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The Analysis of Digital Marketing Strategy of Starbucks in Shanghai, China Lin, Yao; Trianasari, Trianasari
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 03 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i03.2130

Abstract

This study examines Starbucks' marketing strategies in China, within a dynamic competitive landscape and the evolving post-COVID-19 consumer behavior. Using a descriptive research design, data was collected through interviews and document analysis, supplemented by a survey of 69 participants. The study explores Starbucks' localization strategies, challenges from local competitors, and the impact of global events on its operations. Theoretical frameworks such as the 4P Marketing Theory, Gratifications Theory, Global Marketing Strategy, Motivation Needs Theory, Value Chain Analysis, and the RACE model guided the analysis. The findings indicate strong brand loyalty driven by effective digital marketing and local adaptation, though pricing remains a key concern for consumers. Thematic analysis identified eight key themes influencing Starbucks' success, including customer engagement and technological integration. While Starbucks has successfully localized its offerings, further enhancements in personalization and pricing strategies are recommended. The study suggests future research on customer segmentation, emerging technology applications, and corporate social responsibility initiatives to strengthen market competitiveness. These insights provide valuable implications for Starbucks to sustain its market position and drive continued growth in Shanghai’s evolving consumer landscape.
Motivation, Environment, and Culture as Determinants of Employees’ Performance at Maya Ubud Resort and Spa Bidari, Ni Putu Intan; Irwansyah, M. Rudi; Trianasari
Ilomata International Journal of Social Science Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v6i4.1895

Abstract

Employee performance is a critical factor in ensuring service quality within the hospitality industry, particularly in luxury resort settings where expectations are high. However, limited research has examined how internal organizational factors influence performance in this context. This study aims to examine the effect of work motivation, work environment, and organizational culture on employee performance at Maya Ubud Resort and Spa in Bali. A quantitative method was employed, using data collected from employees with a minimum of two years of tenure through a structured questionnaire. The results indicate that work motivation and work environment both have a positive and significant impact on employee performance, while organizational culture does not show a significant direct effect. The model developed in this study explains approximately 82% of the variance in employee performance. These findings suggest that enhancing motivation and improving work conditions are essential for boosting employee effectiveness. Although organizational culture did not exhibit a direct influence, its potential long-term or indirect effects may be relevant for further study. The research offers practical insights for human resource development in the hospitality sector, particularly in designing strategies that align internal organizational factors with employee performance improvement goals.
Co-Authors A.A. Ngr. Yudha Martin Mahardika Adnyaswari, Ni Putu Andi Subhan Amir, Andi Subhan Andiani, Ni Made Nur Ayu Ani, Ni Komang Santi Apriani Nurlaela Aprilia, Desak Made Siwi Reva Arisandi, Kadek Dwi Arisanti, Ni Putu Hertina Artawan, Komang Agus Aulia, Vidia Ayustini, Putu Esa Bariocha Benaya Brendana Putra Bidari, Ni Putu Intan Damayanti, Desak Made Chita Budi Desak Made Chita Budi Damayanti Desak Made Siwi Reva Aprilia Desy Cahyani Lari Dwi Ramadhani DWI RAMADHANI Febriyanthi, Putu Wina Fridayana Yudiaatmaja Gede Aditya Nareswara Gede Parma Gede Rendrawan Rendrawan Gresika, Putu Tirza I Gede Bobi Suryano I Gede Putra Nugraha I Gede Putu Suarmadi I Kadek Rai Suwena I Nengah Suarmanayasa I Wayan Bagia I Wayan Widiantara Ida Ayu Komang Putri Mayuni Devi Irwansyah, Rudi Kadek Dwi Arisandi Kadek Restu Sidiarta Kadek Santi Rahayu Laksmi, Made Sri Lin, Yao Luh Putu Triyanti Ariestiana Dewi M. Rudi Irwansyah Made Sri Laksmi Made Sri Rejeki Arthasari Made Suwandewi Made Windu Antara Kesiman Mahardika, A.A. Ngr. Yudha Martin Mayuni Devi, Ida Ayu Komang Putri Mertasih, Komang Lenni Nareswara, Gede Aditya Ni Kadek Sinarwati Ni Kadek Swandayani Ni Ketut Piska Pebrianti Ni Komang Dharmi Yudhi Utami Ni Komang Santi Ani Ni Luh Henny Andayani Ni Luh Putu Eka Pradnyawati Ni Luh Putu Sri Antari Ni Luh Wayan Sayang Telagawathi Ni Made Ary Widiastini Ni Made Dwi Arini Ni Made Suci Ni Nyoman Parwati Ni Nyoman Srutiningsih Ni Putu Darma Yanti Niluh Dewi Niluh Kurnia Dewi Pratami Niluh Kurnia Dewi Pratami, Niluh Dewi Nurlaela, Apriani Nyoman Dini Andiani Pebri Saniantara Pebrianti, Ni Ketut Piska Pradhana, I Made Aswin Prasetya, Ketut Krisna Pratama, Ida Bagus Gede Yogi Wisma Putu Eka Kusumayani Putu Gede Parma Putu Gede Parma Putu Indah Rahmawati Putu Nata Kusuma Putu Satcitanandadewi Putu Tirza Gresika Putu Widiastuti Rahutama Atidira Rendrawan, Gede Rendrawan Sidiarta, Kadek Restu Suarmadi, I Gede Putu SUGITA, Wayan Varicela, Nesda Vidia Aulia Wayan Cipta Wendy, Komang Widiantara, I Wayan Widiastuti, Putu Yanti, Ni Putu Darma