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All Journal Jurnal Ilmiah Akuntansi dan Humanika Jurnal Penelitian dan Pengembangan Sains dan Humaniora (JPPSH) Binus Business Review KAREBA : Jurnal Ilmu Komunikasi Journal of Economic, Bussines and Accounting (COSTING) International Journal of Social Science and Business JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) EQIEN - JURNAL EKONOMI DAN BISNIS JIA (Jurnal Ilmiah Akuntansi) Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang JIIP (Jurnal Ilmiah Ilmu Pendidikan) Prospek: Jurnal Manajemen dan Bisnis Jurnal Manajemen Perhotelan dan Pariwisata Cakrawala Repositori Imwi Prima Abdika: Jurnal Pengabdian Masyarakat Ilomata International Journal of Social Science Jurnal Ekonomi Journal of Tourism Economics and Policy Global Research on Tourism Development and Advancement (GARUDA) Journal of Social Research Journal of Applied Sciences in Travel and Hospitality International Journal of Green Tourism Research and Applications Jurnal Indonesia Sosial Teknologi Dharma Ekonomi IIJSE
Trianasari
Universitas Pendidikan Ganesha
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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The Analysis of Digital Marketing Strategy of Starbucks in Shanghai, China Lin, Yao; Trianasari, Trianasari
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 03 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i03.2130

Abstract

This study examines Starbucks' marketing strategies in China, within a dynamic competitive landscape and the evolving post-COVID-19 consumer behavior. Using a descriptive research design, data was collected through interviews and document analysis, supplemented by a survey of 69 participants. The study explores Starbucks' localization strategies, challenges from local competitors, and the impact of global events on its operations. Theoretical frameworks such as the 4P Marketing Theory, Gratifications Theory, Global Marketing Strategy, Motivation Needs Theory, Value Chain Analysis, and the RACE model guided the analysis. The findings indicate strong brand loyalty driven by effective digital marketing and local adaptation, though pricing remains a key concern for consumers. Thematic analysis identified eight key themes influencing Starbucks' success, including customer engagement and technological integration. While Starbucks has successfully localized its offerings, further enhancements in personalization and pricing strategies are recommended. The study suggests future research on customer segmentation, emerging technology applications, and corporate social responsibility initiatives to strengthen market competitiveness. These insights provide valuable implications for Starbucks to sustain its market position and drive continued growth in Shanghai’s evolving consumer landscape.
Motivation, Environment, and Culture as Determinants of Employees’ Performance at Maya Ubud Resort and Spa Bidari, Ni Putu Intan; Irwansyah, M. Rudi; Trianasari
Ilomata International Journal of Social Science Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v6i4.1895

Abstract

Employee performance is a critical factor in ensuring service quality within the hospitality industry, particularly in luxury resort settings where expectations are high. However, limited research has examined how internal organizational factors influence performance in this context. This study aims to examine the effect of work motivation, work environment, and organizational culture on employee performance at Maya Ubud Resort and Spa in Bali. A quantitative method was employed, using data collected from employees with a minimum of two years of tenure through a structured questionnaire. The results indicate that work motivation and work environment both have a positive and significant impact on employee performance, while organizational culture does not show a significant direct effect. The model developed in this study explains approximately 82% of the variance in employee performance. These findings suggest that enhancing motivation and improving work conditions are essential for boosting employee effectiveness. Although organizational culture did not exhibit a direct influence, its potential long-term or indirect effects may be relevant for further study. The research offers practical insights for human resource development in the hospitality sector, particularly in designing strategies that align internal organizational factors with employee performance improvement goals.
PENGARUH KARAKTER KEWIRAUSAHAAN, DIGITAL MARKETING DAN E-COMMERCE TERHADAP PENINGKATAN KINERJA PEMASARAN UMKM SEKTOR KULINER DI BULELENG Kadek, Kadek Agus Hendriawan; Trianasari; Telagawati , Ni Luh Wayan Sayang
Jurnal Magister Manajemen Vol. 13 No. 1 (2024): JMM Februari 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jmm.v13i1.806

