Article Per Year (5 Year)
p-Index From 2021 - 2026
3.916
P-Index
This Author published in this journals
All Journal Conference In Business, Accounting And Management (Cbam) 2012 Jurnal Studi Manajemen Organisasi Diponegoro Journal of Management JDM (Jurnal Dinamika Manajemen) Jurnal Ilmu Ekonomi ASET DIJB (Diponegoro International Journal of Business) Indonesian Journal for Health Sciences (IJHS) Business Management Analysis Journal (BMAJ) Indicators : Journal of Economic and Business Jurnal Ilmiah ASET Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) LAWSUIT JURNAL PERPAJAKAN Jurnal Manajemen dan Pemasaran Jasa Jurnal Akselerasi Merdeka Belajar dalam Pengabdian Orientasi Masyarakat (Jurnal AMPOEN) International Journal of Artificial Intelligence in Medical Issues Economic and Business Horizon Arthatama: Journal of Business Management and Accounting
Imroatul Khasanah
Departemen Manajemen Fakultas Ekonomika Dan Bisnis Universitas Diponegoro
Religion Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 76 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 76 Documents
Search

 4   5   6   7   8 
PEMBERDAYAAN SULTHAN GIFT SHOP MELALUI LITERASI KEUANGAN DAN PENERAPAN TEKNOLOGI INFORMASI DALAM PENGELOLAAN USAHA Mutiara Lusiana, Annisa; Barovih, Guntoro; Khasanah, Imroatul
Jurnal Akselerasi Merdeka Belajar dalam Pengabdian Orientasi Masyarakat (AMPOEN): Jurnal Pengabdian kepada Masyarakat Vol 3 No 2 (2025): AGUSTUS-NOVEMBER 2025
Publisher : UNIVERSITAS SERAMBI MEKKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/ampoen.v3i2.3944

Abstract

This community engagement program was conducted to address several issues faced by Sultah Gift Shop, a small enterprise that continues to experience limitations in financial management and the use of information technology. Initial observations revealed that transaction recording was not performed consistently, basic financial statements had not been prepared, and the use of digital applications in daily operations remained minimal. These conditions made it difficult for the owner to obtain accurate information regarding cash flow, costs, and profitability. In response, the program focused on improving financial literacy and enhancing the use of relevant digital tools to support business management. The implementation stages included field surveys, problem identification, solution development, and the preparation and submission of a proposal to the KPPM of Universitas Internasional Jakarta until approval was granted. The activities involved training on transaction recording, cost calculation, basic financial reporting, and mentoring in using mobile-based financial applications. The results demonstrated an 85% increase in the partner’s financial literacy, the establishment of simple financial reports, and a 90% improvement in the consistency of digital recordkeeping.
Analysis of Consumer Perceptions and Motivations in Electric Vehicle Purchases in Indonesia Hudha Pramudya Murti; Lutfi Ayu Faradiza; Imroatul Khasanah
Arthatama: Journal of Business Management and Accounting Vol. 9 No. 1 (2025)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/art.9.1.2025.645

