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All Journal Jurnal Ilmiah Akuntansi dan Humanika Jurnal Penelitian dan Pengembangan Sains dan Humaniora (JPPSH) Binus Business Review KAREBA : Jurnal Ilmu Komunikasi Journal of Economic, Bussines and Accounting (COSTING) International Journal of Social Science and Business JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) EQIEN - JURNAL EKONOMI DAN BISNIS JIA (Jurnal Ilmiah Akuntansi) Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang JIIP (Jurnal Ilmiah Ilmu Pendidikan) Prospek: Jurnal Manajemen dan Bisnis Jurnal Manajemen Perhotelan dan Pariwisata Cakrawala Repositori Imwi Prima Abdika: Jurnal Pengabdian Masyarakat Ilomata International Journal of Social Science Journal of Tourism Economics and Policy Global Research on Tourism Development and Advancement (GARUDA) Journal of Social Research International Journal of Green Tourism Research and Applications Dharma Ekonomi IIJSE
Trianasari
Universitas Pendidikan Ganesha
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PENGARUH CITRA MERK DAN BAURAN PEMASARAN TERHADAP KEPUTUSAN MEMILIH LEMBAGA PELATIHAN KERJA SWASTA Ni Kadek Swandayani; Trianasari -; Ni Luh Wayan Sayang Telagawathi
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol 10 No 3 (2023): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi, dan Pelayanan Publik
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v10i3.752

Abstract

The purpose of this research is to examine the interaction between the following factors: (1) brand image; (2) products; (3) price; (4) promotion; (5) place; (6 people; (7) process; (8) physical evidence; and (9) brand image, product, price, promotion, place, physical evidence, process, people, and togetherness. Quantitative clause approach is used for this research. Purposive sampling was used to select 66 students from class X training at LPK Royal Bali College during the second semester for this study. This study used a questionnaire to collect data, which was then analyzed by means of a regression test. The research results show that: (1) brand image has a significant impact on choosing decisions, (2) product has a significant impact on choosing decisions, (3) price does not have a significant impact on choosing decisions, (4) promotion does not have a significant impact on choosing decisions, (5) ) place has no significant impact on choosing decisions, (6) physical evidence has a significant impact on choosing decisions, (7) process has a significant impact on choosing decisions, (8) people have a significant impact on choosing decisions, (9) brand image and marketing mix together- have a significant impact on the decision to choose. Based on this analysis it can be concluded that brand image and marketing mix simultaneously or partially have a significant impact on the decision to choose LPK Royal Bali College.
PENGARUH DIGITAL MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN MENGINAP (Studi Pada OTA) Putu Satcitanandadewi; Trianasari Trianasari; Putu Indah Rahmawati
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 12 No. 1 (2023): JMM Februari 2023
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jmm.v12i1.757

Abstract

This research activity has a goal, namely to find out the effect of digital marketing variable aspects and electronic word of mouth variable aspects on the decision to stay. The researchers carried out the data collection process by usingThis research activity has a goal, namely to find out the effect of digital marketing variable aspects and electronic word of mouth variable aspects on the decision to stay. The researchers carried out the data collection process by using a questionnaire. The researchers have used the population, namely consumers (guests) whose age has reached 18 years and over. In carrying out the sample calculation process, a formula called Lemeshow will be used. The analysis technique used in this case is multiple linear regression and previously carried out the instrument testing process and the classical assumption testing process with the aim of knowing the accuracy of the results obtained with the help of support from the SPSS version 26.0 for windows program. The results of research activities show that (1) the variable aspects of digital marketing and electronic word of mouth variables simultaneously influence the decision to stay (2) the variable aspects of digital marketing show a positive and significant effect on the decision to stay and (3) The variable aspect of electronic word of mouth shows a positive and significant value influence on the decision to stay. Keywords: Digital Marketing, Electronic Word of Mouth, Stay Decision
Akurasi Altman Z-Score Dalam Memprediksi Potensi Kebangkrutan Emiten Sektor Restoran, Hotel Dan Pariwisata Pada Masa Pandemi Covid-19 Fridayana Yudiaatmaja; Trianasari; Ni Made Suci; Rahutama Atidira
Jurnal Ilmiah Akuntansi dan Humanika Vol. 13 No. 2 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jiah.v13i2.54652

