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All Journal Jurnal Praktik Bisnis Jurnal Kajian Manajemen Bisnis Pendidikan Ekonomi JAM : Jurnal Aplikasi Manajemen Eklektik : Jurnal Pendidikan Ekonomi dan Kewirausahaan Jurnal Manajemen Universitas Bung Hatta Jurnal Marketing JES (Jurnal Ekonomi STIEP) Jurnal Ekonomika Dan Bisnis
3Mareta Kemala Sari
Universitas PGRI Sumatera Barat
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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EFFECT OF PRICE , PRODUCT AND CONSUMER PURCHASE DECISION AGAINST LOCATION IN INDAH GROUP SWALAYAN LUBUK BASUNG Rodian Afandi, Desmar; Kemala Sari, Mareta; Hidayat, Rian
Pendidikan Ekonomi Vol 1, No 1 (2014): Jurnal Wisuda Ke 48 Mahasiswa Prodi Pendidikan Ekonomi
Publisher : Pendidikan Ekonomi

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Abstract

 ABSTRACTThis study aimed to determine the effect of price , product and location on consumer purchasing decisions in Indah Group Swalayan Lubuk Basung. This type of research is quantitative . The method used in this research is descriptive method associative. The study population was all consumers who shop at Indah Group Swalayan Lubuk Basung . The study sample was taken by means of nonprobability sampling ( non- probability sampling ) is a sampling technique that does not provide the opportunity / equal opportunity for each element or selected members of the population to be sampled . Based on the theory Sekaran , a sample was taken of 100 respondents. Results of the study : 1 ) . Partially known price variables significantly influence consumer purchasing decisions Belle Group Self . This is evidenced by the results of research which states that tcount ( 4.675 ) > t table ( 1.66 ) and Sig ( 0,000 ) < α ( 0.05 ) , meaning that Ho1 was rejected Ha1 accepted . From the results of the regression coefficient of the regression test known price variable is positive 0.663 . 2 ) . Products positive and significant impact on consumer purchasing decisions Indah Group Swalayan. This is evidenced by the results of research which states that the value of t ( 2.754 ) > t table ( 1.66 ) and Sig ( 0.007 ) < α ( 0.05 ) Ha2 acceptable means Ho2 rejected . From the results of the regression coefficient of the regression test known price variable is positive 0.239 . 3 ) . Location positive significant effect on consumer purchasing decisions Indah Group Swalayan. This is evidenced by the results of research which states that the value of t ( 3.615 ) > t table ( 1.66 ) and Sig ( 0,000 ) < α ( 0.05 ) means HO3 rejected Ha3 accepted . From the results of the regression coefficient of the regression test known price variable is positive 0.523 . 
Influence Communication, Work and Discipline of the education level on employee performance at PT. Fruit Oil (SBS) District. Kinali, Kab. West Pasaman Fauzan, Fauzan; Sari, Mareta Kemala; Utami, Hayu Yolanda
Pendidikan Ekonomi Vol 1, No 1 (2014): Jurnal Wisuda Ke 48 Mahasiswa Prodi Pendidikan Ekonomi
Publisher : Pendidikan Ekonomi

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                                            ABSTRACT The formulation of the issues raised in this study is "The Effect of Communication And Work Discipline Against Employee Job Performance". The variables of this study are: Communication, Work Discipline and level of education (as independent variables) and Job Performance (as dependent variable). This study analyzed how much influence communication on employee performance, discipline working on employee performance and discipline of communication and work together on employee performance.This study aims to reveal (1) the influence of communication on employee performance, (2) the effect of labor discipline on employee performance, (3) the effect of educational level on employee performance (4) the effect of communication, work discipline and level of education collectively same on employee performance.This research was conducted in PT. Fruit Oil (SBS) Kec.Kinali, Kab. Pasaman West. The population in this study amounted to 92 employees. sample in this study amounted to 75 employees. This type of research is descriptive and associative data analysis technique used is descriptive analysis techniques, asumsiklasik test and multiple linear regression analysis.The results showed overall that ( 1 ) the level of communication and a significant positive effect on employee performance with communication coefficient is positive 0.414 and 3.431 tcount with significant 0.001 < 0.05, (2) labor discipline and a significant positive effect on achievement working with labor discipline coefficient is positive 0.272 and 3.748 tcount with significant 0.000 < 0.05, ( 3 ) education level but not significant positive effect on job performance with work discipline coefficient is positive 0.090 and 0.533 tcount with significant 0.596 > 0.05, ( 4 ) communication , work discipline and education levels , and a significant positive effect on job performance . Based on the results of the ANOVA test or Ftest Fhitung obtained at 882.776 with a significant level of 0.000 . Due to the significance level of 0.000 < 0.05. As for the suggestion that the writer can convey to future studies is recommended to add other independent variables besides kominikasi , work discipline and education level , which of course can affect employee performance dependent variable in order to further complement this study because there are other independent variables outside this study that might affect their job performance and look for the scope of the wider population in this study population .
Pengaruh Pelaksanaan Program Corporate Social Responsibility (CSR) dan Kualitas Produk Terhadap Corporate Image PT. Semen Padang (Studi Kasus Masyarakat di Kec. Lubuk Kilangan Padang) Elsha Pratiwi, Mira; Kemala Sari, Mareta; Ramayani, Citra
Pendidikan Ekonomi Vol 1, No 1 (2014): Jurnal Wisuda Ke 48 Mahasiswa Prodi Pendidikan Ekonomi
Publisher : Pendidikan Ekonomi

