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THE EFFECT OF RELATIONSHIP MARKETING AND CROSS SELLING ON THE MARKETING PERFORMANCE OF INSURANCE PRODUCTS PT SUN LIFE INDONESIA SALES OFFICE SINGARAJA Ni Komang Dharmi Yudhi Utami; Trianasari; Putu Indah Rahmawati
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 11 No. 3 (2022): JMM Agustus 2022
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (429.912 KB)

Abstract

This study aimed to investigate the effect of relationship marketing and cross selling, either partially or simultaneously, toward the marketing performance of insurance products at PT. Sun Life Indonesia Sales Office Singaraja. The data collection technique was carried out a questionnaire method filled in via Google Form with a Saturated Sampling system with 110 samples of respondents from the financial consultant team. The data analysis technique used multiple linear regression analysis test. The results of the research show that relationship marketing and cross selling have a positive and significant effect on the marketing performance (Y) of insurance products at PT. Sun life Indonesia Sales Office Singaraja, either partially or simultaneously. That is, the stronger the relationship between companies and customers, the marketing performance increases at PT. Sun life Indonesia Sales Office Singaraja. This study aimed to investigate the effect of relationship marketing and cross selling, either partially or simultaneously, toward the marketing performance of insurance products at PT. Sun Life Indonesia Sales Office Singaraja. The data collection technique was carried out a questionnaire method filled in via Google Form with a Saturated Sampling system with 110 samples of respondents from the financial consultant team. The data analysis technique used multiple linear regression analysis test. The results of the research show that relationship marketing and cross selling have a positive and significant effect on the marketing performance (Y) of insurance products at PT. Sun life Indonesia Sales Office Singaraja, either partially or simultaneously. That is, the stronger the relationship between companies and customers, the marketing performance increases at PT. Sun life Indonesia Sales Office Singaraja. Penelitian ini bertujuan untuk menganalisis pengaruh relationship marketing dan cross selling, baik secara partial maupun simultan, terhadap kinerja pemasaran produk asuransi di PT. Sun Life Indonesia Sales Office Singaraja. Teknik pengambilan data menggunakan metode kuisioner yang diisi melalui Google Form dengan sistem Sampling Jenuh dengan 110 sampel responden tim financial consultant. Teknik analisis data menggunakan uji analisis regresi linear berganda. Hasil penelitan menunjukkan bahwa relationship marketing dan cross selling berpengaruh positif dan signifikan terhadap kinerja pemasaran (Y) produk asuransi di PT. Sun life Indonesia Sales Office Singaraja, baik secara parsial maupun simultan. Artinya, semakin kuat hubungan antar perusahaan dengan pelanggan, maka kinerja pemasaran meningkat di PT. Sun life Indonesia Sales Office Singaraja.
Pelatihan K3 dan Kebalawistaan sebagai Penunjang Wisata Tirta bagi Siswa SMK Sawan Nana Trianasari; Ni Luh Henny Andayani; Fridayana Yudiaatmaja
Prima Abdika : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2022): Volume 2 Nomor 4 Tahun 2022
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v2i4.2186

Abstract

Knowledge of Occupational Health and Safety (K3) possessed by workers is one of the critical elements in the smooth operation of an organization or company. Especially for those who are related to hazardous work or related to things that have the potential to cause accidents. Activities related to nature, such as the sea, also require certain skills to minimize accidents. Mastery of K3 and Balawistaan in particular needs to be possessed by SMK students who will switch to the world of work. Therefore, it is necessary to provide introduction, debriefing, and training about this to SMK students as a generation that will soon be involved in the industrial.
The Influence of Transformational Leadership on Company Performance with Organizational Innovation as a Mediating VariableiIn Perumda Tirta Hita Buleleng I Gede Bobi Suryano; I Nengah Suarmanayasa; Trianasari Trianasari
Journal of Social Research Vol. 2 No. 2 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i2.604