Abstract

The purpose of this study was to determine the accuracy of the Altman Z-Score in predicting the potential for bankruptcy of public sector companies, hotels and tourism. This study used a quantitative descriptive research design because the data used are quantitative data and the bankruptcy variable described using the Altman Z-Score method. The data used are secondary data derived from the financial statements of issuers in the tourism, restaurant and hotel sectors including data on working capital to total assets, retained earnings to total assets, earnings before interest and taxes to total assets, and total equity to total debt. . The results showed that 19% of companies that experienced losses in 2021, the remaining 81% of companies experienced losses. The results of the classification comparison based on the Z-Score value and the auditor's opinion show that 43% was accurate, while the remaining 57% was inaccurate.
The Impact of the Collapse of Silicon Valley Bank on the Volatility of Sectoral Stock Indices on the Indonesian Stock Exchange Fridayana Yudiaatmaja; Trianasari Trianasari
Jurnal Ilmiah Akuntansi Vol 9 No 1 (2024)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jia.v9i1.70976

Abstract

The aim of this research is to determine the impact of the collapse of Silicon Valley Bank (SVB) on the volatility of sectoral stock indices on the Indonesian Stock Exchange. The data collection technique used in this research is documentation. Secondary data were collected from the ten sectors on the Indonesian Stock Exchange, namely agricultural, mining, basic industry, various industries, consumer goods, property, infrastructure, finance, trade and services, and manufacturing, obtained from the Indonesian Stock Exchange website. The data were analyzed using an Android-based t-test application called the Difference Test to compare sectoral stock index volatility before and after the collapse of Silicon Valley Bank. The research results show that almost all sectors were significantly affected by the collapse of SVB, except for companies operating in the industrial sector. The sectors most affected by this incident were companies operating in the technology sector, followed by the raw goods sector. These findings highlight the interconnectedness of global financial events and their ripple effects on different sectors of the Indonesian stock market. This research provides valuable insights for investors and policymakers regarding sectoral vulnerabilities and the importance of monitoring global financial stability.
Commodification of Traditional Foods Namely Sate Lilit Bali in Spice Beach Club Bali Rahmawati, Putu Indah; Artawan, Komang Agus; Widiastini, Ni Made Ary; Andiani, Nyoman Dini; Trianasari, Trianasari
Stupa Vol 2 No 1 (2020): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (17.283 KB) | DOI: 10.21632/garuda.2.1.27-38

Abstract

This study aims to describe the commodification of traditional foods namely Sate Lilit Bali or Balinese type of Satay at the Spice Beach Club, Bali. This research uses a qualitative research approach. The object in this study is Sate Lilit, which is in the Spice Beach Club restaurant. Data collection methods used in this study were interviews, documentation, and observation. This study found that Spice Beach Club Lovina had commodified the Sate Lilit Bali to promote Balinese food and culture promotion without reducing the cultural value of Sate Lilit Bali. This study is important for a reference for further innovations in culinary art study in Hospitality Industry.
Pengaruh Personal Selling Dan Digital Marketing Terhadap Keputusan Pembelian Polis Asuransi PT BNI Life Insurance Cabang Denpasar Putra, Bariocha Benaya Brendana; Trianasari, Trianasari; Telagawathi, Ni Luh Wayan Sayang
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.4320

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Personal Selling dan Digital Marketing terhadap Keputusan Pembelian. Data dikumpulkan dengan menggunakan kuesioner. Populasi dalam penelitian ini adalah nasabah PT BNI Life Cabang Denpasar. Sampel dalam penelitian ini berjumlah 100 sampel. Penelitian ini menggunakan teknik purposive sampling. Teknik analisis yang digunakan adalah regresi linier berganda dan sebelumnya dilakukan pengujian instrumen dan uji asumsi klasik untuk keakuratan hasil analisis regresi dengan program SPSS. Hasil penelitian menunjukkan bahwa Personal Selling berpengaruh positif signifikan terhadap Keputusan, Digital Marketing berpengaruh positif signifikan terhadap Keputusan Pembelian,dan Personal Selling dan Digital Marketing berpengaruh secara simultan terhadap Keputusan Pembelian polis.
Kolaborasi Stakeholder Pada Implementasi Corporate Social Responsibility Dalam Penanganan Krisis Air Di Desa Lokapaksa Kabupaten Buleleng Bali Desy Cahyani Lari; Putu Indah Rahmawati; Trianasari Trianasari
Cakrawala Repositori IMWI Vol. 6 No. 3 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i3.387

