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All Journal Prosiding Seminas Competitive Advantage Journal of Indonesian Applied Economics Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN Health Notions al-Uqud : Journal of Islamic Economics Jurnal Istiqro' IJEBD (International Journal Of Entrepreneurship And Business Development) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Multidiciplinary Journal Bisma: Jurnal Bisnis dan Manajemen Journal of Innovation in Business and Economics MABIS: Manajemen dan Bisnis LOYALITAS: Jurnal Pengabdian Kepada Masyarakat Poltekita : Jurnal Ilmu Kesehatan Jurnal Aisyah : Jurnal Ilmu Kesehatan International Journal of Health, Economics, and Social Sciences (IJHESS) Wiga : Jurnal Penelitian Ilmu Ekonomi Journal of International Conference Proceedings Jurnal Ekuilibrium Journal of Economics and Management Panggung Kebaikan : Jurnal Pengabdian Sosial eJEBA Jurnal Ekonomi dan Studi Pembangunan (JESP)
Sebastiana Viphindrartin
Economics Department, Faculty Of Economics And Business, University Of Jember, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Pemberdayaan UMKM batik khas Jember Desa Sumberpakem melalui pelatihan desain dan digital marketing : peran teknologi online dalam meningkatkan akses pasar dan profitabilitas Zainuri Zainuri; Sebastiana Viphindrartin; Regina Niken Wilantari; Rachmania Nurul Fitri Amijaya; Ilham Imamudin; Ahmad Roziq
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 4 (2024): December
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i4.28157

Abstract

Abstrak Pengabdian ini berfokus pada pemberdayaan Usaha Mikro, Kecil, dan Menengah (UMKM) Batik Khas Jember di Desa Sumberpakem, Kecamatan Sumberjambe, Kabupaten Jember. Dalam rangka meningkatkan pemahaman dan penerapan teknologi online serta manajemen keuangan, Pengabdian ini menguraikan implementasi kegiatan Pengabdian Kepada Masyarakat Program Pengabdian Berbasis Pengembangan Desa Binaan (PROBANGDEBI)). Pendekatan edukatif dan pelatihan interaktif digunakan untuk membantu UMKM memperluas akses pasar dan meningkatkan profitabilitas. Metode pelaksanaan mencakup tiga tahap utama: Analisis Situasi Lapangan: Pengabdi menganalisis kondisi dan tantangan yang dihadapi oleh pelaku UMKM. Dari sini, mereka dapat mengidentifikasi area di mana teknologi online dapat memberikan dampak positif. Selanjutnya pengembangan materi edukatif: Tim Pengabdi mengembangkan materi edukatif yang relevan dengan kebutuhan UMKM. Ini mencakup pelatihan tentang penggunaan desain grafis dan strategi pemasaran. Implementasi Teknologi Online UMKM diberikan pelatihan dan pendampingan dalam menerapkan teknologi online dalam bisnis mereka. Ini melibatkan penggunaan platform e-commerce, media sosial, dan alat digital lainnya. Hasil evaluasi menunjukkan peningkatan yang signifikan dalam pengetahuan dan penggunaan teknologi online oleh pelaku UMKM. Dengan adanya pendekatan ini, diharapkan UMKM dapat lebih kompetitif, memperluas jangkauan pasar, dan meningkatkan profitabilitas mereka. Kata kunci: batik sumber pakem; pasar digital; teknologi online; akses pasar; profitabilitas. Abstract This service focuses on empowering Micro, Small, and Medium Enterprises (MSMEs) of Jember Special Batik in Sumberpakem Village, Sumberjambe District, Jember Regency. In order to improve understanding and application of online technology and financial management, and describe the implementation of Community Service activities of the Village Development-Based Service Program (PROBANGDEBI)). An educational approach and interactive training are used to help MSMEs expand market access and increase profitability. The implementation method includes three main stages: Field Situation Analysis: The Community Service analyzes the conditions and challenges faced by MSME actors. From here, they can identify areas where online technology can have a positive impact. Next is the development of educational materials: The Community Service Team develops educational materials that are relevant to the needs of MSMEs. This includes training on the use of graphic design and marketing strategies. Implementation of Online Technology MSMEs are given training and assistance in implementing online technology in their businesses. This involves the use of e-commerce platforms, social media, and other digital tools. The evaluation results showed a significant increase in knowledge and use of online technology by MSME actors. With this approach, MSMEs can be more competitive, expand their market reach, and increase their profitability.  Keywords: batik sumber pakem; digital market; online technology; market access; profitability.
Bank Credit Development: A Study of Macro-Prudential Effect Sebastiana Viphindrartin; Silvi Asna Prestianawati; Ayman Nazzal
Jurnal Ekonomi dan Studi Pembangunan Vol 11, No 2 (2019)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um002v11i22019p177