Abstract

Perumda Tirta Hita Buleleng during the 2017-2022 period has a good and healthy performance but if further analyzed the value obtained from the performance assessment decreases from year to year. This condition indicates that although performance achievements are included in the good and healthy category, there is a decrease in the quality value of governance in Perumda Tirta Hita Buleleng. This research analyzes the influence of transformational leadership on Company Performance using mediation variables in the form of organizational innovation at Perumda Tirta Hita Buleleng. The population in this study was all employees at Perumda Tirta Hita Buleleng. Determination of samples using the purposive sampling method, namely employees who have a minimum work period of 3 years and other related ones totaling 100 people. This research uses a quantitative research design, which is based on the positivism paradigm. The data in this study was collected in the form of questionnaires and the data were managed using Structural Equation Modeling (SEM) with a Partial Least Square (PLS) approach. The results of this study show that: Organizational Innovation has a positive and significant effect on company performance, meaning that increasing organizational innovation in Perumda Tirta Hita Buleleng can improve company performance. Based on the research findings and analysis of the research results, it can be concluded that organizational innovation and transformational leadership have a positive and significant effect on company performance.
Training and coaching on digital marketing as an information and promotional media Nyoman Dini Andiani; Putu Eka Kusumayani; Trianasari Trianasari; Made Windu Antara Kesiman
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Vol 8, No 1 (2023): February 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/abdimas.v1i1.8807

Abstract

Panji Tourism Village that is located in Buleleng Regency, Bali has various tourism potentials such as nature, history, culture, and man-made attractions which are generally developed through training and education for micro small, and medium enterprises products as valuable and highly competitive tourist souvenirs from Panji Village. However, these various potentials have not been properly promoted in order to attract tourists. In the era of information and technology, digital marketing has become one of the keys in developing Panji Tourism Village to provide information and effective promotions to introduce cultural wisdom and natural beauty. Departing from this condition, this community service program aimed at assisting the village in increasing the promotion and branding of Panji Tourism Village through providing socialization and training related to digital marketing to POKDARWIS members in Panji Village with various social media platforms such as Instagram, Facebook, TikTok, WhatsApp, virtual tours, and websites, providing profiles, developing and managing the https://ecovilllagepanji.id website. The methods of the community service program were mainly in the form of a workshop that included lectures, discussion, and practice. The result of the community service program is the creation of creative and innovative web-based digitization of tourism village profiles. This promotional media is able to bring in tourists thereby increasing the welfare of the community.
Penerapan CHSE di Blackmud Lounge Bar selama Masa Pandemi Covid-19 Ni Made Dwi Arini; Trianasari Trianasari
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 6 No. 1 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v6i1.36552

Abstract

Penelitian ini bertujuan untuk mengetahui penerapan Cleanliness, Health, Safety and Environment (CHSE) dalam pelayanan di Blackmud Lounge Bar selama masa pandemi Covid-19. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan metode wawancara dan observasi dalam pengumpulan data. Subjek dalam penelitian ini adalah tiga karyawan di Blackmud Lounge Bar di Bali Paragon Resort Hotel, sedangkan objek dalam penelitian ini adalah penerapan CHSE dalam pelayanan di restoran tersebut. Hasil penelitian menunjukkan bahwa CHSE dalam pelayanan di Blackmud Lounge Bar telah dilaksanakan sesuai prosedur serta aturan yang telah ditetapkan oleh Kementerian Pariwisata dan Ekonomi Kreatif. Penerapan tersebut menyangkut lima indikator kualitas jasa yaitu Responsiveness, Tangible, Empathy, Realiability, Assurance dalam memberikan layanan makanan dan minuman kepada wisatawan di  Blackmud Lounge Bar selama masa pandemi.
Strategi Meningkatkan Kepuasan Pelanggan Restoran di Era Pandemi di Hotel The Laguna Nusa Dua Bali Pebri Saniantara; Trianasari
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 6 No. 1 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v6i1.47172