Abstract

Desa Lokapaksa merupakan salah satu desa yang berada di Kabupaten Buleleng Bali yang menjadi pengimplementasian dari program CSR PT. Pertamina (Persero). Melalui program tersebut terjadi kolaborasi antar stakeholder yaitu PT. Pertamina Foundation, Universitas Pendidikan Ganesha, dan Pemerintah Desa Lokapaksa. Oleh karena itu, melalui penelitian ini bertujuan untuk mengeksplorasi kolaborasi yang terjadi dalam perencanaan dan pelaksanaan pengimplementasian program CSR PT. Pertamina (Persero) dan mengetahui hasil evaluasi dari pelaksanaan program tersebut. Penelitian ini menggunakan pendekatan kualitatif. Metode pengumpulan data yang digunakan adalah wawancara, observasi, dan dokumentasi. Hasil yang diperoleh dari penelitian ini menunjukkan bahwa kolaborasi yang terjadi oleh para stakeholder dalam proses perencanaan dan pelaksanaan berjalan dengan sangat baik, memiliki pemahaman yang sama yaitu membantu masalah masyarakat di Banjar Dinas Pamesan, administrasi dalam proses pengimplementasian program CSR lengkap, kepercayaan antar stakeholder terjaliln dengan baik yang terlihat dari hasil evaluasi PT. Pertamina (Persero) yang akan melanjutkan program CSRnya di Desa Lokapaksa tahun 2023, masyarakat merasa sangat senang dengan adanya program ini masalah krisis air dapat diatasi, serta pemerintah desa juga senang bisa dengan adanya program CS ini yang bisa membantu masyarakatnya keluar dari krisi air serta ini menjadi tonggak sejarah pertama ada air di musim panas di Banjar Dinas Pamesan.
PENGARUH KUALITAS PELAYANAN, CITRA PERUSAHAAN, DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH BRI UNIT DENBANTAS Made Sri Rejeki Arthasari; Ni Luh Wayan Sayang Telagawathi; Trianasari Trianasari
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13259

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan, citra perusahaan, dan kepercayaan terhadap loyalitas nasabah BRI Unit Denbantas. Dalam era persaingan perbankan yang semakin ketat, memahami faktor-faktor yang mempengaruhi loyalitas nasabah menjadi krusial bagi keberlangsungan dan kesuksesan institusi keuangan. Menggunakan pendekatan kuantitatif kausal, penelitian ini melibatkan 100 responden yang dipilih melalui teknik purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa kualitas pelayanan, citra perusahaan, dan kepercayaan memiliki pengaruh positif dan signifikan terhadap loyalitas nasabah, baik secara parsial maupun simultan. Analisis regresi menghasilkan persamaan Y = -0,788 + 0,105X1 + 0,473X2 + 0,446X3, menggambarkan kontribusi masing-masing variabel terhadap loyalitas nasabah. Temuan ini menegaskan pentingnya pendekatan holistik dalam membangun loyalitas nasabah, dengan memperhatikan ketiga aspek tersebut secara bersamaan. Implikasi praktis dari penelitian ini meliputi rekomendasi bagi manajemen BRI Unit Denbantas untuk meningkatkan kualitas layanan melalui pelatihan karyawan, memperkuat citra perusahaan melalui komunikasi efektif, dan meningkatkan kepercayaan nasabah dengan menjaga keamanan data dan transparansi. Penelitian ini memberikan kontribusi signifikan dalam pemahaman faktor-faktor yang mempengaruhi loyalitas nasabah dalam konteks perbankan lokal di Indonesia.
Analysis of Service Quality and Customer Satisfaction at Spice Beach Club Lovina Arisanti, Ni Putu Hertina; Trianasari; Widiastini, Ni Made Ary
International Journal of Green Tourism Research and Applications Vol. 6 No. 2 (2024): December 2024
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v6i2.83-90

Abstract

This research is a descriptive qualitative study that aims to analyse service quality and customer satisfaction, especially at Spice Beach Club Lovina. The discussion of the research leads to an explanation related to factors that are important in service quality and customer satisfaction as well as the strategies used by Spice Beach Club to maintain service quality and customer satisfaction. This research was conducted for four months with data collection methods, namely observation, interviews, and documentation. The interview in this research were conducted with one person operational manager, one person restaurant manager and two employees of Spice Beach Club and using 50 guest comment card samples to determine guest reviews on service quality. The results of this research show that employees and facilities owned by Spice Beach Club are strategies used to maintain service quality and customer satisfaction as well as friendliness, politeness, always responsive to guests, provide assurance to the guests, and reliable employees are  important factors in service quality.
Kompetensi Sosial dan Motivasi Kerja terhadap Kinerja Karyawan Unit Kerja Pemasaran di PT Surya Madistrindo Aro 2 Singaraja Kadek Santi Rahayu; Ni Made Suci; Trianasari
Jurnal Penelitian dan Pengembangan Sains dan Humaniora Vol. 6 No. 2 (2022): Juli
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jppsh.v6i2.50285

