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All Journal Conference In Business, Accounting And Management (Cbam) 2012 Jurnal Studi Manajemen Organisasi Diponegoro Journal of Management JDM (Jurnal Dinamika Manajemen) Jurnal Ilmu Ekonomi ASET DIJB (Diponegoro International Journal of Business) Indonesian Journal for Health Sciences (IJHS) Business Management Analysis Journal (BMAJ) Dinasti International Journal of Education Management and Social Science Indicators : Journal of Economic and Business Jurnal Ilmiah ASET Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) LAWSUIT JURNAL PERPAJAKAN Jurnal Manajemen dan Pemasaran Jasa Jurnal Bisnis Kompetitif Jurnal Akselerasi Merdeka Belajar dalam Pengabdian Orientasi Masyarakat (Jurnal AMPOEN) International Journal of Artificial Intelligence in Medical Issues Economic and Business Horizon Arthatama: Journal of Business Management and Accounting
Imroatul Khasanah
Departemen Manajemen Fakultas Ekonomika Dan Bisnis Universitas Diponegoro
Religion Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences Other

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ANALISIS PENGARUH KUALITAS PELAYANAN DAN NILAI PELANGGAN TERHADAP KEPUASAN KONSUMEN PADA BALAI KESEHATAN PARU MASYARAKAT (BKPM) DI SEMARANG Arhamni, Yolis; Khasanah, Imroatul
Diponegoro Journal of Management Volume 4, Nomor 3, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Need  of  healthy  become  one  of  important  need  of  people.  BKPM  (centre  ofcommunity lung health) is a community center that serves cheap healthy service for people in Semarang. As a service organization, satisfaction become main purpose of the service provider.This research is purposed to examine the impact of service quality and consumer value to patient satisfaction.The research is taken place at BKPM Semarang. The sample is 100respondents.Instrumentof questionnaire is used to collect the data. Regression analysis is applied to test the hypotheses of the research.Result  of  the  analysis  shows  that  service  quality  affect  positively  to  patient satisfaction. Patient that receives a better service will have higher satisfaction. Consumer value also affect positively to patient satisfaction.Patient that receives a more value from the service will have higher satisfaction.
ANALISIS PENGARUH HARGA, KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN AIR MINUM DALAM KEMASAN MEREK PELANGI KEMASAN 600ML DI SEMARANG Murty, Dea; Khasanah, Imroatul
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Consumer purchase decision is a decision regarding the preference for brands that exist in the set of choices. If consumers have a choice between making a purchase and do not make a purchase  or  option  to  use  the  time,  then  the  consumer  is  in  a  position  to  take  a  decision. Conversely, if the consumer does not have   alternatives to choose and actually forced to make certain purchases or take a particular action, then the only state with no other options this is not a decision. Many factors can influence purchasing decisions, including price, product quality and brand image. Purpose of this study was to analyze the affect of price, product quality and brand image on purchasing decisions. Object of this study is the bottled water packaging brand Pelangi600ml for sale from year 2011 to 2013 continued to decline. This research purpose is to analyze effect of price, product quality and brand image on purchase decision water brand in Semarang bottled water packaging brand Pelangi 600ml. The population in this study is that consumers who buy bottled water brand in Semarang bottled water packaging brand Pelangi 600ml. The sample in this study was 100 consumers. The sampling technique in this study conducted by purposive sampling technique. data type is primary. Methods of data collection using the questionnaire. The analysis technique used is multiple regression. The results of the analysis using SPSS showed that : Price positive and significant impact on purchasing decisions. Quality products positive and significant impact on purchasing decisions. Brand image positive and significant impact on purchasing decisions
PENGARUH CITRA MEREK, KUALITAS PRODUK, DESAIN PRODUK, DAN PERSEPSI HARGA TERHADAP MINAT BELI KONSUMEN PADA PRODUK MEREK VICIOUS COLONY DI WEREHOUSE STORE, BANJARMASIN Tio, Paulus Ryan; Khasanah, Imroatul
Diponegoro Journal of Management Volume 5, Nomor 2, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Creative industries are increasing in Indonesia, one of which is clothing, through the creative industry developed so that the current clothing apparel is not just a mere basic needs but also a lifestyle, through the clothes they wore one can show his true identity and appear more confident. One trend clothing that is currently happening a lot is clothes which sold in distro or distribution outlet where a lot of brands are popping up with a fresh concept and its market share on average are youngster.            The purpose of this study was to determine the effect of brand image, product quality, product design, and the perception of prices on consumer buying interest. The population in this study are all the people who buy the products of Vicious Colony in Werehouse Store, Banjarmasin. The sample in this study was 100 people who buy the products of Vicious Colony in Werehouse Store, Banjarmasin taken by purposive sampling. Data collection is done by using a questionnaire.            t test results prove that all independent variables (brand image, product quality, product design, and price perception) have a positive effect on the dependent variable consumer buying interest of Vicious Colony product in Werehouse Store, Banjarmasin. According to the consumer, the four variables considered important when buying a product of Vicious Colony in Werehouse Store, Banjarmasin. And of the coefficient of determination (adjusted ) obtained at 0,788. This means that 78.8% of buying interest from Vicious Colony product in Werehouse Store, Banjarmasin can be explained by the variable of brand image, product quality, product design, and price perception, while the remaining 21.2% of buying interest are influenced by other variables not examined in this study.
