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Journal : Journal of Maritime Policy Science

Nation Branding of Kepulauan Riau Through Subregional Cooperation in The Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) Rizqi Apriani Putri; Ella Afnira
Journal of Maritime Policy Science Vol. 1 No. 2 (2024): August, 2024
Publisher : Center for Maritime Policy and Governance Studies. Universitas Maritim Raja Ali Haji. Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/jmps.v1i2.6944

Abstract

Nation branding has become a key element in modern communication strategies, particularly in the context of globalization. Countries strive to establish a positive international image, reflecting their unique identity and values. Nation branding is a marketing and communication strategy aimed at enhancing a country’s image, both domestically and globally. Kepulauan Riau participation in the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) cooperation, and its hosting of the IMT-GT event in 2023, represents an effort to strengthen its image internationally. The IMT-GT is a subregional economic collaboration involving Indonesia (Sumatra), Malaysia, and Thailand, with the Kepulauan Riau being an active participant. This research utilizes a descriptive-analytical approach, supported by secondary data, to examine the impact of this initiative. One of the notable implementations of this cooperation is the IMT-GT Expo "Gebyar Melayu Pesisir," which showcases Kepulauan Riau local culture and products. This event aims to foster economic growth among the three countries, particularly in the Kepulauan Riau as the host region. The outcomes of the IMT-GT initiatives include agreements that enhance connectivity among member countries, fostering an integrated, innovative, inclusive, green, and sustainable growth strategy, with a vision extending to 2036. This research highlights the potential for the Kepulauan Riau to leverage nation branding through subregional cooperation, enhancing economic growth and international recognition.
Government Paradiplomacy in Proposing Penyengat Island to UNESCO as a World Cultural Heritage Vira Anggelina Putri; Ady Muzwardi; Rizqi Apriani Putri
Journal of Maritime Policy Science Vol. 2 No. 1 (2025): April, 2025
Publisher : Center for Maritime Policy and Governance Studies. Universitas Maritim Raja Ali Haji. Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/jmps.v2i1.7376

Abstract

The cultural wealth of Indonesia, particularly from border regions such as the Kepulauan Riau, is increasingly threatened by external claims and lack of international recognition. One prominent case involves Penyengat Island, a significant historical and cultural site in Tanjungpinang, rich in Malay heritage and once a center of the Riau-Lingga Sultanate. Recognizing the island’s cultural and historical value, the Government of Kepulauan Riau Province has initiated efforts to nominate Penyengat Island as a UNESCO World Cultural Heritage Site. This study aims to examine the paradiplomatic strategies employed by the local government in this international cultural diplomacy effort. Using a qualitative descriptive approach, the research collects data through interviews with key officials from the Tanjungpinang Department of Culture and Tourism, field observations, and document analysis. The findings reveal that the local government has undertaken significant initiatives, including the revitalization of historical sites, the preparation of comprehensive documentation and cultural dossiers, and the lobbying of national institutions to support the nomination. The concept of paradiplomacy where sub-national governments engage in international relations proves central to these efforts. While challenges such as limited administrative authority and bureaucratic hurdles persist, the strategic collaboration with the central government and UNESCO-aligned bodies demonstrates the growing agency of local governments in global cultural advocacy. The study concludes that effective paradiplomacy can serve as a critical tool for promoting local heritage on the world stage, emphasizing the need for sustained intergovernmental cooperation and cultural diplomacy frameworks.