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ABSTRACT  The background of this research background by the extent to which the implementation of Corporate Social Responsibility and affect product quality corporate image ( corporate image) PT . Semen Padang in the district. Kilangan bottom of Padang . The purpose of this study to determine whether CSR program that is given by PT . Semen Padang affect the companys corporate image . There are two benefits from this research , practical for the company , as a material consideration in implementing CSR programs . The second benefit of theoretical benefit as consideration for futureresearch .Type of research is descriptive research Associative . The population in this study overall community district. Padang Kilangan depths totaling 48 850 . Sampling using Slovin formula . Based on a formula then get a sample of 100 people . The sampling technique used is Non-Probability Sampling using samplimg acidental techniques . Data were collected through questionnaires using a Likert scale measuring devices that have been tested in the district. Begalung bottom of Padang . The data analysis technique used is descriptive analysis and analysis of Corporate Social Responsibility induktif.Program affect Corporate Image by 1,009 units . Likewise the influence Corporate Image Quality Products at 0,249 units . This can be proved by the results of research which states that the value of F ( 113.805 ) > F ( 3.936 ) . 70.1 % Corporate Image PT . Semen Padang influenced CSR Program and Product Quality while the remaining 29.9 % be explained by other factors that are outside the study .
Analisis beberapa faktor dominan yang mempengaruhi perilaku adopsi inovasi pelaku industri kreatif sub sulaman khas Minang Kabau Sari, Mareta Kemala; Amaluis, Dina; Saputra, Syailendra Eka
Jurnal Kajian Manajemen Bisnis Vol 7, No 1 (2018): Jurnal Kajian Manajemen Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (665.082 KB) | DOI: 10.24036/jkmb.10882000

Abstract

This study aims to prove empirically the influence of the resources used, creativity and courage to face risks towards the innovative adoption of Minang Kabau craftsmanship of handicraft sub-craftsmanship. In this study all 467 people from West Sumatra typical craftsmen were sampled. . The analysis model used in this study is simple regression which is processed using the STATA program assistance. Based on the results of the tests that have been conducted it was found that the resources possessed, business creativity, and courage to face risks influence the adoption of innovations of Minang Kabau's unique sub-embroidery business actors.Keywords: Adopsi inovasi; sumber daya; kreatifitas; keberanian menghadapi risiko
PENGARUH KUALITAS PRODUK DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE BLACKBERRY (Studi Kasus Blackberry Center Veteran Padang) Rizky Natassia; Mareta Kemala Sari
Jurnal Praktik Bisnis Vol 5, No 1 (2016)
Publisher : Jurnal Praktik Bisnis

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Abstract

This research is intended to measure consumer purchasing decisions to buy toward the quality of product and  advertising of Black Berry.The researcher used close questions in collecting the primary data. She collected the data by using non probability sampling through convenience sampling. There were 100 respondents taken as samples. The used method of analysis are; multiple linier. The multiple linier regresion analysis on the quality of product has resulted in positive and significance influence on consumer purchasing decisions. But The multiple linier regresion analysis on the advertising has resulted in positive and not significance influence on consumer purchasing decisions.Keywords: quality of product, advertising,  and purchasing decisions.
PENGARUH DISPLAY INTERIOR, DISPLAY EKSTERIOR DAN EMOSI BERBELANJA TERHADAP PERILAKU PEMBELIAN TAK BERENCANA PENGUNJUNG TRANSMART PADANG DENGAN PENGALAMAN BELANJA SEBAGAI VARIABEL INTERVENING Mareta Kemala Sari; Yosi Eka Putri; Ripal Tanjung
Eklektik : Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 3, No 1 (2020): Eklektik
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (270.951 KB) | DOI: 10.24014/ekl.v3i1.10099