Abstract

Macroprudential policy is a policy that leads to the analysis of the financials systems as whole as  of financials individuals including banking. This research want to show the effect of macroprudential policy on the development of banking credit in Indonesia by using monthly time series data from January 2010 until June 2017. This research uses several variables namely credits, exchange rates, Return on Assets (ROA), Loan to Deposits Ratio (LDR), Capitals Adequacy Ratio (CAR) and interest rates. The method used in this research is using Autoregressive (VAR). The result of this study indicate that macroprudential policy has an effect on the development of bank credit in Indonesia. Macroprudential policy that is Loan to Deposits Ratio (LDR) have an influence in improving credit development in Indonesia. In addition, the change in interest rate from the BI Rate to BI 7 Day Repo Rate affect the development of credit in Indonesia. Profit earned and capital owned by banks also affects the development of credit in Indonesia. These results are supported by Impulse Response Function (IRF) and Variance Decompotition (VD) tests where macroprudential policy appears stable in response to credit shocks.
The influence of social media marketing, brand image, and perceived value on consumer purchase intention Margaretha Ardhanari; Sebastiana Viphindrartin
Journal of Innovation in Business and Economics Vol. 10 No. 01 (2026): Journal of Innovation in Business and Economics
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jibe.v10i01.42385

Abstract

This study examines the influence of social media marketing on purchase intention, with brand image and perceived value as mediating variables. Grounded in Uses and Gratifications Theory and Signaling Theory, the research adopts a quantitative approach using PLS-SEM on data collected from 150 Indonesian social media users. The results show that social media marketing significantly affects brand image and purchase intention, both directly and indirectly through perceived value. Perceived value emerges as the strongest predictor of purchase intention, followed by brand image. These findings highlight the strategic role of social media engagement in building reputational capital and enhancing consumer value perception. The study provides managerial implications for optimizing digital marketing strategies through trust-building, influencer engagement, and value creation in emerging markets.
Integrating Green Economy and Islamic Finance in The Development of Halal Tourism in Lombok Abdul Muttalib; Sebastiana Viphindrartin
Journal of Economics and Management Vol. 3 No. 3 (2025): Journal of Economics and Management, December 2025
Publisher : Lembaga Publikasi Ilmiah Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/ecoma.v3i3.501

Abstract

The purpose of this research is to formulate an integrative framework that connects Islamic financial instruments with green economy strategies to strengthen the sustainability and inclusiveness of halal tourism development. The study employs a qualitative-descriptive approach through literature review, field observation, and semi-structured interviews with key stakeholders, including local government authorities, Islamic financial institutions, and community leaders in Lombok’s tourism sector. Data were analyzed using thematic analysis to identify patterns of synergy between green economy initiatives and Islamic finance mechanisms such as green sukuk, productive waqf, and environmental-based zakat. The findings indicate that Islamic financial instruments hold significant potential for financing sustainable tourism projects, particularly in environmental conservation, waste management, and community-based ecotourism development. The integration of green financing principles and Islamic ethical values has proven effective in enhancing environmental awareness while simultaneously strengthening the socio-economic empowerment of local communities. This study recommends the adoption of an Islamic Green Financing Model as a strategic policy framework to foster sustainable, inclusive, and resilient halal tourism. The proposed model can serve as a practical guide for policymakers, Islamic banks, and tourism stakeholders in aligning financial practices with the Maqasid al-Shariah and the Sustainable Development Goals (SDGs). Moreover, this research contributes a novel conceptual model that bridges Islamic finance and green economy perspectives within the context of halal tourism an area that remains underexplored in the existing literature. The model represents an initial contribution toward integrating Shariah-based financing with environmental and social sustainability in Muslim-majority tourism regions.
Co-Authors A I Restiawan Abdul Muttalib Achmad Fawaid Hasan Aditya Purnomo Agil Al Ramadhan Ahmad Ahsin Kusuma Mawardi Ahmad Roziq Akhmad Munir Ancah Caesarina Novi Marchianti Anugrah, Muhammad Zilmi Aris Prasetyo Ayman Nazzal Ayu Novita Budi Nurhardj Danu Hadi Basito Debby Marantika Dewi Prihatini Duwi Yunitasari Dya Ayu Fitaloka Candra Kartika Endah Kurnia Lestari Fiqi Hidayatu Ulfa Haris Gratianus Edwi Nugrohadi Herman Cahyo Diartho Ilham Imamudin Ilham Imamudin Imro'atul Husna Afriani Ita Roossinta Iwan Dewanto Kartika, Dya Ayu Fitaloka Candra Kiky Asmara Lina Ariani Margaretha Ardhanari Margaretha Ardhanari Martha Hendrati, Ignatia Meilia Chaidzah Rustiana Moehammad Fathorrazi Moh. Adenan Mohamad Rifqi Fathoni Mohammad Henri Wahyono Muhammad Ivan Fadillah Muhammad Rivai Muhammad Zilmi Anugrah Nanda Mutya Atmasari Nanik Istiyani Nurul Agustin Nurul Hazizah Nuruni Ika KW Okyviandi Putra Erlangga Ra'iyatu Imadidin Rachmania Nurul Fitri Amijaya Rachmania Nurul Fitri Amijaya Rafael Purtomo Rafael Purtomo Somaji Regina Niken W Riniati Ritna Ilmala Sari Robiatud Daniyah Shofiah, Rizkiy Silvi Asna Prestianawati Siti Komariyah Sri Hernawati Sri Wahyuni Suryaning Bawono Taufan Muhamad Arif Teguh Hadi P Teguh Hadi Priyono Wilantari, Regina Niken Zainuri Zainuri Zainuri Zainuri Zainuri Zudella Tria Oktavani