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All Journal Conference In Business, Accounting And Management (Cbam) 2012 Jurnal Studi Manajemen Organisasi Diponegoro Journal of Management JDM (Jurnal Dinamika Manajemen) Jurnal Ilmu Ekonomi ASET DIJB (Diponegoro International Journal of Business) Indonesian Journal for Health Sciences (IJHS) Business Management Analysis Journal (BMAJ) Dinasti International Journal of Education Management and Social Science Indicators : Journal of Economic and Business Jurnal Ilmiah ASET Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) LAWSUIT JURNAL PERPAJAKAN Jurnal Manajemen dan Pemasaran Jasa Jurnal Bisnis Kompetitif Jurnal Akselerasi Merdeka Belajar dalam Pengabdian Orientasi Masyarakat (Jurnal AMPOEN) International Journal of Artificial Intelligence in Medical Issues Economic and Business Horizon Arthatama: Journal of Business Management and Accounting
Imroatul Khasanah
Departemen Manajemen Fakultas Ekonomika Dan Bisnis Universitas Diponegoro
Religion Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PEMBERDAYAAN SULTHAN GIFT SHOP MELALUI LITERASI KEUANGAN DAN PENERAPAN TEKNOLOGI INFORMASI DALAM PENGELOLAAN USAHA Mutiara Lusiana, Annisa; Barovih, Guntoro; Khasanah, Imroatul
Jurnal Akselerasi Merdeka Belajar dalam Pengabdian Orientasi Masyarakat (AMPOEN): Jurnal Pengabdian kepada Masyarakat Vol 3 No 2 (2025): AGUSTUS-NOVEMBER 2025
Publisher : UNIVERSITAS SERAMBI MEKKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/ampoen.v3i2.3944

Abstract

This community engagement program was conducted to address several issues faced by Sultah Gift Shop, a small enterprise that continues to experience limitations in financial management and the use of information technology. Initial observations revealed that transaction recording was not performed consistently, basic financial statements had not been prepared, and the use of digital applications in daily operations remained minimal. These conditions made it difficult for the owner to obtain accurate information regarding cash flow, costs, and profitability. In response, the program focused on improving financial literacy and enhancing the use of relevant digital tools to support business management. The implementation stages included field surveys, problem identification, solution development, and the preparation and submission of a proposal to the KPPM of Universitas Internasional Jakarta until approval was granted. The activities involved training on transaction recording, cost calculation, basic financial reporting, and mentoring in using mobile-based financial applications. The results demonstrated an 85% increase in the partner’s financial literacy, the establishment of simple financial reports, and a 90% improvement in the consistency of digital recordkeeping.
Product Uniqueness Value Advantage to Improve Marketing Performance Khasanah, Imroatul; Astuti, Sri Rahayu Tri
Business Management Analysis Journal (BMAJ) Vol. 8 No. 2 (2025): Business Managament Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v8i2.15113

Abstract

This study investigates how product uniqueness value advantage mediates the relationship between product innovation and marketing performance. Data were gathered from 342 food-producing SMEs in Central Java, Indonesia. The owners and managers of food product SMEs in Central Java are the respondents of this study's survey. Data collection was conducted over a three-month period using structured questionnaires distributed directly and supplemented by interviews. The research model includes five assumptions that were investigated using Structural Equation Modelling (SEM). Product innovation, product uniqueness value advantage, long-term competitive advantage, and marketing performance were the variables studied. The findings suggest that all hypotheses have a favorable and significant effect. Among these, product uniqueness value advantage has the greatest influence on marketing performance. Several recommendations are suggested to utilize this advantage and thus boost marketing performance: SMEs should: actively and quickly create new product variations for the market; be creative in creating food products that showcase unique qualities that suit consumer tastes; (3) strive to be leaders in launching new product concepts; and (4) be flexible and responsive to changing market trends, especially when it comes to adjusting to the food industry's explosive growth. The findings of this study have several limitations that must be addressed in future research. The impact of sustainable competitive advantage on marketing success is minimal compared to the influence of other variables. To better understand its impact on marketing performance, future research could examine increasing the number of indicators for the sustainable competitive advantage variable to provide a more comprehensive measure of this concept. 
The Role of Artificial Intelligence in Mitigating English Language Anxiety Among High School Students Sbastian, Daniel; Khasanah, Imroatul; Yuniarto, Yustinus; Pamelia, Angelica Leloni
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i2.5663