Abstract

This research aims to analyze the influence of entrepreneurial character, the use of digital marketing and e-commerce on improving marketing performance in Micro, Small and Medium Enterprises (MSMEs) in the culinary sector in Buleleng Regency. The research method used was a survey by distributing questionnaires to owners of culinary MSMEs operating in the area. The collected data was analyzed using statistical regression techniques to determine the relationship and impact of the variables studied. It is hoped that the results of this research will provide a deeper understanding of the role of entrepreneurial character, digital marketing and e-commerce in improving the marketing performance of culinary MSMEs in Buleleng. The practical implications of the findings of this research can provide guidance for business actors to optimize their entrepreneurial character, increase the use of digital marketing, and integrate e-commerce as a strategy to improve marketing performance. It is hoped that the results of this research can become the basis for government policies and strategies for developing MSMEs in the culinary sector to encourage local economic growth
Analysis of Service Quality and Customer Satisfaction at Spice Beach Club Lovina Arisanti, Ni Putu Hertina; Trianasari; Widiastini, Ni Made Ary
International Journal of Green Tourism Research and Applications Vol. 6 No. 2 (2024): December 2024
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v6i2.83-90

Abstract

This research is a descriptive qualitative study that aims to analyse service quality and customer satisfaction, especially at Spice Beach Club Lovina. The discussion of the research leads to an explanation related to factors that are important in service quality and customer satisfaction as well as the strategies used by Spice Beach Club to maintain service quality and customer satisfaction. This research was conducted for four months with data collection methods, namely observation, interviews, and documentation. The interview in this research were conducted with one person operational manager, one person restaurant manager and two employees of Spice Beach Club and using 50 guest comment card samples to determine guest reviews on service quality. The results of this research show that employees and facilities owned by Spice Beach Club are strategies used to maintain service quality and customer satisfaction as well as friendliness, politeness, always responsive to guests, provide assurance to the guests, and reliable employees are  important factors in service quality.
Survival strategies of informal sector workers in Bali's tourism industry Widiastini, Ni Made Ary; Laksana, Ida Bagus Adi; Rahmawati, Putu Indah; Trianasari, Trianasari; Prayudi, Made Aristia
Journal of Applied Sciences in Travel and Hospitality Vol. 7 No. 2 (2024): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v7i2.145-160

Abstract

The informal tourism sector plays a vital role in the local economies, particularly in destinations such as Bali. This aligns with the United Nations Sustainable Development Goal 8, which focuses on promoting decent work and economic growth. These workers, who are often ignored, greatly enrich the experience of tourism but encounter distinct obstacles on a daily basis. Gaining insight into their methods for staying alive is crucial. Informal workers face distinct limits compared to formal sector employees, resulting in less defined sustainability and growth strategies. A thorough investigation was carried out in nine regencies in Bali, utilizing observations and interviews, in order to examine these tactics. This method facilitated a comprehensive comprehension of their day-to-day routines and difficulties. The study identified four crucial survival strategies: implementing prudent financial management to sustain businesses and meet daily needs, utilizing communication skills to maintain income and continuity, enhancing social capital through positive relationships with fellow workers, and comprehending government policies. Out of these factors, effectively managing economic capital is crucial for maintaining livelihoods in the fiercely competitive tourism business. The results of this study provide a basis for future policies or interventions aimed at supporting and enhancing the lives of informal sector workers in tourist areas such as Bali.
Antecedent of Purchase Decisions on Social Commerce Tiktok Shop Fristamara, Yosep; Trianasari, Trianasari; Rahmawati, Putu Indah
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 2 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i2.911