Abstract

The rapid growth of electric vehicles (EVs) in Indonesia reflects that Indonesians have an increasing concern about environmental issues. This study aims to analyze the factors that influence consumers' purchase intention towards EVs, focusing on perceived ease of use, perceived usefulness of technology, and environmental awareness. This study adopts the Technology Acceptance Model (TAM) approach that includes two main variables-Perceived Ease of Use (PEU) and Perceived Usefulness (PU)-and extends the model by adding the variable Environmental Awareness (EA). Through this approach, research seeks to uncover how the combination of perceived technology and environmental awareness affects interest in electric vehicles. The findings of this study are expected to provide practical contributions for industry players and policy makers in formulating marketing strategies and policies that support the acceleration of EV adoption in Indonesia as a step towards environmental sustainability.
Analisis Pengaruh Promosi, Brand Ambassador, dan Persepsi Harga terhadap Keputusan Pembelian Melalui Minat Beli sebagai Variabel Mediasi: Studi Kasus Pembelian Revlon di E-Commerce Naufal Afif Santoso; Imroatul Khasanah
Diponegoro Journal of Management Volume 15, Nomor 1, Tahun 2026
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study was conducted to analyze the influence of promotion, brand ambassador, and price perception on purchase decisions with purchase intention as a mediating variable for Revlon products in e-commerce. The background of this research is based on the intense competition in the online cosmetics industry, which requires companies to implement appropriate marketing strategies to retain consumers. The data were obtained from a total of 140 respondents who had purchased Revlon products through marketplaces. The data collection was carried out using a questionnaire consisting of closed-ended questions on a 5-point Likert scale, which was distributed online. The analysis was conducted using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method with the help of SmartPLS 4 software. The results show that promotion does not have a significant effect on purchase intention, while brand ambassador and price perception have a positive and significant effect on purchase intention. Furthermore, purchase intention does not have a significant effect on purchase decisions.
Analisis Perceived Value, Service Quality dan Promotion Terhadap Customer Loyalty melalui Customer Satisfaction sebagai Variabel Mediasi: Studi pada Pengguna Netflix Aplikasi Streaming Film Assasudin Assyafi; Imroatul Khasanah
Diponegoro Journal of Management Volume 14, Nomor 3, Tahun 2025
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study was conducted with the aim of analyzing the factors that influence customer loyalty among users of the Netflix streaming platform, with customer satisfaction as the intervening variable. As competition in the online streaming service industry becomes increasingly intense, a decrease in Netflix user traffic by 970,000 users in 2022 indicates a potential issue with customer loyalty. This research aims to examine the effect of perceived value, service quality, and promotion on customer loyalty, mediated by customer satisfaction. The research data was collected from a total of 150 respondents who are Netflix users in Semarang City through a questionnaire consisting of closed-ended questions using a 1–10 scale, which was distributed online. The analysis was conducted using the Structural Equation Model (SEM) method with AMOS 24 software. The results of this study indicate that perceived value, service quality, and promotion have a positive and significant effect on customer satisfaction. Furthermore, customer satisfaction has a positive and significant effect on customer loyalty
Analisis Pengaruh Perceived Usefulness, Ease of Use, dan Subjective Norm terhadap Impulsive Buying dengan Peran Attitude Sebagai Variabel Intervening: Studi pada Pengguna Aplikasi Tokopedia di Kota Semarang Fadya Diva Irvanda; Imroatul Khasanah
Diponegoro Journal of Management Volume 14, Nomor 3, Tahun 2025
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tokopedia is one of the leading e-commerce platforms in Indonesia, holding the second position in terms of the number of visitors, after Shopee. However, in recent months, it has experienced a decline in users and received unfavorable ratings, which has potential to decrease their interest in shopping on Tokopedia, especially for impulsive purchases. This research aims to determine the influence of perceived usefulness, ease of use, and subjective norm on impulsive buying, with user attitude as an intervening variable among Tokopedia application users in Semarang City. Data from 185 respondents, selected using purposive sampling technique, were analyzed quantitatively and structurally using the Structural Equation Model (SEM) method with AMOS (Analysis of Moment Structures) 26. The results of the analysis indicate that perceived usefulness and subjective norm have a positive and significant effect on attitude. However, ease of use does not have a significant relationship with user attitude. Furthermore, attitude significantly and positively influences impulsive buying behavior. Therefore, Tokopedia should focus on enhancing the application's usefulness and leveraging external factors like subjective norms to shape user attitudes, ultimately encouraging more impulsive purchases on its platform.
Product Uniqueness Value Advantage to Improve Marketing Performance Imroatul Khasanah; Sri Rahayu Tri Astuti
Business Management Analysis Journal (BMAJ) Vol. 8 No. 2 (2025): Business Managament Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v8i2.15113

