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Journal : E-Journal of Tourism

The Influence of Tourist Motivation on Revisit Intention to Alas Harum Agro tourism of Gianyar Regency, Bali Pebrianita Ivana Karo Sekali; I Gusti Ayu Oka Suryawardani; Ratna Komala Dewi
E-Journal of Tourism Volume 7 Number 2 (September 2020)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v7i2.64597

Abstract

The positive perception of tourists about tourist attraction will give satisfaction to tourists which in turn will create intention to revisit. This study aims to analyze the influence of motivation (intrinsic and extrinsic) on the tourists’ satisfaction of Alas Harum Agrotourism, and analyze the effect of tourist satisfaction to revisit intention. The purpose of this study is also to evaluate the contribution of Alas Harum Agrotourism to the welfare of the community and surrounding farming families. The research data was processed in quantitative data using the Smart-PLS version 3.0 program and qualitative data was processed with descriptive analysis. The number of respondents in this study was 50 respondents. The results showed that intrinsic and extrinsic motivation had a significant effect on tourist satisfaction (P = 0,000). Tourist satisfaction has a significant effect on revisit intention (P = 0,000). The results also showed that Alas Harum Agrotourism contributed both to the community and surrounding farmers. Based on the results of the study, it is expected that Alas Harum Agro tourism can improve the quality of services and be able to maintain the beauty of nature to increase the motivation of tourists, that are having good results already. Keywords: tourist motivation, visitor satisfaction, revisit intention, partial least square
The Influence of Destination Brands on the Satisfaction and Revisit Intention of Foreign Tourists at the Agro-tourism of Ceking Rice Field Terrace in Bali I Putu Wahyu Wicaksana; I G A Oka Suryawardani; Ratna Komala Dewi
E-Journal of Tourism Volume 7 Number 2 (September 2020)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v7i2.64595

Abstract

Agrotourism attraction of Ceking Rice Field Terrace Village is a natural panorama of rice fields terrace has been recognized as heritage that should be preserved. The purpose of this study is to find out the influence of destination brands on the interest of foreign tourists in Ceking Rice Field Terrace Agrotourism and the obstacles faced in building destination brands in Ceking Rice Field Terrace tourist destinations. The independent variables of this research are part of the brand destination, namely brand awareness, brand image and brand association. The dependent variables are customer satisfaction and revisit intention. Research was design based on structural equation model. Data was analyzed by using Smart-PLS version 3.0. Brand awareness, brand image and brand association had a significant and positive influence on the satisfaction of foreign tourists and their revisit intention. The results also showed that the constraints faced by Agrotourism Rice Field Terrace in building a destination brand area, the name of Agrotourism Ceking Rice Field Terrace has not been known as a name of attractive tourist destination and the lack of handicrafts that have the characteristics of the Agrotourism. Keywords: agrotourism, brand destination, and revisit intention
Co-Authors A. A. A. ISTRI PRIYATNA WULANDARI A. A. A. WULANDIRA SAWITRI DJELANTIK A.A. GEDE RAI MEDIARTANA A.A.A. WULANDIRA SDJ AGUSTINI CITRA DEWI ANJELINA PUTRI ARIEZONA, PAMULA CARAKA NEGARA Bagus Ade Tegar Prabawa CATHERINE ANASTASIA SINAGA CHAIRUL BAHTIAR ROBYANTO CHRISTIAN, LOUIS DJELANTIK, A.A. AYU WULANDIRA SAWITRI DWI PUTRA DARMAWAN EFRIYANTI, NOVI FARIHA AMSA FEBRY SIHOMBING Fitri Ayu Suryani Fitri Puji Lestari GABRIELLA BRENDA CHRISTIE GEDE WAHYU DHIYANA MAHARDIKA GIMTA EIKEL DOANTA Gunawan, Gufran Rizaldy Danang I Dewa Ayu Sri Yudhari I DEWA GEDE AGUNG I Dewa Gede Raka Sarjana I Dewa Putu Oka Suardi I GUSTI AGUNG AYU AMBARAWATI I GUSTI AYU AGUNG LIES ANGGRENI I Gusti Ayu Oka Suryawardani I Ketut Rantau I Ketut Suamba I Ketut Surya Diarta I KOMANG YOGA PRAMANA PUTRA I Made Antara I Made Sarjana I MADE SUDARMA I Nyoman Bagus Wirawan I Nyoman Gede Ustriyana I Putu Agi Pratama I Putu Wahyu Wicaksana I Wayan Agung Hardita I WAYAN BUDIASA I WAYAN WIDIYANTARA I WAYAN WIDYANTARA I WAYAN WINDIA Ida Ayu Listia Dewi IDA AYU PREMAYANTI IDA BAGUS MANIK BRAHMANDHIKA IDA BAGUS SAHADEWA IQBAL FAIRUZ HSB IRENE MICHIKO ERIKA IZZAN HADIATMA RAMADHANA KADEK AGUS DWISAPUTRA Kamila Anindita KETUT BUDI SUSRUSA KETUT RANTAU KOMANG TRIYULIANTI LUBIS, EYEN MERIAH M. TH. HANDAYANI M.Th. Handayani MADE ANTARA Made Antara MADE RISKI DWI SAPUTRA MADE SUDARMA MBARAANTI, ANGGRANI MARTAN MEGA DUTHA CEMPAKA MELITA ISTI SEPTIASARI MILALA, SELLY PRASANTA BR MUFIDA, ILMI Muhammad ali Hasim Asyari MUZAYYANAH MUZAYYANAH NGAKAN NYOMAN GERI WIRA PRANANDA NI LUH ERNA WATI NI LUH PRIMA KEMALA DEWI NI LUH PUTU ERMA MERTANINGRUM Ni Made Astuti Wahyu Utami NI MADE SRI KESARI DHARMA PADMI NI MADE VONAMM DELON SUPANTA PANDE NI NENGAH SURIATI Ni Nyoman Alit Purnami Ni Putu Artini NI WAYAN ADIYANI WIJAYANTI NI WAYAN ARTINI NI WAYAN PUTU ARTINI Nyoman Parining NYOMAN TONY ANGGA WIJAYA Nyoman Tri Lukpitasari Korri Opattriani Sinaga PALGUNA, I MADE ANGGI PANGESTU, DEVILENIA SRIWAHYUNINGRAT Pebrianita Ivana Karo Sekali Prabawa, Bagus Ade Tegar PUTU HERU PUTRA SUIRKA PUTU OKA WARDIKA PUTU RAKA MAHENDRA PUTU SRI ADNYASARI RAJA DOLI SINAGA RIAMBARA ABDILLAH HAZAZI SENA, NI MADE ESTER WIDYANTI SITI KHOLIFAH SUDIARTINI - TARIGAN, RAHEL BR Ulil Azmie VITRIA WULANDARI Widyaningrum Indrasari