Abstract

Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang mempengaruhi penurunan kepuasan pelanggan serta strategi yang bisa diterapkan dalam meningkatkan kepuasan pelanggan restoran. Penelitian ini termasuk jenis penelitian deskriptif kualitatif, dengan metode wawancara dan dokumentasi dalam pengumpulan data penelitian. Subjek dalam penelitian ini adalah Manager Food and Beverage Service, Assistant Manager Food and Beverage Service, Supervisor dan Staff Food and Beverage Service Hotel The Laguna Resort and SPA Nusa Dua, Bali. Objek dalam penelitian ini adalah strategi dalam meningkatkan kepuasan pelanggan. Penelitian ini menunjukkan bahwa (1) Faktor penurunan kepuasan pelanggan dapat terbagi menjadi dua faktor yakni faktor internal seperti kualitas makanan dan minuman, kualitas pelayanan, minat kerja dan kesiapan karyawan, kebersihan, hygiene dan sanitasi, lokasi restoran, harga dan kemudahan serta faktor eksternal seperti kompetitor sejenis dan pelanggan yang penuh akal (2) Strategi yang dapat diambil pihak restoran dalam meningkatkan kepuasan pelanggan adalah strategi peningkatan kualitas makanan dan minuman, strategi peningkatan sumber daya manusia, dan strategi manajemen waktu. Dari hasil penelitian ini mungkin dibutuhkan penelitian lebih lanjut mengenai strategi dalam meningkatkan kepuasan pelanggan restoran dalam ruang lingkup yang lebih luas.
Determinan Keputusan Pembelian Pasca Pandemi (Studi Kasus: Penjual Makanan Ringan di Mall BTC Pangkalpinang) Varicela, Nesda; Sinarwati, Ni Kadek; Trianasari, Trianasari
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 1 (2023): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (215.557 KB) | DOI: 10.54371/jiip.v6i1.1519

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh 7P terhadap Keputusan Pembelian pada konsumen Mall BTC Pangkalpinang. Data dikumpulkan dengan menggunakan kuesioner. Populasi dalam penelitian ini ialah seluruh pembeli makanan ringan di Mall BTC Pangkalpinang. Sampel dihitung dengan menggunakan rumus Lemeshow berjumlah 100 sampel. Penelitian ini juga menggunakan teknik purposive sampling. Teknik analisis yang digunakan adalah regresi linier berganda dan sebelumnya dilakukan pengujian instrumen dan uji asumsi klasik untuk keakuratan hasil analisis regresi dengan program SPSS version 26.0 for windows. Hasil penelitian menunjukkan bahwa Product berpengaruh positif signifikan secara parsial terhadap Keputusan Pembelian pada Mall BTC Pangkalpinang, Place berpengaruh negatif signifikan terhadap Keputusan Pembelian pada Mall BTC Pangkalpinang, Price berpengaruh negatif signifikan terhadap Keputusan Pembelian pada Mall BTC Pangkalpinang, People berpengaruh Positif signifikan terhadap Keputusan Pembelian pada Mall BTC Pangkalpinang, Promotion  berpengaruh negatif signifikan terhadap Keputusan Pembelian pada Mall BTC Pangkalpinang, Process berpengaruh positif signifikan terhadap Keputusan Pembelian pada Mall BTC Pangkalpinang, Pysical Evidence berpengaruh negatif signifikan terhadap Keputusan Pembelian pada Mall BTC Pangkalpinang, dan 7P berpengaruh signifikan terhadap Keputusan Pembelian.
PERAN MEDIASI MOTIVASI KERJA PADA GAYA KEPEMIMPINAN TRANSFORMASIONAL DAN KOMPENSASI KERJA TERHADAP KINERJA KARYAWAN (STUDI PADA WYNDHAM GARDEN KUTA BEACH BALI) Ni Nyoman Srutiningsih; Ni Luh Wayan Sayang Telagawathi; Trianasari Trianasari
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol 10 No 2 (2023): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi, dan Pelayanan Publik
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v10i2.634

