technology that is very important in data processing procedures based on information technology and integrated with manual procedures and other procedures to produce timely and effective information to support management decision-making processes. The PMIS application is a form of innovation in the public sector that focuses on the health sector which can accommodate all activities of implementing health services at the Puskesmas whose implementation is always evaluated for the success of this modern application. The purpose of this theoretical review is to find out how PMIS is successfully implemented. The method used is a theoretical review by analyzing and comparing existing theories. The results of this theoretical review are vendor support, IT infrastructure and government regulation and support. It can be concluded that the Puskesmas is one of the first level of health services in an effort to provide health services. This service includes planning, implementing, evaluating, recording, and reporting as outlined in a comprehensive puskesmas management system. With the successful implementation of PMIS it is also necessary to carry out monitoring and evaluation.
The Role of Customer Satisfaction Mediates the Effect of Experiential Marketing on Repeat Purchase on Domus Coffee Consumers in Denpasar City Maki, Gyshella Eunike; Santika, I Wayan
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 3 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v4i3.15214

Abstract

This study aims to examine the role of customer satisfaction in mediating the effect of experiential marketing on repeat purchases among Domus Coffee consumers in Denpasar City. Using a quantitative associative approach, data were collected from 65 respondents through questionnaires and interviews with the coffee shop owner. The analysis was conducted using path analysis, Sobel test, and classical assumption tests with SPSS 26.0. The results show that experiential marketing has a positive and significant effect on repeat purchases and customer satisfaction, while customer satisfaction itself has a positive and significant impact on repeat purchases. Furthermore, customer satisfaction partially mediates the relationship between experiential marketing and repeat purchases, as indicated by a Variance Accounted For (VAF) value of 59.49%. These findings imply that creating memorable and positive experiences not only increases satisfaction but also strengthens consumer loyalty through repeat purchases. This research contributes to enriching the Theory of Planned Behavior (TPB) in the context of the coffee shop industry and provides practical insights for coffee shop managers to enhance competitive advantage by focusing on consumer experiences and satisfaction.  
Co-Authors Agung Wulan Prabandari Agus Satria Pramudana Alit Suryani Ayu Laili Rahmiyati Bagas Dwi Arissaputra Bachtiar Bahy Reazizu Bayu Rahanatha Cokorda Gde Cahaya Putra Trisnu Daniel I Nyoman Renatha Cardia Dety Mulyanti Diah Arika Dzara Ivoni Erri Nugraha Deri Febri Rusadi Gusti Agung Narendra Iswara I Gede Bagus Dwijaya Dharmanatha I Gst Ayu Kt Giantari I Gst Ayu Kt. Giantari I Gusti Ayu Ketut Giantari I Kadek Adjus Surya Dharma I Kadek Bramantya Abdy Pangestu I Ketut Alex Mahardika I Komang Vikky Aditya Karuniawan I Made Ari Santikayasa I Made Rendy Wicaksana I Made Wardana I Putu Agus Purnama Adi Putra I Putu Agus Wenta Pharamadita I Putu Agus Wenta Pharamadita I Putu Gde Sukaatmadja I Putu Gede Darma Putra I Putu Wira Murti I Putu Yogi Arta Wiguna I Wayan Hendrayana Ida Bagus Gede Ari Suyoga Ida Bagus Rai Keniten Adnyana Indrayana, Kadek Budi Kadek Budiharta Ketut Wahyu Tamaja Ketut Warmika, I Gede Komang Agus Satria Pramudana Krisana, Putu Rita Efata Kt Irma Saraswatiwulandari Made Andi Kusuma Made Santika Putra Maki, Gyshella Eunike Mila Mila Muduartha Bella Fransisca Ni Komang Lestya Sari Ni Luh Gede Kintan Pratiwi Ni Made Arie Ismayanti Ni Nyoman Kerti Yasa Ni Nyoman Rsi Respati Nicholas Gregory Wendy Novia Indah Dewanti Putu Devi Sandra Dewi Putu Diah Saraswati Putu Intan Astarani Rasyid Ahmad Yoher Rizky Aditya Maharany Satria Pramudana Seminari , Ni Ketut Taufik Zulfikar Uthami Febriati, I Gusti Ayu Wayan Dede Arya Pramanaputra