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Pengaruh Online Customer Review dan E-Service Quality terhadap Keputusan Pembelian Konsumen pada Platform ShopeeFood dengan Minat Beli sebagai Variabel Intervening Sa'idun, Muhammad; Khajar, Ibnu
ARZUSIN Vol 5 No 6 (2025): DESEMBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i6.8266

Abstract

The growth of digital food delivery services has driven changes in consumer behavior, including increasingly intensive use of the ShopeeFood platform. This study aims to analyze the influence of online customer reviews and e-service quality on purchase decisions, with purchase intention as an intervening variable, among ShopeeFood users in Semarang City. A descriptive-verificative quantitative approach was employed using a survey method with questionnaires administered to 151 respondents selected through purposive sampling. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results show that online customer reviews and e-service quality have a positive and significant effect on purchase intention, and they also have a positive effect on purchase decisions both directly and indirectly through purchase intention as a mediating variable. These findings confirm that high-quality consumer reviews and good digital service quality can enhance consumer trust, interest, and purchase decisions. The study concludes that more systematic management of customer reviews and optimization of electronic service quality can serve as effective strategies to increase purchase decisions in food delivery services, with practical implications for ShopeeFood in designing marketing strategies, developing application features, and strengthening overall digital service quality.
The Influence of Work Discipline and Local Culture on Employee Performance Mediated by Organizational Commitment Zulkifli, Zulkifli; Khajar, Ibnu
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 6 No. 1 (2026): MARCH
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v6i1.43415

Abstract

This study investigates how work discipline and local culture shape employee performance and whether organizational commitment mediates these relationships in an Indonesian organizational setting. Using a quantitative explanatory design, primary data were collected through a structured five-point Likert questionnaire from all employees of PT Delapan Jaya Propertindo, Palu City, Central Sulawesi (n=25) and analyzed using regression-based path analysis in SPSS, with mediation tested via the Sobel method. The model examines work discipline (X1), local culture (X2), organizational commitment/work commitment (Z), and employee performance (Y), operationalized through indicators of rule compliance, punctuality, and task responsibility (discipline); internalization of Kaili cultural values (local culture); affective and normative attachment (commitment); and quality, timeliness, and responsibility in work outcomes (performance). Instrument diagnostics supported analysis adequacy (all item r-counts > r-table=0.396; Cronbach’s alpha=0.776–0.815), while classical assumptions were met (Kolmogorov–Smirnov Sig.=0.200; VIF=1.41–1.61; Glejser Sig.=0.487–0.614). Hypothesis tests show that work discipline positively predicts employee performance (t=3.912; p=0.001), local culture positively predicts organizational commitment (t=4.235; p<0.001), and organizational commitment positively predicts employee performance (t=4.756; p<0.001). Mediation analysis confirms significant indirect effects through organizational commitment for both work discipline (Sobel z=2.97; p=0.003) and local culture (Sobel z=3.45; p=0.001), indicating partial mediation. Theoretically, the findings extend behavioural-control and socio-cultural perspectives by demonstrating that cultural values strengthen performance primarily by fostering commitment, while discipline influences performance both directly and via commitment. Practically, managers should combine consistent disciplinary systems with culturally grounded practices to build commitment and sustain performance. Overall, the study highlights organizational commitment as a pivotal mechanism linking formal rules and local values to employee performance in localized Indonesian workplaces.