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All Journal JURNAL ECONOMIA Jurnal Pendidikan Ekonomi Undiksha Jurnal Pendidikan Ekonomi (JUPE) Jurnal Edukasi Universitas Jember JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Jurnal Pendidikan Ekonomi (JURKAMI) JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Journal of Economic Education and Entrepreneurship Basic and Applied Education Research Journal (BAERJ) Jurnal Bisnis dan Kewirausahaan Community Services and Social Work Bulletin
Hety Mustika Ani
Universitas Jember
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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Journal : Jurnal Bisnis dan Kewirausahaan

 1 
PENGARUH PERSEPSI KEGUNAAN DAN PERSEPSI KEMUDAHAN TERHADAP MINAT PENGGUNAAN BRImo (BRI mobile) (Pada Pedagang Sembako di Pasar Tanjung Kabupaten Jember) Edwina Nisrina Salsabila; Hety Mustika Ani; Mukhamad Zulianto
Jurnal Bisnis dan Kewirausahaan Vol. 19 No. 3 (2023): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v19i3.206-215

Abstract

This study aims to analyze the factors that can influence the perception of staple food traders in the Tanjung market about interest in using BRImo through attitude towards using, using the TAM (Technology Acceptance Model) approach. These factors include perceived usefulness, perceived ease of use, and attitude towards using as Intervening variables. This research was conducted by distributing questionnaires to food traders in Tanjung market, Jember regency. Sample determination in this study used the Simple Random Sampling method.  The questionnaire was distributed to 109 food traders in Tanjung market who qualified as samples and analyzed using SPSS (Statistical Package for the Social Sciences).The test showed that: (1) perceived usability had a significant effect on interest in use; (2) perceived convenience has a significant effect on interest in use; (3) attitude toward using has a significant effect on interest in use; (4) perceived usefulness of interest through attitude toward using has a significant effect; (5) The perception of ease of interest through attitude toward using does not have a significant effect.
PENGARUH PERSEPSI KEGUNAAN DAN PERSEPSI KEMUDAHAN TERHADAP MINAT PENGGUNAAN BRImo (BRI mobile) (Pada Pedagang Sembako di Pasar Tanjung Kabupaten Jember) Edwina Nisrina Salsabila; Hety Mustika Ani; Mukhamad Zulianto
Jurnal Bisnis dan Kewirausahaan Vol. 19 No. 3 (2023): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Badung Bali: Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v19i3.206-215

Abstract

This study aims to analyze the factors that can influence the perception of staple food traders in the Tanjung market about interest in using BRImo through attitude towards using, using the TAM (Technology Acceptance Model) approach. These factors include perceived usefulness, perceived ease of use, and attitude towards using as Intervening variables. This research was conducted by distributing questionnaires to food traders in Tanjung market, Jember regency. Sample determination in this study used the Simple Random Sampling method.  The questionnaire was distributed to 109 food traders in Tanjung market who qualified as samples and analyzed using SPSS (Statistical Package for the Social Sciences).The test showed that: (1) perceived usability had a significant effect on interest in use; (2) perceived convenience has a significant effect on interest in use; (3) attitude toward using has a significant effect on interest in use; (4) perceived usefulness of interest through attitude toward using has a significant effect; (5) The perception of ease of interest through attitude toward using does not have a significant effect.
Co-Authors Abshor, Faqih Ulil Agustiningsih Anggie Priscelia Anggun Norma Isnanda Anik Widiastuti, Anik Aris Egayanti Bambang Suyadi Budi Eko Soetjipto Cahyati, Reni Agustina Eka Djoko Widodo Dwi Herlindawati Edwina Nisrina Salsabila Eka Stya Wardani Fawaidul Khoir Febri Haris Putra Fina Alfiani H, Fachrum Fairus Nurlaila Hari Wahyono Hendra Hendra Rustantono Ilyani Indria Lestari Joko Widodo Kusumawati, Astrian Lailatul Rofiah Lilis Nur Chotimah Lisana Oktavisanti Mardiyana Lujeng Shahadatus Safia M. Dilif Lailun Ni'am Mardiana, Siska Leli Mayya Muwallidah Mukhamad Zulianto Nasehatul Khoiriyah Nila Rizkie Nimas Satriani Nisa, Firdasari Khoirun Novita Mayasari Nur Al Maida Oktavisanti Mardiyana, Lisana Priya Darmawan Pudjo Suharso Qonit Darojat Retna Ngesti Sedyati Retna Ngesti Sedyati, Retna Ngesti Rohmah Suhartanti S Sukidin Sabarina Lutfiatul Imamii Saifudin Saifudin Saputro, Ruliyanto Ratno Shella Ayu Yunita Shella Widya Ningrum Siti Nailatur Rohmah Sofiyatul Hidayah Sri Kantun Sri Umi Mintarti Sri Wahyuni Sutrisno Djaja Sylvia Nailuvary Tiara, Tiara Umu Syaidah Wiwin Hartanto