Abstract

Penelitian ini bertujuan untuk menganalisis 1) Pengaruh Variabel Display Interior Terhadap Perilaku Pembelian Tidak Berencana Konsumen Transmart Padang dengan Pengalaman Berbelanja sebagai variabel intervening 2) Pengaruh Variabel Display Eksterior Terhadap Perilaku Pembelian Tidak Berencana Konsumen Transmart Padang dengan Pengalaman Berbelanja sebagai variabel intervening 3) Pengaruh Variabel Emosi dalam Berbelanja Terhadap Perilaku Pembelian Tidak Berencana Konsumen Transmart Padang dengan Pengalaman Berbelanja sebagai variabel intervening. Jenis Penelitian merupakan penelitian Kuantitatif dengan pengunjung Transmart padang sebagai subjeknya. Hasil Penelitian menunjukkan bahwa 1) Display Interior memiliki kontribusi pengaruh  yang lebih besar terhadap Pengalaman Berbelanja yakni 45.5% dibandingkan kontribusi pengaruh langsungnya terhadap Perilaku Pembelian Tidak Berencana sebesar 31.1%, 2) Variabel Display Eksterior  memiliki kontribusi pengaruh  yang lebih besar terhadap Pengalaman Berbelanja yakni 36.6 % dibandingkan kontribusi pengaruh langsungnya terhadap Perilaku Pembelian Tidak Berencana sebesar 29.7% 3) Sedangkan Emosi dalam Berbelanja memiliki pengaruh langsung yang lebih kecil terhadap Pengalaman Berbelanja yakni 37.1 % dibandingka pengaruh langsungnya terhadap Perilaku Pembelian Tidak Berencana sebesar 45%.
PENGARUH UTILITARIAN VALUE, HEDONIC VALUE, BROWSING, FELT URGE TO BUY IMPULSIVELY TERHADAP IMPULSE BUYING Asiska, Servina; Sari, Mareta Kemala; Ihsani, M Faridh; Hendayani, Dwi; Al Anshori, M Sabil; Muluk, Makrifadli
Jurnal Marketing Vol 5 No 1 (2024): Jurnal Marketing
Publisher : STIE Perbankan Indonesia

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Abstract

This research examines the influence of utilitarian values, hedonic values, browsing, and feeling the urge to buy impulsively on consumers' impulsive buying behavior. The survey was conducted on 103 respondents and the data was analyzed using SEM. The results show that utilitarian and hedonic values ​​have a positive effect on browsing, which in turn influences impulse buying and ultimately impulsive buying. These findings contribute to marketing strategies to encourage impulse purchases and understanding the factors that influence them. Keywords: Utilitarian Value, Hedonic Value, Browsing, Impulse Buying, Impulse Buying.
Digital Marketing: Pengaruh Konten Promosi Pariwisata Terhadap Kepuasan Wisatawan Dan Loyalitas Wisatawan: Indonesia Neffi Sulkaisi; Bamy Emely; Syailendra Eka Saputra; Mareta Kemalasari; Nisha Selvia
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 3 No. 3 (2023): September - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v3i3.1365

Abstract

This research explores the influence of promotional content variables, tourist satisfaction and tourist loyalty. The collection technique uses nonprobability sampling with incidental sampling. This research involved 300 tourists who visited Mentawai Tourism, then analyzed using the SEM method. The research results show that there is a direct influence between the content promotion variable on tourist satisfaction and tourist loyalty as well as an indirect influence between content promotion on tourist loyalty through the tourist satisfaction variable..
Generational Dynamics in Social Media: Harnessing Instagram for Value Co-Creation in Tourism Mareta Kemala Sari; Ratni Prima Lita Prima Lita; Sari Lenggogeni; Ma’ruf Ma’ruf
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 20 No 1 (2025): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v20i1.27135

Abstract

This study analyzes how the influence of social media as a form of smart tourism technology (STT) affects the formation of value co-creation (VCC) in the home base accommodation industry.  Furthermore, to see whether gender and generation become control variables in the relationship between smart tourism technology and value co-creation, is the purpose of this study. This study was conducted with a quantitative descriptive method.  Conducted on 135 tourists in 17 home base accommodation destinations in West Sumatra, collecting data through official accounts of tourist destination managers. Partial least squares structural equation modeling and SPSS V.24 were used to analyze data and test hypotheses. The results found, where smart tourism technology has a positive and significant influence on value co-creation. Through social media, as a form of smart tourism technology, destination management organizations are able to involve tourists as co-producers in creating a sense of pleasure and an unforgettable experience. Gender does not moderate the effect of STT on VCC. The generation variable, is a moderating variable between STT and VCC. where generation strengthens the relationship between STT and VCC.
Pengaruh Employee Engagement, Masa Kerja, Lingkungan, Dan Kesejahteraan Terhadap Produktivitas Dengan Kepuasan Kerja Sebagai Intervening lasmi, lasmi frina suparingga; Kemalasari, Mareta; Syaputra, Syailendra Eka
Jurnal Ekonomi STIEP Vol. 10 No. 1 (2025): JES (Jurnal Ekonomi STIEP)
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat (LPPM) IBE Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54526/jes.v10i1.391