Abstract

Penelitian ini dilakukan karena tidak tercapainya target kinerja karyawan unit kerja pemasaran tahun 2020 yang telah ditetapkan oleh PT Surya Madistrindo ARO 2 Singaraja. Tidak tercapainya target kinerja yang ditetapkan oleh  perusahaan di indikasikan karena rendahnya kompetensi sosial yang dimiiki karyawan dan rendahnya motivasi kerja karyawan. Tujuan dari penelitian ini adalah untuk menguji pengaruh kompetensi sosial dan motivasi kerja karyawan secara langsung dan tidak langsung terhadap kinerja karyawan unit kerja pemasaran idi PT Surya Madistrindo ARO 2 Singaraja. Penelitian ini merupakan penelitian kuantitatif kausal. Populasi yang diambil dalam penelitian ini adalah seluruh karyawan unit kerja pemasaran di PT Surya Madistrindo ARO 2 Singaraja sejumlah 94 orang. Metode pengumpulan data menggunakan kuesioner. Analisis data menggunakan analisis jalur (path analysis). Hasil penelitian menunjukkan bahwa kompetensi sosial berpengaruh positif dan signifikan terhadap kinerja karyawan unit kerja pemasaran di PT. Surya Madistrindo dengan sumbangan pengaruh sebesar 0,210 atau 21,0%, kompetensi sosial berpengaruh positif dan signifikan terhadap kinerja karyawan melalui motivasi kerja karyawan unit kerja pemasaran di PT. Surya Madistrindo dengan sumbangan pengaruh sebesar 0,254atau 25,4%, serta motivasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan unit kerja pemasaran di PT. Surya Madistrindo dengan sumbangan pengaruh sebesar 0,332 atau 33,2%.
Co-Authors A.A. Ngr. Yudha Martin Mahardika Adnyaswari, Ni Putu Andi Subhan Amir, Andi Subhan Andiani, Ni Made Nur Ayu Ani, Ni Komang Santi Apriani Nurlaela Aprilia, Desak Made Siwi Reva Arisandi, Kadek Dwi Arisanti, Ni Putu Hertina Artawan, Komang Agus Aulia, Vidia Ayustini, Putu Esa Bariocha Benaya Brendana Putra Bidari, Ni Putu Intan Damayanti, Desak Made Chita Budi Desak Made Chita Budi Damayanti Desak Made Siwi Reva Aprilia Desy Cahyani Lari Dwi Ramadhani DWI RAMADHANI Febriyanthi, Putu Wina Fridayana Yudiaatmaja Gede Aditya Nareswara Gede Parma Gede Rendrawan Rendrawan Gresika, Putu Tirza I Gede Bobi Suryano I Gede Putra Nugraha I Gede Putu Suarmadi I Kadek Rai Suwena I Nengah Suarmanayasa I Wayan Bagia I Wayan Widiantara Ida Ayu Komang Putri Mayuni Devi Irwansyah, Rudi Kadek Dwi Arisandi Kadek Restu Sidiarta Kadek Santi Rahayu Laksmi, Made Sri Lin, Yao Luh Putu Triyanti Ariestiana Dewi M. Rudi Irwansyah Made Sri Laksmi Made Sri Rejeki Arthasari Made Suwandewi Made Windu Antara Kesiman Mahardika, A.A. Ngr. Yudha Martin Mayuni Devi, Ida Ayu Komang Putri Mertasih, Komang Lenni Nareswara, Gede Aditya Ni Kadek Sinarwati Ni Kadek Swandayani Ni Ketut Piska Pebrianti Ni Komang Dharmi Yudhi Utami Ni Komang Santi Ani Ni Luh Henny Andayani Ni Luh Putu Eka Pradnyawati Ni Luh Putu Sri Antari Ni Luh Wayan Sayang Telagawathi Ni Made Ary Widiastini Ni Made Dwi Arini Ni Made Suci Ni Nyoman Parwati Ni Nyoman Srutiningsih Ni Putu Darma Yanti Niluh Dewi Niluh Kurnia Dewi Pratami Niluh Kurnia Dewi Pratami, Niluh Dewi Nurlaela, Apriani Nyoman Dini Andiani Pebri Saniantara Pebrianti, Ni Ketut Piska Pradhana, I Made Aswin Prasetya, Ketut Krisna Pratama, Ida Bagus Gede Yogi Wisma Putu Eka Kusumayani Putu Gede Parma Putu Gede Parma Putu Indah Rahmawati Putu Nata Kusuma Putu Satcitanandadewi Putu Tirza Gresika Putu Widiastuti Rahutama Atidira Rendrawan, Gede Rendrawan Sidiarta, Kadek Restu Suarmadi, I Gede Putu SUGITA, Wayan Varicela, Nesda Vidia Aulia Wayan Cipta Wendy, Komang Widiantara, I Wayan Widiastuti, Putu Yanti, Ni Putu Darma