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All Journal JURNAL ECONOMIA Jurnal Pendidikan Ekonomi Undiksha Jurnal Pendidikan Ekonomi (JUPE) Jurnal Edukasi Universitas Jember JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Jurnal Pendidikan Ekonomi (JURKAMI) JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Journal of Economic Education and Entrepreneurship Basic and Applied Education Research Journal (BAERJ) Jurnal Bisnis dan Kewirausahaan Community Services and Social Work Bulletin
Hety Mustika Ani
Universitas Jember
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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Warung Madura’s Survival Strategy Amidst the Challenges of the Digital Economy Sukidin, Sukidin; Abshor, Faqih Ulil; Ani, Hety Mustika; Kusumawati, Astrian; Widiastuti, Anik
Jurnal Economia Vol. 21 No. 3 (2025): October 2025
Publisher : Faculty of Economics and Business, Universitas Negeri Yogyakarta in collaboration with the Institute for

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/economia.v21i3.78872

Abstract

Warung Madura characterized by a simple business model and strong work ethic, have become an integral part of Indonesia’s microeconomy. The rapid development of technology and digitalization, however, presents challenges for shop owners to remain relevant and competitive in an increasingly digital market. This study aims to examine the work ethic and survival strategies of Warung Madura in the context of digital transformation. A qualitative approach was employed through in-depth interviews and participant observation with four shop owners in Jember who have operated their businesses for at least one year. The findings reveal that perseverance, discipline, and quality service constitute essential capital for sustaining business operations. Although limited technological access and digital literacy remain constraints, some owners have begun utilizing social media and simple digital platforms such as WhatsApp. The study concludes that work ethic, adaptability, creativity, and digital literacy are key to ensuring the sustainability of Warung Madura
Co-Authors Abshor, Faqih Ulil Agustiningsih Anggie Priscelia Anggun Norma Isnanda Anik Widiastuti, Anik Aris Egayanti Bambang Suyadi Budi Eko Soetjipto Cahyati, Reni Agustina Eka Djoko Widodo Dwi Herlindawati Edwina Nisrina Salsabila Eka Stya Wardani Fawaidul Khoir Febri Haris Putra Fina Alfiani H, Fachrum Fairus Nurlaila Hari Wahyono Hendra Hendra Rustantono Ilyani Indria Lestari Joko Widodo Kusumawati, Astrian Lailatul Rofiah Lilis Nur Chotimah Lisana Oktavisanti Mardiyana Lujeng Shahadatus Safia M. Dilif Lailun Ni'am Mardiana, Siska Leli Mayya Muwallidah Mukhamad Zulianto Nasehatul Khoiriyah Nila Rizkie Nimas Satriani Nisa, Firdasari Khoirun Novita Mayasari Nur Al Maida Oktavisanti Mardiyana, Lisana Priya Darmawan Pudjo Suharso Qonit Darojat Retna Ngesti Sedyati Retna Ngesti Sedyati, Retna Ngesti Rohmah Suhartanti S Sukidin Sabarina Lutfiatul Imamii Saifudin Saifudin Saputro, Ruliyanto Ratno Shella Ayu Yunita Shella Widya Ningrum Siti Nailatur Rohmah Sofiyatul Hidayah Sri Kantun Sri Umi Mintarti Sri Wahyuni Sutrisno Djaja Sylvia Nailuvary Tiara, Tiara Umu Syaidah Wiwin Hartanto