Abstract

This study aims to analyze: 1) the effect of employee engagement on job satisfaction, 2) the effect of tenure on job satisfaction, 3) the effect of work environment on job satisfaction, 4) the effect of employee welfare programs on job satisfaction, 5) The effect of employee engagement on employee work productivity with job satisfaction as an intervening variable, 6) The effect of tenure on employee work productivity with job satisfaction as an intervening variable, 7) The effect of work environment on employee work productivity through job satisfaction as an intervening variable, 8) The effect of service programs on employee work productivity with job satisfaction as an intervening variable, 9) The effect of job satisfaction on work productivity. This type of research is quantitative research, the population in the study were all employees who worked at the West Sumatra Province BKKBN office according to positions in 2023 / 2024, totaling 77 employees. The sampling technique is total sampling because the research population is less than 100, namely 77 respondents. The results showed that: First, employee engagement has a positive and significant effect on job satisfaction, with a coefficient value of 0.199 with a tcount> ttable (-4.254) > and ttable(1667) and Sig (0.000) > Alpha (0.05), meaning that H0 is rejected andHa is accepted, secondly, tenure has a positive and significant effect on job satisfaction with a coefficient value of 0.440 with atcount>ttable value (8.653) > and ttable(1667) and Sig (0.000) > Alpha (0.05), meaning that H0 is rejected andHa is accepted, the third work environment has a positive and significant effect on job satisfaction with a coefficient value of 0.790 with a tcount> ttable (15.683) > and ttable(1667) and Sig (0.000) > Alpha (0.05), meaning that H0 is rejected andHa is accepted, the fourth employee welfare program has a positive and significant effect on job satisfaction with a coefficient value of 0.210 with a tcount> ttable value (-3.667) > and ttable(1667) and Sig (0.000) > Alpha (0.05), meaning that H0 is accepted andHa is rejected, fifthemployee engagement has a positive and significant effect on employee work productivity with the research results that thetcount value (2.385) > and ttable(1.993), the sixth tenure has a positive and significant effect on employee work productivity with the research result that the coefficient value is 0.075 withtcount(3.634) > and ttable(1.667), the seventhwork environment has a positive and significant effect on employee work productivity with the value oftcount(18.680) > and ttabel (1.667), the seventhwork environment has a positive and significant effect on employee work productivity with the value oftcount(18.680) > and t table (1,667), the eighth employee welfare program has a positive and significant effect on employee work productivity as evidenced by the research results that the coefficient value is 0.171 with atcount(7.369)> and t table (1.667). and t table(1,667), the ninthjob satisfaction (X5) has a positive and significant effect on employee work productivity (n with the results of research stating that the coefficient value of 0.702tcount(38,769) > and t table(1,667) and Sig (0.000) < Alpha (0.05).
Co-Authors . Megawati . Megawati 2Rizky Natassia Al Anshori, M Sabil Andrizal Andrizal Asiska, Servina 〖Desmar Rodian Afandi Bamy Emely Cici Lia Kartika Desmar Rodian Afandi Dina Amaluis Dina Amaluis,SE.MM Ega Sri Dini Elsa Eria Fauzan . Fitria Susanti HARNITA HARNITA HAYU YOLANDA UTAMI Hendayani, Dwi Ihsani, M Faridh Ika Hajriani, Ika Indra Masrin lasmi, lasmi frina suparingga Ma’ruf Ma’ruf Mira Elsha Pratiwi Muluk, Makrifadli Neffi Sulkaisi Nisha Selvia Ratni Prima Lita Rian Hidayat Rida Rahim Ridno Darmawanto Ripal Tanjung Rizky MM SE Natassia Rizky Natassia RIZKY NATASSIA Salma M.Si Taqwa Saputra, Syailendra Eka Sari Lenggogeni Sri Amizah Sumarni Sumarni Syaputra, Syailendra Eka WELLI MARZENI Yosi Eka Putri Yulna Dewita Hia