Article Per Year (5 Year)
p-Index From 2021 - 2026
3.492
P-Index
This Author published in this journals
All Journal Conference In Business, Accounting And Management (Cbam) 2012 Jurnal Studi Manajemen Organisasi Diponegoro Journal of Management JDM (Jurnal Dinamika Manajemen) Jurnal Ilmu Ekonomi ASET DIJB (Diponegoro International Journal of Business) Indonesian Journal for Health Sciences (IJHS) Business Management Analysis Journal (BMAJ) Dinasti International Journal of Education Management and Social Science Indicators : Journal of Economic and Business Jurnal Ilmiah ASET Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) LAWSUIT JURNAL PERPAJAKAN Jurnal Manajemen dan Pemasaran Jasa Jurnal Akselerasi Merdeka Belajar dalam Pengabdian Orientasi Masyarakat (Jurnal AMPOEN) International Journal of Artificial Intelligence in Medical Issues Economic and Business Horizon
Imroatul Khasanah
Departemen Manajemen Fakultas Ekonomika Dan Bisnis Universitas Diponegoro
Religion Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 72 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 72 Documents
Search

 3   4   5   6   7 
ANALISIS PENGARUH KUALITAS PRODUK, HARGA, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Konsumen Mie Nges-Nges Banyumanik Semarang) Deasy Paramitha, Mariska; Khasanah, Imroatul
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (135.408 KB)

Abstract

This research was made based on a decrease in sales of Mie nges-nges in the period 2013 to 2014. The decline in sales can be formulated how consumers behave in a purchase decision amid the many culinary options in the area of Banyumanik Semarang. This study aimed to examine the effect of product quality, price, and location towards the purchase decisions of the product of Mie nges-nges.This research used accidental sampling with sample of 100 people from the consumer population of Mie nges-nges. The analytical method that had been used is multiple linear regression. The results of the study found that the following regression equation:Y = 0321 0352 X1 + X2 + X3 0349This result indicates that all the independent variables tested are positive and significant impact on customer satisfaction through the F test and t test. The most influential variable is the variable price 0.352 and the variable that has the smallest influence is the product quality 0.321.
ANALISIS PENGARUH IKLAN DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN DENGAN CITRA MEREK SEBAGAI VARIABEL INTERVENING (Studi pada konsumen Sariayu di Semarang) Deatami, Nadia Maudita; Khasanah, Imroatul
Diponegoro Journal of Management Volume 8, Nomor 4, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (593.229 KB)

