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All Journal Conference In Business, Accounting And Management (Cbam) 2012 Jurnal Studi Manajemen Organisasi Diponegoro Journal of Management JDM (Jurnal Dinamika Manajemen) Jurnal Ilmu Ekonomi ASET DIJB (Diponegoro International Journal of Business) Indonesian Journal for Health Sciences (IJHS) Business Management Analysis Journal (BMAJ) Dinasti International Journal of Education Management and Social Science Indicators : Journal of Economic and Business Jurnal Ilmiah ASET Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) LAWSUIT JURNAL PERPAJAKAN Jurnal Manajemen dan Pemasaran Jasa Jurnal Bisnis Kompetitif Jurnal Akselerasi Merdeka Belajar dalam Pengabdian Orientasi Masyarakat (Jurnal AMPOEN) International Journal of Artificial Intelligence in Medical Issues Economic and Business Horizon Arthatama: Journal of Business Management and Accounting
Imroatul Khasanah
Departemen Manajemen Fakultas Ekonomika Dan Bisnis Universitas Diponegoro
Religion Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Analisis Pengaruh Experiential Marketing terhadap Kepuasan Pelanggan Pada E- Resto Semarang Noviarini, Amanda Pramesty; Khasanah, Imroatul
Diponegoro Journal of Management Volume 3, Nomor 3, Tahun 2014
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research is motivated by the increasing level of customer complaints and followed by a declining number of subscriber in a row at E - Resto Semarang . This research effort undertaken to review the E - Resto to improve overall customer satisfaction using experiential marketing elements and become flagship restaurant in Semarang . The effort by E-Resto so far to improve customer satisfaction are unconditional guarantee for its  food  and  drink  and  efficient  complain  handling  by  taking  their  guest  comment positively. This study examines the elements of experiential marketing which consists of sense , feel , think, act and relate that affect customer satisfactionThrough the questionnaire method using techniques purposive sampling to 100 respondents who ever came and mergkonsumsi E - Resto Semarang products showed the regression equation as follows :Y = 0.202 X1 + 0.187 X2 + 0.199 X3 + 0.203 X4 + 0.188 X5Where all the independent variables have a positive and significant impact on customer satisfaction.  Figures  Adjusted  R  Square  of  0.594  indicates  that  59.4  percent  of  the variation can be explained by the Customer Satisfaction to - five independent variables in the regression equation . While the remaining 40.6 percent is explained by other variables outside the five variables used in this study.
ANALISIS PENGARUH PERSEPSI HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DENGAN VARIABEL CITRA MEREK SEBAGAI VARIABEL INTERVENING (STUDI PADA KONSUMEN TOYOTA AVANZA NASMOCO MAJAPAHIT KOTA SEMARANG) Permata Ambarwati, Erina; Khasanah, Imroatul
Diponegoro Journal of Management Volume 7, Nomor 4, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research aims many people choose Toyota Agya and Calya to be purchasing decisions. It seems that with the emergence of new products like Agya and Calya this has resulted in a decrease in sales of the Toyota Avanza. to analyze factors that can affect purchase decisions by using brand image as an intervening variable. Price perception and product quality is an element that can influence it. Toyota Avanza buyer at Nasmoco Majapahit Semarang will be examined their perception about impact price perception and product quality of a product then it will affect a high purchasing decisions by consumers. This type of research use explanatory research, with a population of 100 respondents who use and buy Toyota Avanza at Nasmoco Majapahit Semarang by way of purposive sampling. Data were collected through a questionnaire with Likert scale measurement. Methods of data analysis used correlation, and multiple regression using SPSS.The result of  this study are the perception of price and product quality affecting the brand image with a positive relationship. And brand image has a positive influence on purchasing decisions. This means that when independent factors such as price perception and product quality increasing, purchase decision Toyota Avanza at  Nasmoco Majapahit Semarang also increasing significantly. This study concluded that price perception, product quality and brand image influence on purchasing decisions, either partially or simultaneously.
