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All Journal Cakrawala Pendidikan Journal of Economics, Business, & Accountancy Ventura BISNIS: Jurnal Bisnis dan Manajemen Islam Journal of Indonesian Economy and Business JPSriwijaya Teras Jurnal JURNAL INTEGRASI Jurnal Inovasi Bisnis (Inovbiz) JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS JOURNAL OF APPLIED ACCOUNTING AND TAXATION EKO-REGIONAL JURNAL PENGEMBANGAN EKONOMI WILAYAH JOURNAL OF APPLIED BUSINESS ADMINISTRATION International Journal of Applied Business Research JOURNAL OF APPLIED MANAGERIAL ACCOUNTING Journal of Islamic Monetary Economics and Finance International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Bisnis dan Manajemen (JBM) Tekstur (Jurnal Arsitektur) Journal of Marine-Earth Science and Technology Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Journal of Indonesian Economy and Business Proceeding Applied Business and Engineering Conference
Dwi Kartikasari
Politeknik Negeri Batam
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Journal : Journal of Indonesian Economy and Business

 1 
What Drives Youth to Shop for Local Fashion Online? Extending the Planned Behavior Theory and Ethnocentrism Kartikasari, Dwi; Zuliarni, Sri; Hati, Shinta Wahyu; Anggraini, Ria; Sari, Desi Ratna; Andayani, Nur Rahmah
Journal of Indonesian Economy and Business Vol 40 No 1 (2025): January
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jieb.v40i1.9131

Abstract

Introduction: Local businesses and lawmakers in emerging economies are under tremendous pressure to compete with foreign entities and comprehend consumer behavior in the setting of increasing interna­tionalization and the growing significance of e-commerce. Main Objectives: By adding to the theory of planned behavior and consumer ethnocentrism, this study aims to find the factors that affect people's intentions to buy local products in the context of e-commerce, fashion, youth, and Indonesia. Methods: Nonprobability snowball online sampling on social media was conducted to collect 651 valid responses. Findings/Results: We used a variance-based partial least squares structural equation model to show that attitudes, perceived behavioral control, subjective norms, and consumer ethnocentrism, directly and indirectly, affect people's intentions to buy local goods online. Conclusions: In our structural model, we stress how vital consumer ethnocentrism and subjective norms are as internal and external factors for consumers. Implications: We encourage managers of local businesses and future researchers to include these concepts in their marketing plans and research. Novelty: This research shows that consumers react differently to the opposite sign of consumer ethnocentrism when they deal with subjective norms as an outside factor because of competitive mediation. Limitations: The generalizability of our findings to different countries, situations, and product categories is limited, so we suggest future research expand beyond our scope.
Co-Authors Adhitomo Wirawan Afrianto Afrianto Agus Supriyadi Agussa Putra, Pandu Andayani, Nur Rahmah Andi Erna Mulyana Ari Wibowo Arisa Dwi Amalia Aurora, Angel Ayu Puspitasari Ayu Puspitasari, Ayu Bellayanni Sulastri Br Simatupang Bestario Harlan, Fandy Citra Mawardika Asellawati Siregar Desi Ratna Sari, Desi Ratna Desi Rotua Sitompul Dian Mulyaningtyas Dina Hidayani Doni Putra Utama Dwi Irianto Elvianto Elvianto Ersya, Ozy Diva Fandy Bestario Harlan Fikri, Alif Fikri, Nuzuly Fillandini, Raja Gita Anadia Maulina Hammam Rofiqi Agustapraja Harlan, Fandy Bestario Hasanah, Raja Fillandini Nurul Hendrawan, Bambang Hepiyanto, Rasio Ika Saudia Farida Inayaturrochmah Inayaturrochmah Intan, Sutra Junafuji Oka Kastella, Cantika Yosdianti Kintan Benvia Cherny Kurniawan Sabtiadi Lisa Wardi Marihot Nasution Marihot Nasution Maulana, Mahendra Andiek Melpa Syari Kristiani Turnip Mia Syafrina Mohammad Nabil Almunawar, Mohammad Nabil Muhamad Nabil Almunawar Muhammad Anshari Ali Muhammad Anshari, Muhammad Muhammad Rasyid Ridho Lubis Muhammad Zaenuddin Muhammad Zainuddin Mulyana, Andi Erna Mulyaningtyas, Dian Muslim Ansori Nabilah, Salwa Nanik Lestari Nisa, Atiqotun Nur Annisa Nur Salina Olifia, Jessica Othanindyah, Larasati Pratiwi, Tika Tsaniya Putrhi Pranitha Napitu Rahma Dhana, Rio Rahmat Hidayat RIA ANGGRAINI Riesky Saputri Pratama Canover Riri Zelmiyanti, Riri Riza Kurniasari Rusda Irawati S.M., Ilham Sahendra, Rezihardi Septiana, Maryani Septiani Riwanti Seto Sulaksono Adi Wibowo, Seto Sulaksono Adi Shinta Wahyu Hati Shinta Wahyu Hati Sinarti, Sinarti Sri Zuliarni Sumardi, Wardah Haki Haji Suyana Suyana Syafrina, Mia T, Thoif Wahyu Hati, Shinta Wardah Hakimah binti Hj Sumardi Widya Presilia Wirawan, Adhitomo Yosi Handayani Yosi Handayani Yulinda Zakariyah, Muhammad Agus