Abstract

The purpose of this study was to determine the effect of transformational leadership style and work compensation on employee’s performance with work motivation as mediation at Wyndham Garden Kuta Beach Bali. The research method is descriptive causality using a quantitative approach. The sampling technique used is using non-probability sampling on employees in the guest contact department. Data collection technique by distributing questionnaires to 56 respondents. The data analysis technique used is a path test with the SmartPLS 3.0 Software analysis tool. The results showed that: (1) transformational leadership style has a positive and significant effect on employee performance, (2) work compensation has a positive and significant effect on employee performance, (3) work motivation has a negative and insignificant effect on employee performance, (4) transformational leadership style has a negative and significant effect on work motivation, (5) work compensation has a positive and significant effect on work motivation and (6) work motivation does not have mediating role either transformational leadership style nor work compensation on the employees performance of Wyndham Garden Kuta Beach Bali. Theoretically this research is providing the implications that work compensation is the main factor in improving employee performance. Practically, this research has implications for Wyndham Garden Kuta Beach Bali that there is an expectation of an increase in employee performance by giving attention to the aspects of leadership style, work compensation, and employee motivation.
PERAN KEPUASAN KERJA DALAM MEMEDIASI PENGARUH BUDAYA ORGANISASI DAN KOMITMEN ORGANISASI TERHADAP KINERJA PEGAWAI SETDA KABUPATEN BULELENG Ni Luh Putu Eka Pradnyawati; Ni Luh Wayan Sayang Telagawathi; Nana Trianasari
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol 10 No 2 (2023): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi, dan Pelayanan Publik
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v10i2.598

Abstract

This aim of the research was conducted to determine the role of job satisfaction as a mediating influence of organizational culture and organizational commitment on the performance of employees of the Regional Secretariat of Buleleng Regency. The research design used is causal quantitative. The objects of this research are organizational culture, organizational commitment, job satisfaction, and employee performance. The subjects of this study were ASN employees in the Regional Secretariat of Buleleng Regency. The population used in this research is all ASN employees in the Regional Secretariat of Buleleng Regency. Collecting data through questionnaires and observation. Researchers use SEM PLS for data analysis techniques. The results of this study state that: (1) Organizational culture has a positive and significant influence on employee performance in the Regional Secretariat of Buleleng Regency. (2) Organizational commitment has a positive and significant influence on employee performance in the Regional Secretariat of Buleleng Regency. (3) Organizational culture has a positive and significant influence on job satisfaction in the Regional Secretariat of Buleleng Regency. (4) Organizational commitment has a positive and significant effect on job satisfaction in SETDA Buleleng Regency. (5) Job satisfaction has a positive and significant effect on employee performance in the Regional Secretariat of Buleleng Regency. (6) The role of job satisfaction as a mediation has a positive and significant effect on the influence of organizational culture on employee performance in the Regional Secretariat of Buleleng Regency. (7) The role of job satisfaction as a mediation has a positive and significant effect in mediating the effect of organizational commitment on employee performance in the Regional Secretariat of Buleleng Regency.
Kolaborasi Stakeholder Pada Implementasi Corporate Social Responsibility Dalam Penanganan Krisis Air Di Desa Lokapaksa Kabupaten Buleleng Bali Desy Cahyani Lari; Putu Indah Rahmawati; Trianasari Trianasari
Cakrawala Repositori IMWI Vol. 6 No. 3 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i3.387