Abstract

This research aims to test the influence of viral marketing, content marketing, online customer reviews, celebrity endorsers, flash sales, and word of mouth (WOM) variables on purchasing decisions at the TikTok Shop in Buleleng Regency. The total sample obtained was 238 respondents. The data in this study was collected using a closed questionnaire. Data were analyzed using multiple linear regression tests using SPSS. The research results show that partially and simultaneously, Viral marketing, content marketing, Online customer reviews, Celebrity endorsers, Flash sales, and Word of mouth have a positive and significant influence on purchasing decisions.
The influence of product quality, price perception and brand image on consumer satisfaction of Yamaha NMAX Motorcycles in Denpasar Bali Putu Ayu Lalita Srivisakha; Trianasari, Trianasari; Ni Made Suci
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this research is to ascertain how two or more factors interact. The research location is the Yamaha Agung Motor Dealer. The subjects in this research were all customers who used Yamaha NMAX motorbikes in the Denpasar Bali area. The impact of brand image, pricing perception, and product quality on customer satisfaction is the focus of this study. Purposive sampling was used to select 190 participants to become the research sample. Google Forms was used to complete the questionnaire as part of the data collection strategy. This research uses multiple linear analysis methods to determine how big the influence of several independent and dependent variables is. The research results show: (1) The Yamaha NMAX motorcycle customers in Denpasar's consumer satisfaction is largely influenced by product quality, as indicated by the product quality variable's significance value of 0.000, which is less than the predetermined significance threshold of 0.05. (2) the variable pricing on consumer satisfaction finds that pricing has a somewhat significant impact on customer satisfaction, with a significance value of 0.001, which is less than the designated significance threshold of 0.05 using Yamaha NMAX motorbikes in Denpasar. (3) variable Brand image on consumer satisfaction obtained a significance value of 0.040, below the predetermined 0.05 level of significance, indicating that brand image has a somewhat meaningful impact on consumer satisfaction of Yamaha NMAX motorbike users in Denpasar.
Co-Authors A.A. Ngr. Yudha Martin Mahardika Adnyaswari, Ni Putu Andi Subhan Amir, Andi Subhan Andiani, Ni Made Nur Ayu Ani, Ni Komang Santi Apriani Nurlaela Aprilia, Desak Made Siwi Reva Arisandi, Kadek Dwi Arisanti, Ni Putu Hertina Artawan, Komang Agus Aulia, Vidia Ayustini, Putu Esa Bariocha Benaya Brendana Putra Bidari, Ni Putu Intan Damayanti, Desak Made Chita Budi Desak Made Chita Budi Damayanti Desak Made Siwi Reva Aprilia Desy Cahyani Lari DWI RAMADHANI Dwi Ramadhani Febriyanthi, Putu Wina Fridayana Yudiaatmaja Fristamara, Yosep Gede Aditya Nareswara Gede Parma Gede Rendrawan Rendrawan Gresika, Putu Tirza I Gede Bobi Suryano I Gede Putra Nugraha I Gede Putu Suarmadi I Kadek Rai Suwena I Nengah Suarmanayasa I Wayan Bagia I Wayan Widiantara Ida Ayu Komang Putri Mayuni Devi Irwansyah, Rudi Kadek Dwi Arisandi Kadek Restu Sidiarta Kadek Santi Rahayu Kadek, Kadek Agus Hendriawan Laksana, Ida Bagus Adi Laksmi, Made Sri Lin, Yao Luh Putu Triyanti Ariestiana Dewi M. Rudi Irwansyah Made Aristia Prayudi Made Sri Laksmi Made Sri Rejeki Arthasari Made Suwandewi Made Windu Antara Kesiman Mahardika, A.A. Ngr. Yudha Martin Mayuni Devi, Ida Ayu Komang Putri Mertasih, Komang Lenni Nareswara, Gede Aditya Ni Kadek Sinarwati Ni Kadek Swandayani Ni Ketut Piska Pebrianti Ni Komang Dharmi Yudhi Utami Ni Komang Santi Ani Ni Luh Henny Andayani Ni Luh Putu Eka Pradnyawati Ni Luh Putu Sri Antari Ni Luh Wayan Sayang Telagawathi Ni Made Ary Widiastini Ni Made Dwi Arini Ni Made Suci Ni Nyoman Parwati Ni Nyoman Srutiningsih Ni Putu Darma Yanti Niluh Dewi Niluh Kurnia Dewi Pratami Niluh Kurnia Dewi Pratami, Niluh Dewi Nurlaela, Apriani Nyoman Dini Andiani Pebri Saniantara Pebrianti, Ni Ketut Piska Pradhana, I Made Aswin Prasetya, Ketut Krisna Pratama, Ida Bagus Gede Yogi Wisma Putu Ayu Lalita Srivisakha Putu Eka Kusumayani Putu Gede Parma Putu Gede Parma Putu Indah Rahmawati Putu Nata Kusuma Putu Satcitanandadewi Putu Tirza Gresika Putu Widiastuti Rahutama Atidira Rendrawan, Gede Rendrawan Sidiarta, Kadek Restu Suarmadi, I Gede Putu SUGITA, Wayan Telagawati , Ni Luh Wayan Sayang Varicela, Nesda Vidia Aulia Wayan Cipta Wendy, Komang Widiantara, I Wayan Widiastuti, Putu Yanti, Ni Putu Darma