ANALISIS PENGARUH DIFERENSIASI PRODUK, CITRA MEREK, PREFERENSI MEREK TERHADAP KEPUTUSAN PEMBELIAN Nurzaini, Yusuf; Khasanah, Imroatul
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research is based on the phenomenon of the emergence of various new brands, especially for motorcycle matic category. Currently the market share of motorcycles matic controlled by yamaha mio. This indicates the increasingly tight competition in world sales of motorcycles in seizing the market. This study aims to examine the effect of product differentiation variables, brand image and brand preference on motor Matic Yamaha mio purchasing decision in Semarang city.The number of samples of 100 respondents was taken by purposive sampling technique. Data analysis method used is multiple regression analysis, where the analysis include: validity test, reliability  test,  classic  assay  test,  linear  regression  test  bergannda,  t  test,  F  test,  test  of determination.The result of multiple regression analysis showed that all independent variables of product differentiation (0,273), brand image (0,330) and brand preference (0,284) have positive and significant relation to dependent variable that is purchasing decision.
ANALISIS PENGARUH PERSEPSI HARGA, LOKASI PELANGGAN, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Super Sambel Semarang Cabang Lamper) Pudji Utomo, Danang; Khasanah, Imroatul
Diponegoro Journal of Management Volume 7, Nomor 4, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The rapid development of the culinary business in the city of Semarang is also supported by consumer behavior itself. Family cities tend to be practical, they choose instant food and liked the restaurant with atmosphere "homey". This phenomenon is supported by the habits of Semarang people are likely to visit a restaurant or a place to eat with a variety of purposes in addition to eating a meal, like hanging out with relatives or family, for a business meeting, or celebrate an event, etc.The population is all existing customers. samples taken in the study was obtained for 96.04 and then rounded up to 100 people. The analysis tool used is multiple linear regression were first tested by using validity and reliability.The results showed that the influences of the positive and significant correlation between perception of price on purchase decisions. This means that if the price is affordable then buying decision will increase. There are significant positive and significant correlation between the quality of products on purchase decisions. This means that any increase in the belief it will increase keptuusan pembelianTerdapat positive influence and significant correlation between customers' confidence in purchasing decisions. This means that any increase in the belief it will increase keptuusan pembelian.Terdapat positive influence and significant correlation between the quality of service to the purchasing decision. This means that any increase in the quality of service will improve purchasing decisions.
ANALISIS PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN KARTU PRABAYAR IM3 ( Studi Pada Mahasiswa S1 Ekonomika dan Bisnis Undip Semarang ) Niti Ibrahim, Galuh; Khasanah, Imroatul
Diponegoro Journal of Management Volume 2, Nomor 3, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Purchasing decision is a decision as an act of ownership of two or more alternative choices. Many factors can influence the purchasing decisions of consumers to a product, such as brand awareness, brand associations and quality perception. Consumer purchasing decisions can be made to the number of products, one of which is a prepaid card IM3. The selected object is a product of cellular IM3 Indosat card ranked as the market share is still IM3 prepaid cards under other brands that sympathy and the percentage decline in market share occurred in 2009-2011.The purpose of this study was to analyze the effect of brand awareness, brand associations and quality perception on purchase decisions.The population in this study were students of Economics and Business Undip S1, Jl. Tembalang, Semarang using Prepaid Card IM3. Samples taken 100 respondents. Sampling technique in this study was done by using simple random sampling. Is the primary data type. Methods of data collection using questionnaires. The analysis technique used is multiple regression.Results of analysis using SPSS Version 13 showed that brand awareness significantly influence the purchase decision. Brand associations have a significant effect on purchasing decisions. Perceived quality significantly influence the purchase decision. Therefore, the implications suggested in this study is Indosat should be developing a wider 3G network and expand the network in the cities that exist in the area, although it is done in stages. Make the size larger image and slogan slogan more attractive for consumers interested in having. By adding power to the BTS (Base Transceiver Station) so that it can be strengthened in receiving and distributing signals.