Abstract

Desa Lokapaksa merupakan salah satu desa yang berada di Kabupaten Buleleng Bali yang menjadi pengimplementasian dari program CSR PT. Pertamina (Persero). Melalui program tersebut terjadi kolaborasi antar stakeholder yaitu PT. Pertamina Foundation, Universitas Pendidikan Ganesha, dan Pemerintah Desa Lokapaksa. Oleh karena itu, melalui penelitian ini bertujuan untuk mengeksplorasi kolaborasi yang terjadi dalam perencanaan dan pelaksanaan pengimplementasian program CSR PT. Pertamina (Persero) dan mengetahui hasil evaluasi dari pelaksanaan program tersebut. Penelitian ini menggunakan pendekatan kualitatif. Metode pengumpulan data yang digunakan adalah wawancara, observasi, dan dokumentasi. Hasil yang diperoleh dari penelitian ini menunjukkan bahwa kolaborasi yang terjadi oleh para stakeholder dalam proses perencanaan dan pelaksanaan berjalan dengan sangat baik, memiliki pemahaman yang sama yaitu membantu masalah masyarakat di Banjar Dinas Pamesan, administrasi dalam proses pengimplementasian program CSR lengkap, kepercayaan antar stakeholder terjaliln dengan baik yang terlihat dari hasil evaluasi PT. Pertamina (Persero) yang akan melanjutkan program CSRnya di Desa Lokapaksa tahun 2023, masyarakat merasa sangat senang dengan adanya program ini masalah krisis air dapat diatasi, serta pemerintah desa juga senang bisa dengan adanya program CS ini yang bisa membantu masyarakatnya keluar dari krisi air serta ini menjadi tonggak sejarah pertama ada air di musim panas di Banjar Dinas Pamesan.
Co-Authors A.A. Ngr. Yudha Martin Mahardika Adnyaswari, Ni Putu Andi Subhan Amir, Andi Subhan Andiani, Ni Made Nur Ayu Ani, Ni Komang Santi Apriani Nurlaela Aprilia, Desak Made Siwi Reva Arisandi, Kadek Dwi Arisanti, Ni Putu Hertina Artawan, Komang Agus Aulia, Vidia Ayustini, Putu Esa Bariocha Benaya Brendana Putra Bidari, Ni Putu Intan Damayanti, Desak Made Chita Budi Desak Made Chita Budi Damayanti Desak Made Siwi Reva Aprilia Desy Cahyani Lari DWI RAMADHANI Dwi Ramadhani Febriyanthi, Putu Wina Fridayana Yudiaatmaja Fristamara, Yosep Gede Aditya Nareswara Gede Parma Gede Rendrawan Rendrawan Gresika, Putu Tirza I Gede Bobi Suryano I Gede Putra Nugraha I Gede Putu Suarmadi I Kadek Rai Suwena I Nengah Suarmanayasa I Wayan Bagia I Wayan Widiantara Ida Ayu Komang Putri Mayuni Devi Irwansyah, Rudi Kadek Dwi Arisandi Kadek Restu Sidiarta Kadek Santi Rahayu Kadek, Kadek Agus Hendriawan Laksana, Ida Bagus Adi Laksmi, Made Sri Lin, Yao Luh Putu Triyanti Ariestiana Dewi M. Rudi Irwansyah Made Aristia Prayudi Made Sri Laksmi Made Sri Rejeki Arthasari Made Suwandewi Made Windu Antara Kesiman Mahardika, A.A. Ngr. Yudha Martin Mayuni Devi, Ida Ayu Komang Putri Mertasih, Komang Lenni Nareswara, Gede Aditya Ni Kadek Sinarwati Ni Kadek Swandayani Ni Ketut Piska Pebrianti Ni Komang Dharmi Yudhi Utami Ni Komang Santi Ani Ni Luh Henny Andayani Ni Luh Putu Eka Pradnyawati Ni Luh Putu Sri Antari Ni Luh Wayan Sayang Telagawathi Ni Made Ary Widiastini Ni Made Dwi Arini Ni Made Suci Ni Nyoman Parwati Ni Nyoman Srutiningsih Ni Putu Darma Yanti Niluh Dewi Niluh Kurnia Dewi Pratami Niluh Kurnia Dewi Pratami, Niluh Dewi Nurlaela, Apriani Nyoman Dini Andiani Pebri Saniantara Pebrianti, Ni Ketut Piska Pradhana, I Made Aswin Prasetya, Ketut Krisna Pratama, Ida Bagus Gede Yogi Wisma Putu Ayu Lalita Srivisakha Putu Eka Kusumayani Putu Gede Parma Putu Gede Parma Putu Indah Rahmawati Putu Nata Kusuma Putu Satcitanandadewi Putu Tirza Gresika Putu Widiastuti Rahutama Atidira Rendrawan, Gede Rendrawan Sidiarta, Kadek Restu Suarmadi, I Gede Putu SUGITA, Wayan Telagawati , Ni Luh Wayan Sayang Varicela, Nesda Vidia Aulia Wayan Cipta Wendy, Komang Widiantara, I Wayan Widiastuti, Putu Yanti, Ni Putu Darma