Abstract

The purpose of this study to analyze the effect of advertising and product design on purchasing decisions using brand image as an intervening variable. Using ad marketing and product design strategies, by looking at the condition of the cosmetics industry market in Indonesia which is increasing quite large, to the decline in sales spent by Sariayu cosmetics brands, as well as looking at sales data and Top Brand Index data in recent years.The population of the study was all consumers who had ever done to use Sariayu products. The samples in this study were 102 respondents. The method of collecting data through questionnaires directly with purposive sampling method. The provisions used are consumers who have purchased products more than once, at least 17 years old, and domiciled in Semarang. This research uses Structural Equation Modeling (SEM) analysis technique using AMOS 24.0 analysis tool.The result show that the effect of advertising has a positive and significant effect on brand image, product design has a positive and significant effect on purchasing decisions, the influence of advertising has a positive and significant effect on purchasing decisions, and product design has a positive effect and significant towards purchasing decisions.
Analisis Pengaruh Kualitas Pelayanan terhadap Kepuasan Konsumen RS St. Elisabeth Semarang Khasanah, Imroatul; Pertiwi, Octarina Dina
Jurnal Ilmiah Aset Vol 12 No 2 (2010): Jurnal ASET Volume 12 No 2
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research was for analyzing 5 assessments: 1. Effect on the tangible against consumer satisfaction, 2. Effect on reliability against customer satisfaction, 3. Effect on responsiveness on customer satisfaction, 4. Effect on guarantee & certainty against customer satisfaction, 5. Effect on empathy against customer satisfaction. This research has been done with samples taken in random with consideration that the population was very large in numbers, as it wasn’t possible for the surveyor to cover the whole present population, so a representative was formed. Samples in this survey were only a part of the whole community of the city of Semarang that used the services of St. Elisabeth Hospital. Result of this survey shows that these 5 assessments were accepted. The result was, there was a positive and significant relation between tangible of St. Elisabeth hospital, reliability of St. Elisabeth hospital in handling consumer, responsiveness of St. Elisabeth hospital, guarantee & certainty given by St. Elisabeth hospital, empathy against customer satisfaction. This was proved by test F where the value of significance was 0,000, the coefficient of determination on satisfaction shown by Adjusted R Square was 0,716 that means the customer satisfaction was 71,6% affected by variable of tangible, reliability, responsiveness, guarantee and empathy. Whereas, the rest of the 28,4% was affected because other variables were not checked thoroughly by researchers.
Analisis Pengaruh Atribut Produk, Bauran Promosi, dan Kualitas Pelayanan terhadap Keputusan Pembelian Produk Merchandise Khasanah, Imroatul; Pamujo, Novian Yuga
Jurnal Ilmiah Aset Vol 13 No 2 (2011): Jurnal ASET Volume 13 No 2
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was motivated by the increasing number of business merchandise in major cities in Indonesia. The one is Kedai Digital 7 Semarang, a business unit engaged in different fields of creative production in particular areas of merchandise and graphic design. The data were collected through questionnaire method of 100 respondents of Kedai Digital 7 in Semarang, which was obtained by using non-probability sampling technique. Then, we analyzed the data obtained by using multiple regressionanalysis. This analysis included validity and reliability, classical assumption test, multiple regression analysis, hypothesis testing by T-test and F-test, and analysis of determination coefficien (R2). Hypothesis trial by T-test showed that the three examined independent variables (product attributes variable, promotional mix, and service quality) were proven having positive and significant impact toward the dependent variables of purchasing decisions. Then, from F-test could be seen that the three independent variables were proper to exmine the dependent variables of purchasing decision. Adjusted R Square of 0.555 indicated that 55.5 % of the purchasing decision variables could be explained by the three independent variables in the regression equation. While the rest 44.5 % could be explained by other variables outside of the three variables used in this study.
PENGARUH PERSEPSI HARGA, PERSEPSI KUALITAS DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KAWASAKI NINJA 250 Reza, Mochamad; Khasanah, Imroatul
Diponegoro Journal of Management Volume 9, Nomor 4, Tahun 2020
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The problem that occurs is a decrease in market share over the past four years and a decline in sales of Kawasaki Ninja 250 motorcycles indicates a decrease in the results of the decision to purchase a Kawasaki Ninja 250 motorcycle. The purpose of this study is to analyze the effect of price perceptions, quality perceptions and promotions on Kawasaki Ninja purchasing decisions 250. The population selected in this study were all Diponegoro University students. The number of samples used in this study were 73 Diponegoro University students who were still active and had purchased Kawasaki Ninja 250 motorcycles. The sampling technique in this study was the purposive sampling method. Data collection method is to use a questionnaire. The data analysis method used is multiple linear regression. Based on research, price perceptions, quality perceptions and promotions have a positive effect on purchasing decisions of the Kawasaki Ninja 250. Variations in employee performance can be explained by independent variables namely price perception, quality perception and promotion by 62.7%.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERCEIVED VALUE DALAM MEMBENTUK LOYALITAS PADA PELANGGAN E-COMMERCE BUKALAPAK DI KOTA SEMARANG Satria, Dinda; Khasanah, Imroatul
Diponegoro Journal of Management Volume 10, Nomor 1, Tahun 2021
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This purpose of this study is to analyze the effect of promotion, website quality, and service quality on loyalty to E-commerce customers with perceived value as an intervening variable. The population used in this study is Bukalapak users in Semarang City. The number of samples used in this study were 120 respondents. The data collection method used is through a questionnaire. This study uses Structural Equation Modeling (SEM) analysis techniques with the AMOS version 21.0 program.The results showed that promotion, website quality, and service quality had a positive and significant effect on perceived value. Other results also show that perceived value has a positive and significant effect on customer loyalty.
Analisis Pengaruh Motivasi Konsumen, Persepsi Kualitas, dan Sikap Konsumen Terhadap Keputusan Pembelian PC Tablet iPad (Studi Pada Konsumen iPad di Semarang) Ferdian Ario Sasongko; Imroatul Khasanah
Conference In Business, Accounting, And Management (CBAM) Vol 1, No 1 (2012): Conference In Business, Accounting And Management (Cbam) 2012
Publisher : Conference In Business, Accounting, And Management (CBAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was based by the increasing number of PC Tablet on the market. One of them is iPad. Where is iPad always been a market leader since its first launch in 2010, although the number of competitor always rise. The aim of the research is to analyze the influence of consumer motivation, perceived quality, and consumer attitudes toward buying decision of the PC Tablet iPad. The result shows that consumers motivation, perceived quality, and consumer attitudes have significant relationship with buying decision. Perceived quality has higher influences for buying decisions than perceived quality and consumer attitudes.Keywords: Buying Decision, Consumer Motivation, Perceived Quality, Consumer Attitudes
Pengaruh Persepsi Harga, Persepsi Kualitas dan Promosi Terhadap Keputusan Pembelian Kawasaki Ninja 250 Mochamad Reza; Imroatul Khasanah
Journal of Economics and Business Vol 3, No 2 (2021): November
Publisher : Ikatan Sarjana Ekonomi Indonesia Cabang Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47729/indicators.v3i2.102