ANALISIS PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN (Pengguna Apple iPhone di Jurusan Manajemen Universitas Diponegoro Semarang) Utami, Ayu Arunika; Khasanah, Imroatul
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the influences of product quality, service quality and brand image to customer loyality of Apple Iphone products through customer satisfactions as intervening variable on apple Iphone users in Management Program, Diponegoro University Semarang. Product quality, service quality and brand image are the reasons of consumer when selecting and also repurchasing smartphone products which is one of important needs in this digital era.Non probability samping was used for sampling. Data were collected from 100 respondents which were selected using criteria of judgement that should using Apple Iphone as their phone. Questions were given with using questionnaire which consists of open and closed questions. Respondent responses were analyzed  with multiple linear regression using SPSS v.21.0. Can be concluded that product quality, service quality, and brand image giving positive and significant influences to customer satisfaction. After that, customer satisfaction has positive and significant influence to customer loyality of Apple Iphone Users in Management Program, Diponegoro University Semarang.
PENGARUH DIFERENSIASI PRODUK, PERSEPSI HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN AKSESORIS PADA BENGKEL ”OCEAN AUTO WHEELS” DI SEMARANG Emy Amalya, Dian; Khasanah, Imroatul
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Purchase decision is the selection of two or more alternative choice of consumers in the purchase. Every day consumers make decisions about every aspect of daily life. If consumers have a choice between making a purchase and do not make a purchase or option to use the time, then the consumer is in a position to take a decision. Consumer decisions can be influenced by several variables, in this study were analyzed through product differentiation, perception of price and location. The purpose of this study was to analyze the effect of product differentiation, perception of price and location on purchase decision.Population in this study is that consumers who buy car accessories at Ocean Auto Wheels, Ruko Puri Anjasmoro block EE 1/10, Semarang. Sample in this study was 100 consumers. Sampling technique in this study conducted by purposive sampling technique. Type is primary data. Methods of data collection using the questionnaire. Analysis technique used is multiple regression with previously tested with test instruments and classical assumption. Analyss results using multiple regression showed that : product differentiation proved influence on purchase decisions. Perception of price proved influence on purchase decisions. Location proved influence on purchase decisions
ANALISIS PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK, DAN NILAI PELANGGAN TERHADAP KEPUASAN PELANGGAN (Studi pada nasabah PT. Prudential Life Assurance Semarang) Raharja, Aryawan Tri; Khasanah, Imroatul
Diponegoro Journal of Management Volume 4, Nomor 1, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Based on the increasing number of customer complains received by the company, this research was conducted to determine how service quality (X1), product quality (X2) and customer value (X3) affects customer satisfaction (Y) in PT. Prudential Life Assurance Semarang, and to analyze which of them are the one with greatest influence on PT. Prudential Life Assurance Semarang’s customer satisfaction. Population of the study are holders of PT. Prudential Life Assurance’s insurance policy in the Semarang area. Sample of the study consisting of 100 people as respondents, taken using non probability sampling technique. Data types used in the research are both primary and secondary data acquired from questionnaires and literature studies. Techniques of analysis used in the research consisting of validity, reliability, classical assumption tests, and multiple regression. Also included in the research are statistical hypothesis tests and coefficient of determination test. Multiple regression analysis made shows, Y = 0,306 X1 + 0,307 X2 + 0,306 X3.  The test proven product quality variable as the one with greatest influence (0,307), followed service quality (0,306), and customer value (0,306). Statistical hypothesis analysis proven all independent variables has positive and significant influence on PT. Prudential Life Assurance’s insurance policy holders customer satisfaction. Coefficient determination test (adjusted R2) shows 0,598. Which indicates 59,8% of the customer satisfaction in the research are influenced by service quality, product quality, and customer value. And the rest 40,2% are influenced by other variables.
