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All Journal Jurnal Praktik Bisnis Jurnal Kajian Manajemen Bisnis Pendidikan Ekonomi JAM : Jurnal Aplikasi Manajemen Eklektik : Jurnal Pendidikan Ekonomi dan Kewirausahaan Jurnal Manajemen Universitas Bung Hatta Jurnal Marketing JES (Jurnal Ekonomi STIEP) Jurnal Ekonomika Dan Bisnis
3Mareta Kemala Sari
Universitas PGRI Sumatera Barat
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Digital Marketing: Pengaruh Konten Promosi Pariwisata Terhadap Kepuasan Wisatawan Dan Loyalitas Wisatawan: Indonesia Sulkaisi, Neffi; Emely, Bamy; Saputra, Syailendra Eka; Kemalasari, Mareta; Selvia, Nisha
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 3 No. 3 (2023): September - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v3i3.1365

Abstract

This research explores the influence of promotional content variables, tourist satisfaction and tourist loyalty. The collection technique uses nonprobability sampling with incidental sampling. This research involved 300 tourists who visited Mentawai Tourism, then analyzed using the SEM method. The research results show that there is a direct influence between the content promotion variable on tourist satisfaction and tourist loyalty as well as an indirect influence between content promotion on tourist loyalty through the tourist satisfaction variable..
Co-Authors . Megawati . Megawati 2Rizky Natassia Al Anshori, M Sabil Andrizal Andrizal Asiska, Servina 〖Desmar Rodian Afandi Bamy Emely Bamy Emely Cici Lia Kartika Desmar Rodian Afandi Dina Amaluis Dina Amaluis,SE.MM Ega Sri Dini Elsa Eria Fauzan . Fitria Susanti HARNITA HARNITA HAYU YOLANDA UTAMI Hendayani, Dwi Ihsani, M Faridh Ika Hajriani, Ika Indra Masrin lasmi, lasmi frina suparingga Lenggogeni, Sari Ma’ruf Ma’ruf Mira Elsha Pratiwi Muluk, Makrifadli Neffi Sulkaisi Nisha Selvia Prima Lita, Ratni Prima Lita Rian Hidayat Rida Rahim Ridno Darmawanto Ripal Tanjung Rizky MM SE Natassia RIZKY NATASSIA Rizky Natassia Salma M.Si Taqwa Saputra, Syailendra Eka Selvia, Nisha Sri Amizah Sumarni Sumarni Syaputra, Syailendra Eka WELLI MARZENI Yosi Eka Putri Yulna Dewita Hia