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All Journal MEDIA KONSERVASI SOCA: Jurnal Sosial Ekonomi Pertanian E-Journal of Tourism Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) JURNAL MANAJEMEN AGRIBISNIS Jurnal Kajian Bali Jurnal Master Pariwisata (JUMPA) Udayana Journal of Social Sciences and Humanities (UJoSSH) Open Access DRIVERset
I Ketut Surya Diarta
Program Studi Agribisnis Fakultas Pertanian Universitas Udayana
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : MEDIA KONSERVASI

 1 
Subak Padanggalak Development Strategy as Tourism Attraction in Denpasar City Bali I Ketut Surya Diarta; I Made Sarjana
Media Konservasi Vol 23 No 3 (2018): Media Konservasi Vol. 23 No. 3 Desember 2018
Publisher : Department of Forest Resources Conservation and Ecotourism - IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (318.804 KB) | DOI: 10.29244/medkon.23.3.281-292

Abstract

The development of subak as tourist attraction will be inline within Bali cultural tourism development, since subak and tourism in Bali are both are Balinese culturally basis. This is an effort to maintain the sustainability of subak while controlling the paddy field conversion and supporting environmental sustainability. However, the absence of subak strategy as tourist attraction becomes a problem. This paper analyzes the internal and external environmental factors that influence Subak Padanggalak, Denpasar City, Bali as tourism attraction and designing the subak strategy as tourism attraction in urban area. To do so, it will be analyzed using SWOT and Quantitative Strategic Planning Matrix (QSPM). The I-E matrix analysis falls into cell V, namely using maintain subak as tourism attraction dan pushing market penetration and product development. SWOT analysis produces four alternative strategies, namely: (a) S-O strategy (expansion of tourist markets, provision of subak tourism facilities), (b) S-T strategy (stressing agricultural activities and rituals as tourist attractions, tourism activities based on subak norms and rules, involving subak members in subak tourism activities), (c) W-O strategy (subak is more involved in developing tourism attraction and cooperating with government), and (d) W-T strategy (strict rules for controlling land conversion, limiting the coming of external labor working in subak, and adequate facilities to empower farmers and foster public appreciation of subak). Priority analysis of the subak strategy successively starts from the development of tourist attraction based on agricultural activities and rituals in subak through cooperation with the government and entrepreneurs to empower farmers through providing additional sources of income from tourism activities. To ensure the sustainability of subak, it is necessary to have strict rules to control the conversion of agricultural land functions, and limit the external workforce to subak. The strategy must be is in line with subak norms and rules to achieve sustainability of subak-based urban tourism attraction. Keywords: attraction, Denpasar, development strategy, subak, tourism  
PENGARUH ATRIBUT DAN KUALITAS LAYANAN TERHADAP KEPUASAN PENGUNJUNG DAYA TARIK WISATA PERTANIAN SUBAK DI KOTA DENPASAR BALI: Effect of Attributes and Service Quality on Visitors Satisfaction in Subak Agricultural Based Tourism Destination in Denpasar City Bali I Ketut Surya Diarta; I Made Sarjana
Media Konservasi Vol 25 No 2 (2020): Media Konservasi Vol. 25 No. 2 Agustus 2020
Publisher : Department of Forest Resources Conservation and Ecotourism - IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/medkon.25.2.113-123

