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All Journal Jurnal Praktik Bisnis Jurnal Kajian Manajemen Bisnis Pendidikan Ekonomi JAM : Jurnal Aplikasi Manajemen Eklektik : Jurnal Pendidikan Ekonomi dan Kewirausahaan Journal of Applied Engineering and Technological Science (JAETS) Jurnal Manajemen Universitas Bung Hatta Jurnal Marketing JES (Jurnal Ekonomi STIEP) Jurnal Ekonomika Dan Bisnis
3Mareta Kemala Sari
Universitas PGRI Sumatera Barat
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Social Sciences

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Digital Marketing: Pengaruh Konten Promosi Pariwisata Terhadap Kepuasan Wisatawan Dan Loyalitas Wisatawan: Indonesia Sulkaisi, Neffi; Emely, Bamy; Saputra, Syailendra Eka; Kemalasari, Mareta; Selvia, Nisha
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 3 No. 3 (2023): September - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v3i3.1365

Abstract

This research explores the influence of promotional content variables, tourist satisfaction and tourist loyalty. The collection technique uses nonprobability sampling with incidental sampling. This research involved 300 tourists who visited Mentawai Tourism, then analyzed using the SEM method. The research results show that there is a direct influence between the content promotion variable on tourist satisfaction and tourist loyalty as well as an indirect influence between content promotion on tourist loyalty through the tourist satisfaction variable..
The Paradox of Smart Tourism: Does Technology Empower or Discourage Experience Sharing Sari, Mareta Kemala; Lita, Ratni Prima; Lenggogeni, Sari; Ma'ruf, Ma'ruf
Journal of Applied Engineering and Technological Science (JAETS) Vol. 7 No. 1 (2025): Journal of Applied Engineering and Technological Science (JAETS)
Publisher : Yayasan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/jaets.v7i1.7353

Abstract

This study aimed to develop a model for showing the process of sharing memorable experiences created at tourists destinations or digital tourism supported by smart tourism technology (STT). A survey was conducted on 136 tourists who stayed in home-based accommodations and shared experiences on Instagram, which were later reposted by the destination's official Instagram account. In this study, a quantitative method was used, and the questions were addressed using the SMART PLS 4.1.0.9 tool. Furthermore, data were collected using a purposive sampling method from 136 visitors in West Sumatra who had completed their stay, shared experiences in the form of photos or videos on social media, and had posts reposted by the destination’s official account. The results showed that tourists tended to place greater importance on the emotions evoked by travel experiences compared to those arising from interaction with smart tourism technology (STT) services when evaluating overall happiness. Both theoretical insights and practical applications were further discussed.
Co-Authors . Megawati . Megawati 2Rizky Natassia Al Anshori, M Sabil Andrizal Andrizal Asiska, Servina 〖Desmar Rodian Afandi Bamy Emely Bamy Emely Cici Lia Kartika Desmar Rodian Afandi Dina Amaluis Dina Amaluis,SE.MM Ega Sri Dini Elsa Eria Fauzan . Fitria Susanti HARNITA HARNITA HAYU YOLANDA UTAMI Hendayani, Dwi Ihsani, M Faridh Ika Hajriani, Ika Indra Masrin lasmi, lasmi frina suparingga Lenggogeni, Sari Ma'ruf, Ma'ruf Ma’ruf Ma’ruf Mira Elsha Pratiwi Muluk, Makrifadli Neffi Sulkaisi Nisha Selvia Prima Lita, Ratni Prima Lita Ratni Prima Lita Rian Hidayat Rida Rahim Ridno Darmawanto Ripal Tanjung Rizky MM SE Natassia Rizky Natassia RIZKY NATASSIA Salma M.Si Taqwa Saputra, Syailendra Eka Selvia, Nisha Sri Amizah Sumarni Sumarni Syaputra, Syailendra Eka WELLI MARZENI Yosi Eka Putri Yulna Dewita Hia