ANALISIS PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN, LOKASI, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Taman Joglo Cafe Semarang) Nurcahyo, Brian Hesmu; Khasanah, Imroatul
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research was conducted as a decline in sales at Taman Joglo Cafe for several months, so we have to know what factors that influence the purchase decision . This study aims to determine the effect of price perception, service quality, location, and word of mouth on purchase decision on Taman Joglo Café Semarang and which ones have the most impact.The research data was collected from 100 consumers Taman Joglo Café Semarang. Sampling in this study using non-probability sampling technique . The analysis used in this study is multiple regression analysis . Before multiple regression analysis also do validity and reliability testing and classical assumption testing.And after that also do the hypothesis testing and coefficient of determination. The results of the study found that the following regression equation: Y = 0,745  + 0,363  + 0,217 + 0,116 .Regression analysis showed variable of price perception, service quality, location, and word of mouth have a positive influence to the purchase decision. The most influential variable was price perception, followed by service quality, location and word of mouth. The analysis result using t test showed that price perception, service quality, location, and word of mouth individually have a significant influence on purchasing decisions. This equation model had F value of 67.784 with a significance level of 0.000. The analysis result using coefficient of determination was discovering about 73,0% variable of purchasing decision can be summarized by the variant of variable price perception, service quality, location, and word of mouth, whilst 27.0% summarized by other variable which unexplained in this research.
Co-Authors Amanda Pramesty Noviarini, Amanda Pramesty Andiyaksa, Muhammad Annisa Heny Yoepitasari Arin Urnika Aryawan Tri Raharja, Aryawan Tri Ayu Arunika Utami, Ayu Arunika Ayu Novita Dewi, Ayu Novita Brian Hesmu Nurcahyo, Brian Hesmu Burhanudin Burhanudin Chendradewi, Ranny Clarabelle Putri Rahman, Felicia Cassie Dea Murty, Dea Deatami, Nadia Maudita Denny Putri Hapsari, Denny Putri Dewanda Ayodya, Dewanda Dian Emy Amalya, Dian Edda Christy Koes Novertiza, Edda Christy Koes Farid Meraz Yuliardi, Farid Meraz Ferdian Ario Sasongko Firdausi, Alfa Nurrahman Galuh Niti Ibrahim Gilang Puspita Rini Guntoro Barovih, Guntoro Guntoro, Hermawan Hadi, Hanna Shafira Harahap, Latifa Hannum Harry Soesanto Hasyyati, Rr Diva Putri Hasyyati Hidayat, Muhammad Sondang Hudha Pramudya Murti I Made Sukresna Inayah, Risqi Rahma Khoiruddin, Muhammad Afif Kinanti, Prasasti Sekar Kodriyah Luh Putu Ratna Sundari Lutfi Ayu Faradiza Mariska Deasy Paramitha, Mariska Moch Syaepul Mukarom Mochamad Reza Muhammad Firmansyah, Muhammad Mutiara Lusiana, Annisa Noviatun, Rosep Tika Nur Amalia Syabila Nurzaini, Yusuf Oceano Indianto, Oceano Octarina Dina Pertiwi Pamelia, Angelica Leloni Pamujo, Novian Yuga Paulus Ryan Tio, Paulus Ryan Permata Ambarwati, Erina Pudji Utomo, Danang Puspadini , Alifa RA Nur Amalina, RA Nur Rafika Sasky Fitriani, Rafika Ranny Septiani Ratna Puspita Sari, Ratna Puspita Reza Suhastomo, Reza Reza, Mochamad Rina Kurnia Sakti Edi Saputra Saputro, Arianto Satria, Dinda Sbastian, Daniel Seprini, Seprini Siswanto, Dimas Sri Rahayu Tri Astuti Sudarmi Sudarmi Theressa Lisye Purek, Maria Via Hessy, Via Wirawan, Edwin Muhammad Yoestini Yoestini Yoestini Yolis Arhamni, Yolis Yustinus Riyan Adiputra, Yustinus Riyan Yustinus Yuniarto Zararosa, Gracia Angel