Abstract

English Language Anxiety (ELA) remains a significant psychological barrier for learners in Indonesia, particularly in the context of performance-based assessments. This study investigates the potential of Artificial Intelligence (AI) as a tool to mitigate this anxiety, focusing on student perceptions and the relevance of specific AI features. Employing a quantitative survey design, data were collected from 90 high school students in Bandung using a questionnaire that integrated the Foreign Language Classroom Anxiety Scale (FLCAS) and the Technology Acceptance Model (TAM). Descriptive statistical analysis revealed that students experience high levels of performance anxiety, especially when speaking without preparation. Results indicate a strong positive perception of AI's ability to create a low-stress environment, primarily by reducing the fear of making mistakes (Mean=3.67). Concerning the most relevant AI features, the capability for L1 scaffolding—explaining concepts in Indonesian—was deemed most crucial (Mean=3.88), highlighting its role in alleviating cognitive anxiety. However, a significant concern regarding the transferability of AI-practiced skills to real human interaction was identified (Mean=3.56), moderating the overall perceived efficacy of AI for anxiety reduction. The study concludes that AI is a highly effective affective tool for safe practice but must be integrated within a hybrid pedagogical model that bridges the gap between AI-assisted learning and authentic social communication to fully address the multifaceted nature of foreign language anxiety.
Analysis of Consumer Perceptions and Motivations in Electric Vehicle Purchases in Indonesia Hudha Pramudya Murti; Lutfi Ayu Faradiza; Imroatul Khasanah
Arthatama: Journal of Business Management and Accounting Vol. 9 No. 1 (2025)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid growth of electric vehicles (EVs) in Indonesia reflects that Indonesians have an increasing concern about environmental issues. This study aims to analyze the factors that influence consumers' purchase intention towards EVs, focusing on perceived ease of use, perceived usefulness of technology, and environmental awareness. This study adopts the Technology Acceptance Model (TAM) approach that includes two main variables-Perceived Ease of Use (PEU) and Perceived Usefulness (PU)-and extends the model by adding the variable Environmental Awareness (EA). Through this approach, research seeks to uncover how the combination of perceived technology and environmental awareness affects interest in electric vehicles. The findings of this study are expected to provide practical contributions for industry players and policy makers in formulating marketing strategies and policies that support the acceleration of EV adoption in Indonesia as a step towards environmental sustainability.
ANALISIS PENGARUH BIAYA PRODUKSI, LUAS LAHAN DAN HARGA JUAL TERHADAP PENDAPATAN PETANI KELAPA SAWIT DI DESA RAMBAH JAYA Khasanah, Imroatul; Rahayu, Heffi Christya; Seprini, Seprini
Jurnal Ekonomi Bisnis Kompetif Vol 5 No 1 (2026): JURNAL BISNIS KOMPETIF (JBK) 2026
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v5i1.2750

Abstract

This study aims to determine the effect of production costs, land area, and selling prices on the income of oil palm farmers in Rambah Jaya Village. This study applies a quantitative approach by collecting primary data through distributing questionnaires to 50 oil palm farmers who were used as respondents. The sampling technique was carried out using the simple random sampling method. Data analysis was carried out using data quality tests, descriptive statistics, classical assumption tests, multiple linear regression analysis, and hypothesis testing processed using the SPSS program. The results of the study indicate that partially production costs do not significantly affect the income of oil palm farmers, while land area and selling prices have a positive and significant effect on the income of oil palm farmers. Simultaneously, production costs, land area, and selling prices together have a significant effect on the income of oil palm farmers. This study is expected to be a consideration for farmers and related parties in efforts to increase income.
Co-Authors Amanda Pramesty Noviarini, Amanda Pramesty Andiyaksa, Muhammad Annisa Heny Yoepitasari Arin Urnika Aryawan Tri Raharja, Aryawan Tri Ayu Arunika Utami, Ayu Arunika Ayu Novita Dewi, Ayu Novita Brian Hesmu Nurcahyo, Brian Hesmu Burhanudin Burhanudin Chendradewi, Ranny Clarabelle Putri Rahman, Felicia Cassie Dea Murty, Dea Deatami, Nadia Maudita Denny Putri Hapsari, Denny Putri Dewanda Ayodya, Dewanda Dian Emy Amalya, Dian Edda Christy Koes Novertiza, Edda Christy Koes Farid Meraz Yuliardi, Farid Meraz Ferdian Ario Sasongko Firdausi, Alfa Nurrahman Galuh Niti Ibrahim Gilang Puspita Rini Guntoro Barovih, Guntoro Guntoro, Hermawan Hadi, Hanna Shafira Harahap, Latifa Hannum Harry Soesanto Hasyyati, Rr Diva Putri Hasyyati Hidayat, Muhammad Sondang Hudha Pramudya Murti I Made Sukresna Inayah, Risqi Rahma Khoiruddin, Muhammad Afif Kinanti, Prasasti Sekar Kodriyah Luh Putu Ratna Sundari Lutfi Ayu Faradiza Mariska Deasy Paramitha, Mariska Moch Syaepul Mukarom Mochamad Reza Muhammad Firmansyah, Muhammad Mutiara Lusiana, Annisa Noviatun, Rosep Tika Nur Amalia Syabila Nurzaini, Yusuf Oceano Indianto, Oceano Octarina Dina Pertiwi Pamelia, Angelica Leloni Pamujo, Novian Yuga Paulus Ryan Tio, Paulus Ryan Permata Ambarwati, Erina Pudji Utomo, Danang Puspadini , Alifa RA Nur Amalina, RA Nur Rafika Sasky Fitriani, Rafika Ranny Septiani Ratna Puspita Sari, Ratna Puspita Reza Suhastomo, Reza Reza, Mochamad Rina Kurnia Sakti Edi Saputra Saputro, Arianto Satria, Dinda Sbastian, Daniel Seprini, Seprini Siswanto, Dimas Sri Rahayu Tri Astuti Sudarmi Sudarmi Theressa Lisye Purek, Maria Via Hessy, Via Wirawan, Edwin Muhammad Yoestini Yoestini Yoestini Yolis Arhamni, Yolis Yustinus Riyan Adiputra, Yustinus Riyan Yustinus Yuniarto Zararosa, Gracia Angel