Abstract

Subak sebagai daya tarik wisata (DTW) di perkotaan memiliki kekuatan pada atribut daya tarik wisatanya dan memiliki peluang besar untuk berkembang lebih lanjut. Namun, belum ada informasi yang cukup bagaimana pengaruh atribut DTW subak dan kualitas layanan yang diberikan dalam mempengaruhi kepuasan pengunjung. Kepuasan pengunjung merupakan kunci keberlanjutan sebuah DTW termasuk di Subak Padanggalak. Penelitian ini menganalisis: (a) persepsi pengunjung terhadap DTW Subak Padanggalak, (b) pengaruh atribut dan kualitas layanan terhadap kepuasan pengunjung DTW Subak Padanggalak. Penelitian dilakukan di Subak Padanggalak, Kota Denpasar Bali. Penelitian menggunakan analisis kuantitatif yaitu SEMPLS dengan software WarpPLS 3.0 for Windows. Responden 100 pengunjung dipilih secara convenience sampling. Hasil penelitian menunjukkan bahwa (a) rata-rata pencapaian skor persepsi pengunjung terhadap DTW Subak Padanggalak sebesar 3,81 (dari skor maksimal 5,0) yang termasuk kategori persepsi baik yang didukung oleh rata-rata pencapaian skor persepsi responden terhadap atribut DTW yang tergolong baik, kualitas layanan yang tergolong baik, dan kepuasan terhadap DTW yang juga tergolong baik, dan (b) variabel atribut DTW (X1) dan variabel kualitas layanan DTW (X2) berpengaruh signifikan dan positif terhadap variabel kepuasan pengunjung terhadap DTW Subak Padanggalak (Y) dengan nilai R-squared sebesar 0,533 (atau 53,3%) dan tergolong moderat. Subak Padanggalak disimpulkan memenuhi ekspektasi pengunjung sebagai DTW berbasis pertanian di perkotaan karena atribut dan kualitas layanan yang diberikan mampu memuaskan pengunjung. Namun demikian indikator-indikator yang kurang peranannya perlu diperbaiki agar menjadi pendorong niat pengunjung untuk berkunjung ke DTW Subak Padanggalak. Kata kunci: atribut, kepuasan, layanan, subak, pariwisata
MANAGING COMMUNITY-BASED ECOTOURISM IN BANYUWEDANG BAY BALI AND ITS IMPLICATIONS FOR VISITOR SATISFACTION I Ketut Surya Diarta; Pitana I Gde
Media Konservasi Vol 27 No 2 (2022): Media Konservasi Vol 27 No 2 Agustus 2022
Publisher : Department of Forest Resources Conservation and Ecotourism - IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/medkon.27.2.59-75

Abstract

Ecotourism in Banyuwedang Bay Bali is run with community-based principles (CBE). The local community is the determining entity to the extent that the implementation of CBE affects the attributes and services provided to visitors, thereby determining visitor satisfaction. The aims of this study are: (a) to analyze the level of CBE implementation, and (b) to analyze the effect of ecotourism attributes and services on visitor satisfaction. The results showed that the level of CBE implementation in Banyuwedang Bay was classified as fully implemented and very good. Full business ownership by the local community who simultaneously manages all activities in ecotourism independently. There is a significant influence of the attributes and quality of ecotourism services on visitor satisfaction. The findings of this study should dispel skepticism about the inability of local communities to manage ecotourism. It is recommended that the government provides trust and authority as well as adequate assistance to local communities in developing similar ecotourism independently and in mutual cooperation. The assistance needed is related to ecotourism management training and service quality management to visitors, considering that both have a significant effect in shaping visitor satisfaction. This research has a limited scope of study area, so to obtain a more general conclusion, a wider scope of research is needed on several community-based ecotourism destinations throughout the Bali region. Key words: ecotourism, attribute, service, satisfaction, Bali
Visitor Perception of Kintamani Agro-ecotourism in Bali During The COVID-19 Pandemic Surya Diarta, I Ketut; Artini, NI Wayan Putu
Media Konservasi Vol. 28 No. 3 (2023): Media Konservasi Vol 28 No 3 December 2023
Publisher : Department of Forest Resources Conservation and Ecotourism - IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/medkon.28.3.273-287

Abstract

The COVID-19 pandemic has hampered agro-ecotourism's economic, social, and environmental benefits. Previous studies have ignored visitor experiences, sustainability, and secondary data. A pandemic-era field assessment of Kintamani agro-ecotourism fills this gap. Purposive sampling was used to select 100 local visitors for the survey. Perceptual class intervals and WarpPLS 7.0 were used to analyze the data. Kintamani agro-ecotourism destination services and guest loyalty scored the highest. Attributes and service quality affected visitor satisfaction and loyalty, whereas the CHSE program measures did not. These findings include improving attributes and service quality, encouraging sustainability, collaborating with local communities and stakeholders, and developing innovative products and services for Kintamani agro ecotourism. Diverse market segments may be immersed in a region's culture and nature. Kintamani agro-ecotourism requires strong branding, marketing, and data-driven decision-making. Crisis management plans and sustainable infrastructure can help agro-ecotourism to survive unexpected disasters. Agro-ecotourism in Kintamani depends on the adaptation, innovation, and preservation of a region's natural and cultural legacy.
Agritourism as a Model for Subak Conservation in Bali Surya Diarta, I Ketut; Sukendar, Ni Made Classia; Sudana, I Putu
Media Konservasi Vol. 31 No. 1 (2026): Media Konservasi Vol 31 No 1 January 2026
Publisher : Department of Forest Resources Conservation and Ecotourism - IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/medkon.31.1.55