ANALISIS PENGARUH PERSEPSI HARGA, KEPERCAYAAN PELANGGAN, KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Waroeng Steak & Shake Semarang Cabang Kelud) Chendradewi, Ranny; Khasanah, Imroatul
Diponegoro Journal of Management Volume 5, Nomor 4, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The rapid development of the culinary business in the city of Semarang is also supported by consumer behavior itself. Family cities tend to be practical, they choose instant food and liked the restaurant with atmosphere "homey". This phenomenon is supported by the habits of Semarang people are likely to visit a restaurant or a place to eat with a variety of purposes in addition to eating a meal, like hanging out with relatives or family, for a business meeting, or celebrate an event, etc.               The population is all existing customers Waroeng Steak and Shake Branch Sampangan. samples taken in the study was obtained for 96.04 and then rounded up to 100 people. The analysis tool used is multiple linear regression were first tested by using validity and reliability.            The results showed that the influences of the positive and significant correlation between perception of price on purchase decisions. This means that if the price is affordable then buying decision will increase. There are significant positive and significant correlation between the quality of products on purchase decisions. This means that any increase in the belief it will increase keptuusan pembelianTerdapat positive influence and significant correlation between customers' confidence in purchasing decisions. This means that any increase in the belief it will increase keptuusan pembelian.Terdapat positive influence and significant correlation between the quality of service to the purchasing decision. This means that any increase in the quality of service will improve purchasing decisions.
PENGARUH PESAN IKLAN, KREATIVITAS IKLAN, KREDIBILITAS CELEBRITY ENDORSER DAN MEDIA KOMUNIKASI TERHADAP EFEKTIVITAS IKLAN DALAM MENUMBUHKAN BRAND AWARENESS PRODUK SAMPO LIFEBUOY Andiyaksa, Muhammad; Khasanah, Imroatul
Diponegoro Journal of Management Volume 6, Nomor 2, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

An effective ad is an ad that can foster awareness for always remembering to be a brand product.  The  background  to  the  problems  that the consumer  awareness  of  the  ads  delivered shampoo Lifebuoy brand has decreased, look at Top Brand Index, Top of Mind Advertising and TOM Brand that Lifebuoy shampoo decreased significantly when compared with other similar brands of shampoo. This study aims to describe and analyze the effects of advertising messages, advertising creativity, credibility celebrity endorser and communication media on the effectiveness of advertising in aim to growing up brand awareness.The population in this study were students of Diponegoro University in Semarang who have  seen  Lifebuoy  shampoo  ad  impressions  on  television.  By  using  a  sampling  technique, purposive sampling, then obtained a sample of 100 respondents. The analytical tool used in this research is multiple linear regression. Prior to the regression test, first tested the validity and reliability and classic assumption.The results showed that the advertising message shown to have a significant positive influence on the effectiveness of advertising. Advertising creativity has a positive and significant impact on the effectiveness of advertising, meaning that the more creative ads delivered, then make the audience pay attention to these ads in detail and detail so that is expected to cause a rapid impact in efforts to increase the effectiveness of advertising. Credibility of celebrity endorser positive influence on the effectiveness of ads. The results also proved that the communications media  positive  and  significant  impact  on  the  effectiveness  of  advertising.  Effectiveness  of advertising has a positive significant impact to brand awareness, it means that the ad who has a message, creativity, credibility celebrity endorser, and media communication is good and right it will increase the effectiveness of your ad which will grow brand awareness
ANALISIS PENGARUH CITRA MEREK, KUALITAS LAYANAN, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN JASA (Studi pada pengguna jasa freight forwarder di DHL Global Forwarding Semarang Branch) Hessy, Via; Khasanah, Imroatul
Diponegoro Journal of Management Volume 4, Nomor 1, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The problem of this study is the number of user-level services at DHL Global Forwarding Semarang Branch which tend to decrease from year to year. It is influenced by the intense competition in the business of freight forwarders. This study aims to examine and analyze how the influence of brand image, quality of service, and the promotion of the use of decision DHL Global Forwarding services and to identify and analyze the most dominant factor affecting the use of the decision. This study tested the brand image (X1), Quality of Service (X2), and Promotion (X3) which affects the purchasing decision (Y)The  population  in  this  study  is  the  consumer  service  users  DHL  Global Forwarding. Samples were taken of 100 respondents, the sampling technique used was non-probability sampling technique. The analytical method used is quantitative analysis is multiple regression analysis. From the analysis, obtained the following results:Y = 0.169 X1 + 0.405 X2  + 0.339 X3Where all the independent variables have a positive and significant impact on purchasing decisions (Y). Adjusted R Square value is 0,504. It can be concluded that the ability variable brand image, quality of service and promotion in explaining variation in the dependent variable is the purchase decision of 50.4% and the remaining 49.6% is influenced by other variables.