Abstract

The problem that occurs is a decrease in market share over the past four years and a decline in sales of Kawasaki Ninja 250 motorcycles indicates a decrease in the results of the decision to purchase a Kawasaki Ninja 250 motorcycle. The purpose of this study is to analyze the effect of price perceptions, quality perceptions and promotions on Kawasaki Ninja purchasing decisions 250. The population selected in this study were all Diponegoro University students. The number of samples used in this study were 73 Diponegoro University students who were still active and had purchased Kawasaki Ninja 250 motorcycles. The sampling technique in this study was the purposive sampling method. Data collection method is to use a questionnaire. The data analysis method used is multiple linear regression. Based on research, price perceptions, quality perceptions and promotions have a positive effect on purchasing decisions of the Kawasaki Ninja 250. Variations in employee performance can be explained by independent variables namely price perception, quality perception and promotion by 62.7%
Study of impulse buying on Instagram users in Indonesia Sri Rahayu Tri Astuti; Imroatul Khasanah; Y Yoestini
Diponegoro International Journal of Business Vol 3, No 1 (2020)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.3.1.2020.47-54

Abstract

Our paper is aimed to find out the effect of online advertisement content, electronic word of mouth (e-WOM) and hedonic shopping motives on impulse buying of Indonesian users in Indonesia. Multiple linier regression analysis is used to examine the magnitude of independent variables effect which are online advertisement content, e-WOM  and hedonic shopping motives on impulse buying on instagram user in Indonesia. The analysis on 75 respondents showed that all independent variables have positive and significant effect on dependent variable. The independent variabel which has the biggest effect on impulse buying in order are online advertisement content, e-WOM and hedonic shopping motives. The main reason affecting the decision from impulse buying is good online advertisement content which is marked by informative, easily understood, easily accessed contents and its attractive visualisation. The practical implications of this study are of most interest for advertisers, marketers, online retailer and designers of shopping website.
ANALISIS PENGARUH KUALITAS PRODUK, PROMOSI DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN DENGAN CITRA MEREK SEBAGAI VARIABEL INTERVENING (Studi pada Konsumen Sepeda Motor Matic Merek Yamaha Mio di Kota Semarang) Annisa Heny Yoepitasari; Imroatul Khasanah
JURNAL STUDI MANAJEMEN ORGANISASI Vol 15, No 1 (2018)
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (360.672 KB) | DOI: 10.14710/jsmo.v15i1.21246