Abstract

This research investigates the role of agritourism in conserving Subak Jatiluwih as a UNESCO World Heritage Site in Bali, based on the Tri Hita Karana philosophy. This study seeks to investigate how agritourism operates as a device for the conservation of traditional agricultural landscapes when threatened by modernisation and tourism.The study employed an ethnographic case study involving fieldwork, interviews, participant observation, and document analysis. Fieldwork was conducted from June to November 2024, using purposive sampling to gather insights from 20 informants, including Subak leaders, farmers, tourism actors, community representatives, government officials, and visitors, providing a comprehensive, multilevel understanding of Subak Jatiluwih. This study identified four critical means by which agritourism promotes conservation: institutional strengthening, ritual conservation, experiential engagement, and the equitable distribution of benefits. Agritourism ensures the continuity of traditional farming and contributes to the dissemination of spiritual-ecological values and the involvement of the youth and the population of the communities concerned. However, there have also been criticisms of issues ranging from unequal benefits to cultural commodification. This evidence-based study demonstrates that adaptive and inclusive governance are essential for achieving fair outcomes. The framework provides transferable lessons on how agritourism can mediate economic, ecological, and cultural interests in heritage landscapes and offers a template for other rural contexts in Southeast Asia and elsewhere.
Co-Authors Anak Agung Putu Agung Suryawan Wiranatha ASYHARI YUDHI SAPUTRA CORNELLA FEBRINAULY SILITONGA DJELANTIK, I MADE ASTRADITA I DEWA GEDE WIPA WIRA UTAMA I Dewa Putu Oka Suardi I Gde Pitana, I Gde I GEDE JULI KRISTINA PUTRA I Gede Setiawan Adi Putra I Gusti Ayu Oka Suryawardani I GUSTI NGURAH BAGUS SUPARDI PUTRA I KADEK ARIANTA I Ketut Suamba I Made Antara I MADE ARYA WIRA MARTHA I Made Sarjana I Made Sarjana I Made Sarjana I Putu Adi Purwanta I PUTU PRATYA PERMANA I PUTU PUTRA WIGUNA I PUTU SUDANA I WAYAN BUDIASA I WAYAN NIKA ASTIAWAN I WAYAN SUDARTA I WAYAN WINDIA Ida Ayu Putu Citra Dewi KOMANG BELY SETYAWATI KOMANG TRI PERMATA DEWI LESTARI, I DEWA AYU NYOMAN SRI JULIANA LUKMAN FAUZI MAHADEWI, NI LUH PUTU SRI Meilany Rosita Lengkong MELITA ISTI SEPTIASARI NI LUH MADE AYU YULIANTARI PUTRI NI LUH PRIMA KEMALA DEWI NI LUH PRIMA KEMALA DEWI, NI LUH PRIMA KEMALA NI LUH PUTU RESTUTININGSIH NI LUH PUTU SRI MAHADEWI NI MADE CLASSIA SUKENDAR NI MADE LOSVITASARI NI MADE WAHYU TRI PRATIWI NI WAYAN PUTU ARTINI Ni WAYAN SRI ASTITI Nyoman Darma Putra Nyoman Parining PUTU ASRI CIPTA LESTARIANI Putu Udayani Wijayanti Putu Widhianti Lestari RATNA KOMALA DEWI SAGUNG DIAH NIRMALASARI SINTIKHE AMELIA SIMANJUNTAK SINURAT, REHULINA BR TRI ADINDA HERPRASINTA DEWI WAYAN NOLY KURNYANTI WAYAN SUDARTA WIDANA, I MADE KUSUMA Yuni Sulpia Hariani