ANALISIS PENGARUH HARGA, PERSEPSI KUALITAS, KESADARAN MEREK DAN ASOSIASI MEREK TERHADAP KEPUTUSAN PEMBELIAN TEH BOTOL SOSRO (Studi Pada Mahasiswa S1 Universitas Diponegoro) Sasky Fitriani, Rafika; Khasanah, Imroatul
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

In  the  development  of  business  recently  has  created  a window  of  a  high  diversity  of competition with the brand that were offering the same category. Competition affect the decline in brand value and the level of the sales of Teh Botol Sosro.This study aims to to analyze the influence of the price , perception of the quality of , brand awareness and brand association with the resolution of the purchase , case studies the students University Diponegoro an undergraduate degree .The price is considered as a cost attached to get the benefits  .Perception  of  the quality  of  is  an  assessment  of  the quality  of  a  brand  .Brand awareness is the memory and knowledge of a brand .Association is the brand brand konsummen with the memory .Accidental the sampling method used for the sample collection .Data collected from 100 respondents were using the criteria for consideration namely must have once made the purchase of Teh Botol Sosro products .A method of analysis using SPSS 20.0 version of the program .With the results of the analysis shows that the price , perception of quality , brand awareness and brand influential association positive and significant purchase of the decision .With the biggest impact  namely the perception  of the  quality and the influence of the smallest  namely brand association
ANALISIS PENGARUH KUALITAS PRODUK, CITRA MEREK, PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Konsumen teh dalam kemasan merek Teh Botol Sosro di Kota Semarang) Firdausi, Alfa Nurrahman; Khasanah, Imroatul
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The business competition of packaged tea products is increasing, as indicated by the growing number of new brands of bottled tea in packaging. Conditions must be understood by bottled tea manufacturers by improving marketing strategies through improving product quality, brand image, appropriate pricing strategies and increasingly attractive promotions for consumers interested in deciding to purchase their products. The purpose of this research is to examine the effect of product quality, brand image, price perception and promotion on purchasing decision of Sosro Bottle Tea product.The population in this study were consumers who bought Sosro bottle tea in Semarang City, while the sample was as many as 100 respondents who got by using accidental sampling sampling technique, that is the researcher chose respondents by way of respondents in crowded places seller Sosro tea seller in City. The type of data used is primary data, using the method of collecting data kusioner.The result of analysis by using multiple regression is product quality have positive effect to purchasing decision. Brand image positively affects purchasing decisions. Price perceptions have a positive effect on purchasing decisions. Promotion positively affects purchasing decisions.
PENGARUH KUALITAS PELAYANAN, CITRA MEREK, KEPERCAYAAN DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN JASA BENGKEL LAS SINAR BARU DI JEPARA Novertiza, Edda Christy Koes; Khasanah, Imroatul
Diponegoro Journal of Management Volume 5, Nomor 2, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this study was to analyze the influence of service quality, brand image, trust and perception of price on purchase decisions. .The population in this study is a consumer transaction at the workshop "Sinar Baru", Jl. A. Yani 14, Jepara, Central Java. The sample in this study was 100 consumers. The sampling technique in this study was done by using purposive sampling. Is the primary data type. Methods of data collection using the questionnaire. The analysis technique used is multiple regression with previously tested with instruments and classical assumption. The results using multiple regression analysis showed that : Service quality influence on purchase decisions. Brand image influence on purchase decisions. Trust influence on e purchase decisions. Perception of Price influence the purchase decisions
ANALISIS PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN, DESAIN PRODUK, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN COLD STORAGE (Studi pada konsumen PT. USAHA MUDA PUTRA JAYA) Guntoro, Hermawan; Khasanah, Imroatul
Diponegoro Journal of Management Volume 6, Nomor 1, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research reliable by the decreasing sales of cold storage at PT. USAHA MUDA PUTRA JAYA for several months. Then some factors that influence the purchase decision are need based on that public. This research is intended to know the perception effect of price, service quality, product design, and brand image on purchase decisions of cold storage at PT. USAHA MUDA PUTRA JAYA and determine what variable which has the greatest influence on purchase decisions of cold storage at PT. USAHA MUDA PUTRA JAYA.The research data were collected from 100 consumers of PT. USAHA MUDA PUTRA JAYA. The used sampling technique choose in this reseach is purposive sample technique. Then the analysis  in  this  research  is  multiple  linear  regression  analysis.  The  validity,  reliability  and classical assumption had been usually tested before. After multiple linear regression analysis has been  done,  hypothesis  and  the  coefficient  of  determination  test  was  done. The  results  of  the research is the following regression equation: Y = 0.162 X1 + 0.155 X2 + 0.512 X3+ 0.172 X4.The  results  of  multiple  linear  regression  analysis  showed variables of  price,  service quality, product design, and brand image perception have positive influence on purchase decisions. The variable which has the bigest impact is the products design, followed by brand image and price perception, while smallest effect is on the service quality. The analysis result by using Uji T showed that perceptions of price, service quality, product design and brand image individually has significant influence on purchasing decisions. This equation model has F value of 369.929 with a significance  level  of  0.000.  The  results  of  analysis  by  using  the  coefficient  of  determination indicated that about 93.7% of the purchase decision can be explained by the perception of price, service quality, product design and brand image, while 6.3% is explained by other variables that are not used in this research.