Abstract

This study investigates how product uniqueness value advantage mediates the relationship between product innovation and marketing performance. Data were gathered from 342 food-producing SMEs in Central Java, Indonesia. The owners and managers of food product SMEs in Central Java are the respondents of this study's survey. Data collection was conducted over a three-month period using structured questionnaires distributed directly and supplemented by interviews. The research model includes five assumptions that were investigated using Structural Equation Modelling (SEM). Product innovation, product uniqueness value advantage, long-term competitive advantage, and marketing performance were the variables studied. The findings suggest that all hypotheses have a favorable and significant effect. Among these, product uniqueness value advantage has the greatest influence on marketing performance. Several recommendations are suggested to utilize this advantage and thus boost marketing performance: SMEs should: actively and quickly create new product variations for the market; be creative in creating food products that showcase unique qualities that suit consumer tastes; (3) strive to be leaders in launching new product concepts; and (4) be flexible and responsive to changing market trends, especially when it comes to adjusting to the food industry's explosive growth. The findings of this study have several limitations that must be addressed in future research. The impact of sustainable competitive advantage on marketing success is minimal compared to the influence of other variables. To better understand its impact on marketing performance, future research could examine increasing the number of indicators for the sustainable competitive advantage variable to provide a more comprehensive measure of this concept. 
Co-Authors Amanda Pramesty Noviarini, Amanda Pramesty Andiyaksa, Muhammad Annisa Heny Yoepitasari Arin Urnika Aryawan Tri Raharja, Aryawan Tri Assasudin Assyafi Ayu Arunika Utami, Ayu Arunika Ayu Novita Dewi, Ayu Novita Brian Hesmu Nurcahyo, Brian Hesmu Burhanudin Burhanudin Chendradewi, Ranny Clarabelle Putri Rahman, Felicia Cassie Dea Murty, Dea Deatami, Nadia Maudita Denny Putri Hapsari, Denny Putri Dewanda Ayodya, Dewanda Dian Emy Amalya, Dian Edda Christy Koes Novertiza, Edda Christy Koes Fadya Diva Irvanda Farid Meraz Yuliardi, Farid Meraz Ferdian Ario Sasongko Firdausi, Alfa Nurrahman Galuh Niti Ibrahim Gilang Puspita Rini Guntoro Barovih, Guntoro Guntoro, Hermawan Hadi, Hanna Shafira Harahap, Latifa Hannum Harry Soesanto Hasyyati, Rr Diva Putri Hasyyati Hidayat, Muhammad Sondang Hudha Pramudya Murti I Made Sukresna Inayah, Risqi Rahma Khoiruddin, Muhammad Afif Kinanti, Prasasti Sekar Kodriyah Luh Putu Ratna Sundari Lutfi Ayu Faradiza Mariska Deasy Paramitha, Mariska Moch Syaepul Mukarom Mochamad Reza Muhammad Firmansyah, Muhammad Mutiara Lusiana, Annisa Naufal Afif Santoso Noviatun, Rosep Tika Nur Amalia Syabila Nurzaini, Yusuf Oceano Indianto, Oceano Octarina Dina Pertiwi Pamujo, Novian Yuga Paulus Ryan Tio, Paulus Ryan Permata Ambarwati, Erina Pudji Utomo, Danang Puspadini , Alifa RA Nur Amalina, RA Nur Rafika Sasky Fitriani, Rafika Ranny Septiani Ratna Puspita Sari, Ratna Puspita Reza Suhastomo, Reza Reza, Mochamad Rina Kurnia Sakti Edi Saputra Saputro, Arianto Satria, Dinda Siswanto, Dimas Sri Rahayu Tri Astuti Sudarmi Sudarmi Theressa Lisye Purek, Maria Via Hessy, Via Wirawan, Edwin Muhammad Yoestini Yoestini Yoestini Yolis Arhamni, Yolis Yustinus Riyan Adiputra, Yustinus Riyan Zararosa, Gracia Angel