Abstract

The purpose of this research is to analyze the impact of product quality, promotion, and product design over buying decision through brand image in matic motorcycle yamaha mio brand in Semarang city. This research was conducted on consumers in the city of Semarang where the respondents had purchased Yamaha Mio brand motorcycle more than 1 time of purchase. The total of sample used in this research is 100 respondents with questionnaire as the collecting data method and non probability sampling as sampling method used with purposive sampling technique. The research used Structucal Equation Modelling as analyze technique which is estimated with SEM AMOS 21.0 program. The results of this study state that brand image has the most powerful and significant influence on purchasing decisions, followed by product quality, promotion and then product design which also has a strong and significant influence on brand image. Brand image factor is an important element that can influence buyer to make a purchase decision. So that the higher the level of brand image, the higher the decision to make purchases on these products and services.
Co-Authors Amanda Pramesty Noviarini, Amanda Pramesty Andiyaksa, Muhammad Annisa Heny Yoepitasari Arin Urnika Aryawan Tri Raharja, Aryawan Tri Ayu Arunika Utami, Ayu Arunika Ayu Novita Dewi, Ayu Novita Brian Hesmu Nurcahyo, Brian Hesmu Burhanudin Burhanudin Chendradewi, Ranny Clarabelle Putri Rahman, Felicia Cassie Dea Murty, Dea Deatami, Nadia Maudita Denny Putri Hapsari, Denny Putri Dewanda Ayodya, Dewanda Dian Emy Amalya, Dian Edda Christy Koes Novertiza, Edda Christy Koes Farid Meraz Yuliardi, Farid Meraz Ferdian Ario Sasongko Firdausi, Alfa Nurrahman Galuh Niti Ibrahim Gilang Puspita Rini Guntoro Barovih, Guntoro Guntoro, Hermawan Hadi, Hanna Shafira Harahap, Latifa Hannum Harry Soesanto Hasyyati, Rr Diva Putri Hasyyati Hidayat, Muhammad Sondang I Made Sukresna Inayah, Risqi Rahma Khoiruddin, Muhammad Afif Kinanti, Prasasti Sekar Kodriyah Luh Putu Ratna Sundari Mariska Deasy Paramitha, Mariska Moch Syaepul Mukarom Mochamad Reza Muhammad Firmansyah, Muhammad Mutiara Lusiana, Annisa Noviatun, Rosep Tika Nur Amalia Syabila Nurzaini, Yusuf Oceano Indianto, Oceano Octarina Dina Pertiwi Pamelia, Angelica Leloni Pamujo, Novian Yuga Paulus Ryan Tio, Paulus Ryan Permata Ambarwati, Erina Pudji Utomo, Danang Puspadini , Alifa RA Nur Amalina, RA Nur Rafika Sasky Fitriani, Rafika Ranny Septiani Ratna Puspita Sari, Ratna Puspita Reza Suhastomo, Reza Reza, Mochamad Rina Kurnia Sakti Edi Saputra Saputro, Arianto Satria, Dinda Sbastian, Daniel Siswanto, Dimas Sri Rahayu Tri Astuti Sudarmi Sudarmi Theressa Lisye Purek, Maria Via Hessy, Via Wirawan, Edwin Muhammad Yoestini Yoestini Yoestini Yolis Arhamni, Yolis Yustinus Riyan Adiputra, Yustinus Riyan Yustinus Yuniarto Zararosa, Gracia Angel