ANALISIS PENGARUH KUALITAS LAYANAN DAN NILAI NASABAH TERHADAP LOYALITAS NASABAH DENGAN KEPUASAN NASABAH SEBAGAI VARIABEL INTERVENING Suhastomo, Reza; Khasanah, Imroatul
Diponegoro Journal of Management Volume 4, Nomor 3, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This paper is based on the existence of customer dissatisfaction of PD. BPR Bank Pasar Kabupaten Kudus which can be seen through the data increase of deposits customers who closed accounts during the period June - September 2014. By looking at existing problems, this study aimed to analyze the influence of service quality and customer value service to the customer satisfaction to creat deposits customer loyalty PD. BPR Bank Pasar Kabupaten Kudus. This study sample of 100 customers. Question is given by using questionnaire consisting of closed and open question. Respondent,s answers were analyzed with two stage regression using SPSS. Based on analyzed conducted, it was concluded that the variable service quality and customer value has positive and significant impact to customer satisfaction. Then, customer satisfaction has positive and satisfaction impact to Customer Loyalty in PD. BPR Bank Pasar Kabupaten Kudus. The result of this study is expected to be used as information for PD. BPR Bank Pasar Kabupaten Kudus and further research.
Co-Authors Amanda Pramesty Noviarini, Amanda Pramesty Andiyaksa, Muhammad Annisa Heny Yoepitasari Arin Urnika Aryawan Tri Raharja, Aryawan Tri Ayu Arunika Utami, Ayu Arunika Ayu Novita Dewi, Ayu Novita Brian Hesmu Nurcahyo, Brian Hesmu Burhanudin Burhanudin Chendradewi, Ranny Clarabelle Putri Rahman, Felicia Cassie Dea Murty, Dea Deatami, Nadia Maudita Denny Putri Hapsari, Denny Putri Dewanda Ayodya, Dewanda Dian Emy Amalya, Dian Edda Christy Koes Novertiza, Edda Christy Koes Farid Meraz Yuliardi, Farid Meraz Ferdian Ario Sasongko Firdausi, Alfa Nurrahman Galuh Niti Ibrahim Gilang Puspita Rini Guntoro Barovih, Guntoro Guntoro, Hermawan Hadi, Hanna Shafira Harahap, Latifa Hannum Harry Soesanto Hasyyati, Rr Diva Putri Hasyyati Hidayat, Muhammad Sondang Hudha Pramudya Murti I Made Sukresna Inayah, Risqi Rahma Khoiruddin, Muhammad Afif Kinanti, Prasasti Sekar Kodriyah Luh Putu Ratna Sundari Lutfi Ayu Faradiza Mariska Deasy Paramitha, Mariska Moch Syaepul Mukarom Mochamad Reza Muhammad Firmansyah, Muhammad Mutiara Lusiana, Annisa Noviatun, Rosep Tika Nur Amalia Syabila Nurzaini, Yusuf Oceano Indianto, Oceano Octarina Dina Pertiwi Pamelia, Angelica Leloni Pamujo, Novian Yuga Paulus Ryan Tio, Paulus Ryan Permata Ambarwati, Erina Pudji Utomo, Danang Puspadini , Alifa RA Nur Amalina, RA Nur Rafika Sasky Fitriani, Rafika Ranny Septiani Ratna Puspita Sari, Ratna Puspita Reza Suhastomo, Reza Reza, Mochamad Rina Kurnia Sakti Edi Saputra Saputro, Arianto Satria, Dinda Sbastian, Daniel Seprini, Seprini Siswanto, Dimas Sri Rahayu Tri Astuti Sudarmi Sudarmi Theressa Lisye Purek, Maria Via Hessy, Via Wirawan, Edwin Muhammad Yoestini Yoestini Yoestini Yolis Arhamni, Yolis Yustinus Riyan Adiputra, Yustinus Riyan Yustinus Yuniarto Zararosa, Gracia Angel