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All Journal Jurnal Praktik Bisnis Jurnal Kajian Manajemen Bisnis Pendidikan Ekonomi JAM : Jurnal Aplikasi Manajemen Eklektik : Jurnal Pendidikan Ekonomi dan Kewirausahaan Journal of Applied Engineering and Technological Science (JAETS) Jurnal Manajemen Universitas Bung Hatta Jurnal Marketing SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) JES (Jurnal Ekonomi STIEP) Jurnal Ekonomika Dan Bisnis
Mareta Kemala Sari
Universitas PGRI Sumatera Barat
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology Social Sciences

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Digital Marketing: Pengaruh Konten Promosi Pariwisata Terhadap Kepuasan Wisatawan Dan Loyalitas Wisatawan: Indonesia Sulkaisi, Neffi; Emely, Bamy; Saputra, Syailendra Eka; Kemalasari, Mareta; Selvia, Nisha
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 3 No. 3 (2023): September - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v3i3.1365

Abstract

This research explores the influence of promotional content variables, tourist satisfaction and tourist loyalty. The collection technique uses nonprobability sampling with incidental sampling. This research involved 300 tourists who visited Mentawai Tourism, then analyzed using the SEM method. The research results show that there is a direct influence between the content promotion variable on tourist satisfaction and tourist loyalty as well as an indirect influence between content promotion on tourist loyalty through the tourist satisfaction variable..
The Paradox of Smart Tourism: Does Technology Empower or Discourage Experience Sharing Sari, Mareta Kemala; Lita, Ratni Prima; Lenggogeni, Sari; Ma'ruf, Ma'ruf
Journal of Applied Engineering and Technological Science (JAETS) Vol. 7 No. 1 (2025): Journal of Applied Engineering and Technological Science (JAETS)
Publisher : Yayasan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/jaets.v7i1.7353

Abstract

This study aimed to develop a model for showing the process of sharing memorable experiences created at tourists destinations or digital tourism supported by smart tourism technology (STT). A survey was conducted on 136 tourists who stayed in home-based accommodations and shared experiences on Instagram, which were later reposted by the destination's official Instagram account. In this study, a quantitative method was used, and the questions were addressed using the SMART PLS 4.1.0.9 tool. Furthermore, data were collected using a purposive sampling method from 136 visitors in West Sumatra who had completed their stay, shared experiences in the form of photos or videos on social media, and had posts reposted by the destination’s official account. The results showed that tourists tended to place greater importance on the emotions evoked by travel experiences compared to those arising from interaction with smart tourism technology (STT) services when evaluating overall happiness. Both theoretical insights and practical applications were further discussed.
Technology Transfer for Anchovy Processing MSMEs in Pesisir Selatan Regency, West Sumatra Mareta Kemala Sari; Isma Addi Jumbri; Nilmadesri Rosya; Calista Dash Ramadhani; M. Sabil Al Anshori
SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Vol. 7 No. 1 (2026)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/spekta.v7i1.15974

Abstract

Background: Small-scale fisheries micro, small, and medium enterprises (MSMEs) are vital to coastal livelihoods and local food systems in Indonesia. However, many anchovy-processing enterprises still rely on traditional methods with limited temperature control, non-food-grade equipment, and inadequate hygienic practices, resulting in inconsistent product quality and low processing efficiency. Contribution: This program demonstrates a participatory triple helix model involving government, academics, and fishermen groups to transfer appropriate fish-processing technology to coastal MSMEs. It supported Pandawa Jaya and Teri Sakato through food-grade equipment, temperature monitoring, gas-based heating, hygienic handling training, and value-added product mentoring. Method: A participatory community engagement approach was implemented through problem identification, needs assessment, solution design, technology introduction, hands-on training, continuous mentoring, and before-and-after evaluation. Results: The intervention replaced mixed-material boiling containers with food-grade stainless-steel vessels, introduced steam thermometers, and shifted heating from firewood to gas. Processing time decreased from 15 to 8 minutes, while production capacity increased from 10 to 13 kg per batch. Product quality improved through more uniform color, cleaner appearance, more consistent texture, and fewer processing defects. Conclusion: Community–university partnerships integrating appropriate technology, participatory training, and mentoring can improve food safety awareness, standardize processing practices, enhance production efficiency, and strengthen the sustainability and competitiveness of small-scale fisheries MSMEs.
Co-Authors . Megawati 2Rizky Natassia Al Anshori, M Sabil Andrizal Andrizal Asiska, Servina 〖Desmar Rodian Afandi Bamy Emely Bamy Emely Calista Dash Ramadhani Cici Lia Kartika Desmar Rodian Afandi Dina Amaluis Ega Sri Dini Elsa Eria Fauzan . Fitria Susanti HARNITA HARNITA HAYU YOLANDA UTAMI Hendayani, Dwi Ihsani, M Faridh Ika Hajriani, Ika Indra Masrin Isma Addi Jumbri lasmi, lasmi frina suparingga Lenggogeni, Sari M. Sabil Al Anshori Ma'ruf, Ma'ruf Ma’ruf Ma’ruf Megawati Mira Elsha Pratiwi Muluk, Makrifadli Neffi Sulkaisi Nilmadesri Rosya Nisha Selvia Prima Lita, Ratni Prima Lita Ratni Prima Lita Rian Hidayat Rida Rahim Ridno Darmawanto Ripal Tanjung Rizky MM SE Natassia RIZKY NATASSIA Rizky Natassia Salma M.Si Taqwa Saputra, Syailendra Eka Selvia, Nisha Sri Amizah Sumarni Sumarni Syaputra, Syailendra Eka WELLI MARZENI Yosi Eka Putri Yulna Dewita Hia